JURNAL DIMENSI最新文献

PENGEMBANGAN LEMBAR KERJA SISWA (LKS) DENGAN INKUIRI BERBASIS MODEL PADA MATERI REAKSI REDOKS PADA TINGKAT SMA 学生工作表的开发基于高中水平的氧化反应材料模型

JURNAL DIMENSI Pub Date : 2022-05-27 DOI: 10.33373/dms.v11i2.4166

Sari Rahmiati

引用次数: 0

STRATEGI PENGEMBANGAN PEMASARAN USAHA OLAHAN NANAS: PENDEKATAN ANALISIS SWOT DAN MATRIKS IFAS-EFAS 菠萝加工企业营销发展策略:SWOT分析和IFAS-EFAS矩阵的方法

JURNAL DIMENSI Pub Date : 2022-05-27 DOI: 10.33373/dms.v11i2.3866

Indri Murniawaty, Tri Wangiyanti, Nina Farliana

{"title":"STRATEGI PENGEMBANGAN PEMASARAN USAHA OLAHAN NANAS: PENDEKATAN ANALISIS SWOT DAN MATRIKS IFAS-EFAS","authors":"Indri Murniawaty, Tri Wangiyanti, Nina Farliana","doi":"10.33373/dms.v11i2.3866","DOIUrl":"https://doi.org/10.33373/dms.v11i2.3866","url":null,"abstract":"(2) Mempertahankan (3) Meningkatkan produk mempererat (4) Meningkatkan produk inovasi olahan Abstract The research aimed to analyze the internal and external environmental conditions as well as the marketing development strategy carried out by the honey pineapple processing business. This type of research is descriptive qualitative. The location of the research was carried out at the MSME honey pineapple Tri Sekawan, which is located at Beluk Village Rt 08/03 Belik District, Pemalang Regency. The informants of this research are the perpetrators of MSMEs totaling 3 people. Data collectionmethods is done by observation, interviews, questionnaires and documentation. Data analysis was carried out using the SWOT matrix and IE matrix analysis. The formulation of alternative strategies using the SWOT matrix resulted in four alternative marketing developments for Tiga Sekawan's Honey Pineapple Business, namely (1) Maintaining product prices in accordance with market share and strengthening relations with the Pemalang Regency government; (2) Maintaining product prices in accordance with market share and increasing innovation in processed types of honey pineapple; (3) Improving product marketing to make it more optimal and strengthen relations with Pemalang Regency government; (4) Improving product marketing so that it is more optimal and increasing innovation of processed types of honey pineapple.","PeriodicalId":217264,"journal":{"name":"JURNAL DIMENSI","volume":"90 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128936116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH SALES GROWTH DAN RETURN ON INVESTMENT (ROI) TERHADAP HARGA SAHAM PADA PT. GUDANG GARAM, TBK THE EFFECT OF SALES GROWTH AND RETURN ON INVESTMENT (ROI) ON SHARE PRICES IN PT. GUDANG GARAM, TBK Pengaruh的销售增长和投资回报率(roi) terhadap harga saham padp . gudang garam, TBK . gudang garam的销售增长和投资回报率(roi)对股价的影响

JURNAL DIMENSI Pub Date : 2022-05-27 DOI: 10.33373/dms.v11i2.4171

Umratun Ikayanti, Nafisah Nurulrahmatiah

引用次数: 0

PENGARUH TINGKAT PENDIDIKAN, USIA, DAN PENGALAMAN KERJA TERHADAP KINERJAPEGAWAI PADA DINAS PERTANIAN KABUPATEN BIMA 教育水平、年龄和工作经验对比马县农业服务人员的工作表现的影响

JURNAL DIMENSI Pub Date : 2022-05-23 DOI: 10.33373/dms.v11i2.4167

Kamelia Kamelia, Aliah Pratiwi

引用次数: 2

PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PRODUK SCARLETT 品牌形象和品牌大使对斯佳丽产品的信任度的购买决定的影响

JURNAL DIMENSI Pub Date : 2022-05-19 DOI: 10.33373/dms.v11i2.4143

W. Putri, Harti Harti

{"title":"PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PRODUK SCARLETT","authors":"W. Putri, Harti Harti","doi":"10.33373/dms.v11i2.4143","DOIUrl":"https://doi.org/10.33373/dms.v11i2.4143","url":null,"abstract":"Pada penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh brand image dan brand ambassador terhadap keputusan pembelian melalui kepercayaan konsumen pada produk Scarlett. Jenis penelitian ini adalah penelitian kuantitaf dalam penelitian ini mengunakan teknik purposive sampling dalam pengambilan sampel. Alat analisis yang digunakan dalam penelitian ini adalah Smartpls 3.0 dengan pendekatan analisis jalur (Path Analysis). Berdasarkan hasil penelitian yaitu brand image berpengaruh secara positif namun tidak signifikan terhadap keputusan pembelian, brand image berpengaruh secara positif dan signifikan terhadap kepercayaan konsumen, brand ambassador berpengaruh secara positif namun tidak signifikan terhadap keputusan pembelian, brand ambassador berpengaruh secara positif dan signifikan terhadap kepercayaan konsumen, kepercayaan konsumen berpengaruh secara positif dan signifikan terhadap keputusan pembelian, kepercayaan konsumen secara positif Abstract This study aims to analyze and explain the influence of brand image and brand ambassador on purchasing decisions through consumer trust in Scarlett Products. This type of research is quantitative research in this study using purposive sampling techniquw in sampling. The analytical tool used in tthis research is Smartpls 3.0 with a path analysis approach. Based on the results, namely brand image has a positive but not significant effect on purchasing decision, brand image has a positive and significant effect consumer trust, brand ambassador has a positive but not significant effect on purchasing decision, brand ambassador has a positive and significant effect consumer trust, consumers trust has a positive and significant effect purchasing decision, consumer trust is positively and significantly able to mediate brand image on purchasing decision, and consumer trust is positively and significantly able to mediate brand ambassador on purchasing decision.","PeriodicalId":217264,"journal":{"name":"JURNAL DIMENSI","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125075989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND AWARENESS DAN BRAND POSITIONING TERHADAP PEMBELIAN PRODUK CHOCOLATOS PT GARUDAFOOD JAKARTA

JURNAL DIMENSI Pub Date : 2022-05-19 DOI: 10.33373/dms.v11i2.3976

Yulia Mujiaty, Iwan Asmadi, Deasy Novayanti, Hany Octafiany

引用次数: 0

Pengaruh Komitmen Organisasi terhadap Kinerja Karyawan PT Gerbang Duabelas 该组织承诺对PT - 12登机口员工绩效的影响

JURNAL DIMENSI Pub Date : 2022-04-26 DOI: 10.33373/dms.v11i2.4077

Nova Arestia

引用次数: 0

PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN CASE HP CUSTOM DI CIKARANG 产品质量、促销和设计对cicam定制购买决策的影响

JURNAL DIMENSI Pub Date : 2022-04-26 DOI: 10.33373/dms.v11i2.4127

Syahrul Alim, Dede Tri Monika