Reputation: Jurnal Hubungan Masyarakat最新文献

{"title":"Pengelolaan Digital Public Relations melalui Media Internal Kontak PT KAI","authors":"Nurul Hanifa, Yusuf Zaenal Abidin, Dyah rahmi Astuti","doi":"10.15575/REPUTATION.V4I1.2092","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2092","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui pengelolaan Digital Public Relations melalui Media Internal Kontak PT Kereta Api Indonesia. Metode penelitian menggunakan metode deskriptif, adapun teknik pengumpulan data yang dilakukan adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa pengelolaan Digital PR pada Media Internal Kontak melalui lima tahapan, yaitu (1) planning yakni dengan merencanakan tujuan dengan membuat perencanaan taktis yang dikategorisasikan menjadi penentuan rubrik, penentuan PIC dan penentuan tema pada setiap edisi Media Internal Kontak yang akan diterbitkan. (2) organizing dengan melakukan staffing (pembagian kerja) kepada seluruh individu yang terlibat dalam pembuatan konten Media Internal Kontak. (3) communicating yakni dengan memanfaatkan beberapa media diantaranya, portal internal E-office, Corporate Email dan Whatsapp untuk publikasi Media Internal Kontak kepada publik internal. (4) controlling dengan melakukan pengawasan bersifat internal berupa pengawasan konten, serta menampung saran dan kritik dari pembaca. (5) evaluating, menyewa jasa konsultan humas, melakukan evaluasi bulanan, serta melaksanakan evaluasi tahunan. \u0000Kata Kunci : Pengelolaan; Digital Public Relations; Media Internal \u0000ABSTRACT \u0000  \u0000This research aims to find out the management of Digital Public Relations through Internal Media Contact of PT Kereta Api Indonesia. The research method uses a descriptive method, while the data collection technique performed is an in-depth interview. The results showed that the management of Digital PR in Internal Media Contact through five stages, namely (1) planning by planning the objective by making tactical planning categorized into the determination of rubrics, pic determination and determination of themes in each edition of Internal Media Contact to be published. (2) organizing by staffing to all individuals involved in the creation of Internal Media Contact content. (3) communicating by utilizing several media including, internal portal E-office, Corporate Email and Whatsapp for publication of Internal Media Contacts to the internal public. (4) controlling by conducting internal surveillance in the form of content supervision, as well as accommodating advice and criticism from readers. (5) evaluating, hiring Public Relations consulting services, conducting monthly evaluations, and carrying out annual evaluations. \u0000  \u0000Keywords : Management; Digital Public Relations; Media Internal","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124391569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOSIALISASI KEGIATAN HUMAS POLDA JAWA BARAT MELALUI PROGRAM “CORONG KITA”","authors":"Dania Alfatsyah, Imron Rosyidi, Lida Imelda Cholidah","doi":"10.15575/REPUTATION.V4I1.2087","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2087","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui cara praktisi Humas Polda Jabar dalam menentukan tema atau judul sosialisasi, cara mengemas informasi dan mengetahui keberhasilan kegiatan sosialisasi yang akan disampaikan kepada masyarakat melalui kegiatan program “Corong Kita”. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan pendekatan kualitatif dan sumber data yang digunakan berdasarkan hasil wawancara informan dan dokumentasi berupa foto. Teori yang digunakan adalah teori belajar konstruktivistik  yang berhubungan dengan tahapan operasional humas. Hasil dan pembahasan penelitian ini menerangkan bahwa (1) kegiatan sosialisasi memerlukan pembuatan informasi yang sesuai dengan berdasarkan fakta dilapangan melalui kasus yang marak terjadi dan pengembangan kasus dengan menggunakan bahasa yang mudah dipahami oleh masyarakat umum (2) Pengemasan informasi disusun berdasarkan situasi dan kondisi masyarakat juga menggunakan laporan dari divisi satuan kerja kepolisian Polda Jabar (3) keberhasilan kegiatan sosialisasi mengacu kepada nilai dari evaluasi kemudian respon masyarakat serta laporan polres dan diakhiri dengan ditujukannya laporan kepada Kapolda Jabar. \u0000Kata Kunci : Sosialisasi, Humas Pemerintah, Media Massa \u0000ABSTRACT \u0000This study aims to determine how the West Java Regional Police Public Relations practitioner determines the theme or title of the socialization, how to package information and determine the success of the socialization activities that will be conveyed to the public through the \"Funnel Kita\" program. The method used in this research is descriptive qualitative using a qualitative approach and data sources used are based on the results of informant interviews and documentation in the form of photos. The theory used is a constructivist learning theory related to the operational stages of public relations. The results and discussion of this study explain that (1) socialization activities require the production of appropriate information based on facts in the field through cases that are occurring and developing cases using language that is easily understood by the general public (2) Information packaging is prepared based on the situation and condition of the community as well. using reports from the West Java Police work unit division (3) the success of socialization activities refers to the value of the evaluation then the public response and the police report and ends with the reporting of the West Java Police Chief. \u0000Keywords : Socialization, Government Public Relations, Mass Media","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133854238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengelolaan Citra Pesantren Qiroatussab'ah Kudang Melalui Program Naghmah Quran","authors":"Ulfah Wafa Almubarokah, Khoiruddin Muchtar, Abdul Mujib","doi":"10.15575/REPUTATION.V4I2.2621","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I2.2621","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui bagaimana pesantren Kudang mengelola citranya melalui program Naghmah Quran, mulai dari tahap pencarian data situasi sampai tahap evaluasi. Penulis dalam penelitian menggunakan metode deskriptif kualitatif berdasarkan hasil observasi, dokumentasi, dan wawancara mendalam bersama 4 orang informan. Hasil penelitian menunjukkan bahwa strategi pengelolaan citra pesantren Qiroatussab’ah Kudang melalui program Nagmah Quran dilakukan dengan mengelola situasi program Naghmah Quran dengan pengumpulan informasi terkait citra pesantren yang didapat melalui alumni, perencanaan program Nagmah Quran dilaksanakan secara terperinci dengan bantuan analisis SWOT, pelaksanaan program Naghmah Quran dipantau dan diberikan bimbingan sebagai bentuk koordinasi, dan evaluasi program Nagmhah Quran memuat tiga tahapan evaluasi akni evaluasi sebelum pelaksanaan, sedang pelaksanaan, dan setelah pelaksanaan prgram. \u0000Kata Kunci : Pengeolaan Citra, Program","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130093153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Media Relations PT Bio Farma (Persero) dalam Menjaga Reputasi Perusahaan","authors":"Ariz Rizaldi","doi":"10.15575/REPUTATION.V4I1.2107","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2107","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui bagaimana proses strategi Media Relations PT Bio Farma (Persero) melalui Media Gathering dalam menjaga reputasi perusahaan. Secara lebih rinci tujuan penelitian ini untuk mengetahui tahapan proses strategi tersebut, mulai dari tahap mencari data sampai evaluasi. Penelitian ini didasarkan pada konsep Four Step Public Relations kemudian dianalogikan pada proses strategi Media Relations yang implementasinya identik dengan aktivitas strategi yang di dalamnya terdiri dari pencarian data, perencanaan dan pemrograman, pengambilan tindakan, dan evaluasi. Metode yang digunakan merupakan metode deskriptif dan teknik pengumpulan datanya melalui observasi dan wawancara secara mendalam. Hasil penelitian menunjukan bahwa kegiatan Media Gathering yang dilakukan oleh PT Bio Farma (Persero) terdiri dari beberapa kegiatan, bersifat formal dan informal. Kegiatan formal berisi pemberian informasi dan materi mengenai perusahaan tentang hal yang akan dilakukan oleh perusahaan sehingga perlu dipublikasi, kegiatan informal berisi kegiatan “Fun” seperti outbound hal ini bertujuan untuk pendakatan personal antara perusahaan dengan media. \u0000Kata Kunci: Media Relations, Media Gathering, Reputasi \u0000This study aims to determine how the strategic process of PT Bio Farma (Persero) Media Relations through Media Gathering in maintaining the company's reputation. In more detail, the purpose of this study is to determine the stages of the strategy process, from the data search stage to evaluation. This research is based on the concept of Four Step Public Relations and then analogous to the process of Media Relations strategy whose implementation is identical to strategic activities consisting of data search, planning and programming, taking action, and evaluation. The method used is descriptive method and data collection techniques through observation and in-depth interviews. The results showed that the Media Gathering activities conducted by PT Bio Farma (Persero) consisted of several activities both formal and informal. Formal activities include providing information and material about the company about what the company will do so that it needs to be published, informal activities contain “Fun” activities such as outbound activities aimed at personal approaches between the company and the media. \u0000Keywords: Media Relations, Media Gathering, Reputation","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115233604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Manajemen Public Relations dalam Sosialisasi Program Pemberian Insentif Guru Ngaji","authors":"Nisa Robiah, Yusuf Zaenal Abidin, Dyah rahmi Astuti","doi":"10.15575/REPUTATION.V4I1.2088","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2088","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk menggambarkan manajemen public relations yang dilakukan Dinas Pendidikan Kota Cimahi dalam mensosialisasikan program pemberian insentif guru ngaji. Metode penelitian yang digunakan yakni metode deskriptif. Peneliti mendeskripsikan fenomena yang diteliti berdasarkan data dari informan yaitu Dinas Pendidikan Kota Cimahi. Hasil penelitian menunjukkan bahwa manajemen public relations yang dilakukan Disdik Cimahi dalam sosialisasi program pemberian insentif guru ngaji diawali dengan tahap (1) pencarian data (fact finding) meliputi a) analisis program dan b) analisis khalayak. Tahap (2) perencanaan meliputi a) penetapan tujuan, b) menyusun kerangka acuan kerja (KAK), c) menetapkan target sasaran dan d) menyusun anggaran. Tahap (3) bertindak dan berkomunikasi meliputi a) penentuan sifat, tatanan dan jenis komunikasi, b) menyusun pesan sosialisasi dan c) menentukan komunikator sosialisasi. Tahap (4) yaitu evaluasi pada tingkat dampak/efek. \u0000Kata Kunci: Manajemen public relations; insentif guru ngaji; Cimahi agamis \u0000  \u0000ABSTRACT \u0000The research aims to describe socialization process which conducted by Cimahi Education Office in incentive religion teacher program. The research used descriptive method. The descriptions based on data obtained from informants, namely the Cimahi Education Office. The result showed public relations management by Cimahi Education Office in socialization of incentive religion teacher program, began stage (1) fact finding, covers a) program analysis, and b) public analysis. Stage (2) planning, covers a) set goals, b) formulate terms of reference, c) set targets and d) prepare budget. Stage (3) taking action and communicating, covers a) determine type of communication, b) compose message, and c) determine the communicator. Stage (4) evaluation,  at level of impact. \u0000Keywords: Public relations management; incentive religion teacher, Cimahi Agamis","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129031917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Manajemen Penggunaan Majalah Surili Sebagai Wujud Peduli Hutan di Jawa Barat","authors":"P. Handayani, Khoiruddin Muchtar, A. Ma’arif","doi":"10.15575/REPUTATION.V4I1.2609","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2609","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui lebih dalam bagaimana manajemen penggunaan majalah Surili sebagai wujud peduli hutan di Jawa Barat. Mengingat majalah internal yang diterbitkan oleh Dinas Kehutanan Provinsi Jawa Barat memiliki eksistensi yang cukup tinggi. Metode penelitian yang digunakan yaitu analisis deskriptif, dimana penelitian ini menguraikan dan menjabarkan dengan jelas bagaimana proses manajemen majalah Surili. Hasil penelitian ini memperlihatkan bahwa Dinas Kehutanan Provinsi Jawa Barat menggunakan konsep four steps Public Relations dalam proses pembuatan majalah Surili meliputi : (1) tahap merumuskan masalah yang terdiri dari analisis situasi, aspirasi dan kompilasi data dan informasi; (2) tahap perencanaan program yang terdiri dari menentukan tujuan, nama majalah, target pembaca, konten majalah, desain, dan jadwal; (3) tahap tindakan dan komunikasi yang terdiri dari mengemas pesan untuk khalayak, melibatkan pegawai dalam penulisan dan melakukan promosi; dan (4) tahap evaluasi yang terdiri dari diskusi dan evaluasi tim penyusun majalah. \u0000This study aims to find out more about the management of the use of Surili magazine as a form of forest care in West Java. Considering that an internal magazine published by the West Java Provincial Forestry Service has a fairly high existence. The research method used is descriptive analysis, where this study describes and clearly describes the management process of Surili magazine. The results of this study indicate that the West Java Provincial Forestry Service uses the four steps concept of Public Relations in the process of making Surili magazine, including: (1) the stage of formulating the problem consisting of situation analysis, aspirations and compilation of data and information; (2) the program planning stage which consists of determining the objectives, name of the magazine, target readers, magazine content, design, and schedule; (3) the action and communication stage which consists of packaging messages for the audience, involving employees in writing and conducting promotions; and (4) evaluation stage which consists of discussion and evaluation of the magazine drafting team.","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131328128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Marketing Public Relations Grab Melalui Pembayaran OVO","authors":"Dhea Salsabila Royan","doi":"10.15575/REPUTATION.V4I1.2095","DOIUrl":"https://doi.org/10.15575/REPUTATION.V4I1.2095","url":null,"abstract":"ABSTRAK \u0000  \u0000Dhea Salsabila Royan. Strategi Marketing Public Relations Grab dalam Pembayaran Melalui OVO. \u0000  \u0000  \u0000Strategi Marketing Public Relations di dalam sebuah perusahaan adalah aspek yang sangat penting yang harus ada dalam suatu perusahaan untuk menjadikan perusahaan tersebut berkembang dan dapat bersaing dengan kompetitor perusahaan lainnya. PT Grab Teknologi Indonesia merupakan sebuah perusahaan yang berkecimpung di dunia teknologi dengan memasarkan jasa-jasa perjalanan berupa ojek online, jasa antar barang dan makanan dan berbagai jenis jasa lainnya yang disajikan berupa sebuah aplikasi yang bisa diunduh di hampir semua smartphone dengan mengandalkan jaringan ionternet sebagai alat media untuk mengakses Grab. \u0000  \u0000Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Marketing Public Relations dalam menarik perhatian costumer dalam pembayarannya menggunakan OVO, mengetahui bagaimana Strategi Marketing Public Relations dalam mendorong minat costumer dalam pembayarannya menggunakan OVO, serta untuk mengetahui bagaimana Strategi Marketing Public Relations dalam menggiring opini publik yang beredar di masyarakat. \u0000  \u0000Metode yang digunakan dalam penelitian ini adalah studi kasus kualitatif dengfan teknik pengumpulan data melalui wawancara mendalam kepada staf Grab yang bekerja dalam bidang Business Development dan Driver Grab sebagai informan. Pengumpulan data juga dikumpulkan melalui observasi partisipator pasif. \u0000  \u0000Penelitian ini menggunakan konsep Three Ways Strategy ysng digagas oleh Phillip Kotler yaitu Push, Pull and Pass Strategy dengan hasil penelitian menunjukkan bahwa kegiatan yang dilakukan Marketing Public Relations Grab dalam menarik perhatian pengguna Grab yaitu dengan mengadakan event, memberikan potongan harga, kupon dan koin menarik yang bisa didapatkan setelah menggunakan Grab, dalam mendorong minat pennguna Grab yaitu dengan memasang iklan di media sosial, menggandeng public figure, dan memasang google adsense Youtube. Kegiatan yang dilakukan Marketing Public Relations Grab untuk menggiring opini publik yaitu dengan memberikan informasi yang benar terkait jasa yang Grab tawarkan di berbagai media sosial. \u0000  \u0000Kata Kunci : Strategi Marketing Public Relations, Push, Pull and Pass Strategy. \u0000 \u0000ABSTRACT \u0000  \u0000Dhea Salsabila Royan. Strategy Of Marketing Public Relations Grab in payer \u0000an use OVO. \u0000  \u0000Strategyn of Marketing Public Relations in a company is a very important aspect that must exist in a company to make the company grow and be able to compete with other company competitors. PT Grab Teknologi Indonesia is a company engaged in the world of technology by marketing travel services in the form of an online motorcycle taxi, service between goods and food and various other types of services that are presented in the form of an application that can be downloaded on almost all smartphones by relying on the internet network as a tool media to access Grab. \u0000  \u0000This study aims to find out how Public Relations Marketing Strat","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128267971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengelolaan website sebagai Media Informasi Publik","authors":"Rina Himaturipa, abdul azis Maarif, Yusuf Zaenal Abidin","doi":"10.15575/REPUTATION.V2I2.233","DOIUrl":"https://doi.org/10.15575/REPUTATION.V2I2.233","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui proses pengelolaan dimulai dari pencarian data dan fakta, perencanaan, pengaplikasian program, serta tahap evaluasi. Proses ini merupakan rangkaian dari pengaplikasian konsep four step public relations yang dijalankan oleh humas Kantor Wilayah Kementrian Agama Provinsi Jawa Barat, yaitu tahap fact finding, planning and programming, taking actions and communications, and evaluations. Penelitian ini menggunakan paradigma konstruktivisme , pendekatan kualitatif dan metode studi kasus, mengenai suatu lembaga atau organisasi dengan berupa fenomena yang ada dan terjadi nyata disuatu lembaga atau organisasi. Hasil dari penelitian ini menerangkan bahwa proses pengelolaan website menghasilkan data yang terbagi kedalam dua bagian yaitu fakta primer dan sekunder , setelah data didapatkan selanjutnya perencanaan program aplikasi yang memudahkan publik, lalu pengaplikasian program aplikasi seperti halnya E-MTQ, SIMKAH, dan lain-lain, tahap akhir yaitu evaluasi yang dilakukan seperti Rapat Koordinasi dengan Pemerintah Provinsi dan Kab/Kota. \u0000Kata Kunci :  Pengelolaan; Humas; Website \u0000  \u0000  \u0000  \u0000The purpose of this research is to find out the management process, Fact Finding, Planning and programming, Taking Actions and communications, and evaluation stages. This process is a series of applications of the four-step public relations concept run by the PR of the Regional Office of the Ministry of Religion of West Java Province. Researchers also use a case study approach that is about an institution or organization in the form of phenomena that exist and occur real in an institution or organization. The results of this study explain that the website management process produces data which is divided into two parts, namely primary and secondary facts, after the data is obtained then the planning of application programs that facilitate the public, then application of application programs such as E-MTQ, SIMKAH, and others, the final stage is an evaluation conducted such as a Coordination Meeting with the Provincial and District / City Governments. \u0000Keywords: Management; PR; Website","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125585256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Program Humas Perum Perhutani Jawa Barat dan Banten dalam Membina Hubungan Baik dengan Publik Eksternal","authors":"A. Burhanudin, Imron Rosyidi, Khoiruddin Muchtar","doi":"10.15575/reputation.v1i1.632","DOIUrl":"https://doi.org/10.15575/reputation.v1i1.632","url":null,"abstract":"Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124637457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Upaya Pemerintah dalam Membentuk Citra Purwakarta Melalui Kearifan Lokal","authors":"YuniaGu Gustini, Irfan Sanusi, Khoiruddin Muchtar","doi":"10.15575/reputation.v1i4.290","DOIUrl":"https://doi.org/10.15575/reputation.v1i4.290","url":null,"abstract":"Citra yang baik atau bisa dikatakan citra positive sebuah daerah perlu dibangun oleh Pemerintahan setempat. Wajah Kabupaten Purwakarta pada saat ini lebih banyak dikenal oleh masyarakat dibandingkan dengan 10 tahun silam apalagi didalam sektor kearifan lokal. Hal ini merupakan adanya gerak cepat dari pemerintah setempat untuk memoles wajah Kabupaten Purwakarta.Tujuan penelitian ini untuk mengetahui upaya pemerintah dalam membentuk citra Purwakarta dilihat dari konsep proses pembentukan citra (Ardianto: 2002) yang mana didalamnya terdiri dari persepsi, keyakinan, motivasi dan sikap. Penelitian ini menggunakan paradigma konstruktivisme, pendekatan kualitatif dan metode studi kasus. \u0000Hasil penelitian menunjukan bahwa untuk membentuk persepsi masyarkat diadakannya perbaikan infastruktur dan menciptakan slogan baru atau city branding. Cara meyakinkan masyarakat menegnai informasi yang disampaikan di lakukan hubungan kerjasama dengan beberapa media cetak dan menciptakan sebuah aplikasi. Cara memotivasi masyarakat dengan diadakan pembangunan ifastruktur penunjang masyarakat dengan menyediakan fasilitas umum dan membentuk sikap masyarakat diadakannya pembaharuan pembangunan. \u0000A good image that can be said as a positive image of an area needs to be built by the local government. The face of Purwakarta Regency is currently more widely known by the public compared to 10 years ago especially in the local wisdom sector. This is a quick move from the local government to polish the face of Purwakarta Regency. The purpose of this study is to determine the government's efforts to shape the image of Purwakarta seen from the concept of the process of image formation (Ardianto: 2002) which consists of perceptions, beliefs, motivations and attitudes. This research uses constructivism paradigm, qualitative approach and case study method. The results of the study show that to establish community perceptions there is an improvement in infrastructure and creating a new slogan or city branding. How to convince the public about the information conveyed in a cooperative relationship with several print media and create an application. How to motivate the community with the construction of community support infrastructure by providing public facilities and shaping the attitude of the community for the development of development. Keywords: Image; Image Formation; Local Wisdom.","PeriodicalId":239747,"journal":{"name":"Reputation: Jurnal Hubungan Masyarakat","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130135023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}