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Conceptual Development 概念的发展
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-3
Robyn Blakeman
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引用次数: 30
Direct Marketing: The Old Guard 直销:守旧的人
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-16
Robyn Blakeman
{"title":"Direct Marketing: The Old Guard","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-16","DOIUrl":"https://doi.org/10.4324/9781003255123-16","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133198870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Getting Attention and Delivering an Informative Message 获得关注并传递信息
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-4
Robyn Blakeman
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引用次数: 0
Type as a Design Element 将类型作为设计元素
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-6
Robyn Blakeman
{"title":"Type as a Design Element","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-6","DOIUrl":"https://doi.org/10.4324/9781003255123-6","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121164098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Makes Internet and Social Media Marketing Work? 是什么让互联网和社交媒体营销工作?
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-17
Robyn Blakeman
{"title":"What Makes Internet and Social Media Marketing Work?","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-17","DOIUrl":"https://doi.org/10.4324/9781003255123-17","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131550128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Making It Big and Taking It on the Road: Out-of-Home and Transit Advertising 做大做大:户外和交通广告
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-15
Robyn Blakeman
{"title":"Making It Big and Taking It on the Road: Out-of-Home and Transit Advertising","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-15","DOIUrl":"https://doi.org/10.4324/9781003255123-15","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"170 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134516428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Writing Copy That Strategically Promotes the Brand and Talks to the Target 撰写战略性地推广品牌并与目标受众对话的文案
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-12
Robyn Blakeman
{"title":"Writing Copy That Strategically Promotes the Brand and Talks to the Target","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-12","DOIUrl":"https://doi.org/10.4324/9781003255123-12","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":" 42","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133019849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Graphic Design, Logo, and Package Development 图形设计，标志和包装开发
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-11
Robyn Blakeman
{"title":"Graphic Design, Logo, and Package Development","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-11","DOIUrl":"https://doi.org/10.4324/9781003255123-11","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133838353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Visual and Verbal Design Behind Broadcast 广播背后的视觉和语言设计
Advertising Design by Medium Pub Date : 2022-02-21 DOI: 10.4324/9781003255123-14
Robyn Blakeman
{"title":"The Visual and Verbal Design Behind Broadcast","authors":"Robyn Blakeman","doi":"10.4324/9781003255123-14","DOIUrl":"https://doi.org/10.4324/9781003255123-14","url":null,"abstract":"","PeriodicalId":236382,"journal":{"name":"Advertising Design by Medium","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131953552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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