{"title":"Analisis Islamic branding hotel syariah sebagai tujuan wisata halal","authors":"Asha Nur Ima, Yudha Trishananto","doi":"10.53088/jhis.v1i1.411","DOIUrl":"https://doi.org/10.53088/jhis.v1i1.411","url":null,"abstract":"This study aims to examine the multisensory marketing and brand experience variables on brand loyalty by using the Muslim customer perceived value variable as an intervention. This study uses multiple linear regression and path analysis as research methods. The data used in this study is primary data, using survey questionnaires and interviews as data. The questionnaires distributed were 100 respondents. The object of this research is the Islamic hotel Multazam Kartasura. The results of this study indicate that the Multisensory Marketing variable has a positive and significant effect on Brand Loyalty. Then the Brand Experience and Moslem Customer Perceived Value variables have a positive and significant effect on Brand Loyalty. Multisensory Marketing and Brand Experience have a positive and significant effect on Muslim Customer Perceived Value. In the path analysis test, the Moslem Customer Perceived Value variable is able to mediate the influence of Multisensory Marketing and Brand Experience on Brand Loyalty.","PeriodicalId":242127,"journal":{"name":"Journal of Halal Industry Studies","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130293045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Halal fashion: Strategi pemasaran dengan marketing mix 9P","authors":"Mega Tunjung Hapsari","doi":"10.53088/jhis.v1i1.412","DOIUrl":"https://doi.org/10.53088/jhis.v1i1.412","url":null,"abstract":"There have been many marketing mix strategies that have been carried out in the business world, but this research is different because it combines sharia marketing with the 9P marketing mix method, which includes product strategy, price, promotion, place, people, process, physical evidence, payment, and product packaging, as well as supporting factors, barriers, and solutions to Ebi Parfum Jombang's efforts to increase product sales. The approach used is descriptive qualitative with primary and secondary data. Interactive model data analysis with validation using triangulation. The research results are: 1) Sharia marketing through the 9P marketing mix implemented by Ebi Parfum paying attention to sharia values, namely fathanah, shiddiq, tabligh, and amanah; using halal ingredients and always maintaining product quality. Of the nine elements of the marketing mix, there are two dominant elements in the success of sharia marketing, namely product and price strategies. 2) The supporting factors for sharia marketing through the 9P marketing mix in the Ebi Parfum business are halal and quality ingredients, wide product distribution, competitive selling prices, product differentiation, and innovation. Meanwhile, the inhibiting factors are the limited stock of bottles, large capital, many competitors, and vulnerability to leaks for long-distance shipments.","PeriodicalId":242127,"journal":{"name":"Journal of Halal Industry Studies","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123113764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peran moderasi halal lifestyle pada hubungan pengetahuan keuangan dan kepercayaan terhadap minat menabung masyarakat di bank syariah","authors":"Syahda Malyavitha Harisya, Mochlasin Mochlasin","doi":"10.53088/jhis.v1i1.119","DOIUrl":"https://doi.org/10.53088/jhis.v1i1.119","url":null,"abstract":"The purpose of this study was to determine the effect of financial knowledge and trust on the interest of the millennial community in Semarang Regency to save in Islamic banks with the addition of a halal lifestyle as a moderating variable. This research is quantitative. This research uses the field research method. The samples used were 100 samples. The analysis method uses moderated regression analysis. The results of this study indicate that the financial knowledge variable has a positive but insignificant effect on people's interest in saving. The trust variable positively and significantly affects people's interest in saving. The halal lifestyle variable cannot moderate the influence of financial knowledge on people's interest in saving. The halal lifestyle variable cannot moderate the influence of trust on people's interest in saving.","PeriodicalId":242127,"journal":{"name":"Journal of Halal Industry Studies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127237392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis bibliometrik perkembangan penelitian halal food","authors":"M. S. Anam","doi":"10.53088/jhis.v1i1.195","DOIUrl":"https://doi.org/10.53088/jhis.v1i1.195","url":null,"abstract":"This study aims to determine the development of research on halal foods from 2004 to 2021. This study uses data from the Scopus database taken with Publish or Perish (PoP) software. After the data was downloaded, it was checked and refined using the Mendeley software, and the final result was 193 articles that were ready to be analyzed. This study uses a literature review method with bibliometric analysis using VOSviewer software. The analysis results show that the trend of research on halal food has increased every year. Furthermore, Suhaiza Zailani is a prolific writer who often collaborates on research with other writers. In addition, the articles about halal food that are most frequently cited are those written by Shah Alam and Mohamed Sayuti. Meanwhile, research on halal food with the subjects of \"food security,\" \"Muslim tourists,\" \"motivation,\" \"sustainability,\" and \"pork\" still has the opportunity to be researched in the future.","PeriodicalId":242127,"journal":{"name":"Journal of Halal Industry Studies","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116432206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Determinan keputusan pembelian kosmetik halal oleh Muslimah Milenial di Indonesia","authors":"Yuni Ratnawati, S. Anwar","doi":"10.46306/JBBE.V14I2.82","DOIUrl":"https://doi.org/10.46306/JBBE.V14I2.82","url":null,"abstract":"The research aims to know the influence of the halal label, celebrity endorser, and word of mouth on the decision to buy interest as an intervening variable by Muslimah millennial cosmetics “PIXY” users. The population in this research is the follower account Instagram @pixycosmetics which uses the product. The technique of sampling with a purposive random sampling method. The samples had 102 respondents, with a questionnaire to collect data. The analysis tool used is path analysis. This research shows that halal labels, celebrity endorsers, and word of mouth positively and insignificantly influence decisions. At the same time, halal labels and celebrity endorsers have a positive and insignificant influence on purchase interest. In contrast, word of mouth positively and significantly affects purchase interest. Meanwhile, purchase interest has a positive and significant effect on decisions. Purchase interest cannot be an intervening variable between halal labels on the decision. Still, purchase interest can become an intervening variable between celebrity endorsers and word of mouth on decisions.","PeriodicalId":242127,"journal":{"name":"Journal of Halal Industry Studies","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129396943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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