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Int. J. Technol. Educ. Mark.最新文献

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Global Marketing of Higher Education E-Learning 高等教育网络学习的全球营销
Int. J. Technol. Educ. Mark. Pub Date : 2018-07-01 DOI: 10.4018/IJTEM.2018070104
Evan G. Mense, C. Garretson, Pamela A. Lemoine, M. Richardson
{"title":"Global Marketing of Higher Education E-Learning","authors":"Evan G. Mense, C. Garretson, Pamela A. Lemoine, M. Richardson","doi":"10.4018/IJTEM.2018070104","DOIUrl":"https://doi.org/10.4018/IJTEM.2018070104","url":null,"abstract":"Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of globalization is the continued development of instructional technology, particularly e-learning. As a result, e-learning and distance learning technologies have accelerated tremendously during the last decade. e-learning necessitates changes in development and delivery of instructional content, including altered instructional methods and the expansion of support services for e-learning activities. These new information technologies significantly influence most aspects of higher education, both globally and locally. Changes in teaching and learning have impacted everyone associated with applying technology to the global delivery of learning services. E-learning has increasingly become the vehicle of choice for many higher education institutions and corporate clients who are actively engaged in creating diverse international markets for their goods and services.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"181 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126172527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Managing Corporate Relations 管理企业关系
Int. J. Technol. Educ. Mark. Pub Date : 2018-07-01 DOI: 10.4018/IJTEM.2018070102
Morgan R. Clevenger, C. MacGregor
{"title":"Managing Corporate Relations","authors":"Morgan R. Clevenger, C. MacGregor","doi":"10.4018/IJTEM.2018070102","DOIUrl":"https://doi.org/10.4018/IJTEM.2018070102","url":null,"abstract":"Managing corporate and foundation relations is a challenging and dynamic responsibility in higher education as well as inside companies. The role of corporate and foundation relations development officers (CFRs) is to orchestrate and navigate a complex resource development portfolio by finding, negotiating, acquiring, and managing inter-organizational relationships with businesses and corporations. CFRs must be intimately familiar with their own institution, organizational priorities, and key leaders to be able to create and leverage touch-points, engagement and volunteer opportunities, and mutually beneficial partnerships.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"288 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123446610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Technology Tools for Building Diverse, Equitable, and Inclusive Classrooms 构建多样化、公平和包容教室的技术工具
Int. J. Technol. Educ. Mark. Pub Date : 2018-07-01 DOI: 10.4018/IJTEM.2018070105
A. Manzoor
{"title":"Technology Tools for Building Diverse, Equitable, and Inclusive Classrooms","authors":"A. Manzoor","doi":"10.4018/IJTEM.2018070105","DOIUrl":"https://doi.org/10.4018/IJTEM.2018070105","url":null,"abstract":"Educators everywhere recognize that today's classrooms are more culturally diverse than ever. These classrooms can enhance learning by giving all students equal opportunity to share their experiences, knowledge, perspectives and insights. However, this enhanced learning is possible only through a process that is supported by appropriate tools especially technology tools. This chapter explores the issue of learning in multicultural classrooms and various tools educators can use to open up their students' minds, understand each other privileges, and gain better understanding of other people, perspectives, and cultures. Specific recommendations to meet the challenges of multicultural learning using the technology tools are also provided.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123828306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Education for Technology Transition Restructures Energy Systems 技术转型教育重构能源系统
Int. J. Technol. Educ. Mark. Pub Date : 2018-07-01 DOI: 10.4018/IJTEM.2018070103
G. Ahamer
{"title":"Education for Technology Transition Restructures Energy Systems","authors":"G. Ahamer","doi":"10.4018/IJTEM.2018070103","DOIUrl":"https://doi.org/10.4018/IJTEM.2018070103","url":null,"abstract":"Our present world calls for peaceful transitions, given the ruptures in political cultures and the massive global threat of climate change. A transition of the energy system will and must go hand in hand with a socio-political transition. Any design of learning procedures should hence take into account real-world projects, including projects on environment, climate change and energy. This chapter suggests that diverse patterns, lenses and metrics are taken into account when educating. Such an interparadigmatic approach means to focus on multiple perceptions from diverse stakeholders. Learners should be able to bridge different viewpoints by their capacity to integrate diverse values, perspectives, and views. As a concrete case study, the cooperative negotiation game “Surfing Global Change” is used to show how these educational values can be implemented. Further analyses of literature and data on didactics, climate change and economic transitions complement this chapter.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129492793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Structured Data Facilitate Learning Design for Energetic Transition 结构化数据促进能量转换的学习设计
Int. J. Technol. Educ. Mark. Pub Date : 2018-07-01 DOI: 10.4018/IJTEM.2018070101
G. Ahamer
{"title":"Structured Data Facilitate Learning Design for Energetic Transition","authors":"G. Ahamer","doi":"10.4018/IJTEM.2018070101","DOIUrl":"https://doi.org/10.4018/IJTEM.2018070101","url":null,"abstract":"For the immense but necessary task of global climate protection, avenues for action should be designed to consider the intrinsically autopoietic and self-guided behaviour of global power politics. Thus, pragmatic approaches may provide solutions and educational strategies have to prepare global society. This article proposes a “design of social processes” as a lasting global educational strategy that may enhance the societal and institutional transition to a non-fossil future, as called for by the recent Paris climate conference. In a path-dependent world, self-adaptive learning is needed, given the wide distribution of learners' profiles – and their interests. Sound education is identified as the genesis of structures that lead to changes in action. Three principles for such a design of social processes are proposed: rhythmisation, multi-perspectivism, and underdeterminism, as found in game play.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"61 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120978854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context 反身性旅游供应链管理:亚太地区高等教育的可持续性
Int. J. Technol. Educ. Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJTEM.2017070101
Chiung-Li Li, Yun-Hui Lin, Yi-Hsuan Chen, W. Lo
{"title":"Reflexive Tourism Supply Chain Management: Sustainability in Higher Education in the Asia-Pacific Context","authors":"Chiung-Li Li, Yun-Hui Lin, Yi-Hsuan Chen, W. Lo","doi":"10.4018/IJTEM.2017070101","DOIUrl":"https://doi.org/10.4018/IJTEM.2017070101","url":null,"abstract":"Thisarticle ison thepractical frameworkof reflexive tourismsupplychainmanagementas it is proposedforenhancingstudents’understandingofsustainability.Thepracticalframeworkconsists ofthreephasesthroughacasestudyexaminationofalocalcommunity.Thethreephasesare(1) includingprogramdesignintheupstreamtourismindustry,(2)traveltoalocalcommunityinthe downstream tourism industry, and (3) reflexive learning of understanding of sustainability. The studycontributionsproposethatapracticalframeworkcanenhancestudents’greenconsciousness withcriticalthinking,makesustainabilitylearningmoreinterestingforstudents,andallowstudents togainpersonalunderstandingfromcognition,experience,andreflexivecontextsinAsia-Pacific highereducation. KEywoRdS Asia-Pacific Context, Practical Teaching, Reflexive, Sustainability","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116300015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia WhatsApp的有效性:沙特阿拉伯学生活动的社交媒体工具
Int. J. Technol. Educ. Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJTEM.2017070102
Asma Khatun, Kawther Aldhaln
{"title":"Effectiveness of WhatsApp: A Social Media Tool for Student's Activities in Saudi Arabia","authors":"Asma Khatun, Kawther Aldhaln","doi":"10.4018/IJTEM.2017070102","DOIUrl":"https://doi.org/10.4018/IJTEM.2017070102","url":null,"abstract":"TheaimofthisarticleistoproposeamethodwhichistousetheWhatsAppsocialmediatool,as oneoftheteachingandlearningstrategiesforthepurposeofactive,engagingandinteractionamong studentsandteachersinacourseintheHailUniversity(UoH),KingdomofSaudiArabia(KSA).The scopeofthisarticleisnotonlylimitedtoenhanceinteractionwithstudentsinaclassroom,butalso todiscovertheeffectivenessofthisnewtechniqueoutsidetheclassroomasanadditionalguide.This articlealsofindsthatthemethodhastwotypesofdirectimpactsbothinclassroomengagementand utilizationoutsidetheclassroom,amongstudentsandinstructor.Theproposedmethodisinitially implementedwith13closedendsurveyquestionnairesamong75ComputerScience&Engineering studentsbasedontheviewofstudentsuseandavailabilityofsocialmediausage.T-testsample-based methodsareusedtomeasuretheperformanceoftheproposedhypothesisandtheresultindicates thatWhatsAppisonethebestpossibleeffectivetoolsforenhancinginteractionamongstudentsand teachers. KEyWoRdS Facilitator Learning, Kingdom of Saudi Arabia, Social Media Usage, Teaching and Learning, University of Hail, WhatsApp in Education","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"229 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114156740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region 人口混合对技术教育学院选择的影响——以北马哈拉施特拉大学地区为例
Int. J. Technol. Educ. Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJTEM.2017070104
P. Mahajan, S. Golahit
{"title":"Influence of People Mix in Selecting Institute of Technical Education: A Case Study of North Maharashtra University Region","authors":"P. Mahajan, S. Golahit","doi":"10.4018/IJTEM.2017070104","DOIUrl":"https://doi.org/10.4018/IJTEM.2017070104","url":null,"abstract":"Thereisarapidgrowthoftechnicaleducationinlastdecadeintermsofthenumberofinstitutes andintakecapacityinIndiabutnon-directional.Thereisnoticeablegapinbetweentheactualno. ofenrollmentsandintakecapacityoftheseinstitutes.Intheyear2015-2016,asperAICTE,New Delhi,46%ofseatswerevacant inTechnicalEducationinIndia.Segmentationandthe‘People’ factorofservicemixingisveryimportantaspectsineducationservices.Thepurposeofthisarticle istohighlighttheinfluenceofthepeoplemixongeographicalanddemographicalfactorsofstudents inselectingtechnicaleducationalinstitutes.Differentcommunicationstrategiesofpeoplemixcan beusedbasedongeographicalanddemographicalfactors,whichwillconfirmgrowthaswellasthe developmentoftechnicaleducationintheproperdirection. KEywoRdS India, People Mix, Segmentation, Technical Education","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131273525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector 赞助案例研究竞赛和对品牌资产的影响——阿联酋高等教育部门的探索性研究
Int. J. Technol. Educ. Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJTEM.2017070103
M. Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani
{"title":"Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector","authors":"M. Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani","doi":"10.4018/IJTEM.2017070103","DOIUrl":"https://doi.org/10.4018/IJTEM.2017070103","url":null,"abstract":"This exploratory article aims to evaluate the effectiveness of case study competitions in promoting the brand equity of sponsors and organizers. The article compares the managerial objectives with the responses of participating students who are the targeted audience of the marketing communications of the sponsors and examines the alignment between managerial objectives and the perceptions of participants. The quantitative data using surveys is collected from sponsors and organizers, and participants in the competition. The data is analysed using frequency tables, descriptive statistics, F-tests for equality of variances and T-tests for equality of means. The findings suggest that managers attach high importance to brand awareness (cognitive aspect), brand images and attitude (affective aspect) and less importance to brand loyalty (behavioural aspect) to enhance brand equity through sponsoring academic competitions. However, participants' responses indicate that the brand awareness aspect is not effectively realized as compared to other brand equity dimensions.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116527577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Satisfaction through Technological Integration: Opportunities and Challenges 通过技术集成实现客户满意度:机遇与挑战
Int. J. Technol. Educ. Mark. Pub Date : 2016-07-01 DOI: 10.4018/IJTEM.2016070104
K. Seng, L. Ang, Chien Shing Ooi
{"title":"Customer Satisfaction through Technological Integration: Opportunities and Challenges","authors":"K. Seng, L. Ang, Chien Shing Ooi","doi":"10.4018/IJTEM.2016070104","DOIUrl":"https://doi.org/10.4018/IJTEM.2016070104","url":null,"abstract":"This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction levels. The paper also includes a comparison of the common resources that are used to measure customer satisfaction. The main part of the paper subsequently describes the related concerns and challenges that are faced by the business company to realize customer satisfactions. This paper presents a review of automated technology integrations for organizations to assess their customer satisfaction. These components can be integrated into communication tools to solve the existing problems efficiently, and improve the way of assessing customer satisfaction. The limitations or challenges of current approaches in technology related ways to realize the satisfactions are also discussed. The end of the paper gives recommendations and solutions to show the possible ways in solving the existing problems and improving the way of assessing customer satisfaction by integrating the appropriate technology.","PeriodicalId":224529,"journal":{"name":"Int. J. Technol. Educ. Mark.","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133393192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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