On the international marketing environment

Abstract

To take part in the international market competition is inevitable to evety company.It is a brand-new experience for a company to do business in a ne country.A company is supposed to have insights into the target country's politics,laws and culture,thus formulating the international marketing strategies suitable for the local environment.Only by so doing can a compay enter the target country's market and cater to the needs of the local customers,giving a good account of itself in the international market competition.