Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen最新文献

TINGKAT KEPUASAN PENGUNJUNG PUSKESMAS DI KOTA YOGYAKARTA 日惹游客满意度

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.669

Ary Sutrichastini, Priyastiwi, Agung Jaya Indarto, Sofiati, Linawati

{"title":"TINGKAT KEPUASAN PENGUNJUNG PUSKESMAS DI KOTA YOGYAKARTA","authors":"Ary Sutrichastini, Priyastiwi, Agung Jaya Indarto, Sofiati, Linawati","doi":"10.32477/jrm.v10i2.669","DOIUrl":"https://doi.org/10.32477/jrm.v10i2.669","url":null,"abstract":"Google Maps is an application that is used to find locations, reviews of services and conditions of the desired location. Likewise, to find out the Puskesmas services can be seen on Google Maps, but the Google Maps review has not been used as a basis for improving health services at the Puskesmas. The purpose of this study was to measure the satisfaction level of visitors to the Puskesmas in the Yogyakarta City based on the Google Maps rating value and to identify the factors that cause satisfaction and disappointment of visitors to the services of the Puskesmas in the city of Yogyakarta. The research method uses a visitor survey at 18 Puskesmas in Yogyakarta City was 1,096 respondents. The results obtained are the average rating of the satisfaction level of Puskesmas visitors in the Yogyakarta City of 3.87. The factors that make visitors feel satisfied with the services of the Puskesmas in Yogyakarta City are friendly service and officers by 29.2%, strategically comfortable places and complete facilities by 10.4%, orderly queues (3.3%). While the factors that disappointed visitors were 112 statements (10.5%) which stated slow service, long queues (5.05%), unfriendly staff (2.9%) and narrow waiting rooms and parking spaces (3. 2%). The research results can be used by Puskesmas managers in improving the services provided.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"130 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127098780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kinerja Keuangan, Kebijakan Dividen, dan Struktur Modal Terhadap Nilai Perusahaan Otomotif di Masa Pandemi Covid-19 金融表现、股息政策和资本结构对Covid-19大流行汽车价值的影响

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.708

Chalimatuz Sa’diyah, Tri Meidiana Ardanari Sa'diyah

引用次数: 0

PENGARUH TATA KELOLA PERUSAHAAN YANG BAIK DAN PROFITABILITAS TERHADAP TINGKAT PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN PADA BANK SYARIAH DI INDONESIA 良好的公司治理和盈利能力对印尼伊斯兰银行社会责任披露水平的影响

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.368

Deden Prasetyo, R. Sari

{"title":"PENGARUH TATA KELOLA PERUSAHAAN YANG BAIK DAN PROFITABILITAS TERHADAP TINGKAT PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN PADA BANK SYARIAH DI INDONESIA","authors":"Deden Prasetyo, R. Sari","doi":"10.32477/jrm.v10i2.368","DOIUrl":"https://doi.org/10.32477/jrm.v10i2.368","url":null,"abstract":"The aim of this study is to analyse the impression of Good Corporate Governance component amount to Frequency of Sharia Supervisory Board Meeting, the Composition of Independent Commissioners Board, the Measure of the Board Directors, the Audit Committee Size and Profitability with the level of Corporate Social Responsibility (CSR) disclosure at Indonesia Sharia Banks in period 2017-2020. This research adopts quantitative method. The data population are 13 sharia general banks which are national private bank and there are 2 sharia general banks that are local government banks registered in OJK (the Financial Services Authority). The purposive sampling method is used as a sampling technique and get hold of 10 Sharia Banks. The samples in this study are 40 samples. Multiple Linear Analysis is utilized to test hypotheses in this research. Obtained results from this research that there was an influence between the Independent Commissioner’s Composition and Measure of the board Directors against the CSR level of disclosure at Indonesia Sharia Banks in period 2017-2020. Meanwhile, the Frequency of Sharia Supervisory Board Meetings, Audit Committee Size, and Profitability had no effect the CSR level of disclosure at Indonesia Sharia Banks in the period 2017-2020.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124042131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS PERUSAHAAN OTOMOTIF DAN KOMPONEN TERDAFTAR BEI PERIODE 2019-2022 资本结构和流动性对汽车公司盈利能力和注册组成部分的影响将持续时间为2019-2022年

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.706

Noviadry Nur Tamtama, Rahmawati Riantisari

{"title":"PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS PERUSAHAAN OTOMOTIF DAN KOMPONEN TERDAFTAR BEI PERIODE 2019-2022","authors":"Noviadry Nur Tamtama, Rahmawati Riantisari","doi":"10.32477/jrm.v10i2.706","DOIUrl":"https://doi.org/10.32477/jrm.v10i2.706","url":null,"abstract":"Growth in the quantity of motorized transport continues to increase every year. These conditions will certainly have an impact on the profitability of automotive and component companies. There are many studies studying the factors that impact profitability. This study focuses on capital structure and liquidity factors. This variable was chosen because it found various research results. The population of this study are automotive and component companies listed on the IDX. The research sample is a company that includes annual financial reports for the 2019-2022 period, namely 9 companies. The data collection method is through observation of financial data analysis which is then processed to see the results of DER, CR and ROA calculations. Analysis to test the correctness of the data using the normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. Testing the truth of the hypothesis using multiple regression test. The results of the study prove that capital structure has an effect on profitability. Liquidity has no impact on company profitability. Through the results of the research and discussion it is concluded that the capital structure has an impact on the profitability of the institution or institutions. Liquidity has no effect on institutional profitability. Through the results of a review of the suggestions provided, the institution should be more careful about the composition of the components of the capital structure. \u0000Key Words: Capital Structure, Liquidity, Profitability, Automotive and Components, IDX","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130702497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERAN PROFITABILITAS SEBAGAI VARIABEL PEMODERASI PENGARUH KEBIJAKAN DIVIDEN DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN 股息政策和债务政策对企业价值的影响

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.707

Khoirunnisa Cahya Firdarini, Zulkifli, Achmad Tjahjono

{"title":"PERAN PROFITABILITAS SEBAGAI VARIABEL PEMODERASI PENGARUH KEBIJAKAN DIVIDEN DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN","authors":"Khoirunnisa Cahya Firdarini, Zulkifli, Achmad Tjahjono","doi":"10.32477/jrm.v10i2.707","DOIUrl":"https://doi.org/10.32477/jrm.v10i2.707","url":null,"abstract":"This study aims to examine the role of profitability as a moderating variable of dividend policy and debt policy on company value in Basic Industrial and Chemical sector companies listed on the Indonesia Stock Exchange during the period 2016 to 2020. The research method used in this study is a quantitative method based on financial statement data of companies that are the study population.\u0000The total sample in this study was 100 firm years. The sampling method using purposive sampling techniques and presenting the hypothesis used in this study is multiple linear regression analysis. The hypothesis proposed in this study is the effect of dividend policy on company value, the effect of debt policy on company value and the effect of profitability as a moderating variable for the effect of dividend policy and debt policy on company value. Dividend policy and debt policy are proven to affect company value; profitability is also proven to be able to moderate dividend policy to company value but not proven to moderate debt policy to company value.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124317659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH SIKAP, SUBJECTIVE NORM DAN PERCEIVED BEHAVIOR CONTROL (PBC) TERHADAP MINAT PENGGUNAAN M-BANKING DI MASA PANDEMI COVID-19 PADA MASYARAKAT KABUPATEN WONOSOBO

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-07-25 DOI: 10.32477/jrm.v10i2.705

Yunita Fitri Wahyuningtyas, M. A. S. Satrio Nugroho, Meidi Syaflan, Tahsa Husna Anindita

{"title":"PENGARUH SIKAP, SUBJECTIVE NORM DAN PERCEIVED BEHAVIOR CONTROL (PBC) TERHADAP MINAT PENGGUNAAN M-BANKING DI MASA PANDEMI COVID-19 PADA MASYARAKAT KABUPATEN WONOSOBO","authors":"Yunita Fitri Wahyuningtyas, M. A. S. Satrio Nugroho, Meidi Syaflan, Tahsa Husna Anindita","doi":"10.32477/jrm.v10i2.705","DOIUrl":"https://doi.org/10.32477/jrm.v10i2.705","url":null,"abstract":"Maksud dari pengujian ini untuk mengetahui: (1) Apakah sikap berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19 (2) Apakah norma subjektif berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19 (3) Apakah persepsi kontrol perilaku berpengaruh terhadap minat penggunaan M-Banking di masa pandemi COVID-19. Sampel dalam pengujian ini adalah Masyarakat Kecamatan Wonosobo dengan 80 responden, menggunakan teknik purposive sampling. Instrumen dalam pengujian ini berupa angket yang telah di uji validitas dan realibilitasnya menggunakan Alpha Cronbach. Metode analisis data yang dipakai pengujian adalah regresi linier berganda dengan mengaplikasikan program olah data SPSS versi 27.\u0000Hasil pengujian bersumber pada uji linier berganda menunjukan maka :(1) attitude (sikap) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung 4,617 > t tabel 1,992 dan poin sig. 0,000 < 0,05 ; (2) subjective norms (norma subjektif) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung > t tabel 1,992 dan poin sig. 0,000 < 0,05 ; (3) perceived behaviour control (PBC) berpengaruh positif terhadap minat pengguna M-Banking di masa pandemi Covid-19, dengan hasil uji persial menunjukan poin t hitung 5,510 > t tabel 1,992 dan poin sig. 0,00 < 0,05 ; (4) sikap, norma subjektif, dan perceived behaviour control berpengaruh positif secara bersamaan terhadap minat pengguna M-Banking di masa pandemic Covid-19, dengan poin F hitung 216,63 > F tabel 2,49 dan poin signifikansi 0,000 < 0,05.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126918811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE FUTURE OF WORK : TOLERANSI RISIKO, KEADILAN ORGANISASI, DAN KEBEBASAN DALAM BEKERJA TERHADAP MINAT BEKERJA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA 工作的未来:容忍风险、组织正义和工作自由，以满足萨雅纳大学学生的工作兴趣

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-01-25 DOI: 10.32477/jrm.v10i1.513

Auliya Rosiana, Eko Yulianto

{"title":"THE FUTURE OF WORK : TOLERANSI RISIKO, KEADILAN ORGANISASI, DAN KEBEBASAN DALAM BEKERJA TERHADAP MINAT BEKERJA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA","authors":"Auliya Rosiana, Eko Yulianto","doi":"10.32477/jrm.v10i1.513","DOIUrl":"https://doi.org/10.32477/jrm.v10i1.513","url":null,"abstract":"Technological sophistication is the essential thing needed to develop all aspects of industrial revolution 4.0. It emphasizes expanding job prospects and maximizing responsibility for completing work with a different approach. This revolution is related to the young millennial generation and Z generation in choosing the field of work. This generation prioritizes flexibility and simplicity and works effectively and efficiently. Different from the previous generation, they expected that everything should be organized with various bureaucratic and administrative policies. Currently, Z generation is primarily students in Higher Education. The actual situation shows that most students have no plans to decide the type of work they want to. They doubt about their passion and potential. Therefore, this study aimed to map the students' work plans so that supervisors can direct their interest in concentration according to their potential. This study identified and proved the suitable work system for Z generation. In addition, this research aimed to find out whether risk tolerance, justice, and freedom at work affect the student’s interest in working in the future. The population was students of the Management Program, Faculty of Economics, Universitas Sarjanawiyata Tamansiswa. The method used multiple regression analysis methods to test the relationship pattern that has a theoretical basis. The result of this study showed that risk tolerance and justice positively affect the interest to work in the future. Nevertheless, freedom of work does not affect interest to work in the future.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126589448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH MOTIVASI DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA PRODI MANAJEMEN UNIVERSITAS SARJANAWIYATA TAMANASISWA 激励和勤奋对学生企业家兴趣的影响

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-01-25 DOI: 10.32477/jrm.v10i1.512

Tri Ratna Purnamarini, Alfiatul Maulida

{"title":"PENGARUH MOTIVASI DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA PRODI MANAJEMEN UNIVERSITAS SARJANAWIYATA TAMANASISWA","authors":"Tri Ratna Purnamarini, Alfiatul Maulida","doi":"10.32477/jrm.v10i1.512","DOIUrl":"https://doi.org/10.32477/jrm.v10i1.512","url":null,"abstract":"Interest in entrepreneurship requires stage and processes according to each individual. There are several factors that influence interest in entrepreneurship, including motivation and self efficacy. Motivation has a duty as a driving force to change intentions iti action, while self efficacy is needed to increase interest in entrepreneurship. This study aims to analyze the effect of motivation and self efficacy on interest in intrepreneurship of students of the Management Study Program at Sarjanawiyata Tamanasiswa University. The method used in the reseach is multiple regression analysis method. The population of this research is 6th semester students of Management Study Program at Sarjanawiyata Tamansiswa University. The technique of collecting samples using simple random sampling. The samples are students of the management Study Program at Sarjanawiyata Tamansiswa University. The data collection method was using a questionnaire via google foam using a 5 level linkert scale wich was distributed online. The result of the study explain that motivation and self efficacy have a positive and significant influence on the entrepreneurial interest of student in the Management Study Program at Sarjanawiyata Tamansiswa University.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115328727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISA NIAT MITRA PENJUAL UNTUK MENGGUNAKAN APLIKASI PENGIRIMAN MAKANAN SECARA DARING 销售伙伴在网上使用食品运输应用的意图分析

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-01-25 DOI: 10.32477/jrm.v10i1.461

Renza Fahlevi

{"title":"ANALISA NIAT MITRA PENJUAL UNTUK MENGGUNAKAN APLIKASI PENGIRIMAN MAKANAN SECARA DARING","authors":"Renza Fahlevi","doi":"10.32477/jrm.v10i1.461","DOIUrl":"https://doi.org/10.32477/jrm.v10i1.461","url":null,"abstract":"The presence of new variant of the covid 19 Omicron virus will certainly leads to the public alert. In order to prevent transmission, the government recommends that people should reduce direct interactions between individuals. This condition is an opportunity for companies providing Online Food Delivery Applications (OFDA) to take benefit from increased transactions which occur during COVID-19 pandemic. Currently, research on OFDA is still focused on OFDA consumers as a research’s Objects. On the other hand, the OFDA provider companies benefit from the profit sharing provided by food and beverage sellers who sell their products at APMSD. The results of this research are believed to be able to help APMSD companies in developing effective marketing strategies in order to attract sales partners to continue using OFDA. This research uses five independent variables, namely performance expectancy, effort expectancy, social influence, trust and price value. Data processing using SPSS application involving sample size of 158 respondents. This study reveals that social influence, trust and price value have a positive significant effect on intention to use OFDA. While two other independent namely Performance expectancy, Effort expectancy does not have significant influence to the dependent variable.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133371357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING 客户参与、购买态度以及通过病毒式营销作为变量干预手段，对社会关怀产品意图的可行性看法

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pub Date : 2023-01-25 DOI: 10.32477/jrm.v10i1.596

Khalisha Rizky Bani Rachmad, Yudi Sutarso

{"title":"PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING","authors":"Khalisha Rizky Bani Rachmad, Yudi Sutarso","doi":"10.32477/jrm.v10i1.596","DOIUrl":"https://doi.org/10.32477/jrm.v10i1.596","url":null,"abstract":"The viral marketing phenomenon occurred in cyberspace drives many changes in the marketing. In the past several years, there was a lot of viral news spreading in the society. In the skincare sector, industry attracts many fans through various ways, included viral message dissemination. Sociolla became the one of platform that produced feasibility for users to earn huge benefit from viral messages in the form of reviews written by other users. This study aimed to measure the effect of viral marketing, perceived ease of use of applications, purchase attitudes, and customer involvement in skincare products on the sociolla platform on people's purchase intentions. This study used quantitative research with descriptive analysis techniques using WARP-PLS. The sampling technique used was non-probability sampling with a purposive sampling technique. The sample of this study was 111 sociolla users in Surabaya, Sidoarjo, and surrounding areas. The results of this study indicate that viral marketing on perceptions of the ease of use of applications and purchase attitudes do not affect purchase intentions. Besides, the perceived ease of use of the application affects purchase attitudes and purchase attitudes affect purchase intentions. Moreover, customer engagement affects purchase intention and viral marketing.","PeriodicalId":230931,"journal":{"name":"Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122451913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0