SSRN Electronic Journal最新文献_第9页

Mispricing Narratives after Social Unrest 社会动荡后的错误定价叙述

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.3386/w32730

Bocar A. Ba, Abdoulaye Ndiaye, Roman G. Rivera, Alexander Whitefield

引用次数: 0

Job Search, Unemployment Insurance, and Active Labor Market Policies 求职、失业保险和积极的劳动力市场政策

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.3386/w32720

T. L. Barbanchon, Johannes Schmieder, Andrea Weber

引用次数: 0

The Importance of Sampling Frequency for Estimates of Well-Being Dynamics 抽样频率对估计福祉动态的重要性

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4883860

Stephen Hoskins, David W. Johnston, Johannes S. Kunz, Michael A. Shields, K. E. Staub

引用次数: 0

The Creator Economy: An Introduction and a Call for Scholarly Research 创造者经济：导言和学术研究呼吁书

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4663506

Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu

{"title":"The Creator Economy: An Introduction and a Call for Scholarly Research","authors":"Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu","doi":"10.2139/ssrn.4663506","DOIUrl":"https://doi.org/10.2139/ssrn.4663506","url":null,"abstract":"Bloggers, streamers, artists, celebrities, musicians and service providers are just a few examples of creators who aim to monetize their talent by generating and posting digital content. Aided by technological platforms and AI tools, they form a complex and dynamic ecosystem of economic activity, estimated to be worth over $100 billion dollars, and growing rapidly. In this editorial we explore the creator economy from a marketing perspective, addressing questions such as: How can creators optimize their content, establish their brand, build their content composition, and expand their audience? How do platforms create the right mix of creators and curate their content? What challenges and opportunities are presented for traditional firms? We define the basic terminology and identify key stakeholders. We propose research questions related to creators, consumers, firms, and platforms, and discuss the implications for the marketing function within organization. A key insight of this editorial is that although content creators may appear to be a diverse group of individuals operating independently, their joint activity creates emergent patterns that can be monitored, monetized and managed strategically. To achieve this, research must develop suitable metrics and methodologies while adapting relevant marketing constructs. This editorial will be accompanied by a series of research notes written by marketing scholars, who teamed up with major players in the creator economy. Details will follow soon.","PeriodicalId":21855,"journal":{"name":"SSRN Electronic Journal","volume":"60 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141845402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

A Systematic Literature Review of Empirical Validation of Disaster Resilience Indicators 关于抗灾能力指标经验验证的系统文献综述

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4721499

Yuto Shiozaki, Shingo Nagamatsu, Keiichi Sato, Yasmin Bhattacharya

引用次数: 0

Tackling Professorial Expert Bias: The Role of ChatGPT in Simplifying Financial Accounting Exam Texts 应对教授专家偏见：ChatGPT 在简化财务会计考试文本中的作用

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4867702

Johannes Voshaar, Janik Ole Wecks, B. J. Plate, Jochen Zimmermann

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引用次数: 0

The Effects of the 2021 Child Tax Credit on Parents’ Psychological Well-Being 2021 年儿童税收抵免对父母心理健康的影响

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.3386/w32662

Lisa Gennetian, Anna Gassman-Pines

引用次数: 0

College Students and Career Aspirations: Nudging Student Interest in Teaching 大学生与职业理想：激发学生对教学的兴趣

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4888017

Alvin Christian, Matthew Ronfeldt, Basit Zafar

引用次数: 0

Beliefs About the Economy are Excessively Sensitive to Household-Level Shocks: Evidence from Linked Survey and Administrative Data 关于经济的信念对家庭层面的冲击过度敏感：来自关联调查和行政数据的证据

SSRN Electronic Journal Pub Date : 2024-07-01 DOI: 10.2139/ssrn.4894658

Dmitry Taubinsky, Luigi Butera, Matteo Saccarola, Chen Lian