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Stereotype in Marketing und Werbung最新文献

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„Die wollen eh nur verkaufen!“. Warum Stereotype stärker wirken als Imagekampagnen 他们反正就想卖为什么是陈词滥调比想象更有效
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_12
Inga Ellen Kastens
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引用次数: 0
Stereotype in Relationship Marketing und Human Resource Management. Impulse für eine interdisziplinäre Betrachtung 关系营销与人力资源管理中的刻板印象。冲动<s:1> r eine interdisziplinäre背叛
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_16
Josephine Dölz
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引用次数: 0
sonnenklar.TV – Multimodale Stereotype und Wissensrepräsentationen im Reiseteleshopping 装不下.视频传输多态态音响和知识殿后
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_7
Sabine Wahl
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引用次数: 0
Werbung nach der Werbung 广告后的广告
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_2
Guido Zurstiege
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引用次数: 0
(Visuelle) Stereotype in deutschen und französischen Nachhaltigkeitsberichten 这是德国和法国可持续性报告中的惯性模式
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_10
Magdalène Lévy-Tödter
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引用次数: 0
Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing 在旅游热点中的老掉牙印象Hotelwerbung人在湖贝儿Époque数字营销时代》
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_6
Alessandra Lombardi
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引用次数: 0
Healthy, wealthy Westerners – Stereotypien des Alterns in Gesellschaft, Werbung und Medien 健康，内心财富——对于社会衰老、广告和媒体的陈规定型观念
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_9
D. Pietzcker
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引用次数: 0
Genderdarstellungen in Schweizer Publikumszeitschriften. Zu Einsatz und Akzeptanz von Stereotypen jenseits von Sprach- und Kulturgrenzen 瑞士公众杂志上的性别代表利用和接受语言和文化领域外的成见
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_8
Sascha Demarmels, Monika Simon
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引用次数: 0
Steuerung der Wahrnehmung von Dienstleistungsqualität durch den Einsatz typischer Qualitätsinformationen 通过使用典型的高档信息控制服务质量
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_13
D. Steffen
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引用次数: 0
Stereotype und negative Emotionen in Marketing und Kommunikation 市场营销和交流的刻板印象和消极情绪
Stereotype in Marketing und Werbung Pub Date : 2018-11-20 DOI: 10.1007/978-3-658-24217-6_14
Marie-Christin Papen
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引用次数: 0
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