Sumerianz Journal of Business Management and Marketing最新文献

A Conceptual Study on Digital Transformation & its Applications: An Overview 数字化转型的概念研究及其应用综述

Sumerianz Journal of Business Management and Marketing Pub Date : 2023-06-16 DOI: 10.47752/sjbmm.62.15.20

Meenakshi Kaushik, Ravindra Kumar

{"title":"A Conceptual Study on Digital Transformation & its Applications: An Overview","authors":"Meenakshi Kaushik, Ravindra Kumar","doi":"10.47752/sjbmm.62.15.20","DOIUrl":"https://doi.org/10.47752/sjbmm.62.15.20","url":null,"abstract":"This paper describes the emergence of digital transformation in recent years and specially during pandemic COVID-19, has made business processes very simple and easy to connect with people all over the globe due to its unprecedented speed and worldwide connectivity. Digitalization is the use of digital technologies to bring forth changes in business processes, strategies & business models by providing opportunities and new avenues to employers, employees, customers and society as a whole. The evolution of digital technology &digital transformation has made organizations and industries to re-think and re-imagine the use of technology in a better and wider manner including social media platforms and processes to create new business models and new forms of revenue. This paper has highlighted on digital transformation concept & its urgent need in organizations in present scenario. This paper has described technology as a key driver to seek opportunities to digitalize organizational operations to be more ready and prompt to face digital challenges. Creating a digital culture is considered as the single most important task for organizations. This paper also aims to present a deeper insight on digital transformation, digital technology and digitalization of various industries along with its applications. The research paper is exploratory, descriptive and analytical in nature. Data collection is based on primary & secondary data sources. The Primary data has been collected from observation methods and interview techniques. The observation method, and telephonic interviews were conducted from employers, employees and few people Delhi based. The secondary data is collected from existing research articles, journals, e-books publications and other sources. This is a conceptual paper based on true facts and has tried to give a crystal-clear picture on digital transformation issue.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127067550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Role of Human-Machine Interaction and Automated Analysis Concepts on Glocalization 人机交互和自动化分析概念在全局定位中的作用

Sumerianz Journal of Business Management and Marketing Pub Date : 2023-04-25 DOI: 10.47752/sjbmm.62.9.14

Yakup Durmaz, Ayda Bakan

引用次数: 0

The Role of Innovation Management System ISO 56002 Standard in the Competitive Edge toward Sustainability 创新管理体系ISO 56002标准在可持续竞争优势中的作用

Sumerianz Journal of Business Management and Marketing Pub Date : 2023-01-27 DOI: 10.47752/sjbmm.61.1.8

Rayane Rezak, Assia Djenouhat, H. Kherbachi

{"title":"The Role of Innovation Management System ISO 56002 Standard in the Competitive Edge toward Sustainability","authors":"Rayane Rezak, Assia Djenouhat, H. Kherbachi","doi":"10.47752/sjbmm.61.1.8","DOIUrl":"https://doi.org/10.47752/sjbmm.61.1.8","url":null,"abstract":"In today’s current business world, innovation management has discovered a significant competitive edge. ISO 56002:2019 Innovation Management System is a key to standing out from the competition with this newest international standard. The ISO 56002:2019 guiding framework assists businesses in improving their capacity to manage innovation activities, adapt to volatility, enhance consumer satisfaction, involve and motivate staff, and boost corporate reputation and revenue. The purpose of this paper is to describe and introduce the ISO 56002 standard as the landscape of providing an effective innovation management system to achieve sustainable development, as well as their relationship. As a result, this research investigates a theoretical method to show the link between these three notions. According to the findings of the study, companies should be worried about implementing the new ISO 56002 standard, especially if they already have the ISO9001 quality management system in place, to accelerate the innovation process. Organizations must also have a robust innovation system to implement the pillars of sustainable development.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123180995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Employee Engagement and Family Business Performance In South Eastern Nigeria: Is Organisational Cynicism A Moderator? 尼日利亚东南部员工敬业度与家族企业绩效:组织玩世不恭是调节因素吗?

Sumerianz Journal of Business Management and Marketing Pub Date : 2022-04-24 DOI: 10.47752/sjbmm.52.16.25

Kenneth Chukwujioke Agbim, Beatrice C. Ndibe, Gomna Gbenger Gbar

{"title":"Employee Engagement and Family Business Performance In South Eastern Nigeria: Is Organisational Cynicism A Moderator?","authors":"Kenneth Chukwujioke Agbim, Beatrice C. Ndibe, Gomna Gbenger Gbar","doi":"10.47752/sjbmm.52.16.25","DOIUrl":"https://doi.org/10.47752/sjbmm.52.16.25","url":null,"abstract":"The causes of the unprecedented dwindling survival rate of family businesses in South-Eastern Nigeria are still not clear to both researchers and practitioners. Despite theoretically including employee engagement and organisational cynicism as the causes, the crux of the argument is that the literature is scant. Worst still, in the few existing studies, family and non-family businesses were lumped together. Consequently, this study seeks to investigate the moderating role of organisational cynicism in the relationship between employee engagement and family business performance. The study used vigour, dedication and absorption as the dimensions of employee engagement, while financial and non-financial performances were employed as the dimensions of family business performance. The study adopted a cross-sectional research design and a simple random sampling technique. The generated data were employed to test the research hypotheses based on (Baron and Kenny, 1986) approach to testing moderation. It was found that organisational cynicism can increase or decrease the relationship between the dimensions of employee engagement and the dimensions of family business performance. The study recommends fostering more resilient, inspired and immersed employees through workplace reinvention. To validate and generalise these results, further studies are advocated in different contexts.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"344 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122154046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determine Consumer Purchase Decisions with Micro of Community Activities Restrictions Enforcement (“Micro PPKM”) Moderator 通过微社区活动限制执行(“微PPKM”)版主确定消费者购买决策

Sumerianz Journal of Business Management and Marketing Pub Date : 2022-03-24 DOI: 10.47752/sjbmm.51.8.15

Martinus Robert Hutauruk, Yacobus Sutarmo

{"title":"Determine Consumer Purchase Decisions with Micro of Community Activities Restrictions Enforcement (“Micro PPKM”) Moderator","authors":"Martinus Robert Hutauruk, Yacobus Sutarmo","doi":"10.47752/sjbmm.51.8.15","DOIUrl":"https://doi.org/10.47752/sjbmm.51.8.15","url":null,"abstract":"The Implementation Micro of Community Activity Restrictions (Micro PPKM) on a micro-scale or level 4 started in early July 2021 as an essential step for the government in tackling the spread of the COVID-19 pandemic. This step is also an anticipation of implementing Large-Scale Social Restrictions (PSBB), which have also been implemented previously but are deemed problematic for the community’s economy to implement micro PPKM Mikro. This study aimed to determine and analyze the influence of the marketing mix on consumer purchasing decisions on staple goods at the grocery store moderated by the micro PPKM situation. Data collection through questionnaires and differential semantic scale models. The samples taken in this study were ten times the number of variable indicators or 200 respondents. The study uses Confirmatory Factor Analysis with the SEM PLS model. This study found that the customer solution has a positive and significant effect on purchasing decisions. Customer cost has a negative and insignificant effect on buying decisions. Micro PPKM has a positive and significant effect on purchasing decisions. Meanwhile, micro PPKM does not moderate the relationship between customer solutions and purchasing decisions and does not moderate between customer costs and purchasing decisions.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127765533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Relationship between Organizational Justice, Organizational Trust, and Organizational Citizenship Behavior: A Case Study of the Employees of the Karabuk University 组织公正、组织信任与组织公民行为的关系——以卡拉布鲁克大学员工为例

Sumerianz Journal of Business Management and Marketing Pub Date : 2022-01-24 DOI: 10.47752/sjbmm.51.1.7.

Akram M. . ALhamad, Bassam Riyadh Hammoodi Aljanabi, Athraa Abdulkareem Hameed Almaali

{"title":"The Relationship between Organizational Justice, Organizational Trust, and Organizational Citizenship Behavior: A Case Study of the Employees of the Karabuk University","authors":"Akram M. . ALhamad, Bassam Riyadh Hammoodi Aljanabi, Athraa Abdulkareem Hameed Almaali","doi":"10.47752/sjbmm.51.1.7.","DOIUrl":"https://doi.org/10.47752/sjbmm.51.1.7.","url":null,"abstract":"Employees and institutions are being forced to evolve and innovate because of technology advancements, globalization, and increased competitive circumstances in the era we live in. Globalization and growing competition have prompted firms to make the most of their current financial and human resources and develop staff capabilities. Employees’ experience, creativity, understanding, and knowledge are regarded as essential competitive assets for organizations looking to boost their competitive potential, differentiate themselves from their rivals, and establish a common language across the firm. In this context, the human factor is seen as the most striking component of the employee/human resource when it comes to achieving the institution’s objectives. The fact that the human element of the employee/human resource behaves by organizational objectives is intimately linked to the organization’s high feeling of fairness. The term \"organizational justice\" refers to organizational members’ perspectives of interaction, distribution, function, and distribution within the organization. The idea of \"justice\" is one of the topics examined in human resource management, organizational psychology, and organizational behavior literature. The fact that the phenomenon of justice is a crucial aspect in the active fulfillment of institutions’ tasks underpins this.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132565543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Assesment of Mutual Fund Performance Using the Calculation Methods of Sharpe Ratio, Treynor Ratio, Jensen Alpha, and M-Square (Study on Indonesia Mutual Fund for the 2016-2018) Sharpe比率、Treynor比率、Jensen Alpha和M-Square计算方法对共同基金业绩的评价(2016-2018年印尼共同基金研究)

Sumerianz Journal of Business Management and Marketing Pub Date : 2021-12-25 DOI: 10.47752/sjbmm.44.138.145

I. Puspita Sari, Asep Risman

引用次数: 0

Analysis the Influence of Electronic Word of Mouth Zomato and Brand Image to Purchase Intention and Purchase Decision Which Mediated by Consumer Perception on Gyu-Kaku, Japanese BBQ 电子口碑Zomato和品牌形象对消费者感知介导的日本烤肉购买意愿和购买决策的影响分析

Sumerianz Journal of Business Management and Marketing Pub Date : 2021-11-23 DOI: 10.47752/sjbmm.44.127.137

Lily Suhaily, Sinta Boentoro, Florence Natahasa

{"title":"Analysis the Influence of Electronic Word of Mouth Zomato and Brand Image to Purchase Intention and Purchase Decision Which Mediated by Consumer Perception on Gyu-Kaku, Japanese BBQ","authors":"Lily Suhaily, Sinta Boentoro, Florence Natahasa","doi":"10.47752/sjbmm.44.127.137","DOIUrl":"https://doi.org/10.47752/sjbmm.44.127.137","url":null,"abstract":"In this era, technology has experienced rapid development. One of them is the internet. In connection with this, one of them appeared eWom Zomato application. Ewom Zomato is a site or application that provides various information about restaurants. The purpose of this study is to determine the effect of eWOM Zomato and brand image to purchase intention and purchase decision which mediated by consumer perception on Gyu-Kaku, Japanese BBQ. To analyse the data using SEM with LISREL. Samples was distributed to 200 respondents in Jakarta on Mei 2021. The results showed that E-WOM and Brand Image play an important role in improving consumer perception. However, consumer perception plays no role in mediating the E-WOM relationship with purchase decision. However, it can mediate well the relationship of brand image to purchase decision. Purchase intension itself plays a positive role in the purchase decision. Thus this research proves that consumer perception and purchase intention are means that support and encourage consumers to brand image to make purchase decisions. But it is not a decisive means for e-WOM in purchasing decisions.","PeriodicalId":224800,"journal":{"name":"Sumerianz Journal of Business Management and Marketing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127870037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customers’ Perception of Superstore Retail Organization: A Descriptive Study on Shwapno 顾客对大型超市零售机构的认知:基于Shwapno的描述性研究

Sumerianz Journal of Business Management and Marketing Pub Date : 2021-10-23 DOI: 10.47752/sjbmm.44.122.126

A. Ullah, Mohammad Nizam Uddin, Md. Farhan Naim Oni

引用次数: 0

Do the Pandemic of COVID- 19 Affect Cosmetic Export of Thailand? 新冠肺炎疫情对泰国化妆品出口有影响吗?

Sumerianz Journal of Business Management and Marketing Pub Date : 2021-09-28 DOI: 10.47752/sjbmm.43.115.121

Sauwaluck Koojaroenprasit

引用次数: 0