{"title":"On the international marketing environment","authors":"Xiong Rongsheng","doi":"10.4324/9780203077771-12","DOIUrl":"https://doi.org/10.4324/9780203077771-12","url":null,"abstract":"To take part in the international market competition is inevitable to evety company.It is a brand-new experience for a company to do business in a ne country.A company is supposed to have insights into the target country's politics,laws and culture,thus formulating the international marketing strategies suitable for the local environment.Only by so doing can a compay enter the target country's market and cater to the needs of the local customers,giving a good account of itself in the international market competition.","PeriodicalId":244302,"journal":{"name":"Journal of Ningbo Polytechnic","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128143795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}