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The International Encyclopedia of Strategic Communication最新文献

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Marketing Communication 营销传播
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0102
I. Ju
{"title":"Marketing Communication","authors":"I. Ju","doi":"10.1002/9781119010722.iesc0102","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0102","url":null,"abstract":"The 21st Century business community faces unprecedented challenges in a highly competitive global economy. Industry leaders know that effective communication – particularly marketing communication – will be at the center of every profitable enterprise. California Lutheran University’s multitalented marketing communication graduates currently work as marketing communication department managers, marketing representatives, and trade negotiators for both private corporations and government agencies.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":" 23","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114053413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Coalition Building 联盟建设
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0021
Julia Jahansoozi
{"title":"Coalition Building","authors":"Julia Jahansoozi","doi":"10.1002/9781119010722.iesc0021","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0021","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125338054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Rhetorical Arena 修辞领域
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0155
Winni Johansen
{"title":"Rhetorical Arena","authors":"Winni Johansen","doi":"10.1002/9781119010722.iesc0155","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0155","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123037380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Symbolic Capital 象征性的资本
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0190
Øyvind Ihlen
{"title":"Symbolic Capital","authors":"Øyvind Ihlen","doi":"10.1002/9781119010722.iesc0190","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0190","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134122644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
Impact Assessment 影响评估
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0084
J. Macnamara
{"title":"Impact Assessment","authors":"J. Macnamara","doi":"10.1002/9781119010722.iesc0084","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0084","url":null,"abstract":"The UK currently uses 3 million cubic metres of peat per annum for horticulture. 69% of this is used by amateur gardeners (predominantly as multi-purpose compost and 'grow bags') and 30% is used by professional growers. As peat is effectively a non renewable resource, the extraction of peat for horticulture is unsustainable, also contributing to greenhouse gas emissions and the destruction of rare habitats and archaeology. These external costs of peat are not reflected in the costs of extraction or the market price, and Government intervention is needed to facilitate the shift to peat-free alternatives. Progress has been made in reducing peat use in response to a previous voluntary target (for 90% of the total market to be peat free in 2010), but the market is still only 57.5% peat free.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115029307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media, News 媒体、新闻
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0104
Magnus Fredriksson, J. Pallas
{"title":"Media, News","authors":"Magnus Fredriksson, J. Pallas","doi":"10.1002/9781119010722.iesc0104","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0104","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125815167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Communication Technologies 通信技术
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0039
Howard Nothhaft
{"title":"Communication Technologies","authors":"Howard Nothhaft","doi":"10.1002/9781119010722.iesc0039","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0039","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124795776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Audience 观众
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0008
K. Schrøder, I. T. Gulbrandsen
{"title":"Audience","authors":"K. Schrøder, I. T. Gulbrandsen","doi":"10.1002/9781119010722.iesc0008","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0008","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124098424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Public Diplomacy 公共外交
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0138
J. Pamment
{"title":"Public Diplomacy","authors":"J. Pamment","doi":"10.1002/9781119010722.iesc0138","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0138","url":null,"abstract":"The Foreign Policy Centre is an independent think-tank launched by Prime Minister Tony Blair (Patron) and former Foreign Secretary Robin Cook (President) to examine the impact of globalisation on foreign and domestic policy. The Centre has developed a distinctive research agenda that explores the strategic solutions needed to tackle issues which cut across borders – focusing on the legitimacy as well as the effectiveness of policy.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127878494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
New Capitalism 新资本主义
The International Encyclopedia of Strategic Communication Pub Date : 2018-08-22 DOI: 10.1002/9781119010722.iesc0118
Nikolaj Kure
{"title":"New Capitalism","authors":"Nikolaj Kure","doi":"10.1002/9781119010722.iesc0118","DOIUrl":"https://doi.org/10.1002/9781119010722.iesc0118","url":null,"abstract":"","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127368508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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