{"title":"Mobile marketing evolution: Systematic literature review on multi-channel communication and multi-characteristics campaign","authors":"R. Huang, Judith A. Symonds","doi":"10.1109/EDOCW.2009.5332001","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5332001","url":null,"abstract":"Mobile technologies have become a significant part of marketing operations. Since most of the traditional marketing campaigns are integrated onto mobile handhelds, mobile services are considered as powerful and innovative tools for delivering marketing messages. In this paper, we follow a three step review protocol and conduct a systematic literature review covering 230 academic journal papers in the mobile marketing area. We explore three specific characteristics for mobile services and discuss theories applied to mobile marketing research. We also use a meta-analysis approach to evaluate the relationship between mobile technology generation and mobile marketing evolution. Our work provides a roadmap of current trends and gaps in the literature in the field of mobile marketing.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126348657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Approaches for optimizing the performance of a mobile SAML-based emergency response system","authors":"Thang Tran, C. Wietfeld","doi":"10.1109/EDOCW.2009.5332000","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5332000","url":null,"abstract":"The fast access of essential and latest information from anytime and anywhere is crucial for the success of fire mission planning and is still a challenge, if requirements such as high performance, security and simplicity have to be met concurrently. However, the secure access to the distributed information of public authorities like building plans or medical patient data is currently mostly available via the traditional time-consuming post. Due to this problem a mobile integrated solution is developed, which allows a secure and holistic access to relevant information. The solution is based on the Security Assertion Markup Language (SAML) architecture which specifies an XML based standard for exchanging authentication and authorization data. Unfortunately, the performance of this approach is not applicable for time-critical mobile applications because of the SAML specific communication procedures. Thus, this paper presents two approaches for boosting the performance and shows the results of performance evaluation for the required validation. Moreover, an analytic model is introduced for identifying the SAML specific processing time.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127222145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luiz Olavo Bonino da Silva Santos, G. Guizzardi, Renata Guizzardi, Eduardo Goncalves da Silva, L. F. Pires, M. V. Sinderen
{"title":"GSO: Designing a well-founded service ontology to support dynamic service discovery and composition","authors":"Luiz Olavo Bonino da Silva Santos, G. Guizzardi, Renata Guizzardi, Eduardo Goncalves da Silva, L. F. Pires, M. V. Sinderen","doi":"10.1109/EDOCW.2009.5332016","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5332016","url":null,"abstract":"A pragmatic and straightforward approach to semantic service discovery is to match inputs and outputs of user requests with the input and output requirements of registered service descriptions. This approach can be extended by using pre-conditions, effects and semantic annotations (meta-data) in an attempt to increase discovery accuracy. While on one hand these additions help improve discovery accuracy, on the other hand complexity is added as service users need to add more information elements to their service requests. In this paper we present an approach that aims at facilitating the representation of service requests by service users, without loss of accuracy. We introduce a Goal-Based Service Framework (GSF) that uses the concept of goal as an abstraction to represent service requests. This paper presents the core concepts and relations of the Goal-Based Service Ontology (GSO), which is a fundamental component of the GSF, and discusses how the framework supports semantic service discovery and composition. GSO provides a set of primitives and relations between goals, tasks and services. These primitives allow a user to represent its goals, and a supporting platform to discover or compose services that fulfil them.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117350272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Implementing a multi-enterprise collaborative DSS","authors":"Farzad Shafiei, D. Sundaram, S. Piramuthu","doi":"10.1109/EDOCW.2009.5331989","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5331989","url":null,"abstract":"The increasing level of collaboration among firms has necessitated the emergence of decision support tools that span firm boundaries. This essentially translates to decision support systems that seamlessly communicate and operate with disparate system characteristics. We propose and develop a multi-enterprise collaborative decision support system that aids in this process.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134416335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Service Oriented Enterprise-Architecture for enterprise engineering introduction","authors":"S. Nurcan, Rainer Schmidt","doi":"10.1109/EDOCW.2009.5331988","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5331988","url":null,"abstract":"The goal of the workshop is to clarify the relationship between business process management and service provisioning. This relatively recent area of interest requires the development of concepts and methods to assist the engineering and the management of Service-Oriented Enterprise Architectures and their support systems. Five peer-reviewed papers have been presented during the workshop. They allowed to characterize the strong relationship existing between Business Process Management and Service oriented Enterprise Architecture.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125101677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Supporting model driven engineering using the Marama meta toolset","authors":"J. Hosking","doi":"10.1109/EDOCW.2009.5331984","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5331984","url":null,"abstract":"The Marama project aims to develop an accessible and efficient meta toolset for rapidly constructing domain specific visual languages and environments to support integrated model driven engineering toolchains. Marama supports the rapid specification of visual notations and their underlying meta models, behavioural constraints, and model transformations. In this talk, I will describe the design and development of the open source Marama platform, together with a variety of enterprise system-oriented applications developed using Marama. These include a novel overlay based business service modelling environment and a dynamic supply chain modelling tool. In addition, I will describe plans for future development of Marama, together with related work that is applying some of the lessons we have gained from Marama to knowledge management oriented applications.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121135421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Managing interoperability knowledge in open service ecosystems","authors":"T. Ruokolainen, L. Kutvonen","doi":"10.1109/edocw.2009.5331993","DOIUrl":"https://doi.org/10.1109/edocw.2009.5331993","url":null,"abstract":"Establishing loosely coupled collaborations between services provided by autonomous enterprises poses several requirements and challenges for the surrounding service ecosystem. In such context emphasis must be laid especially on the correctness of available metainformation and its usage. Towards this purpose, we characterize service ecosystems by a set of metamodels. The metamodels include domain ontology metamodels defining the vocabulary and knowledge elements needed for collaboration establishment and management, and metamodels relating such domain ontologies with infrastructure services and service production facilities. In this paper we describe the metamodels and discuss their application for interoperability knowledge management.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132622522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DYNSEA — A dynamic service-oriented Enterprise Architecture based on S-D-logic","authors":"Rainer Schmidt, A. Kieninger","doi":"10.1109/EDOCW.2009.5331982","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5331982","url":null,"abstract":"Enterprise Architecture is an important basis for aligning enterprise strategy with resources. Using a new perspective on economic exchange — the so-called Service Dominant logic — DYNSEA a dynamic enterprise architecture consisting of interacting service systems is developed. Central to DYNSEA is the co-creation of value with an actively involved customer, called prosumer. In DYNSEA service systems co-create services that are described by functional and non-functional properties and supplemented by meta services for managing the functional and non-functional properties of service.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133483819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Decentralized data dependency analysis for concurrent process execution","authors":"S. Urban, Ziao Liu, Le Gao, E. E. Whitaker","doi":"10.1109/EDOCW.2009.5332013","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5332013","url":null,"abstract":"This paper presents our results with the investigation of decentralized data dependency analysis among concurrently executing processes in a service-oriented environment. Distributed Process Execution Agents (PEXAs) are responsible for controlling the execution of processes that are composed of web services. PEXAs are also associated with specific distributed sites for the purpose of capturing data changes that occur at those sites in the context of service executions using Delta-Enabled Grid Services. PEXAs then exchange this information with other PEXAs to dynamically discover data dependencies that can be used to enhance recovery activities for concurrent processes that execute with relaxed isolation properties. This paper outlines the functionality of PEXAs, describing the data structures and communication mechanisms that are used to support decentralized construction of distributed process dependency graphs, demonstrating a more dynamic and intelligent approach to identifying how the failure of one process can potentially affect other concurrently executing processes.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"170 1-2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123502774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STraS: A framework for semantic traceability in enterprise-wide SOA life-cycle management","authors":"Stefan Seedorf, Khrystyna Nordheimer, Simone Krug","doi":"10.1109/EDOCW.2009.5331994","DOIUrl":"https://doi.org/10.1109/EDOCW.2009.5331994","url":null,"abstract":"In recent years, service-oriented architecture (SOA) has been widely adopted for enterprise application integration. A SOA not only promotes interoperable, loosely coupled enterprise applications; it also reduces the conceptual gap between business and IT. For SOA life-cycle management it is desirable that business processes can be traced to services and vice versa. However, this is usually not the case because many stakeholders and often more than one organization are involved in the SOA ecosystem. In addition, the various stakeholders employ their own vocabularies and formats. In this paper, we therefore recognize semantic traceability as the missing link between the two worlds and promote an integrated view on the various entities in the SOA life-cycle. First, we describe a SOA life-cycle model. Second, we propose the STraS traceability framework for end-to-end semantic traceability. Finally, we show how our approach contributes to the management of a SOA in business networks.","PeriodicalId":226791,"journal":{"name":"2009 13th Enterprise Distributed Object Computing Conference Workshops","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134644709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}