Jurnal Riset Pemasaran最新文献

{"title":"PENGARUH SELEBGRAM ENDORSEMENT TERHADAP PERILAKU KONSUMTIF REMAJA UNTUK MELAKUKAN PEMBELIAN PRODUK EMINA DI KOTA MATARAM","authors":"Dwi putra Buana sakti, Lalu edy Herman mulyono, Dwinda Suci Brigita","doi":"10.29303/jrp.v2i2.2674","DOIUrl":"https://doi.org/10.29303/jrp.v2i2.2674","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk mengetahui pengaruh Selebgram Endorsement terhadap Perilaku Konsumtif Remaja untuk melakukan pembelian produk Emina di Kota Mataram. Jenis penelitian yang dipakai ialah penelitian asosiatif kausal dengan pendekatan kuantitatif. Metode pengumpulan data yang dipakai ialah metode survey dengan memakai data primer yang dihimpun langsung dari responden menggunakan kuesioner dengan jumlah sampel 60 orang.  Hasil analisis menunjukkan bahwa Selebgram Endorsement berpengaruh positif dan signifikan terhadap perilaku konsumtif, Selebgram Endrosement berpengaruh positif dan signifikan terhadap keputusan pembelian dan Perilaku Konsumtif tidak berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari hasil pembahasan yang penulis paparkan pada BAB IV  dapat ditarik kesimpulan bahwa kekuatan yang dimiliki Selebgram Endorsement mampu mempengaruhi konsumen untuk membeli produk Emina. Sehingga, diharapkan perusahaan mampu mempertahankan merek Emina dengan cara memberikan penghargaan dan diskon kepada member dari produk Emina. \u0000  \u0000ABSTRACT \u0000This study aims to determine the effect of Celebrity Endorsement on the Consumptive Behavior of Adolescents to purchase Emina products in Mataram City. The type of research used is causal associative research with a quantitative approach. The data collection method used is a survey method using primary data collected directly from respondents using a questionnaire with a sample of 60 people. The results of the analysis show that Celebrity Endorsement has a positive and significant effect on consumptive behavior, Celebrity Endorsement has a positive and significant effect on purchasing decisions and Consumptive Behavior has no positive and significant effect on purchasing decisions. From the results of the discussion that the author described in CHAPTER IV it can be concluded that the power possessed by Selebgram Endorsement is able to influence consumers to buy Emina products. Thus, it is hoped that the company will be able to maintain the Emina brand by giving awards and discounts to members of Emina products.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"217 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123631178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH GAYA HIDUP DAN STATUS SOSIAL EKONOMI TERHADAP KEPUTUSAN PEMBELIAN BARANG BEKAS di PASAR KARANG SUKUN","authors":"Annas Yusti Apriza, Sulhaini Sulhaini, Junaidi Sagir","doi":"10.29303/jrp.v2i2.2675","DOIUrl":"https://doi.org/10.29303/jrp.v2i2.2675","url":null,"abstract":"ABSTRAK \u0000Penelitian ini dilakukan untuk menguji pengaruh Gaya Hidup dan Status Sosial Ekonomi terhadap keputusan Pembelian Barang Bekas di Pasar Karang Sukun. Jenis penelitian ini adalah asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah keseluruhan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram yang pernah membeli barang bekas di pasar Karang Sukun.. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 orang dengan menggunakan metode survey. Teknik pengumpulan data yang digunakan adalah observasi, angket/kuisioner dan online survey dengan menyebarkan kuisioner melalui google form yang berisi pernyataan tentang Gaya Hidup, Status Sosial Ekonomi dan Keputusan Pembelian. \u0000ABSTRACT \u0000This research was conducted to examine the effect of Lifestyle and Socio-Economic Status on the decision to Purchase Used Goods at the Karang Sukun Market. This type of research is associative with a quantitative approach. The population in this study were all students of the Faculty of Economics and Business, University of Mataram who had bought used goods at the Karang Sukun market. The number of samples used in this study was 100 people using the survey method. The data collection techniques used were observation, questionnaires/questionnaires and online surveys by distributing questionnaires via the Google form containing statements about Lifestyle, Socio-Economic Status and Purchasing Decisions.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126955560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH VIRAL MARKETING TERHADAP BUYING INTENTION PADA PRODUK SOMETHINC DENGAN BRAND AWARENESS SEBAGAI VARIABEL MODERASI","authors":"Ardelia Sani Arvia Millatina, Akhmad Saufi, Dwi putra Buana sakti","doi":"10.29303/jrp.v2i2.2677","DOIUrl":"https://doi.org/10.29303/jrp.v2i2.2677","url":null,"abstract":"ABSTRAK \u0000Penelitian ini guna mengetahui pengaruh viral marketing terhadap buying intention pada produk Somethinc dengan brand awareness sebagai variabel moderasi. Populasi penelitian ini masyarakat Kota Mataram yang mengetahui brand Somethinc dengan sampel yang digunakan sebanyak 100 responden serta teknik pengambilan sampel secara non probability sampling dengan metode purposive sampling. Penelitian ini menggunakan data primer dan sekunder, jenis penelitian yang digunakan adalah kuantitatif, sedangkan metode yang digunakan yaitu sample survey. Teknik pengambilan data memakai kuesioner online. Analisis yang digunakan moderated regression analysis (MRA). Sesuai hasil analisis data statistik, indikator pada penelitian ini valid dan reliabel. Hasil penelitian ini membuktikan viral marketing berpengaruh terhadap buying intention. Sedangkan pengaruh brand awareness sebagai variabel moderasi tidak bisa memperkuat variabel viral marketing terhadap buying intention \u0000ABSTRACT \u0000With brand awareness serving as a moderating variable, the purpose of this study is to ascertain whether or not viral marketing influences intention to buy Something products. With a sample of 100 respondents and the non-probability sampling technique employing the purposive sampling method, this study's population consists of Mataram City residents who are familiar with the Something brand. This study employs a sample survey, uses primary and secondary data, and conducts quantitative research. An online questionnaire is used for data collection. Moderated regression analysis (MRA) is the method used. The statistical data analysis of this study's indicators shows that they are valid and reliable. This study demonstrates that viral marketing influences consumer intent to buy. In the meantime, brand awareness's moderating effect on buying intention cannot strengthen the viral marketing variable.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133782486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI KE DESA WISATA HIJAU BILEBANTE YANG DIMEDIASI OLEH KEPUASAN WISATAWAN","authors":"Didi Riadi, Lalu Adi Permadi, Weni Retnowati","doi":"10.29303/jrp.v2i2.2678","DOIUrl":"https://doi.org/10.29303/jrp.v2i2.2678","url":null,"abstract":"Abstrak: Penelitian inibertujuan untuk mengetahui lebih jauh tentang pengaruh kualitas pelayanan (X) terhadap minat berkunjung kembali (Y), pengaruh kualitas pelayanan (X) terhadap kepuasan wisatawan (Z) dan pengaruh kepuasan wisatawan (Z) terhadap minat berkunjung kembali(Y) ke Desa Wisata Hijau Bilebante. Responden pada penelitian ini berjumlah 100 wisatawan. Jenis penelitian yang digunakan adalah asosiatif kausal dengan pendekatan kuantitatif. Metode pengumpulan data yang dugunakan adalah sampel survey menggunakan angket dan online survey melalui kuesioner. Teknis analisis yang digunakan adalah analisis statistik deskriptif, uji asusmsi klasik, uji hipotesis dan analisis jalur. Hasil penelitian ini menunjukkan bahwa (1) kualitas pelayanan berpengaruh positif dan signifikan terhadap minat berkunjung kembali ke Desa wisata hijau Bilebante. (2) kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan wisatawan ke Desa wisata hijau Bilebante. (3) kepuasan wisatawan berpengaruh positif dan signifikan terhadap minat berkunjung kembali ke Desa wisata hijau Bilebante. \u0000Abstract: This study aims to find out more about the effect of service quality (X) on interest in revisiting (Y), the effect of service quality (X) on tourist satisfaction (Z), and the effect of tourist satisfaction (Z) on interest in revisiting (Y) at Bilebante Green Tourism Village. The respondents in this study amounted to 100 tourists. The type of research used is causal-associative with a quantitative approach. The data collection methods used are a sample survey using a questionnaire and an online survey through a questionnaire. The technical analysis used is descriptivestatistical analysis, classical assumption tests, hypothesis testing, and path analysis. The results of this study indicate that (1) service quality has a positive and significant effect on interest in visiting Bilebante's green tourism village. (2) Service quality has a positive and significant effect on tourist satisfaction in the Bilebante green tourism village. (3) Tourist satisfaction has a positive and significant effect on interest in visiting Bilebante's green tourism village.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132893341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KARAKTERISTIK WIRAUSAHA DAN KAPABILITAS INOVATIF TERHADAP KEBERHASILAN PEMASARAN USAHA MIKRO, SENTRAL KERAJINAN INDUSTRI KAIN TENUN PRINGGASELA","authors":"Sifak Qori Annisa, B. H. Rinuastuti, Akhmad Saufi","doi":"10.29303/jrp.v2i2.2676","DOIUrl":"https://doi.org/10.29303/jrp.v2i2.2676","url":null,"abstract":"  \u0000ABSTRAK \u0000Tujuan penelitian ini adalah (1) Untuk mengetahui pengaruh karakteristik wirausaha terhadap Keberhasilan Pemasaran Usaha Mikro, Sentral Kerajinan Industri Kain Tenun Pringgasela (2) Untuk mengetahui pengaruh kapabilitas inovatif terhadap Keberhasilan Pemasaran Usaha Mikro, Sentral Kerajinan Industri Kain Tenun Pringgasela. Metode penelitian ini menggunakan metode asosiatif dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Pengusaha UMKM kain tenun di kecamatan pringgasela berjumlah 60 pengusaha. Variable terikat dalam penelitian ini adalah Keberhasilan Pemasaran Usaha Mikro, Sentral Kerajinan Industri Kain Tenun Pringgasela sedangkan variable bebas dalam penelitian ini adalah karakterstik wirausaha dan kapalitas inovatif. Metode pengumpulan data yang digunakan yaitu sensus. Alat analisis data dalam penelitian ini menggunakan software SPSS versi 24. Kesimpulan dalam penelitian ini adalah (1) Variabel karakteristik wirausaha mempunyai pengaruh yang positif tapi tidak signifikan terhadap keberhasilan pemasaran usaha mikro, sentral kerajinan industri kain tenun Pringgasela (2) Variabel karakteristik kapabilitas inovatif mempunyai pengaruh yang positif dan signifikan terhadap keberhasilan pemasaran usaha mikro, sentral kerajinan industri kain tenun Pringgasela. \u0000ABSTRACT \u0000The aims of this study were (1) to determine the effect of entrepreneurial characteristics on the marketing success of micro-enterprises, Pringgasela woven cloth industrial craft center (2) to determine the effect of inovatif capability on the marketing success of micro-enterprises, Pringgasela woven cloth industrial craft center. This research method used an associative method using a quantitative approach. The population in this study were 60 entrepreneurs in the woven fabric entrepreneurs in Pringgasela. The dependent variable in this study was the Marketing Success of Micro Enterprises, Pringgasela Woven Fabric Industrial Craft Center, while the independent variables in this study were entrepreneurial characteristics and innovative capacity. The data collection method used was census. The data analysis tool in this study used SPSS software version 24. The conclusions in this study were (1) Variable entrepreneurial characteristics have a positive but not significant influence on the success of marketing micro-enterprises, the center of the Pringgasela woven fabric craft industry (2) Variable characteristics of innovative capabilities have a positive and significant influence on the success of micro-enterprise marketing, the center of the Pringgasela woven fabric craft industry.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127846485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH GAYA HIDUP BERBELANJA DAN KETERTARIKAN FASHION TERHADAP PERILAKU PEMBELIAN IMPULSIF PAKAIAN DISTRIBUTION STORE (DISTRO) DI TALIWANG","authors":"N. Natasya, Sulhaini Sulhaini, Handry Sudiartha Athar","doi":"10.29303/jrp.v2i1.2361","DOIUrl":"https://doi.org/10.29303/jrp.v2i1.2361","url":null,"abstract":"ABSTRAK \u0000              Penelitian ini bertujuan untuk menguji variabel Gaya Hidup Berbelanja dan Ketertarikan Fashion terhadap pembelian impulsif pada Distro di Taliwang, jenis penelitian yang digunakan adalah penelitian asosiatif. Populasi dalam penelitian ini adalah semua konsumen yang pernah berbelanja di Distro dari Taliwang, jumlah sampel dalam penelitian in adalah 75 responden. Teknik pengambilan sampel menggunakan metode non probability sampling. Analisis yang digunakan adalah analisis uji regresi liner berganda. Teknik analisis data menggunakan program SPSS versi 17.0. Hasil analisis menunjukan bahwa Gaya Hidup dan Ketertarikan Fashion berpengaruh positif dan signifikan  terhadap Pembelian Impulsif. \u0000ABSTRACT \u0000This study aims to examine the Shopping Lifestyle and Fashion Involment variables on impulsive purchases at Distros in Taliwang, the type of research used is associative research. The population in this study were all consumers who had shopped at the Distro from Taliwang, the number of samples in this study were 75 respondents. The sampling technique uses non-probability sampling method. The analysis used is multiple linear regression analysis. Data analysis techniques using SPSS version 17.0. The results of the analysis show that Lifestyle and Fashion Interests have a positive and significant effect on Impulsive Buying.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"303 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116099185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH OMNI-CHANNEL MARKETING DAN PENGALAMAN PELANGGAN TERHADAP PEMBELIAN KEMBALI PADA (1-8)","authors":"Ahmad Kadarisman, Juniadi Sagir, Emilia Septiani","doi":"10.29303/jrp.v2i1.2359","DOIUrl":"https://doi.org/10.29303/jrp.v2i1.2359","url":null,"abstract":"ABSTRACT \u0000This study aims to determine the effect of Omni-channel marketing and customer experience at D'MAX Hotel & Convention Lombok. The samples in this study were all customers who had visited D'MAX Hotel & Convention Lombok, totaling 100 respondents using a non-probability sampling technique, namely purposive sampling. This type of research is associative research. The data were then analyzed using multiple linear regression analysis. The data tool uses the SPSS version 22.0 for Windows program, where validity test, reliability test, classical assumption test, multicollinearity test, t test (Partial), F statistic test, coefficient of determination test are carried out. Based on the results of the analysis, all variables have a positive effect, where Omni-channel has a positive and significant effect on repurchase, customer experience has a positive and significant effect on repurchase. Based on these results, D'MAX Hotel & Convention Lombok is suggested to increase Buyback through the implementation of Omni-channel marketing strategy and customer","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129435841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MINIMARKET ALFAMART MATARAM JL. PEMUDA, GOMONG, KECAMATAN SELAPARANG","authors":"Elishabet Kosamah, Rusdan Rusdan, L. M. Furkan","doi":"10.29303/jrp.v2i1.2363","DOIUrl":"https://doi.org/10.29303/jrp.v2i1.2363","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk menguji pengaruh Kualitas Pelayanan, Persepsi Harga, Lokasi terhadap Keputusan Pembelian Minimarket Alfamart Mataram Jl. Pemuda,Gomong, Kec. Selaparang. Populasi penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian di Alfamart di Mataram. Dalam penelitian ini terdapat 100 sampel, dan non-probability sampling dengan metode purposive sampling digunakan untuk pengambilan sampel. Analisis yang digunakan adalah analisis regresi linier berganda digunakan. Program SPSS versi 25 digunakan untuk teknik analisis data. Penelitian ini menemukan bahwa keputusan pembelian Minimarket Alfamart Jl Mataram dipengaruhi secara positif oleh kualitas pelayanan. Kec, pemuda, dan Gomong Selaparang. Hal ini ditunjukkan dengan hasil uji t yang menunjukkan bahwa nilai t hitung lebih besar dari t tabel (2,480 <1,985) dan tingkat signifikansi lebih besar dari 0,05 (0,015< 0,05), serta hasil multipel pengujian regresi linier, diperoleh nilai koefisien regresi sebesar 0,128. Hasil pengujian regresi linier berganda menunjukkan bahwa variabel persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian minimarket Alfamart Mataram Jl.pemuda, gomong, dan kec.selaparang. Uji t juga menunjukkan bahwa nilai t hitung lebih besar dari t tabel (7,394< 1,985) dan tingkat signifikansi lebih kecil dari 0,05 (0,000 > 0,05). Terakhir, variabel lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian minimarket Alfamart Mataram Jl.pemuda, gomong, kec.selaparang. Hal ini ditunjukkan dengan hasil pengujian regresi linier berganda yang menghasilkan nilai koefisien regresi sebesar 0,440. Selain itu, uji t menghasilkan nilai t hitung yang lebih besar dari t tabel (7,722< 1,985) dan tingkat signifikansi yang lebih kecil dari 0,05 (0,000>0,05 \u0000  \u0000Kata Kunci : Kualitas Pelayanan, Persepsi Harga, Lokasi dan Keputusan Pembelian \u0000  \u0000ABSTRACT \u0000The purpose of this study was to determine service quality, price perception, location on purchasing decisions Minimarket Alfamart Mataram Jl. pemuda, Gomong, Selaparang District All consumers who have made purchases at Alfamart Mataram are the study population. There were 100 samples in this study, and the sampling technique using non-probability sampling with purposive sampling method was used for sampling. Multiple linear regression method was used for analysis. Data analysis techniques were performed using SPSS version 25 software. Service quality has a positive effect on purchasing decisions for Minimarket Alfamart Jl Mataram according to this study. Gomong Selaparang, Pemuda, and Kec. The results of the t test showed that the calculated t value was greater than t table (2.480<1.985) and the significance level was greater than 0.05 (0.015<0.05), as well as the results of multiple linear regression testing which shows that the coefficient value obtained for the regression is 0.128, both of which lead to this conclusion. The decision to purchase the Alfamart Mataram minimar","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124673637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PREFERENSI WISATAWAN TERHADAP HOMESTAY DI DESA WISATA TETEBATU KABUPATEN LOMBOK TIMUR","authors":"Alnisa Rizky Sasmitha, B. H. Rinuastuti, Lalu Adi Permadi","doi":"10.29303/jrp.v2i1.2362","DOIUrl":"https://doi.org/10.29303/jrp.v2i1.2362","url":null,"abstract":"ABSTRAK \u0000Tujuan dari penelitian ini adalah untuk mengetahui seperti apa pengunjung homestay di Tetebatu. Pertama-tama, ada masalah tingkat persaingan yang ketat yang disebabkan oleh menjamurnya berbagai jenis homestay. Akibatnya, manajemen homestay seringkali kesulitan menentukan layanan mana yang paling penting bagi tamu dengan menggunakan Metode Kano. Informasi dikumpulkan dengan menggunakan kuesioner Kano, yang mencakup bagian fungsional dan disfungsional. Penelitian ini menggunakan metode purposive sampling untuk mengumpulkan data dari 50 responden. Dengan menggunakan Metode Kano, kita tahu bahwa homestay adalah salah satu pilihan utama wisatawan, menempatkannya dalam kategori Must-be (M). Kategori ini berarti berbagai atribut kualitas homestay di desa wisata Tetebatu harus dipenuhi. \u0000  \u0000Kata Kunci: Preferensi , Homesaty , Metode Kano \u0000  \u0000ABSTRACT \u0000The purpose of this research is to learn what kind of homestays visitors to Tetebatu like. To begin, there is the problem of the intense degree of competition brought on by the proliferation of different kinds of homestays; as a result, homestay management often has trouble determining which services are most important to guests. The Kano Method is utilized. Information was gathered with the use of a Kano questionnaire, which included both a functional and a dysfunctional section. This study used a purposive sampling method to collect data from 50 participants. Using the Kano technique, we know that homestays are among the tourists' top choices, placing them in the Must-have (M) category. In order to qualify for this group, all of the Wista Tetebatu homestay's numerous quality qualities must be satisfied. \u0000  \u0000Keywords: preference, Homesaty, Metode Kano","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127899615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PRODUK DAN CUSTOMER INTIMACY TERHADAP LOYALITAS PELANGGAN ( KOPI TIME.IND ) DI KOTA PRAYA LOMBOK TENGAH","authors":"Lalu Nizwan Aulia, Akhmad Saufi, M. Ilhamudin","doi":"10.29303/jrp.v2i1.2360","DOIUrl":"https://doi.org/10.29303/jrp.v2i1.2360","url":null,"abstract":"ABSTRACT \u0000Product Quality and Customer Intimacy on Customer Loyalty KopiTime.Ind in Praya City, Central Lombok. All of the people in this study were KopiTime. Ind customers in Praya City, while 115 KopiTime were included in the study's sample. Utilizing a method called \"purposive sampling,\" ind customers. Associative research is the term for this kind of study. The validity, reliability, classical assumption, path analysis, significance tests (t tests), coefficient of determination tests (R2), and sobel tests are performed using SPSS 26.0 for Windows in this study's data processing. Product quality has an effect on consumer loyalty, while customer intimacy has an effect on consumer loyalty, according to the analysis's findings product and services at the KopiTime.Ind shop.","PeriodicalId":218280,"journal":{"name":"Jurnal Riset Pemasaran","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124683803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}