INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES最新文献_第2页

Customer Care Considerations and Business Performance of Small and Medium Scale Enterprises in Rivers State 河流州中小型企业的客户关怀考虑与经营绩效

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-28 DOI: 10.56201/ijmcs.v6.no2.2022.pg42.77

Ifeoma E. Enyinda

{"title":"Customer Care Considerations and Business Performance of Small and Medium Scale Enterprises in Rivers State","authors":"Ifeoma E. Enyinda","doi":"10.56201/ijmcs.v6.no2.2022.pg42.77","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no2.2022.pg42.77","url":null,"abstract":"This study examined the relationship between customer care considerations and business performance of small and medium scale enterprises in Rivers State. The study adopted the descriptive survey research design where data were collected from managers and marketers of ten (10) small and medium scale enterprises in the manufacturing sector. A sample of 233 respondents was used for the study. The sample size was determined using the Taro Yamane’s formula. A structured questionnaire was used to elicit data from the respondents. The data collected were analyzed using percentage and frequency analysis, mean and standard deviation, while the hypotheses were tested using Spearman Rank Order Correlation Coefficient (rho). The SPSS 22.0 version was used to correlate the data on the study variables. The findings revealed that there is significant relationship between customer enquiry consideration and customer satisfaction. The study also found a significant relationship between customer enquiry consideration and customer patronage of SMEs. A significant relationship was found between customer enquiry consideration and customer retention by SMEs. The study also reported a significant relationship between customer support consideration and customer satisfaction. The study equally discovered a significant relationship between customer support consideration and customer patronage of SMEs. A significant relationship was found between customer support consideration and customer retention by SMEs. The study also found a significant relationship between customer complaint consideration and customer satisfaction. A significant relationship was found between customer complaint consideration and customer patronage of SMEs. The study also reported a significant relationship between customer complaint consideration and customer retention by SMEs. Finally it was revealed that organizational size significantly moderates the relationship between customer care consideration","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135034041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Labour Turnover on Organizational Performance in Nigeria 尼日利亚劳动力流动对组织绩效的影响

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-28 DOI: 10.56201/ijmcs.v6.no2.2022.pg31.41

Matthew Njobili Enya, Joseph Eja-Osang, Ponfa Matthew Farin, Eyamba Edem Ededem

引用次数: 0

Effect of Information and Communication Technology (ICT) on Accounting Practice in Nigeria 信息通信技术(ICT)对尼日利亚会计实践的影响

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-28 DOI: 10.56201/ijmcs.v6.no2.2022.pg1.16

Prof. Ubesie Madubuko Cyril, Uchenna Augustine Chime, A. Chineke

{"title":"Effect of Information and Communication Technology (ICT) on Accounting Practice in Nigeria","authors":"Prof. Ubesie Madubuko Cyril, Uchenna Augustine Chime, A. Chineke","doi":"10.56201/ijmcs.v6.no2.2022.pg1.16","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no2.2022.pg1.16","url":null,"abstract":"This study examined the effect of information and communication technology (ICT) on accounting practice in Nigeria. The specific objectives of the study are to ascertain the effect of information and communication technology (ICT) on efficiency of accounting practices in Nigeria and to determine whether the application of ICT ensure timely delivery of accounting practices. This study also went through the application of Information and Communication Technology (ICT) in efficiency and speeding up of accounting practice in Nigeria and how this has ensure efficient delivery of accounting works. Survey method was adopted and questionnaire was the major source of data collection. Data collected were analyzed with five point likert’s scale and ANOVA was used to test the formulated hypotheses with the aids of SPSS version 20.0. Findings revealed that the application of ICT has positive effect on efficiency of accounting practice and ensure timely delivery of accounting works in Nigeria. The study thereby recommends that preparers of accounting information should adopt ICT in all aspect of accounting practices for effectiveness. It also recommends enhancement of staff knowledge on ICT application since it ensure timely delivery of accounting work in Nigeria.","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117313957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Media Marketing Techniques: A Conceptual Review on Transparency and Nation Building in Nigeria 社交媒体营销技巧:尼日利亚透明度与国家建设的概念回顾

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-28 DOI: 10.56201/ijmcs.v6.no2.2022.pg17.30

Atuo Eucharia Chinasa

{"title":"Social Media Marketing Techniques: A Conceptual Review on Transparency and Nation Building in Nigeria","authors":"Atuo Eucharia Chinasa","doi":"10.56201/ijmcs.v6.no2.2022.pg17.30","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no2.2022.pg17.30","url":null,"abstract":"Social media marketing techniques are effective tools in building communities and other climes. Social media marketing techniques have become vital tools for individuals, organizations, private and public sectors to communicate and interact with one another. It further helps various governments and organizations to operate an open system that embraces openness, participation, and collaboration with the citizens. Social media marketing techniques also offers opportunities for government to solve its challenges of increasing national transparency and as well as improve citizen’s engagement. The study is a theoretical study that attempts to examine social media marketing techniques as contribution to transparency and nation-building. This paper discusses the need for social media marketing techniques in enhancing transparency and nation-building in Nigeria. The paper further concludes that a social media marketing technique within the context of transparency and nation building is seen as a veritable tool for nation building and national development in Nigeria. We recommend that government should establish the use of social media platforms and in all public offices and institutions to create a social bonding between government, citizens, and employees to achieve peace and national security and hereby enhance nation building","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117107661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Innovation Diffusion and Sustainable Development of Deposit Money Banks in South-South Nigeria: The Moderating Role of Entrepreneurial Marketing 尼日利亚南南地区存款银行创新扩散与可持续发展:创业营销的调节作用

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-25 DOI: 10.56201/ijmcs.v6.no1.2022.pg21.36

Prof. N. G. Nwokah, E. Poi

{"title":"Innovation Diffusion and Sustainable Development of Deposit Money Banks in South-South Nigeria: The Moderating Role of Entrepreneurial Marketing","authors":"Prof. N. G. Nwokah, E. Poi","doi":"10.56201/ijmcs.v6.no1.2022.pg21.36","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no1.2022.pg21.36","url":null,"abstract":"Many deposit money banks in Nigeria are utilizing new technologies to innovate their products and services. But amidst these wins are some legitimate concerns about the credibility of the banks, customer trust, banks’ technical competence, capability to adopt innovations and the ability to sustain development. Framed by the diffusion of innovation (DOI) theory, this study explored the relationship between innovation diffusion and sustainable development of deposit money banks in Nigeria and the moderating role of entrepreneurial marketing. A quantitative and cross-sectional survey research design was adopted to consider three (3) hypotheses formulated for the study. Based on a population size of twenty-two (22) deposit money banks in south-south Nigeria, (Nigeria Deposit Insurance Corporation (NDIC), 2022), two (2) respondents; branch managers and marketing managers were drawn randomly from each of the banks for the survey. Therefore, forty-four (44) copies of questionnaire representing the total respondents were suitably designed and administered to obtain primary data. The face validity of the questionnaire was determined by experts comprising of researchers and business practitioners with satisfactory knowledge of the subject matter. The construct and content validity were established from earlier researchers who used it, but with few adjustments. The Cronbach's Alpha Coefficient reliability measure was also applied to determine the internal consistency of items in the questionnaire using Statistical Package for Social Sciences (SPSS). The Pearson moment correlation coefficient was used to determine the degree of relationship between the dimensions of innovation diffusion (product innovation diffusion and process innovation diffusion) and sustainable development. Partial correlation was used to examine moderation of entrepreneurial marketing on the relationship between innovation diffusion and sustainable development. Findings reveal that inn","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130252584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Utilization of Effective Communication Principles by Small and Medium Scale Enterprises for Improved Performance in Anambra State 阿南布拉州中小企业利用有效沟通原则提高绩效

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-23 DOI: 10.56201/ijmcs.v6.no1.2022.pg52.60

Uju Nkiru Onwubuya

{"title":"Utilization of Effective Communication Principles by Small and Medium Scale Enterprises for Improved Performance in Anambra State","authors":"Uju Nkiru Onwubuya","doi":"10.56201/ijmcs.v6.no1.2022.pg52.60","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no1.2022.pg52.60","url":null,"abstract":"The study investigated the extent of utilization of effective communication principles by small and medium scale enterprises for improved performance in Anambra State. One research question guided the study and one hypothesis was tested at 0.05 level of significance. Descriptive survey design was adopted for the study. The study was carried out in Anambra State. The population of the study comprised 2,895 small and medium scale enterprises mangers in Anambra State who are registered with the State Ministry of Commerce, Industry and Technology. The sample of the study comprised of 869 small and medium scale enterprises managers. The sample was drawn from 2895 registered SMEs across the three senatorial zones (Anambra Central, Anambra North and Anambra South) in Anambra State using proportionate stratified random sampling. The instrument for data collection was a structured questionnaire developed by the researcher. The instrument was structured on a 4- point rating scale. The instrument was validated by three experts. The instrument was subjected to a pilot test. The application of Statistical Package for Social Sciences (SPSS) version 21 using Cronbach Alpha reliability method on the obtained data yielded a score of 0.88 for internal consistency which was deemed reliable for the study. The researcher administered the copies of the questionnaire to the respondents with the help of six research assistants. Out of the 869 copies of questionnaire administered, 739 were returned in good condition. The 739 copies amounted to 85 percent return rate. The 739 copies of questionnaire were used for the analysis of data. The data collected from the respondents were analyzed using mean and standard deviation for the research questions. The data collected from the respondents were analyzed using mean, standard deviation and t-test. The study revealed that small and medium scale enterprises utilize the principle of effective communication for improved busines","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128620676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis of Yam Flour Marketing in Olorunda Local Government Area of Osun State, Nigeria 尼日利亚奥松州奥洛伦达地方政府地区山药面粉市场分析

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-23 DOI: 10.56201/ijmcs.v6.no1.2022.pg82.94

Okunola Solomon Olufemi, O. Folayimi

引用次数: 0

Service Differentiation and Customer Patronage of Deposit Money Banks in Port Harcourt 哈考特港存款银行的服务差异化与客户惠顾

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-23 DOI: 10.56201/ijmcs.v6.no1.2022.pg61.81

Ifeoma E. Enyinda

{"title":"Service Differentiation and Customer Patronage of Deposit Money Banks in Port Harcourt","authors":"Ifeoma E. Enyinda","doi":"10.56201/ijmcs.v6.no1.2022.pg61.81","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no1.2022.pg61.81","url":null,"abstract":"This study explored service differentiation and customer patronage of deposit money banks in Port Harcourt. The study adopted the correlational survey research design. The population of the study consisted of twenty-two (22) licensed deposit money banks in Port Harcourt. A sample size of 159 respondents were drawn from the population of 264 top level managers of the 22 licensed deposit money banks in Port Harcourt. The sample size was determined using the Taro Yamene’s formula while the simple random sampling technique was used to select the sample for the study. The main instrument used for data collection was a structured questionnaire. The data collected were analyzed statistically while the hypotheses were tested using Spearman Rank Order Correlation Coefficient (rho). The analysis was done with the aid of the SPSS version 22.0. The findings revealed that service quality has a positive and significant relationship with customer patronage (customer preference and customer loyalty) of deposit money banks. The study also found a positive and significant relationship between strong network connection and customer patronage (customer preference and customer loyalty) of deposit money banks. This study equally revealed that a positive and significant relationship exists between value added service and (customer preference and customer loyalty) of deposit money banks. Based on these findings, it was concluded that service differentiation significantly enhance customer patronage of deposit money banks in Port Harcourt. Based on the findings and conclusion, it was recommended that deposit money banks in Port Harcourt especially those that are experiencing low customer patronage should adopt service differentiation strategies as it would increase their level of customer patronage.","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114289130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Green Supply Chain Management Practices and Environmental Sustainability of Clearing and Forwarding Companies in Rivers State 绿色供应链管理实践与河流州清运公司的环境可持续性

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2023-08-23 DOI: 10.56201/ijmcs.v6.no1.2022.pg37.51

M. Ikegwuru, Damian Okoro, Roseline Inetimi

{"title":"Green Supply Chain Management Practices and Environmental Sustainability of Clearing and Forwarding Companies in Rivers State","authors":"M. Ikegwuru, Damian Okoro, Roseline Inetimi","doi":"10.56201/ijmcs.v6.no1.2022.pg37.51","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no1.2022.pg37.51","url":null,"abstract":"This study focused on green supply chain management practices and environmental sustainability of clearing and forwarding companies in Rivers State of Nigeria; specifically to ascertain the influence of green supply chain management practices on environmental sustainability. A causal design research model was originated to take on board the three (3) hypotheses formulated for the study. The survey research method was adopted for the study. The Population of the study is 85 Clearing and Forwarding firms in Rivers State, and the study field is the Clearing and Forwarding Industry in Rivers State of Nigeria, while the respondents are 258 management staff of 55 Clearing and Forwarding firms domiciled in Rivers State that were sampled through the Taro Yamane’s formula. A structured questionnaire anchored on a 5-point likert-scale was used for data gathering, and the key informants constitute the marketing managers and transport/logistics managers of each company. The accurate questionnaire sent out were 258, from which 235 (91.1) responses were received, and after ascertaining the validity of the questions 227 (96.6%). The 227 questionnaires produced the functional response rate. The multivariate analysis by means of the Multiple Linear Regression Analysis through the aid of the Statistical Package for Social Science (SPSS version 22.0) was used for data analysis, and it was established that green supply chain management practices dimensions were practical in influencing environmental sustainability. However, the effects are moderated by government initiative. The results revealed that green purchasing; eco design and reverse logistics have a strong, significant and positive influence on environmental sustainability. The study therefore concludes that, there is a significant influence of green supply chain management practices on environmental sustainability of clearing and forwarding companies in Rivers State of Nigeria and recommends that clearing","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131603591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Role of Value Network Collaboration on Market Visibility of Independent Petroleum Marketers in River State 价值网络协作对河流州独立石油营销商市场知名度的影响

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES Pub Date : 2022-09-30 DOI: 10.56201/ijmcs.v6.no1.2022.pg42.51

S. M. Owuso, Ebenuwa Augustina

{"title":"Role of Value Network Collaboration on Market Visibility of Independent Petroleum Marketers in River State","authors":"S. M. Owuso, Ebenuwa Augustina","doi":"10.56201/ijmcs.v6.no1.2022.pg42.51","DOIUrl":"https://doi.org/10.56201/ijmcs.v6.no1.2022.pg42.51","url":null,"abstract":"The purpose of the study was to examine the role of value network collaboration and its impact on market visibility of independent petroleum marketing firms in rivers state the study adopted the cross sectional survey research design. The population of the study comprised of the four hundred and fifty independent petroleum marketing firms registered with the Independent marketers association of Nigeria (IPMAN). The Taro Yamane, formula was used to determine an appropriate sample size of two hundred and twelve (212) for the study. Value network collaboration was treated as a one-dimensional variable while market visibility was measured using value brand awareness and brand recall. The hypotheses were tested using the Pearson product moment correlation. The findings revealed that there is a strong and significant relationship between value network collaboration and brand recognition; also, that a strong statistically significant relationship exists between value network collaboration and brand recall. Based on these findings and its consistency with results of similar previous studies, we conclude that value network collaboration is an important driver of market visibility of Independent petroleum marketers in Rivers State. Therefore, the study recommends that Independent Petroleum Marketers in Rivers State should make healthy collaborations with other firms to have a competitive advantage over competitors. Also, that independent petroleum marketer in rivers state should know that the collaboration of their firm with other firms results in market share expansion and higher revenue generation.","PeriodicalId":221925,"journal":{"name":"INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114082680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0