Mia Moody-Ramirez, Dorothy M. Bland, Gheni N. Platenburg
{"title":"2020 Presidential Election","authors":"Mia Moody-Ramirez, Dorothy M. Bland, Gheni N. Platenburg","doi":"10.58997/smc.v38i2.120","DOIUrl":"https://doi.org/10.58997/smc.v38i2.120","url":null,"abstract":"\u0000Using Critical Race Theory and a Black feminist lens, we examine the content that members of Black Greek organizations shared during the 2020 presidential campaign cycle in support of the Biden-Harris ticket. We conclude Black Greek members served as opinion leaders who used social media effectively to spread positive messages, calls to action and programming. They helped move the focus away from historical racist and sexist narratives that framed former Sen. Kamala Harris (D-CA) in a negative light—shifting the emphasis to her strong ties to her HBCU roots and leadership prowess. Harris became the first Black, South Asian American, and female to serve as the Vice President of the United States. This study illustrates how scholars may use CRT and Black feminism to center women of color in critical analyses of social media content. \u0000","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128235013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influences of Media Routines on Fact-Checking:","authors":"M. Yousuf, Arifa Habib","doi":"10.58997/smc.v38i2.117","DOIUrl":"https://doi.org/10.58997/smc.v38i2.117","url":null,"abstract":"This exploratory study examined PolitiFact fact-checks (N=18,446) published between 2008 and 2020 to understand the extent to which the largest political fact-checking network in the United States utilizes traditional media routines in finding check-worthy claims and gathering information to verify claims. An automated content analysis revealed that PolitiFact relies more on routine channels of news production to find check-worthy claims than non-routine channels. The results also show that non-elite sources account for a negligible portion of PolitiFact sources, but the organization uses more non-traditional channels to find sources.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125540234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Summer of 45","authors":"Dr. T. Phillip Madison, Dian Puspasari","doi":"10.58997/smc.v38i2.116","DOIUrl":"https://doi.org/10.58997/smc.v38i2.116","url":null,"abstract":"Attitudes held with certainty may serve as powerful determinants of relevant political behavior, such as voting. Despite a large body of research in attitude certainty, minimal work has explored two of its distinct components: attitude correctness and attitude clarity. This study investigated how parasocial interaction (PSI) with former President Trump influences perceived correctness and clarity of attitudes toward him. \u0000 \u0000Over 400 Amazon MTurk workers completed a survey. Data revealed the more participants engaged in PSI with Trump, the more they reported having negative attitudes toward him. PSI with Trump also predicted perceived attitude correctness and attitude clarity. Analysis suggested as participants engaged in cognitive activities such as evaluation and observation, perceived attitude correctness and clarity toward Trump became stronger. Conversely, as participants experienced positive affect toward Trump, perceived attitude correctness and clarity weakened. Behavioral PSI responses, although not the strongest influence, predicted perceived correctness but not attitude clarity.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126489272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Former President and January 6 U.S Capitol Attack","authors":"Pham Phuong Uyen Diep, Ngoc Yen My Nguyen","doi":"10.58997/smc.v38i2.118","DOIUrl":"https://doi.org/10.58997/smc.v38i2.118","url":null,"abstract":"Employing both computational and manual content analysis, the study examined how then-President Donald J. Trump weaponized his rhetoric before the Capitol storm on January 6, 2020. The authors analyzed 19 speeches (N = 19), resulting in 801 paragraphs (N = 801), of Trump from November 7, 2020, to January 6, 2021, collected from the White House and his campaign platforms. Within 19 speeches, the most frequently used words centered around achievements of Trump's administration and alleged election fraud. Eight hundred-one paragraphs further identified Trump's rhetoric style, using the frameworks of weaponized communication and bonding-bridging rhetoric. Over half of the 801 paragraphs contained weaponized communication cues, while 296 paragraphs used bonding tactics. There were indeed differences in the rhetoric employed between the White House speeches and the campaign ones.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122276218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Vietnam Twiplomacy:","authors":"Uyen Diep","doi":"10.58997/smc.v38i1.104","DOIUrl":"https://doi.org/10.58997/smc.v38i1.104","url":null,"abstract":" By carrying out content analyses of three Vietnam Ministry of Foreign Affairs’ Twitter accounts, this study examines their messaging to the world in 2020 through Twitter (N=1,276). In doing so, the impact and reach of specific, targeted audiences are further analysed to better understand engagement with the most-mentioned and most-followed users (N=353). The results suggest significant correlations between content category as well as the diplomatic language of the tweets versus other countries and users that Vietnam MOFA directs messages towards. In addition, it has thus far been observed that the Vietnam MOFA tends to communicate and interact with governmental/intergovernmental organizations and political users via tweets. Practical and theoretical implications of twiplomacy are discussed in terms of uses and gratifications.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115659846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Hello, Are You Listening?!","authors":"Christoper Gearhart, Sarah K. Maben","doi":"10.58997/smc.v38i1.112","DOIUrl":"https://doi.org/10.58997/smc.v38i1.112","url":null,"abstract":"Past research has suggested that organizational listening motives and strategies align with those for interpersonal listening. In this study, researchers examined how stakeholders (n = 299) rated an organizational account’s response – or evidence of listening – to social media posts. It was expected that responses demonstrating higher levels of active-empathic listening would be rated as more appropriate and effective. Results provide partial support for this prediction and indicate that situational contingencies can mediate the amount of active-empathic listening a response should provide. The appropriateness of organizational social media accounts using emojis, GIFs, and memes was also investigated, with about equal thirds of respondents saying they were acceptable, neutral, or unacceptable. Instances when it would be considered appropriate were to align with the style of the stakeholder’s message, in response to a positive review, to convey a stronger indication of the message, and when messaging involved friendly or happy content. Implications for organizational social media managers and future directions for research are discussed.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123587684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Love, Little Rock:","authors":"H. Hall, M. Hayes, Myleea D. Hill, C. Bahn","doi":"10.58997/smc.v38i1.105","DOIUrl":"https://doi.org/10.58997/smc.v38i1.105","url":null,"abstract":"In early September 2017, Little Rock, Ark., through Mayor Mark Stodola, initially threw its hat into the competition ring in an effort to entice Amazon to its city, as the company announced it was searching for a second headquarters. After a few weeks, city officials realized Little Rock did not meet many of the requirements put forth by Amazon and would never be a serious contender. At that point, an unorthodox city branding campaign was born, which included a new slogan, “Love, Little Rock,” and messaging designed in the form of a “break-up” letter, as a way of bowing out of the competition for Amazon’s new headquarters. This case study uses agenda-setting theory and visual and textual analysis to examine the Love, Little Rock campaign. In particular, this paper explores how the city set an agenda in today’s attention economy through non-traditional strategies and tactics through thematic analysis of news coverage of the campaign.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"319 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123558830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"“Make A-meme-rica Great Again!”:","authors":"Huu Dat Tran","doi":"10.58997/smc.v38i1.101","DOIUrl":"https://doi.org/10.58997/smc.v38i1.101","url":null,"abstract":"Via a content analysis of 491 internet memes posted within the #maga and #trump2020 network on Twitter during the 2020 US presidential election, this study determined (1) who did the memes target, (2) how were the targets portrayed in the memes, and (3) what were the main themes, or ideas, of the internet memes posted within the community. Findings suggested that the community surrounding the #maga and #trump2020 hashtags primarily employed internet memes to express grassroots support for Donald Trump, his allies, Republican politicians, and conservatives. At the same time, they attempted to create an unfavorable, sometimes menacing, portrayal of Joe Biden, his allies, Democratic politicians, and liberals. Findings, as well as the political participation of internet memes during the election, were discussed.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131762381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media","authors":"Jee-Young Chung, Rachel Braun","doi":"10.58997/smc.v37i2.110","DOIUrl":"https://doi.org/10.58997/smc.v37i2.110","url":null,"abstract":"A common advertising message strategy used in gaining donations is utilizing images provoking emotion, statistics that support the need, and anecdotal wording to appeal to empathy. Utilizing the Elaboration Likelihood Model, this research examines the impacts of advertising message strategies on donation intention towards an environmental issue, by using a 2 (anecdotal versus logical appeal) × 2 (visual versus no visual) experiment. In addition, this study seeks to find relationships among other important factors such as the feeling of guilt, prior donation history, message comprehension, involvement, and gender. A result from 591 respondents using AmazonTurk showed that logical appeal influences respondents’ intention to recommend the cause to others and donation intention. Females were prone to feel higher amounts of guilt than males, females were more likely to recommend donating to others than males, and previous donors had higher intentions to donate and recommend donating to others. Further theoretical and practical implications are discussed.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126494193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pandemic’s First Draft","authors":"Bradley R. Wilson","doi":"10.58997/smc.v37i2.103","DOIUrl":"https://doi.org/10.58997/smc.v37i2.103","url":null,"abstract":"Scholastic media advisers faced unique challenges during the pandemic. Almost immediately, schools were shut down and students were blocked from access to files necessary to complete the yearbook or to create a newspaper. Along the way, teachers were forced to provide instruction online. At some schools, instructors were threatened with termination if they accessed their classroom. Others were told that the yearbook—the only official record of school history from a student perspective—wasn’t a priority. But through it all, many student media operations continued, often moving online but still meeting deadlines and providing the first draft of history from a student perspective. According to a survey of 237 scholastic media advisers, some school newspapers and other media even published more often during the pandemic than they had before. Still, advisers said there was one thing they wished they had—a better plan.","PeriodicalId":243613,"journal":{"name":"Southwestern Mass Communication Journal","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124147695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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