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Airline Pricing Behaviour Under Limited Intermodal Competition 有限多式联运竞争下的航空公司定价行为
MKTG: Pricing (Topic) Pub Date : 2012-11-01 DOI: 10.2139/ssrn.2175626
A. S. Bergantino, Claudia Capozza
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引用次数: 11
Consumer Choice Modeling in Product Line Pricing: Reservation Prices and Discrete Choice Theory 产品线定价中的消费者选择模型:保留价格与离散选择理论
MKTG: Pricing (Topic) Pub Date : 2012-01-04 DOI: 10.2139/ssrn.1979492
S. Mayer, Jochen Gönsch
{"title":"Consumer Choice Modeling in Product Line Pricing: Reservation Prices and Discrete Choice Theory","authors":"S. Mayer, Jochen Gönsch","doi":"10.2139/ssrn.1979492","DOIUrl":"https://doi.org/10.2139/ssrn.1979492","url":null,"abstract":"In the literature on product line pricing, consumer choice is often modeled using the max-surplus choice rule. In terms of this concept, consumer preferences are represented by so-called reservation prices and the deterministic decision rule is to choose the product that provides the highest positive surplus. However, the distribution of the reservation prices often seems somewhat arbitrary. In this paper, we demonstrate how reservation prices can be obtained using discrete choice analysis and that these two concepts are not as different as often perceived in the literature. A small example illustrates this approach, using data from a discrete choice model taken from the literature.","PeriodicalId":216133,"journal":{"name":"MKTG: Pricing (Topic)","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127947670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Airline Pricing and Airport Charges in Hub-Spoke Networks with Congestion 具有拥塞的枢纽辐状网络中的航空公司定价和机场收费
MKTG: Pricing (Topic) Pub Date : 2011-10-06 DOI: 10.2139/ssrn.1939745
M. Lin, Yiming Zhang
{"title":"Airline Pricing and Airport Charges in Hub-Spoke Networks with Congestion","authors":"M. Lin, Yiming Zhang","doi":"10.2139/ssrn.1939745","DOIUrl":"https://doi.org/10.2139/ssrn.1939745","url":null,"abstract":"This article investigates airline pricing and airport congestion charges in hub-spoke networks. When a public hub airport and two public spoke (local) airports independently levy their charges, airlines will eventually set a ticket price that overcharges the passengers for congestion delay cost and overcompensates for airline markups. Privatizing only local airports will always lead to more overcharge, whereas privatizing only the hub airport or all airports could result in lesser overcharge if the network markets are competitive. The degree of overcharge under a private hub and public local airports is always lesser than that under a public hub and private local airports, implying that privatizing a hub airport could yield higher social welfare than privatizing a local airport. Furthermore, investigation on compensation for airline markups also finds that privatizing a hub airport is preferable to privatizing a local airport. These findings have policy implications for airport privatization.","PeriodicalId":216133,"journal":{"name":"MKTG: Pricing (Topic)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124268563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Defending Mail Markets Against New Entrants: An Application of the Defender Model 防范邮件市场的新进入者:防卫者模型的应用
MKTG: Pricing (Topic) Pub Date : 2011-06-02 DOI: 10.4337/9780857935823.00022
H. Dietl, C. Jaag, Urs Trinkner
{"title":"Defending Mail Markets Against New Entrants: An Application of the Defender Model","authors":"H. Dietl, C. Jaag, Urs Trinkner","doi":"10.4337/9780857935823.00022","DOIUrl":"https://doi.org/10.4337/9780857935823.00022","url":null,"abstract":"In this paper we analyzed the strategic competition between incumbent postal operators and market entrants in liberalized letter markets based on the “defender consumer model” pioneered by Hauser and Shugan (1983) and derived qualitative normative implications on how an established firm should defend its profits when facing an attack by a new competitive product. Our results extend the literature on competition in liberalized mail markets by combining pricing and positioning strategies from a marketing perspective. Our analysis highlights that incumbent postal operators can defend their market shares by differentiating their services along one or more quality dimensions. Postal services are not necessarily homogenous. If postal operators focus solely on pricing strategies they will run into the more serious problems than if they compete on quality too.","PeriodicalId":216133,"journal":{"name":"MKTG: Pricing (Topic)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114643208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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