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Patent Law: An Open-Source Casebook (Chapter 3: Utility) 专利法:开源案例手册(第三章:实用)
MKTG: Innovation & Diffusion (Topic) Pub Date : 2021-08-06 DOI: 10.2139/ssrn.3833435
David O. Taylor, M. Janis, Ted Sichelman
{"title":"Patent Law: An Open-Source Casebook (Chapter 3: Utility)","authors":"David O. Taylor, M. Janis, Ted Sichelman","doi":"10.2139/ssrn.3833435","DOIUrl":"https://doi.org/10.2139/ssrn.3833435","url":null,"abstract":"Less than a handful of casebooks are truly open source, in the sense of being fully modifiable. Patent Law: An Open-Source Casebook is the first patent law casebook that provides adopting professors, students, and others the ability to fully modify its contents. This chapter of the casebook covers the utility requirement.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"538 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134646775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Patent Law: An Open-Source Casebook (Chapter 4: Disclosure) 专利法:开源案例手册(第四章:披露)
MKTG: Innovation & Diffusion (Topic) Pub Date : 2021-04-24 DOI: 10.2139/SSRN.3833447
J. Allison, M. Janis, Ted Sichelman
{"title":"Patent Law: An Open-Source Casebook (Chapter 4: Disclosure)","authors":"J. Allison, M. Janis, Ted Sichelman","doi":"10.2139/SSRN.3833447","DOIUrl":"https://doi.org/10.2139/SSRN.3833447","url":null,"abstract":"Less than a handful of casebooks are truly open source, in the sense of being fully modifiable. Patent Law: An Open-Source Casebook is the first patent law casebook that provides adopting professors, students, and others the ability to fully modify its contents. This chapter of the casebook covers disclosure doctrines, including enablement, written description, and (briefly) best mode.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121963270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rich on Paper? Chinese Firms’ Academic Publications, Patents, and Market Value 纸上谈兵?中国企业的学术出版物、专利与市场价值
MKTG: Innovation & Diffusion (Topic) Pub Date : 2020-11-15 DOI: 10.2139/ssrn.3733542
David H. Hsu, Po-Hsuan Hsu, Qifeng Zhao
{"title":"Rich on Paper? Chinese Firms’ Academic Publications, Patents, and Market Value","authors":"David H. Hsu, Po-Hsuan Hsu, Qifeng Zhao","doi":"10.2139/ssrn.3733542","DOIUrl":"https://doi.org/10.2139/ssrn.3733542","url":null,"abstract":"By combining various databases of academic publications and patents of China’s publicly listed firms, we explore the effects of academic publications on firm values and possible mechanisms. We find that Chinese firms’ academic publications are positively associated with their market valuation; more importantly, such a positive relation is more pronounced when these firms have stronger patent records, highlighting a synergy between basic research and applied technologies. Mechanism tests indicate that firm’s academic publications promote their market values through enhancing their human capital and sending credible signals to professional investors and the general public. Additional tests show that publications in English-language journals are more value-relevant than in Chinese-language journals.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124885462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments 多消费群体新产品广告的最优定位
MKTG: Innovation & Diffusion (Topic) Pub Date : 2015-01-26 DOI: 10.2139/ssrn.2555682
V. Hariharan, Debabrata Talukdar, C. Kwon
{"title":"Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments","authors":"V. Hariharan, Debabrata Talukdar, C. Kwon","doi":"10.2139/ssrn.2555682","DOIUrl":"https://doi.org/10.2139/ssrn.2555682","url":null,"abstract":"Armed with improved targeting technology, firms are increasingly interested in optimizing their advertising dollars through consumer segment-specific targeting, particularly while introducing new products. That task becomes especially important in markets with distinct consumer segments—the early market and the main market—that affect each other’s adoption behavior. In this study, in contrast to prior normative studies that assume a single-segment market structure, we derive dynamic optimal advertising and segment-specific targeting strategies for firms facing a two-segment market structure. We allow for mutual demand interactions between the two segments, and for the diffusion parameters, advertising sensitivity, and cost of targeting to differ across the segments. We model the effect of advertising as a logarithmic function that accounts for diminishing marginal returns. Among our key findings: From profit optimization perspective, our two-segment model outperforms the single-segment model under multiple diffusion dynamics contexts—especially for the ‘bimodal chasm’ and the ‘early dip followed by bell-shaped’ type diffusion patterns—even when the cost of targeting the early market is relatively high. Our numerical analyses indicate that the optimal share of advertisement targeted to the early market segment at launch needs to be much higher than the share of the early market segment in the population. Advertising sensitivity, relative cost of targeting the early market, and the proportion of early market consumers in the population have the greatest effects on the optimal time to transition the targeted advertising spending from the early to the main market segment.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124614673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
The 'Peter Pan Syndrome' in Emerging Markets: The Productivity-Transparency Tradeoff in IT Adoption 新兴市场中的“彼得潘综合症”:IT采用中的生产力与透明度权衡
MKTG: Innovation & Diffusion (Topic) Pub Date : 2015-01-20 DOI: 10.2139/ssrn.2552649
K. Sudhir, Debabrata Talukdar
{"title":"The 'Peter Pan Syndrome' in Emerging Markets: The Productivity-Transparency Tradeoff in IT Adoption","authors":"K. Sudhir, Debabrata Talukdar","doi":"10.2139/ssrn.2552649","DOIUrl":"https://doi.org/10.2139/ssrn.2552649","url":null,"abstract":"Firms make investments in technology to increase productivity. But in emerging markets, where a culture of informality is widespread, information technology (IT) investments leading to greater transparency can impose a cost through higher taxes and need for regulatory compliance. This tendency of firms to avoid productivity-enhancing technologies and remain small to avoid transparency has been dubbed the “Peter Pan Syndrome.” We examine whether firms make the tradeoff between productivity and transparency by examining IT adoption in the Indian retail sector. We find that computer technology adoption is lower when firms have motivations to avoid transparency. Specifically, technology adoption is lower when there is greater corruption, but higher when there is better enforcement and auditing. So firms have a higher productivity gain threshold to adopt computers in corrupt business environments with patchy and variable enforcement of the tax laws. Not accounting for this motivation to hide from the formal sector underestimates productivity gains from computer adoption. Thus in addition to their direct effects on the economy, enforcement, auditing and corruption can have indirect effects through their negative impact on adoption of productivity enhancing technologies that also increase operational transparency.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133978140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Creating a Brand in a Cluttered Environment: Success or Failure (Comparative Study Across Brands -- 3 Industries in Maharashtra, India) 在混乱的环境中创建品牌:成功或失败(跨品牌比较研究——印度马哈拉施特拉邦3个行业)
MKTG: Innovation & Diffusion (Topic) Pub Date : 2014-06-10 DOI: 10.2139/ssrn.2456928
Anubhuti Deorah
{"title":"Creating a Brand in a Cluttered Environment: Success or Failure (Comparative Study Across Brands -- 3 Industries in Maharashtra, India)","authors":"Anubhuti Deorah","doi":"10.2139/ssrn.2456928","DOIUrl":"https://doi.org/10.2139/ssrn.2456928","url":null,"abstract":"In the business environment today there is a run to establish brands. Brands like McDonald’s, Apple, Pepsi, etc. have made their mark but how, whether it’s the number of years in business or the global presence or sales volume/ revenue, or the answer lies in branding. It is but natural for new players to get attracted and new brands to come up, as a results there is a clutter.To understand the extent of success or failure of these 'me-too brands' in Indian context, a case study approach was followed and a primary research was conducted in three segments (viz. processed food, refrigerator and light motor vehicle) between two brands one being the leader and the other a follower brand thus analyzing people’s perception towards the 6 different brands.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125128700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Inventory Cost Influences Introduction Timing of Product Line Extensions? 库存成本如何影响产品线扩展的引入时间?
MKTG: Innovation & Diffusion (Topic) Pub Date : 2012-08-26 DOI: 10.1111/J.1937-5956.2012.01425.X
T. Ke, Z. Shen, Shan Li
{"title":"How Inventory Cost Influences Introduction Timing of Product Line Extensions?","authors":"T. Ke, Z. Shen, Shan Li","doi":"10.1111/J.1937-5956.2012.01425.X","DOIUrl":"https://doi.org/10.1111/J.1937-5956.2012.01425.X","url":null,"abstract":"In the industry with radical technology push or rapidly changing customer preference, it is firms' common wisdom to introduce high-end product first, and follow by low-end product line extensions. A key decision in this \"down-market stretch\" strategy is the introduction time. High inventory cost is pervasive in such industries, but its impact has long been ignored during the presale planning stage. This paper takes a first step towards filling this gap. We propose an integrated inventory (supply) and diffusion (demand) framework, and analyze how inventory cost influences the introduction timing of product line extensions, considering substitution effect among successive generations. We show that under low inventory cost or frequent replenishment ordering policy, the optimal introduction time indeed follows the well-known \"Now\" or \"Never\" rule. However, sequential introduction becomes optimal as the inventory holding gets more substantial or the product life cycle gets shorter. The optimal introduction timing can increase or decrease with the inventory cost depending on the marketplace setting, requiring a careful analysis.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121325953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 19
Mass Insurance: Next in Line for Product Innovation? 大众保险:产品创新的下一步?
MKTG: Innovation & Diffusion (Topic) Pub Date : 2011-09-20 DOI: 10.2139/ssrn.1931059
N. Sand, Kumar Rishabh
{"title":"Mass Insurance: Next in Line for Product Innovation?","authors":"N. Sand, Kumar Rishabh","doi":"10.2139/ssrn.1931059","DOIUrl":"https://doi.org/10.2139/ssrn.1931059","url":null,"abstract":"Insurance companies looking to expand have been drawn to the low penetration rates and rising disposable incomes in emerging markets. So far, however, these companies have typically targeted the formal employment sector, as most of its members are concentrated in urban areas and are accessible through employers. But the informal sector - characterized by non-contractual employment and a lack of social security - holds out great promise for insurers aiming for the next level of penetration in emerging markets (Gumber 2002). While the rich represent a ready market and the poorest are targeted through microinsurance products, we suspect the market at the heart of the informal sector’s income pyramid - the middle class - remains largely uncovered by insurance.The middle class of the informal sector offers a growing consumer population with robust purchasing power. Tapping into this expanding market would enable economies of scale, making operations cost effective and profitable. Of course, insurance companies will need to develop products that address the heterogeneity of the middle class. Only companies able to market their products to the masses will capture emerging markets.","PeriodicalId":242968,"journal":{"name":"MKTG: Innovation & Diffusion (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131334389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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