What matters most? The Role of Local Leadership in Tourism Village Development in Bali

Abstract

Purpose of the study: The purpose of this study is to examine the extent to which local leadership plays a crucial role in the development of tourism villages in Bali, Indonesia. Specifically, the study focuses on eleven villages located in the Gianyar regency, where the management of tourist villages will be scrutinized in order to identify the key factors that contribute to successful tourism development. Methodology: The present research employed a descriptive research method to gather data for analysis. In addition to this, various data collection techniques such as interviews, questionnaires, observations, and Focus Group Discussions (FGD) were employed to ensure the reliability and validity of the findings. Main Findings: The study found that various factors including budget, quality of human resources, uniqueness and innovation, village leadership, promotion, networking, and momentum have significant contributions towards the success of the tourism development program in Bali. Moreover, the study highlights the significance of local leadership in ensuring the success of tourism communities, emphasizing the role of village leaders in promoting the development of sustainable tourism initiatives. Applications of the study: The study has significant implications for policymakers and practitioners working towards sustainable tourism development in rural traditional villages. Novelty/Originality of the study: This study is filling the knowledge gap on the crucial role of local leadership in promoting successful tourism initiatives.