Nurul Hanifa, Yusuf Zaenal Abidin, Dyah rahmi Astuti
{"title":"通过内部媒体PT KAI进行公共关系数字管理","authors":"Nurul Hanifa, Yusuf Zaenal Abidin, Dyah rahmi Astuti","doi":"10.15575/REPUTATION.V4I1.2092","DOIUrl":null,"url":null,"abstract":"ABSTRAK \nPenelitian ini bertujuan untuk mengetahui pengelolaan Digital Public Relations melalui Media Internal Kontak PT Kereta Api Indonesia. Metode penelitian menggunakan metode deskriptif, adapun teknik pengumpulan data yang dilakukan adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa pengelolaan Digital PR pada Media Internal Kontak melalui lima tahapan, yaitu (1) planning yakni dengan merencanakan tujuan dengan membuat perencanaan taktis yang dikategorisasikan menjadi penentuan rubrik, penentuan PIC dan penentuan tema pada setiap edisi Media Internal Kontak yang akan diterbitkan. (2) organizing dengan melakukan staffing (pembagian kerja) kepada seluruh individu yang terlibat dalam pembuatan konten Media Internal Kontak. (3) communicating yakni dengan memanfaatkan beberapa media diantaranya, portal internal E-office, Corporate Email dan Whatsapp untuk publikasi Media Internal Kontak kepada publik internal. (4) controlling dengan melakukan pengawasan bersifat internal berupa pengawasan konten, serta menampung saran dan kritik dari pembaca. (5) evaluating, menyewa jasa konsultan humas, melakukan evaluasi bulanan, serta melaksanakan evaluasi tahunan. \nKata Kunci : Pengelolaan; Digital Public Relations; Media Internal \nABSTRACT \n \nThis research aims to find out the management of Digital Public Relations through Internal Media Contact of PT Kereta Api Indonesia. The research method uses a descriptive method, while the data collection technique performed is an in-depth interview. The results showed that the management of Digital PR in Internal Media Contact through five stages, namely (1) planning by planning the objective by making tactical planning categorized into the determination of rubrics, pic determination and determination of themes in each edition of Internal Media Contact to be published. (2) organizing by staffing to all individuals involved in the creation of Internal Media Contact content. (3) communicating by utilizing several media including, internal portal E-office, Corporate Email and Whatsapp for publication of Internal Media Contacts to the internal public. (4) controlling by conducting internal surveillance in the form of content supervision, as well as accommodating advice and criticism from readers. 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(3) communicating by utilizing several media including, internal portal E-office, Corporate Email and Whatsapp for publication of Internal Media Contacts to the internal public. (4) controlling by conducting internal surveillance in the form of content supervision, as well as accommodating advice and criticism from readers. 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引用次数: 0
摘要
本研究旨在通过印度尼西亚与铁路的内部联系来了解公共关系的数字管理。采用描述性方法的研究方法，以及进行深入采访的数据收集技术。研究结果表明，内部媒体的数字管理是通过五个阶段的接触，即(1)计划通过策划经过调整的战术计划，使每一个联系人的内部媒体版本都能确定特写、图片和主题。(2)通过对参与建立内部媒体内容接触的所有个人进行工作管理。(3)沟通就是利用其中的一些媒体，向内部公众发布内部媒体联系人的内部门户、公司电子邮件和Whatsapp。(4)通过对内容的内部监督进行控制，并包含读者的建议和批评。(5)评估、聘请公共关系顾问服务、每月评估和年度评估。关键词:管理;数字公共关系;本研究旨在通过内部媒体与PT train接触，了解其对数字公共关系的管理。研究方法一种描述方法，而数据收集技术呈现在面试区。results那里那个数字之管理作业》内部媒体联系人通过五个阶段,namely(1)计划:计划《客观:让战术策划categorized进入rubrics之决心,决心的照片》和themes决心在每版的内部联系to be published媒体。(2)组织在内部媒体接触内容的创造中影响所有个人。(3)} communicating utilizing好几个媒体在内,E-office入口,公司内部邮件和Whatsapp为内部出版的出版媒体内部Contacts to the public。(4)条控制由conducting内部监控in the form of内容supervision, as well as accommodating来自读者的建议和criticism。(5)评估、拒绝公共关系咨询服务、每月评估、并进行年度评估。管理;数字公共关系;媒体内部
Pengelolaan Digital Public Relations melalui Media Internal Kontak PT KAI
ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengelolaan Digital Public Relations melalui Media Internal Kontak PT Kereta Api Indonesia. Metode penelitian menggunakan metode deskriptif, adapun teknik pengumpulan data yang dilakukan adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa pengelolaan Digital PR pada Media Internal Kontak melalui lima tahapan, yaitu (1) planning yakni dengan merencanakan tujuan dengan membuat perencanaan taktis yang dikategorisasikan menjadi penentuan rubrik, penentuan PIC dan penentuan tema pada setiap edisi Media Internal Kontak yang akan diterbitkan. (2) organizing dengan melakukan staffing (pembagian kerja) kepada seluruh individu yang terlibat dalam pembuatan konten Media Internal Kontak. (3) communicating yakni dengan memanfaatkan beberapa media diantaranya, portal internal E-office, Corporate Email dan Whatsapp untuk publikasi Media Internal Kontak kepada publik internal. (4) controlling dengan melakukan pengawasan bersifat internal berupa pengawasan konten, serta menampung saran dan kritik dari pembaca. (5) evaluating, menyewa jasa konsultan humas, melakukan evaluasi bulanan, serta melaksanakan evaluasi tahunan.
Kata Kunci : Pengelolaan; Digital Public Relations; Media Internal
ABSTRACT
This research aims to find out the management of Digital Public Relations through Internal Media Contact of PT Kereta Api Indonesia. The research method uses a descriptive method, while the data collection technique performed is an in-depth interview. The results showed that the management of Digital PR in Internal Media Contact through five stages, namely (1) planning by planning the objective by making tactical planning categorized into the determination of rubrics, pic determination and determination of themes in each edition of Internal Media Contact to be published. (2) organizing by staffing to all individuals involved in the creation of Internal Media Contact content. (3) communicating by utilizing several media including, internal portal E-office, Corporate Email and Whatsapp for publication of Internal Media Contacts to the internal public. (4) controlling by conducting internal surveillance in the form of content supervision, as well as accommodating advice and criticism from readers. (5) evaluating, hiring Public Relations consulting services, conducting monthly evaluations, and carrying out annual evaluations.
Keywords : Management; Digital Public Relations; Media Internal
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