Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences最新文献

{"title":"ПСИХОЛОГІЧНІ АСПЕКТИ РЕКЛАМИ ЯК ІНСТРУМЕНТУ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ","authors":"Вікторія Лугова, Яна Миколаївна Кущ, Дарина Євгенівна Архипова","doi":"10.30857/2413-0117.2018.5.10","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.5.10","url":null,"abstract":"The paper provides insights to psychological aspects of advertising as marketing communication tools as well as a social and psychological phenomenon. The study seeks to explore the different types of advertising subject to their various effects on consumers, revealing the nature of rational and emotional advertising and the methods of their influence on consumers. The structure of socio-psychological effects of advertising on consumer’s behavior is also disclosed by accounting for their cognitive (gnostic), affective (emotional), conative (behavioral) characteristics. It is assumed that a cognitive component involves the analysis of mental processes and of the information processing model, in the first place: sensation, perception, attention, thinking, memory, etc. The emotional (affective) component is associated with identifying the aspects that foster an emotionally colored attitude towards the advertisement and the product itself. It is argued that the analysis of a behavioral pattern should focus on the study of human behavior underpinned by its purchasing habits under the influence of advertising. The following types of advertising effects have been investigated: AIDA, AIDMA ACCA, DIBABA, DAGMAR and AISAS. The core nature of psychological impact of advertising is disclosed by each of its basic driving elements: attention, interest, motive, action. The methods of advertising psychological effects described in the works by domestic and foreign researchers are discussed. The insights on suggestion and persuasion as the key powerful techniques of psychological influence have been provided. The research findings also present a range of factors regulating human behavior in the advertising environment, revealing the external and internal drivers and effects suggested by the national and foreign scientists. The criteria framework for studying consumer psychological typologies is presented along with suggesting a consumer typologies classification.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125577650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СТИМУЛЮВАННЯ РОЗВИТКУ ІННОВАЦІЙНОГО ПІДПРИЄМНИЦТВА НА ЗАСАДАХ ТРАНСКОРДОННОГО ПАРТНЕРСТВА","authors":"Олена Володимирівна Зарічна","doi":"10.30857/2413-0117.2018.5.3","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.5.3","url":null,"abstract":"The paper seeks to explore the pathways for promoting the development of innovative entrepreneurship based on cross-border partnerships. The study has revealed that the conceptual objective of the innovative development regulatory policy is the integration of society through the interactions among government, business, population, media and public organizations for building a single ideological framework for innovative development which will reflect the economic, social, political and cultural capacities of the state as well as the potential benefits they could bring to the country by delivering structural and innovative transformations. It is argued that the guiding principles of innovative development should involve elaboration of a set of the key economic development indicators for the long run which contributes to creating proper motivation and understanding of the ultimate outcomes of the national innovation policy by the society, business community and government authorities. Apparently, an emphasis is made that building a synergistic effect is critical in boosting cross-border partnerships through facilitating better interactions among ministries and institutions in their programs implementation and innovation-driven activities; identifying targeted goals, vectors and instruments of government innovation policy that is carried out at the national level followed by its consistent application at the level of territorial and administrative units. Using the international best practice in promoting innovative entrepreneurship development based on a cross-border partnerships subject to the national specifics, the study exposed the problem areas related to the legislation deficiency, innovative integration funding challenges, lack of qualified workforce in certain regions of Ukraine, etc.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122213247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"РЕЙТИНГУВАННЯ ТРУДОВОГО ПОТЕНЦІАЛУ В УМОВАХ ГЛОБАЛІЗАЦІЇ","authors":"Олена В. Птащенко","doi":"10.30857/2413-0117.2018.5.11","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.5.11","url":null,"abstract":"The paper seeks to explore the principal components of labor potential along with suggesting a definition of labor potential as a set of human qualities and abilities affected by interrelated quantitative and qualitative factors resulting from the relationships among material, technical, innovative, socio-cultural and other elements of enterprise economic potential. The key components of labor potential are: education, creativity, health, morality, activity, good organization, professionalism, timing (the ability of rational use of working time). From the labor market perspective, special attention should be paid to the latest technologies in the area of education, evolution of education marketing and the implementation of educational programs aimed at building new skills and competencies by the working-age population of Ukraine. Apparently, it is argued that the current stage of education services market development with ongoing implementation of advanced technology translates into its gradual transformation and becoming an evolving and promising sector of the economy which from year to year increases the scope of demand and supply for educational services. Globalization and integration challenges encourage modern businesses to focus on offering new soft skills to their employees. Thus, the issues of enhancing the social activity effectiveness are gaining more and more relevance in particular the context of intensification of social reproduction, contributing to building a solid background for a new innovative model of sustainable economic development which makes the human participation effectiveness critical for the production process. The enterprise labor potential in modern realia of intensified globalization is becoming an integral part of its competitiveness increase while entering the world market and planning the launch of the latest technological processes and high-tech products.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131365541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ПРОБЛЕМИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ ПІДПРИЄМНИЦЬКОГО ПОТЕНЦІАЛУ СУБ’ЄКТІВ МАЛОГО ТА СЕРЕДНЬОГО БІЗНЕСУ","authors":"Настя П. Савчук","doi":"10.30857/2413-0117.2018.5.6","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.5.6","url":null,"abstract":"The paper seeks to explore the structure of the entrepreneurial capacity of small and medium-sized business entities as a set of their inherent characteristics affecting the realized and latent components of the entrepreneurial success – the so called resident drivers (resources, economic activity types, customization level, competitive advantages, focus on creating social values, entrepreneurial process, customer-based approach) which are triggered by the internal (psycho-physiological, socio-demographic, intellectual and creative properties, universal cultural and professional competencies, the ability to innovate, adaptability level, communications, etc.) and external (the institutional environment, the competition (co-operation) relationships development level, social capital, macro- and mesoeconomic indicators dynamics, the dominant technological paradigm) factors affecting the choice of a business activity pattern (forced / voluntary entrepreneurship / intrapreneurship). It is argued that during the phases of crisis and depression within the medium-term economic cycle the importance of internal factors underpinning the entrepreneurial capacity of small and medium-sized business entities increases dramatically, while the periods of revival and recovery demonstrate greater significance of external factors which involve a range of global (the world markets competition), national (nation-wide legal acts, social capital) and local (regional normative legal acts, acts of representative bodies of local self-government, social capital of local community, ethnic or confessional, etc.) factors. Findings report for a correlation analysis method has revealed that the most significant elements in building the entrepreneurial capacity in terms of ensuring positive dynamics of business performance efficiency indicators are customer value creation, macroeconomic environment dynamics, competition level and the quality of entrepreneurial thinking as evidenced by the results of scenario-based forecasting of business activities.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"249 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133691179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"РЕЙТИНГУВАННЯ ТРУДОВОГО ПОТЕНЦІАЛУ ЯК ІНТЕРАКТИВНИЙ ІНСТРУМЕНТАРІЙ СТИМУЛЮВАННЯ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ","authors":"Валерія Геннадіївна Щербак","doi":"10.30857/2413-0117.2018.5.9","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.5.9","url":null,"abstract":"The paper offers insights to foreign and domestic studies on building and utilization of labor potential which has revealed the lack of knowledge of innovative labor potential which in modern realia makes the most valuable strategic asset of company development. The current classification of the structural elements of labor potential has been specified and complemented by adding an innovative component which includes physiological, demographic, psychosocial, intellectual, qualification and value-based components. Evaluation of the nature of the innovative labor potential category has allowed to identify its core elements (intellectual and creative) as well as the stages of its implementation: innovative thinking, innovative activity, innovative efforts. The following factors influencing the company innovative labor potential formation have been identified: globalization, modernization and informatization of manufacturing processes, government policy in the area of education and science, national and regional innovation policy, etc. Regional specifics that underpins the local business innovative labor potential has been revealed affecting sector-specific regional development; the level of regional innovative infrastructure development; the education level of the employed population; the availability of business R&D potential; business innovation activity level. The study has also identified the key trends in building and enhancing the company innovative labor potential which traced a decline in active working age population; an increase in the share of employed population with higher and secondary vocational education, etc. The research findings on the degree of innovative activity development of company labor potential have demonstrated: a high education level of the workforce (53% of the employed have higher education degrees; insufficient level of creative activity and utilization of intellectual potential. The conclusions provide evidence on the lack of an effective framework on managing innovative labor potential and ultimately – low innovative capacity in the manufacturing sector. It is argued that the main reasons for underutilization of employee innovative labor potential are the ineffective methods of labor potential management, the lack of a clear motivation and stimulation strategy (50%) along with the failure to use employee creative potential (29%). The proposed model of building an innovative labor potential ranking which combines the capabilities and benefits of rating and rating management allows for reasoned decision-making in a targeted and sound stimulation and motivation of innovative and inventive activities.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121330580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"МЕТОДИЧНІ ЗАСАДИ ОЦІНЮВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ АВТОМОБІЛЕБУДІВНИХ ПІДПРИЄМСТВ У КОНТЕКСТІ ФОРМУВАННЯ ДЕРЖАВНОЇ СТРАТЕГІЇ РОЗВИТКУ АВТОМОБІЛЕБУДУВАННЯ","authors":"Інна Юріївна Шевченко","doi":"10.30857/2413-0117.2018.4.5","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.4.5","url":null,"abstract":"An important part of domestic machine-building sector is the automotive industry represented mainly by car, truck and bus manufacturing. It is hardly a secret nowadays that the Ukrainian automotive industry is facing tough times, thus failing to withstand strong competition from foreign car manufacturers. In this context, as never before, the issue to enhance the government support of domestic automakers is of a critical importance. It is expected that the implementation of government strategy for automotive industry development will have different effects at discrete automotive companies subject to their different competitiveness level. Hence, there is a need to conduct a research on developing a methodological toolkit for the automotive company competitiveness evaluation. The research objective is to construct a methodological framework to assess automotive manufacturers’ competitiveness in the context of building the government strategy to enhance the automotive industry development. The study has employed the following methods: a monographic method and the method of theoretical generalization to identify the most widely used methodological approaches to company competitiveness assessment; a method of analysis and synthesis for elaborating a methodology to assess the automotive industry competitiveness in the context of building the government strategy for automotive industry development. Based on the combination of integral and matrix approaches, an evaluation framework to estimate the automotive company competitiveness has been designed. The method suggested, in contrast to other techniques described in academic literature, allows for the identification of car manufacturers competitiveness by integral indices values along with revealing the stages of their life cycle. The synthesis of the results of automakers competitiveness estimation and identification of the stages in their life cycle laid the foundation for the construction of the automotive industry development matrix which in turn is the basis for tailoring of government strategy to enhance the automotive industry development. Working out a set of methodological tools to evaluate the competitiveness of the automotive industry contributes to further development of methodical framework of government regulation in terms of facilitating the automotive industry competitiveness towards its focus differentiation, thus increasing the managerial effectiveness.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132698228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"СОЦІАЛЬНО-ОРГАНІЗАЦІЙНІ АСПЕКТИ ПІДПРИЄМНИЦЬКОЇ РЕІНТЕГРАЦІЇ БІЖЕНЦІВ ТА ВИМУШЕНИХ ПЕРЕСЕЛЕНЦІВ","authors":"Валерія Геннадіївна Щербак","doi":"10.30857/2413-0117.2018.4.10","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.4.10","url":null,"abstract":"The paper discusses the extent, intensity, new directions and forms of forced mobility which has become an integral and important attribute of social reality of modern Ukrainian society. Evidence is provided to support the critical need to investigate the immediate and long-term effects of migration on the nature and content of socioeconomic processes in host societies. The nature of business-oriented reintegration of refugees and internally displaced persons has been disclosed, thus, in close collaboration with government, being able to take up certain functions of the state. The research hypothesis is based on the bunch of scientific terms and principles for the development of mechanisms and institutes of economic and social adaptation of refugees and internally displaced persons (IDPs) as a framework to study the factors of their adaptation and ‘pushing’, explore the migrants status in the labour market and the prospects for their reintegration in terms of entrepreneurial practices implementation. The aim of this study is generalization and elaboration of methods for business reintegration development and support together with identification of current opportunities and constraints in socially driven activities. To summarize the results of the study, the following cognitive methods have been employed: unity of analysis and synthesis, generalization and forecasting method, economic and cluster analysis – all closely linked to the theoretical and practical aspects of the research. Based on comparative analysis of the key approaches to the definition of “adaptability” in the context of providing infrastructural support for SME activities, the nature of an “adaptive infrastructure support for small and medium-sized business” category is revealed. A conceptual model for building adaptive infrastructure to support entrepreneurship efforts of refugees and IDPs is suggested, with due regard to the interests of all stakeholders as well as to the role and function of public business associations within the system of its institutions. Within the scope this research, infrastructural support for entrepreneurship is considered as a system of organizations of different types, functional areas and ownership forms assembled together with a common goal to create a favourable environment for proper functioning of small and medium business structures at various stages of their development. Given that this system is not only a set of relationships and links between its constituent elements but also an integral entity having a number of its own attributes and characteristics (driven in turn by the properties and characteristics of its separate elements and connections between them) can be viewed as a complex adaptive system.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117199940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ЕКОЛОГІЧНИЙ МЕНЕДЖМЕНТ ЯК ФАКТОР ЕКОЛОГО-ЕКОНОМІЧНОЇ СТІЙКОСТІ ТА РОЗВИТКУ ПРОМИСЛОВОГО ПІДПРИЄМСТВА В СИСТЕМІ ОХОРОНИ ПРАЦІ","authors":"Олександр Григорович Зима, Олена Анатоліївна Небилиця, Дарина Євгенівна Архипова, Дар’я Едуардівна Брусніцина","doi":"10.30857/2413-0117.2018.4.7","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.4.7","url":null,"abstract":"The paper explores the structure of environmental management, directions in implementing green polices and specific types of environmental activities at the enterprise. Within a range of actions to enhance environmental and energy saving activities, the implementation and targeted use of the economic mechanism to affect production is paramount, since it creates favourable environment and encourages employees immediate motivation to ensure the rational utilization, protection and reproduction of natural resources. This mechanism is based on managerial economic methods, the essence of which is managing interests and managing through interests. Managerial economic methods include planning, business accounting and economic incentives. These methods affect production through the application of such economic tools as pricing, funding, lending policies, economic sanctions and incentives, long-term economic standards, etc. The specifics of implementing an enterprise environmental management system in line with Ukrainian and international standards has been explored along with disclosing all its pros and cons. The environmental management framework is part of the overall business management system which includes organizational structure, planning, division of responsibilities, applied methods, procedures, processes and resources needed for the development, implementation, analysis and building of environmental policy. Taking a decision in favour of such a system, managers make use of its financial advantages (resources and assets saving, enhancing production efficiency, developing potential markets) and as well as assume risks associated with inappropriate attitude towards company environmental policies, which this system will fundamentally change (accidents, regulatory sanctions, difficulties in attracting new investors including foreign ones, barriers in obtaining bank loans by consumers, etc.).","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"389 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114368737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"МЕТОДИЧНІ ПІДХОДИ ЩОДО АДАПТАЦІЇ УЧАСНИКІВ АТО, ВПО В СИСТЕМІ ПІДПРИЄМНИЦЬКОЇ ДІЯЛЬНОСТІ","authors":"Ірина Миколаївна Гончаренко","doi":"10.30857/2413-0117.2018.4.2","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.4.2","url":null,"abstract":"Successful social adaptation of ATO participants and internally displaced persons (IDPs) contributes to enhancing the economy, developing social relations, culture and political stability along with reducing social tension, smoothing the depopulation effects in the host communities, etc. The concentration of refugees and IDPs varies across the regions of Ukraine, however, the problem of their social adaptation is relevant to all regions of the country and the entire Ukrainian society. Social adaptation of ATO participants and IDPs is defined as the establishment of optimal relationships with social institutions, authorities and groups in the territory of their residence; reinforcement of the trend towards partnerships with other groups based on the alignment of indicators of their social and economic status; normalization of moral and psychological well-being of IDPs based on the feelings of belongingness to local community; awareness and acceptance of shared values, beliefs and norms. The research hypothesis relies on the total array of scientific statements, mechanisms and institutes of economic and social adaptation of ATO participants and internally displaced persons (IDPs) that allows exploring the factors of their capacity to business reintegration. It is proved that the quality of integration of ATO participants and internally displaced persons (IDPs) in host communities is associated with overcoming serious problems and challenges, some of them have not been resolved so far even in relatively wealthy democracies. Apparently, the major barrier is the lack of resources, if the government fails to provide necessary funding from the state budget or find additional assets from the international community, the integration of ATO participant and internally displaced persons (IDPs) will hardly move on at a desired pace. It is specified that integration and adaptation are complex processes and do not suggest quick standard scenarios. Not all the proposed measures and actions provide for cost increase; however, a number of qualitative improvements are needed.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"1257 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122696745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"АНАЛІЗ СПІВРОБІТНИКІВ КОМПАНІЇ ЯК НОСІЇВ КОРПОРАТИВНОЇ КУЛЬТУРИ","authors":"О.М. Афанасьєва, В.В. Кошарна","doi":"10.30857/2413-0117.2018.4.6","DOIUrl":"https://doi.org/10.30857/2413-0117.2018.4.6","url":null,"abstract":"The paper explores the key factors affecting the corporate culture formation and development. Recently, the issues of corporate culture, especially in large organizations, trigger the focused attention of a number of management theorists and practitioners. It is a relatively new and insufficiently researched concept, both in this country and abroad. People make the foundation of any company, conversely any organization directs its activities towards a person fostering a multifaceted diversity of organizational culture brought in by each employee. This wide spectrum of variety is shaped by the uniqueness of each individual. Each person’s genetic background is exceptional which stems from people’s diversity of the universe. Ukrainian national individualism specified by the nature of social life plays a dual role in building a corporate culture domain of domestic business structures. Given the equity capital formation under the indirect ownership-based principle of “from individual to collective”, this feature of a national character contributes to corporate philosophy tailoring. The paper suggests a definition of the “corporate culture” concept as a set of values, beliefs, opinions, perceptions, expectations, symbols as well as behavior norms and patterns, traditions, rituals, etc. that have developed in the organization or its divisions during its life cycle and which are accepted by the majority of employees. The system of leadership based on encouraging practices is proved to be most effective. Diligent, initiative performance of management instructions, hard creative work in this case depend on the remuneration policy. Thus, incentives should be meaningful for a performer and feasible for a firm. Insights to a range of theoretical and practical aspects in building employee’s corporate culture are provided. The personnel particular role in facilitating the enterprise performance efficiency is revealed. The paper verifies the need to implement coaching in terms of effective training practices for staff development.","PeriodicalId":217561,"journal":{"name":"Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences","volume":"535 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124519741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}