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The International Encyclopedia of Strategic Communication最新文献

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英文 中文
Intranet 内部网
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1007/978-1-4020-5614-7_1873
Terry M. Cunconan
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引用次数: 0
Communication Planning 沟通计划
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0033
Gerhard Bütschi
{"title":"Communication Planning","authors":"Gerhard Bütschi","doi":"10.1002/9781119010722.iesc0033","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0033","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"56 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114800380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Value‐Added Theory 值添加应承担的理论
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0197
Adam J. Saffer
{"title":"Value‐Added Theory","authors":"Adam J. Saffer","doi":"10.1002/9781119010722.iesc0197","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0197","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125579662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Trust 信任
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0194
U. Röttger
{"title":"Trust","authors":"U. Röttger","doi":"10.1002/9781119010722.iesc0194","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0194","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126224727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Public Relations 公共关系
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0140
Kirk Hallahan
{"title":"Public Relations","authors":"Kirk Hallahan","doi":"10.1002/9781119010722.iesc0140","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0140","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127483945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Business Strategy 商业策略
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0015
C. Fleisher
{"title":"Business Strategy","authors":"C. Fleisher","doi":"10.1002/9781119010722.iesc0015","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0015","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124478426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Authenticity 真实性
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0009
L. Men, W. Tsai
{"title":"Authenticity","authors":"L. Men, W. Tsai","doi":"10.1002/9781119010722.iesc0009","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0009","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123754478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Balanced Scorecard 平衡计分卡
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0011
Hanne Nørreklit, Nikolaj Kure, Mihaela Trenca
{"title":"Balanced Scorecard","authors":"Hanne Nørreklit, Nikolaj Kure, Mihaela Trenca","doi":"10.1002/9781119010722.iesc0011","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0011","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121700028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Supply Chain Communication 供应链沟通
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.IESC0187
R. Gambetti, Silvia Biraghi, E. Martinelli, A. Tunisini
{"title":"Supply Chain Communication","authors":"R. Gambetti, Silvia Biraghi, E. Martinelli, A. Tunisini","doi":"10.1002/9781119010722.IESC0187","DOIUrl":"https://doi.org/10.1002/9781119010722.IESC0187","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121704211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Community Relations 社区关系
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0043
N. Plessis
{"title":"Community Relations","authors":"N. Plessis","doi":"10.1002/9781119010722.iesc0043","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0043","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123406691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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