INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT最新文献

{"title":"Gender intelligence and its influence on work atmosphere: A quantitative study from the private sector IT industry of Kerala","authors":"Archana Thulaseedharan, K. C. Prakash","doi":"10.15740/HAS/IJCBM/11.2/148-154","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/148-154","url":null,"abstract":"","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125109363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Attitude of rice farmers towards Green Army Labour Bank (GALB) and agricultural mechanization","authors":"S. Z. John, A. Prema, B. Bonny, P. Sureshkumar","doi":"10.15740/HAS/IJCBM/11.2/117-120","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/117-120","url":null,"abstract":"Agriculture in Kerala is faced with the agrarian crisis of farmers and farm labourers leaving the sector. The worst hit is rice production which has been the main employment provider for rural population in the state. Green Army Labour Bank (GALB) fostered by the local body of Wadakkanchery Block in Thrissur district of Kerala was organised on the lines of Food Security Army (FSA) of Kerala Agricultural University and started functioning from 2008. It was conceptualised as an efficient work force in the form of labour bank equipped with modern farm techniques and has succeeded in infusing modern methods into conventional farming especially in rice through mechanisation and other labour-saving techniques. Paper describes the results of a systematic study taken upto assess the attitude of rice farmers towards GALB and mechanization in rice. Attitude of rice farmers towards GALB was measured using Likert’s summated rating method. Responses from a sample of forty randomly selected rice farmers from the study area was used. Mean attitude score for the sample was 52.25 which indicated overall positive attitude to GALB and farm mechanization. It indicated high reputation of the GALB members among the farmers. Ninety-five per cent of farmers agreed that they preferred GALB for farming operations as GALB showed better efficiency in farm operations. There was also complete agreement among farmers that farming wasmore remunerative and easier with machines compared to manual practices. Hence, there is good scope for mechanization of field operations in other crops and need to be extended throughout the state.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129628283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Agricultural value chain: Concepts, definitions and analysis tool","authors":"D. Pal, Laveena Sharma","doi":"10.15740/HAS/IJCBM/11.2/184-190","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/184-190","url":null,"abstract":"‘Agriculture continues to be a fundamental instrument for sustainable development and poverty reduction’ (World Bank, 2008); yet, ‘The role of market players constraint in agriculture remain pervasive and they are costly and inequitably distributed, severely limiting smallholders’ ability to compete’. Dramatic and uneven control on prices of Agriculture produce have exposed the vulnerability of agricultural value chain in meeting global demand and call for increased investment in agriculture at all levels. The question is how the actors of value chain can be measured, particularly in a challenging milieu where actor/ s certainty causes to add some cost along with reduction in available resources. An answer to addressing these constraints goes beyond conventional measures since agriculture has always been difficult to quantify the value chain in agriculture. Here, Key players are actors of market involved in agricultural value chain. It composed of all the actor/participant that has some involvement in commodity whether it is related to production to consumption like farmer, aadtiya (middleman), distributor, wholesaler, retailer or consumer etc. it may vary produce to produce and The Cigar Box® is a unique toolkit developed by the Olivier van Lieshout, Marketing Economist, Global Facts, Heuvel 12a, 5101 TD Dongen, The Netherlands. It consists of simple, yet concise spread sheets which help the entrepreneur to calculate cost of goods, margins, contribution, break-even volumes and profitability. For a single product or a complete portfolio of products with the help of given tools. There are seven six-box models. Here we are only studied CB5 for value chain analysis.A unbalanced chain of Agriculture produce not only adds the additional cost to commodity but also put negative pressure on the viability of the agriculture sector and its potential to become a part of the solution to the problem of high gap between actual cost and price to end consumer and the major one is the identification of importance of each actor on the basis of contribution to the market. This paper is designed to help the policymakers/researchers/farmers/ producers to create. Value through opting the best-fit chain. A best fit chain has the optimum number of actor/s that can be able to manage the market activities. Presence of more/less no. of actor/s in market of actually needed leads to up the non-relevant cost and resources. Under this, we try to cover whole in short, via hypothetical example of Tofu product with backward and forward integration among agricultural value chain, primarily focused on actor/ s, role and effect on market and product. We started with nitty-gritty introduction of pre-requisites. A principal objective of this paper is to better enable you to use such tools effectively. Research Methodology is based on analysis of secondary data that has been analyzed and interpreted with simple tools for sketch out the conclusions.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121581538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessment of the prospects in value addition of selected spices: A study with special reference to Karnataka and Kerala","authors":"K. C. Prakash, M. Vignesh, Y. N. Basha, E. R. Priya, M. Sharon","doi":"10.15740/HAS/IJCBM/11.2/164-172","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/164-172","url":null,"abstract":"Indian spices are known for their aroma and flavour widely rigorous in the international and domestic market. The Black pepper “King of Spices” and Cardamom (small) “Queen of Spices” are predominantly grown in the regions of Chikmangalore, Shimoga, Idukki and Ernakulam, the former two of state Karnataka and latter to Kerala. These selected spices supply chain differs from other agricultural commodities due to long gestation period and small, marginal growers. Thus, black pepper and Cardamom are considered to be the potential spices for value addition. It holds a huge export potential than the traditional raw spice export. A study was conducted to assess the consumer preference towards various attributes in quality of spices was studied by confronting attributes like prices, usage of branded spices, switching pattern from branded spices to other and willing to pay more to get the desired quality were analyses using SPSS software. Among the selected districts, 34.75 per cent of consumers are brand conscious, specifically Chikmangalore shows the highest preference for branded spices. Hence, this district was found suitable for marketing of value added spices.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116914362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Purchasing decision for processed food products –A study of modern retail formats in Bengaluru city","authors":"Abdul Kafil Bidar, M. Nikzad","doi":"10.15740/HAS/IJCBM/11.2/127-131","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/127-131","url":null,"abstract":"Organized retailing is the process of selling goods or merchandise all under one roof in a fixed location such as a departmental store, hypermarket, supermarket or even a convenience store. Organized retail also includes internet retailing, which is the process of buying and selling products and services, such as card on delivery (CoD), or through the internet. In India for a long time the Kirana store was the only choice available to the consumers. With the increasing demand from the customers spurred by changing trends, aspiring needs for variety, the traditional retailing gave rise to modern retail sector. The consumers prefer to buy from organized retail outlets because they can get the right quality at a right time with competitive price. These outlets are able to take care of consumer needs in delivering quality produce at lower prices. Alongside, there are vast investments being made, which open up multiple employment opportunities. The Government also gains substantially in the way of taxes. Therefore, all the parties concerned stand to gain. The present study made an attempt to identifythe reasons influencing the purchase of processed food products from Modern Retail Formats in Bengaluru city. A total sample of 60 respondents selected for the study. The availability of different brands, proper shelf display of the products and reasonable priceof processed food products were the major factors which influenced the consumers in Modern Retail Formats in Bengaluru city.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"368 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115579534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A comparison of consumer perception towards organized and unorganized retailing in South Gujarat","authors":"Swati Sharma, R. Shukla, A. Leua","doi":"10.15740/HAS/IJCBM/11.2/99-104","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/99-104","url":null,"abstract":"The Indian retail industry is one of the most vibrant industries in the country. The retailing sector in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. But despite this growth, the Indian retail industry is highly fragmented, with the organized retailing still at a nascent stage which accounts for far less percentage than the unorganized retailing of the total Indian retail market. It is estimated that organized retailing accounts for less than 5 per cent of today’s market. Retailing in India came with evolutionary pattern form unorganised retail store to organised retail store. The global retail industry has been growing at a brisk pace the last few decades. At present sales from the different modern retail centre is higher than unorganised retail store, sales from the organised retail store is more than 45 per cent higher than sales from unorganised retail store. This study aims to find the consumer perception towards organized and unorganized retailing in South Gujarat. The primary data was gathered by administering a prearranged questionnaire with 200 consumers selected purposively from Surat and Valsad city of South Gujarat. The data analysis of consumer attitude towards unorganized and organized retailers shows that there is a difference between the consumers’ perception towards both organized retailers and unorganized retailers regarding the shopping environment, promotional schemes, choice/variety of brands, proper parking facility, proper shelf display of the products etc.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114715647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The purpose and benefit’s of a product demonstration","authors":"A. Kshirsagar","doi":"10.15740/has/ijcbm/11.2/132-136","DOIUrl":"https://doi.org/10.15740/has/ijcbm/11.2/132-136","url":null,"abstract":"The study aimed at promotional strategies of Poorva Chemtech Pvt. Ltd. the study was conducted in and around villages of Nasik district. All the villages are located in area of Nasik city, Maharashtra state. It has been observed that more number of agriculture input industries are present in Nasik district of Maharashtra (38 numbers). From this district, Poorva Chemtech is selected on the basis of large production of Agro Chemicals. Various advertising and promotional mediums are used by Poorva Chemtech for sales of different products. This paper mainly highlights the task of demonstration of Agro Chemicals in nearby villages of Nasik district and Under this assignment survey was conducted in Villages where demonstration plays important role in sales, to find out in which area sale is less of agro-chemicals of Poorva Chem-tech, Marketing department employees of Poorva Chemtech guided to select the area in which demonstration should be done and after completion of the activity we found out the impact on customer along with the impact it has happened on sales in that area. Mostly impact of free samples promotion is positive (Bawa and Shoemaker, 2004). The effects of free sample promotions on incremental brand sales.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127220013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A study of factors which restrain consumers from online shopping in Lucknow, the capital of Uttar Pradesh","authors":"R. Charan, S. Joshi","doi":"10.15740/HAS/IJCBM/11.2/143-147","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/143-147","url":null,"abstract":"E-commerce has made it easier for small business owners, artists and entrepreneurs to sell online from an online store or website. It is easy for the customers to compare products online than at malls or physical stores and there is a lot of information available online regarding products so why not use this vast information. This study will help the e-tailers to change their course of action, logistics or marketing strategies to attract more customers online and win their trust with lesser complains and increased profit for the firm. Samples were selected by convenient and purposeful sampling from a large number of customers at Lucknow. The sample size was 150 and people were interviewed from various areas of Lucknow to get diversity in the sample. The data was analysed by using percentage method. Out of 150 respondents 29 face the problem of not getting products delivered at their door step which represents 19 per cent of respondents. 52 per cent respondents find high prices of a product (when compared to the price of the same product offline) a major reason to abstain them from purchasing online. There has been a small number (12 out of 150 respondents) of respondents who have experienced a change in colour of the actual product yet that number counts and because of this these respondents do not want to shop online with those particular websites and lose their trust on most shopping sites. Out of 150 respondents 77 have received poor or low quality of products which did not match to their expectation and so they now do not want to continue shopping online with particular websites because of such products received through online purchase. This number shows 52 per cent of respondents who have already lost their trust on various e-tailers. Around 7 per cent respondents abstain from shopping online as they do not want to disclose their account number or debit/credit card details to websites which cannot be trusted for personal details and do not provide COD facility.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123254522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A study on imported fruits available in market of Bengaluru city","authors":"Azizul Rahman Ragashtai, Swati Naik","doi":"10.15740/HAS/IJCBM/11.2/159-163","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/159-163","url":null,"abstract":"Today the consumption of imported fruits is gaining importance particularly in urban areas. This study conducted in Bengaluru city attempted to document types of imported fruits and brands available in the market in Bengaluru city. A sample of 60 respondents were selected for study. The secondary data regarding the types of imported fruits and brands available in the market in Bengaluru city was collected from different sources like Directorate General of Foreign Trade, Directorate General of Commercial Intelligence and Statistic (DGCIS) and Indian Trade Portal. The study has revealed that China is the number one destination for import of fruits and vegetables to India during 2016-17. India has imported nearly Rs. 1070 crores worth of fruits and vegetables from China.Imported and domestic fruits which are available throughout the year (January to December) are Apples, Orange, Apricots, Bananas, Cranberries, Kiwano, Lemons and Papayas. The world major fruits producing countries are China, India, Brazil, USA, Italy, Spain, Mexico, Iran, Philippines and France. Among all the three seasons, consumers consume more imported fruits in the summer season (mean score of 55.13) this is mainly due to availability of different varieties of imported fruits during summer.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128545049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A literature-based study of impact of personality traits on innovation diffusion using the big five personality framework","authors":"Shweta Gupta, S. K. Kashyap","doi":"10.15740/HAS/IJCBM/11.2/179-183","DOIUrl":"https://doi.org/10.15740/HAS/IJCBM/11.2/179-183","url":null,"abstract":"Innovation adoption occurs in different societies in varied ways. The theory of diffusion of innovation is, therefore, applicable in a variety of contexts and has implications in various disciplines. The process of diffusion of innovation has been found to be contingent on various individual level factors of which personality traits hold immense significance. This study is an attempt to propose the likely relationship between personality traits and innovativeness. The Big Five personality framework has been used, wherein positive relationship between four personality traits (extraversion, openness to experience, agreeableness, and conscientiousness) and innovativeness has been proposed while a negative relationship between neuroticism and innovativeness has been suggested.","PeriodicalId":222052,"journal":{"name":"INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125841034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}