International Journal of Management, Innovation & Entrepreneurial Research最新文献

Navigating Oman’s Digital Landscape: The Impact of Demographics on SME Marketing 驾驭阿曼的数字环境：人口统计对中小企业营销的影响

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2024-04-17 DOI: 10.18510/ijmier.2024.1014

Joshy Mathew, S. Shekhar, Kumaresan Chandrasekaran, Simi Simon

{"title":"Navigating Oman’s Digital Landscape: The Impact of Demographics on SME Marketing","authors":"Joshy Mathew, S. Shekhar, Kumaresan Chandrasekaran, Simi Simon","doi":"10.18510/ijmier.2024.1014","DOIUrl":"https://doi.org/10.18510/ijmier.2024.1014","url":null,"abstract":"Purpose of the study: This study aims to investigate the influence of demographic factors such as the Employment sector, Education, and Designation on Digital Content Marketing dimensions such as Brand awareness (BA), Customer Engagement (CE), Customer Retention (CR), and Customer Information (CI) from Oman's leading SMEs. \u0000Methodology: This study used a deductive research approach to test hypotheses. A survey of 155 Omani SME managers in middle and senior roles was conducted. Demographic variables were analyzed using one-way ANOVA statistical analysis to compare their influence on the research findings.\u0000Main Findings: This study found significant influence of content marketing on the Hospitality, Technology, and Service sectors, which use websites, blogs, and social media. In contrast, Engineering, Real Estate, Education, and SME managers focus more on customer engagement and retention. Education level also impacts brand awareness, customer retention, and engagement.\u0000Applications of the study: The results of this study will help SMEs and businesses target audiences more effectively, create content that appeals to their interests, select the best distribution channels, and optimize their marketing spending. This study advances knowledge of efficient marketing strategies in Oman's developing digital environment.\u0000Novelty of the study: The study provides a fresh perspective on how geographical and demographic variables influence digital content marketing strategies of SMEs in Oman, presenting original empirical data from this understudied region and sector.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":" 93","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140692490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mastering the Field: A Critical Analysis of 'Entrepreneurial Finance' by Leach and Melicher 掌握领域：对利奇和梅利切尔所著《创业金融》的批判性分析

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2024-04-15 DOI: 10.18510/ijmier.2024.1013(1)

Niluka Anuradha

引用次数: 0

Examining the Effects of Online Travel Agents on Room Revenue 考察在线旅行社对客房收入的影响

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2023-08-19 DOI: 10.18510/ijmier.2023.922

I. N. S. Sabudi, I. P. A. A. Suta, I. G. A. G. Witarsana

{"title":"Examining the Effects of Online Travel Agents on Room Revenue","authors":"I. N. S. Sabudi, I. P. A. A. Suta, I. G. A. G. Witarsana","doi":"10.18510/ijmier.2023.922","DOIUrl":"https://doi.org/10.18510/ijmier.2023.922","url":null,"abstract":"Purpose of the study: This study aims to determine the impact of online travel agent distribution channels on the Revenue Per Available Room (RevPAR) at Aloft Bali Seminyak over two years (2021-2022). \u0000Methodology: This study employs classical assumption tests, simple linear regression tests, t-tests, and coefficient of determination tests. These analyses were performed using IBM SPSS version 25 software. \u0000Main Findings: The study found that online travel agent distribution channels significantly influence RevPAR at Aloft Bali Seminyak. The impact, quantified at 59%, is considered strong or high, leaving 41% potentially influenced by factors not evaluated in this study. \u0000Applications of the study: The findings of this study are applicable in the hospitality industry, specifically to hotel operations and revenue management. Additionally, they can assist online travel agencies in understanding their influence on hotel revenues. \u0000Novelty/Originality of the study: This study presents novel insights into the substantial influence of online travel agent distribution channels on hotel revenue, specifically RevPAR. It advances existing knowledge by quantifying this impact and opens the door for further exploration of the remaining 41% of unexplained influence.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125235750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding the Effect of Online Reviews on Consumer Decision-Making: Evidence from Alaya Resort Ubud 了解在线评论对消费者决策的影响:来自乌布阿拉亚度假酒店的证据

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2023-08-19 DOI: 10.18510/ijmier.2023.921

I. W. Y. Andayana, P. Pitanatri

{"title":"Understanding the Effect of Online Reviews on Consumer Decision-Making: Evidence from Alaya Resort Ubud","authors":"I. W. Y. Andayana, P. Pitanatri","doi":"10.18510/ijmier.2023.921","DOIUrl":"https://doi.org/10.18510/ijmier.2023.921","url":null,"abstract":"Purpose of the study: The study's primary aim is to understand how online customer reviews on Booking.com influence the decisions of potential guests to book rooms at Alaya Resort Ubud. \u0000Methodology: This research utilized a quantitative descriptive approach, gathering data through questionnaires. The respondents were a random sample of 100 potential guests of Alaya Resort Ubud. \u0000Main Findings: The ensuing analysis unveiled a statistically significant correlation between online reviews and booking decisions, as evidenced by a t-value (3.717) that surpasses the critical t-value (1.984). \u0000Applications of the study: The implications of this study bear considerable relevance to hotel and resort management entities. It furnishes invaluable insights that can guide the development of efficacious marketing strategies and customer service paradigms to positively influence room booking decisions. \u0000Novelty/Originality of the study: This study expands the existing body of knowledge by offering unique insights into the profound impact of online reviews on room booking decisions, specifically within the context of a resort setting. This novel understanding could catalyze other resorts and hotels to optimize their online review management strategies.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116550016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What matters most? The Role of Local Leadership in Tourism Village Development in Bali 什么最重要?地方领导在巴厘岛旅游村发展中的作用

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2023-05-14 DOI: 10.18510/ijmier.2023.912

I. Nyoman, Sukma Arida, Putu Diah, Sastri Pitanatri

{"title":"What matters most? The Role of Local Leadership in Tourism Village Development in Bali","authors":"I. Nyoman, Sukma Arida, Putu Diah, Sastri Pitanatri","doi":"10.18510/ijmier.2023.912","DOIUrl":"https://doi.org/10.18510/ijmier.2023.912","url":null,"abstract":"Purpose of the study: The purpose of this study is to examine the extent to which local leadership plays a crucial role in the development of tourism villages in Bali, Indonesia. Specifically, the study focuses on eleven villages located in the Gianyar regency, where the management of tourist villages will be scrutinized in order to identify the key factors that contribute to successful tourism development. \u0000Methodology: The present research employed a descriptive research method to gather data for analysis. In addition to this, various data collection techniques such as interviews, questionnaires, observations, and Focus Group Discussions (FGD) were employed to ensure the reliability and validity of the findings. \u0000Main Findings: The study found that various factors including budget, quality of human resources, uniqueness and innovation, village leadership, promotion, networking, and momentum have significant contributions towards the success of the tourism development program in Bali. Moreover, the study highlights the significance of local leadership in ensuring the success of tourism communities, emphasizing the role of village leaders in promoting the development of sustainable tourism initiatives. \u0000Applications of the study: The study has significant implications for policymakers and practitioners working towards sustainable tourism development in rural traditional villages. \u0000Novelty/Originality of the study: This study is filling the knowledge gap on the crucial role of local leadership in promoting successful tourism initiatives.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123856488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trade relationship of Vietnam from the perspective of the China-US trade War 2019: A comparison study using the Gravity Model 2019年中美贸易战视角下越南贸易关系:基于引力模型的比较研究

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2023-02-13 DOI: 10.18510/ijmier.2023.911

Trần Khánh Huyền

{"title":"Trade relationship of Vietnam from the perspective of the China-US trade War 2019: A comparison study using the Gravity Model","authors":"Trần Khánh Huyền","doi":"10.18510/ijmier.2023.911","DOIUrl":"https://doi.org/10.18510/ijmier.2023.911","url":null,"abstract":"Purpose: This study aims to evaluate the determinants of the trade relationship between the two largest trading partners of Vietnam, the United States, and China. \u0000Methodology: This study is completed using the gravity model for time series data from 1986 to 2019. \u0000Main Findings: The study found that the economic growth rate plays a crucial role in stimulating the trade flow. Both trade relationships fit with the practical approach of the gravity model, stating that trade flow increases between countries with different income levels. The most important finding of this study lies in the results regarding the impact of the trade war 2019 between the United States and China. The trade war 2019 can be compared with the study in previous 2015 on trade agreements between ASEAN and China produced trade diversion. \u0000Implications: As China expands its markets among ASEAN countries, Vietnam should diversify its export markets to improve its export flow in the trade agreement. But export and import correlation compared the effect of US – VN and China – VN change in the period of a trade war after five years. \u0000Novelty: This paper has studied the determinants of trade flows between VN-US and VN-CN to provide a detailed comparison. The input and output stream in gravity frame.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131951915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ingredients Behind Fruitful Success: Entrepreneurship Strategies Towards Entrepreneurial Training Design 卓有成效的成功背后的要素:面向创业培训设计的创业策略

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2022-12-23 DOI: 10.18510/ijmier.2022.822

J. N. Tariga, Joshua B. Español, R. D. Afan

{"title":"Ingredients Behind Fruitful Success: Entrepreneurship Strategies Towards Entrepreneurial Training Design","authors":"J. N. Tariga, Joshua B. Español, R. D. Afan","doi":"10.18510/ijmier.2022.822","DOIUrl":"https://doi.org/10.18510/ijmier.2022.822","url":null,"abstract":"Purpose: The province of Quirino, Philippines, is known for producing agricultural products like corn and rice. However, the issue in this industry is limited to purchasing and selling rice and corn. Therefore, this study was conducted to address the rampant percentage of unsuccessful entrepreneurs. \u0000Methodology: This study used a descriptive research design to gather data in which four selected successful entrepreneurs of the province were interviewed as participants. The participants were chosen based on their business years and the other companies they have produced aside from trading. The researchers' data is classified based on the similarity of the responses of the participants. \u0000Main Findings: Based on the information gathered from the participants, it was determined that successful entrepreneurship is a large-scale business free of stress and debt. They also identified potential business trading challenges, such as natural disasters and depreciation. Problems persist due to a lack of organizational and management skills, resulting in unsuccessful entrepreneurship. \u0000Implications of study: This study sought to know the secrets and techniques of the successful entrepreneurs in Quirino Province that could be helpful for some small-scale businesses. \u0000Novelty of study: This research intended to create a training design that may be necessary for some people who want to venture their own business and serve as a manual for entrepreneurs in the province of Quirino.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"112 19","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120823369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A case study of the Adoption of Electronic Payment Methods by Spaza Shop owners in Mkhuhlu Township in South Africa 南非Mkhuhlu镇Spaza店主采用电子支付方式的案例研究

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2022-11-23 DOI: 10.18510/ijmier.2022.821

Hluphi Constance Mafuwane, M. Muchie

{"title":"A case study of the Adoption of Electronic Payment Methods by Spaza Shop owners in Mkhuhlu Township in South Africa","authors":"Hluphi Constance Mafuwane, M. Muchie","doi":"10.18510/ijmier.2022.821","DOIUrl":"https://doi.org/10.18510/ijmier.2022.821","url":null,"abstract":"Purpose: This study aims to investigate the usage of mobile technologies by spaza shop (tuck shop) owners in South Africa. It also evaluates opportunities created using mobile communication. \u0000Methodology: Interviews were conducted with 110 small, micro, and medium enterprises (SMMEs) operating spaza business shops in Mkhuhlu and Calcutt in the Bushbuckridge Municipality in Mpumalanga, South Africa. Police officers, South Africans, Somalians, and Indians were interviewed. Data was collected through self-completion questionnaires. Interviews were conducted in English as most participants needed help understanding African languages. \u0000Main Findings: Technological skills are needed for the township business owners. Safety and security must support SMMEs in townships by protecting their owners and resources against criminals. Spaza shop owners must invest in training to advance their business skills and advance in technology to do business. \u0000Implications: Aligned to the Native-owned spaza shops in the selected townships, informal traders, related businesses, other townships, academics, and policymakers may draw vital lessons from this study \u0000Novelty: First time this kind of study is being conducted at Bushbuckridge Municipality with spaza shop owners.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128534820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analyzing the Impact of Financial Resilience on the Lives of Individuals and Household Post Covid-19 in Indian Economy 分析2019冠状病毒病后印度经济中金融韧性对个人和家庭生活的影响

International Journal of Management, Innovation & Entrepreneurial Research Pub Date : 2022-06-23 DOI: 10.18510/ijmier.2022.811

Akhilesh R. Pandey, S. K. Tiwari

{"title":"Analyzing the Impact of Financial Resilience on the Lives of Individuals and Household Post Covid-19 in Indian Economy","authors":"Akhilesh R. Pandey, S. K. Tiwari","doi":"10.18510/ijmier.2022.811","DOIUrl":"https://doi.org/10.18510/ijmier.2022.811","url":null,"abstract":"Purpose: Economic crisis is a global phenomenon. When the crisis hits, many people are affected. This paper is an attempt to analyze the impact of financial resilience on the lives of individuals and households. In this study we analyze what are common financial shocks that individuals can face and how they tend to cope with this and our recommendations. \u0000Methodology: Literature review and comparative study of consumption and consumer credit across diverse market. \u0000Main Findings: The intensity of the economic crisis may vary from one person to another, depending on the individual financial resilience. Some households are less resilient to financial shocks than others. This may be because they have low levels of savings, have limited access to affordable credit, already hold high levels of debt or lack the skills required to manage household budgets. \u0000Implications: Financial resilience is difficult to estimate because it is a dynamic concept – the ability to recover quickly from an income or expenditure shock. Savings are in anticipation to the challenges face which might hinder the achievement of financial goals, hence there is a scope for new saving/investment products which are more comprehensive in nature. \u0000Novelty: We over a period have witnessed that there is a social support to the society during economic crisis but what is required is organization resilience rather than developing personal capabilities. The resilience should go beyond financial vulnerabilities and encompass mental stability, emotional wellbeing, education attainment etc.","PeriodicalId":219278,"journal":{"name":"International Journal of Management, Innovation & Entrepreneurial Research","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127262879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

International Journal of Management, Innovation &amp; Entrepreneurial Research最新文献

International Journal of Management, Innovation & Entrepreneurial Research最新文献