{"title":"How to Use Social Media to Achieve User-centered Product Marketing?","authors":"Wenhe Yu","doi":"10.2991/aebmr.k.220405.320","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.320","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133238215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Humanistic Care Strategy of Ideological and Political Education in Mining Enterprises","authors":"Xiao-juan Lu","doi":"10.2991/aebmr.k.220405.283","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.283","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"289 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133262689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study of Portfolio Performance Under Certain Restraint Comparison: Markowitz Model and Single Index Model on S&P 500","authors":"Ziang Zhang","doi":"10.2991/aebmr.k.220405.323","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.323","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115391137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Coordinated Development of Tourism and Rural Revitalization in Minority Areas -Taking Qiandongnan as an Example","authors":"G. Jiang, Yongcai Jiang","doi":"10.2991/aebmr.k.220405.226","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.226","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123912441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Influence of R&D on Cosmetic Company in China’s Market","authors":"Yiwei Cheng","doi":"10.2991/aebmr.k.220405.157","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.157","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123914426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Public Culture Construction in Rural Communities under the Background of Rural Revitalization on Strategy","authors":"Han-Chang Sun","doi":"10.2991/aebmr.k.220405.349","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.349","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114591085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploration of Material Mechanics Teaching in Vocational Colleges Based on Engineering Case Introduction","authors":"Shangen Wang, Zhixin Feng, Meiqin Liang","doi":"10.2991/aebmr.k.220405.289","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.289","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114602465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Social Media Marketing Strategy of the Milk Tea Industry","authors":"Xiling Jiang, Yufei Xie","doi":"10.2991/aebmr.k.220405.037","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.037","url":null,"abstract":"This paper analyses the current situation of social media marketing channels in the milk tea industry through a case study and points out that milk tea brands’ social media marketing strategies are not systematic and reasonable. Besides, brands ignore the interaction with consumers when promoting on social media platforms. And most brands have a single marketing model. In addition, the content and forms of brand marketing in social media platforms are not diversified enough. Finally, the conversion rate of brands is low, which means it is challenging to turn exposure into actual sales. To solve these problems, this paper proposes that brands consider the characteristics of different social media platforms when developing marketing activities and formulate other marketing plans. They should improve marketing strategies for different platforms. Moreover, brands should pay more attention to the interaction with consumers and dig deep into the real needs of consumers. Brands should open up multiple marketing channels in marketing activities to realize multi-directional assistance in marketing. In terms of marketing content and attracting consumers’ attention, brands should build their own brand culture. This paper can guide milk tea enterprises when making social media marketing strategies and provide ideas for transforming and upgrading the Chinese milk tea industry in a new direction.","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114655199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of Oil Prices on the Sales of New Energy Vehicles in China: Empirical Study of Different Vehicle Models","authors":"Chen Gong","doi":"10.2991/aebmr.k.220405.046","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.046","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114960870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of Synergistic Effect of Continuous Mergers and Acquisitions in Biomedical Enterprises","authors":"Q. Liang, Youmeng Ke","doi":"10.2991/aebmr.k.220405.170","DOIUrl":"https://doi.org/10.2991/aebmr.k.220405.170","url":null,"abstract":"","PeriodicalId":217637,"journal":{"name":"Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123529124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}