The Korean Society of Beauty and Art最新文献

Hair Beauty Keyword Derivation Analysis Using Text Mining Technique 利用文本挖掘技术进行美发关键词衍生分析

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.177

So-Hyeon Kim, Jeong-Hyun Lee

{"title":"Hair Beauty Keyword Derivation Analysis Using Text Mining Technique","authors":"So-Hyeon Kim, Jeong-Hyun Lee","doi":"10.18693/jksba.2024.25.1.177","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.177","url":null,"abstract":"With the rapid growth and development of communication technology, it has been possible to develop diverse digital devices. At the same time, more people have become aware of the importance of online spaces. In fact, diverse data are stored online in realtime, having a significant influence on people’s lives. In particular, ‘texts’ categorized as unstructured data have been influential in diverse fields including personal life. Therefore, text research techniques, methodologies and institutes have appeared. With the popularity of K-beauty around the world, related data in cosmetology industry have also been accumulated on a realtime basis. Under these circumstances, there is a necessity to discuss industrial development through analysis. This study attempted to extract hairstyling-related keywords and analyze top frequency texts, using text mining among diverse big data analysis techniques. The goal is to understand how such texts are connected in awareness of keywords and figure out the current situation of hairstyling industry. It is anticipated that the study results would be available as basic data for big data research. It is also expected that there would be further studies on big data for the development of Korean beauty industry.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Awareness and Satisfaction of Meridian Scraping Therapy Depending on the Hair Loss and Scalp Characteristics 经络刮痧疗法的认知度和满意度取决于脱发和头皮特征的研究

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.55

Jeong-ok Lee, Chun-sung Youn

{"title":"A Study on the Awareness and Satisfaction of Meridian Scraping Therapy Depending on the Hair Loss and Scalp Characteristics","authors":"Jeong-ok Lee, Chun-sung Youn","doi":"10.18693/jksba.2024.25.1.55","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.55","url":null,"abstract":"This study is a research study on awareness of meridian scraping therapy. Meridian scraper prevents many diseases and has the effect of keeping the body healthy and the face beautiful. Meridian scraper, which means ‘cure illness by scratching,’ is a natural healing method that cleanses away stubborn dirt from the body and unclogs clogged blood vessels, revitalizing energy, just by stimulating acupuncture points. However, despite this clinical research value, research on meridian scraper has been limited to simple body management or stress and has only confirmed that it is effective to some extent. In other words, the reality is that a sufficient theoretical summary of meridian scraper has not been achieved through prior research and a review of the scientific literature, and systematic clinical research based on the principles and theories derived from this summary is lacking. Considering the academic research value of meridian scraper, which has recently been in the spotlight again, it is judged that more in-depth research is needed, and it is hoped that further developmental research on meridian scraper will be conducted in the future based on research on the principles and efficacy of meridian scraping therapy.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140389160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Hairstylist’s Verbal Communication on Customer Satisfaction and Revisit Intention in Middle-aged and Older Customers 发型师的语言沟通对中老年顾客满意度和再次光顾意向的影响

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.135

Ji-Min Eum, Eun-Ok Lee, Soo-Kyeong Chun, E. Park

引用次数: 0

A Study Trend Analysis of Core Technologies in the 4th Industrial Revolution of Beauty 第四次美容工业革命的核心技术研究趋势分析

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.255

Bo R am Kim, Jeong Won Kim

{"title":"A Study Trend Analysis of Core Technologies in the 4th Industrial Revolution of Beauty","authors":"Bo R am Kim, Jeong Won Kim","doi":"10.18693/jksba.2024.25.1.255","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.255","url":null,"abstract":"The Fourth industrial Revolution is the next-generation industrial revolution consisting of ICT convergence. With the advent of the digital transformation era, ICT has been integrated into industries and services in various fields such as society, economy, culture, and education. The purpose of this study is to analyze beauty-related research in the fourth industry and provide basic data. In order to search for beauty-related papers in the fourth industry, seven keywords were selected, including “Artificial Intelligence (AI),” “Chatbot,” “Big Data,” “Metabus,” “Virtual Reality,” “Enhanced Reality” and “Machine Learning.” From 2013 to 2023, 81 papers published in the Korean Studies Information System (KISS) and Research Information Sharing Service (RISS) were collected. By keyword, “AI” was the highest with 22 cases (27%), while “Chatbot (3,4%)” and “Machine Learning (2,2%)” were the lowest. By industry, the “beauty industry” was the highest with 26 cases (32%). Despite continuous beauty research, it is necessary to accelerate beauty education and nail research. According to analysis by research method, “quantitative research” showed the highest preference (54%) with 44 cases, and “qualitative research” showed the highest preference (27%). This study predicted the growth direction of research, reviewed the trend of technology research in the 4th Industrial Revolution in the beauty field, and provided basic data for analysis. I think additional research with various keywords is needed by industry and research method.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Motives for Social Media Use on Hair Care in Generation MZ 社交媒体使用动机对 MZ 世代护发的影响

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.207

Yeon Hwa Lim, Hyun Jin Jeon

{"title":"The Influence of Motives for Social Media Use on Hair Care in Generation MZ","authors":"Yeon Hwa Lim, Hyun Jin Jeon","doi":"10.18693/jksba.2024.25.1.207","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.207","url":null,"abstract":"This study attempted to investigate the influence of motives to use social media on hair care against Gen MZ who have recently emerged as a powerful force in the national economy. For this, an online questionnaire survey was performed against adult men and women in their 18-41 living in Gwangju Metropolitan City from September 20 to October 20, 2022, using NAVER Forms. Among a total of 320 questionnaires distributed, 308 copies excluding 12 poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, exploratory factor analysis, Cronbach’s alpha and linear regression analysis, using SPSS 21.0, and the results found the followings: First, the motives to use social media were divided into 4 categories: social motivation, hedonic motivation, self-expression motivation, information-functional motivation. In addition, hair care was classified into hair-interpersonal orientation, pursuit of hair personality, hair consistency and hair conformity. Second, the motives for social media use had a statistically significant influence on hair care (p<.05, p<.01, p<.001). The above results confirm that motives for using social media affect hair care as MZers’ interest in the utilization of social media and hair care is rapidly growing. These days, they tend to express and appeal themselves more actively, using social media. This study also found that such tendency is reflected on their hair care. The study results show that there should be more active marketing and advertisement strategies against Generation MZ who have great purchasing power in beauty industry.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Word-of-mouth intention of Beauty Salon Users Applying the Planned Behavior Theory(TPB) 运用计划行为理论（TPB）研究美容院用户的口碑意向

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.25

A. R. Han, Eun-Jun Park

引用次数: 0

The Influence of Experience of Cosmetic Brand Metaverse on Brand Commitment and Attitude 化妆品品牌网络体验对品牌承诺和态度的影响

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.165

Jeong Min Lee

{"title":"The Influence of Experience of Cosmetic Brand Metaverse on Brand Commitment and Attitude","authors":"Jeong Min Lee","doi":"10.18693/jksba.2024.25.1.165","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.165","url":null,"abstract":"With the dramatic development of digital technology after the Fourth Industrial Revolution and spread of non-contact online consumption culture since the outbreak of COVID-19, cosmetics manufacturers have been active in penetrating into the metaverse market with a goal of building a decent consumption relationship. Under these circumstances, this study attempted to investigate the influence of brand experience in the metaverse on brand commitment and brand attitude against domestic cosmetic brands. For this, a questionnaire survey was performed against a total of 350 girls and young women in their 10-20s who used a cosmetic brand metaverse service over the past 6 months at least through an online research agency, and the results found the followings: In the experience of cosmetic brand metaverse, ‘recreational experience’, ‘escapist experience’, ‘aesthetic experience’ and ‘educational experience’ had a significant influence on brand commitment and brand attitude while brand commitment showed a significant effect on brand attitude. These days, there has been a rising demand for non-contact services in cosmetics industry. In such situations, this study is meaningful in that it provides basic data which are needed for the qualitative improvement of cosmetic brand metaverse environments.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140389078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on the Production of Artwork by Hair by Night Design Analysis: Focusing on Works from Beauty Skills Competition 夜发设计作品制作分析研究：聚焦美容技能大赛作品

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.299

Yu-Ri Lee, Chun-sung Youn, Jin-Sook Kim

{"title":"A Study on the Production of Artwork by Hair by Night Design Analysis: Focusing on Works from Beauty Skills Competition","authors":"Yu-Ri Lee, Chun-sung Youn, Jin-Sook Kim","doi":"10.18693/jksba.2024.25.1.299","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.299","url":null,"abstract":"This study attempted to examine the formative characteristics of hair-by-night styles from the Korean beauty skills competition and analyze its meaning. The formative analysis of hair-by-night styles from the Korean beauty skills competition is a must-have tool in understanding the value and meaning of hairstyles through the analysis of visual elements. It is a field to be studied and developed continuously to obtain better results in aesthetics and design. It is anticipated that emphasis on the importance of such formative analysis would be available as basic data needed to increase and further develop applicability to diverse fields. This study analyzed shape, texture, color and direction flows, and the results found the followings: In terms of the formative characteristics of hair by night, symmetric forms were observed. In addition, triangular structure was designed at the front in an elegant and stable form. They can be defined as a dinner-party style which maximizes brilliance, using at least two different hairpieces, maintaining their creative style and uniformity. Hair directions and shapes at the front, side and nape varied depending on the position of a hairpiece. This study examined hairstyles from the beauty skills competition only so that it is limited in generalizing the formative characteristics of hairstyles. It is hoped that Korean hairstyles would evolve in a more creative fashion, gradually going beyond the formality and limit of conventional design.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Self-Regulated Learning Ability of Remote Classes Perceived by College Students Majoring in Hair on Learning Commitment and Learning Presence 毛发专业大学生感知的远程课堂自我调节学习能力对学习承诺和学习临场感的影响

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.285

Ji Yeong Kim, Geun ok Jeon, Eun Jun Park

引用次数: 0

The Impact of Hair Salon Self-Image Consistency on Brand Attitude 发廊自我形象一致性对品牌态度的影响

The Korean Society of Beauty and Art Pub Date : 2024-03-20 DOI: 10.18693/jksba.2024.25.1.221

Geon-A Jeong, Eun-Jun Park

{"title":"The Impact of Hair Salon Self-Image Consistency on Brand Attitude","authors":"Geon-A Jeong, Eun-Jun Park","doi":"10.18693/jksba.2024.25.1.221","DOIUrl":"https://doi.org/10.18693/jksba.2024.25.1.221","url":null,"abstract":"This study attempted to investigate the influence of self-image congruity on brand attitude in beauty salons. In this study, a questionnaire survey was conducted among customers of hair salons in the regions of Jeju, Seoul, and Gyeonggi-do. Among a total of 700 questionnaires distributed, 630 copies were collected. Excluding 10 poorly answered ones, 620 copies were used for final analysis. The collected data were analyzed, using SPSS 22.0., and the results found the followings: First, in terms of the influence of self-image congruity, ‘Social self-image’ was the largest, followed by ‘Ideal self-image’ and ‘Actual self-image’ with statistical significance. In terms of brand attitude, ‘Affective attitude’ was the highest, followed by ‘Intimate attitude’ with statistical significance. Second, in the influence of self-image congruity on brand attitude, as ‘Ideal self-image’, ‘Social self-image’ and ‘Actual self-image’ improved, both ‘Affective attitude’ and ‘Intimate attitude’ were higher. This study is meaningful in that it suggested a brand direction for beauty salons. Consumers’ self-image congruity is a critical element in an individual brand strategy. They tend to choose a favorable, positive and familiar brand as a means of expressing their emotions and desire. Therefore, it is required to develop marketing communication strategies which can induce more active brand attitude based on such consumer needs.","PeriodicalId":244181,"journal":{"name":"The Korean Society of Beauty and Art","volume":" 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0