Equator Journal of Management and Entrepreneurship (EJME)最新文献

Analisis Pengaruh Customer Experience dan Price terhadap Repurchase Intention Produk Pempek di Kawasan Wisata Kuliner Kampung Pempek 26 Ilir Palembang 巴伦邦甘榜彭贝 26 Ilir 美食旅游区顾客体验和价格对彭贝产品再购买意愿的影响分析

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-27 DOI: 10.26418/ejme.v12i3.82592

Dika Setiagraha, R. A. A. Napitupulu, Raras Risia Yogasnumurti

{"title":"Analisis Pengaruh Customer Experience dan Price terhadap Repurchase Intention Produk Pempek di Kawasan Wisata Kuliner Kampung Pempek 26 Ilir Palembang","authors":"Dika Setiagraha, R. A. A. Napitupulu, Raras Risia Yogasnumurti","doi":"10.26418/ejme.v12i3.82592","DOIUrl":"https://doi.org/10.26418/ejme.v12i3.82592","url":null,"abstract":"Penelitian ini merupakan jenis penelitian kuantitatif yang terdapat tiga variabel penelitian diantaranya adalah variabel Customer Experience (X1), Price (X2) sebagian variabel independen, sedangkan variabel Repurchase Intention sebagai variabel dependen (Y). Populasi dalam penelitian ini adalah seluruh pembeli pempek di kawasan Kampung Pempek 26 Ilir kota Palembang yang minimal pernah membeli sebanyak satu kali. Lokasi objek penelitan. Data dikumpulkan menggunakan kuesioner untuk mengukur customer experience, price, dan repurchase intention dengan menggunakan skala Likert dari angka 1-5. Pada pengumpulan data pengisian kuesioner sampel penelitian ini melibatkan sebanyak 63 responden dilakukan dengan menggunakan bantuan google form. Pengolahan data menggunakan Software berupa SmartPLS 3. Hasil penelitian mengungkapkan bahwa variabel Customer Experience (X1) berpengaruh positif dan signifikan terhadap Repurchase Intention (Y) pada Produk Pempek di Kawasan Wisata Kuliner Kampung Pempek 26 Ilir Palembang. Sedangkan untuk variabel Price (X2) tidak memiliki pengaruh dan tidak signifikan terhadap variabel Repurchase Intention (Y) pada Produk Pempek di Kawasan Wisata Kuliner Kampung Pempek 26 Ilir Palembang.","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":"9 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141797639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimasi Kinerja Pegawai Kecamatan Samarinda Utara: Peran Standar Operasional, Penempatan, dan Profesionalisme 优化北沙马林达分区员工的绩效：业务标准、职位安排和专业精神的作用

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-22 DOI: 10.26418/ejme.v12i3.82596

Anggraita Fuspa Rini, Joko Sabtohadi, Sofia Ulfa Eka Hadiyanti, Muhammad Harry Rahmadi

{"title":"Optimasi Kinerja Pegawai Kecamatan Samarinda Utara: Peran Standar Operasional, Penempatan, dan Profesionalisme","authors":"Anggraita Fuspa Rini, Joko Sabtohadi, Sofia Ulfa Eka Hadiyanti, Muhammad Harry Rahmadi","doi":"10.26418/ejme.v12i3.82596","DOIUrl":"https://doi.org/10.26418/ejme.v12i3.82596","url":null,"abstract":"The purpose of this research is to see the influence of the variables of standard operating procedures, placement and professionalism on employee performance, which variable has the most influence on employee performance in North Samarinda District in Samarinda City. The research method used in this research is a quantitative approach. The data collection method used is a questionnaire given to 41 respondents as a sample offline. Validity and reliability tests are measuring instruments used to obtain valid and reliable results in data collection and calculation. Normality test, classical assumption test and hypothesis testing will be used to process the collected data. The analysis results show that partially the standard operating procedure variable has no significant effect on employee performance, the placement variable has a significant effect on employee performance and the professionalism variable has no significant effect on employee performance. While simultaneously the variables of standard operating procedures, placement and professionalism have a significant effect on the performance of employees of the North Samarinda District in Samarinda City.","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimalisasi Kinerja di Dinas Perkebunan Kaltim: Peran Pelatihan, Komitmen, dan Motivasi 优化东加里曼丹种植园办事处的绩效：培训、承诺和激励的作用

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-22 DOI: 10.26418/ejme.v12i3.82597

Andre Ray Nendra, Joko Sabtohadi, Asmadhini Handayani Rahmah, Muhammad Harry Rahmadi

{"title":"Optimalisasi Kinerja di Dinas Perkebunan Kaltim: Peran Pelatihan, Komitmen, dan Motivasi","authors":"Andre Ray Nendra, Joko Sabtohadi, Asmadhini Handayani Rahmah, Muhammad Harry Rahmadi","doi":"10.26418/ejme.v12i3.82597","DOIUrl":"https://doi.org/10.26418/ejme.v12i3.82597","url":null,"abstract":"In the last 3 years, the need for competence in participating in training is very lacking, so that employee commitment and employee motivation are less than satisfactory due to the incomplete database on the conditions and development potential of the East Kalimantan Provincial Plantation Service. This study aims to determine the effect of training variables, commitment, and motivation on employee performance. The research method used is field research using a quantitative approach where the population is the same as the sample and totals 47 civil servants and non-civil servants and the data is processed using SPSS version 26. The results of the analysis show that the training variable has no significant effect on the employee performance variable, the commitment variable has no significant effect on the employee performance variable, the motivation variable has a significant effect on employee performance, the training, commitment and motivation variables simultaneously have a significant effect on employee performance, the motivation variable has more effect on employee performance, and the effect of training, commitment and motivation variables on the performance of employees of the Plantation Service of East Kalimantan Province is 0.635 or 63.5%, the remaining 36.5% is influenced by other variables not examined in this study.","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":"30 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Financial Empowerment for Women: Closing the Gender Wealth Gap 增强妇女的财务能力：缩小两性财富差距

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-18 DOI: 10.26418/ejme.v12i3.78781

Anatia Agusti, Devi Edriani, Andre Ilyas

{"title":"Financial Empowerment for Women: Closing the Gender Wealth Gap","authors":"Anatia Agusti, Devi Edriani, Andre Ilyas","doi":"10.26418/ejme.v12i3.78781","DOIUrl":"https://doi.org/10.26418/ejme.v12i3.78781","url":null,"abstract":"This research investigates the role of financial literacy, access to financial resources, and financial empowerment in addressing the gender wealth gap within PT. Bank Rakyat Indonesia (Persero). Using a quantitative research design and employing the Smart PLS analysis tool, the study examines the direct and indirect effects of these variables on the gender wealth gap based on data collected from 100 bank customers. The findings reveal significant direct effects of financial literacy and access to financial resources on financial empowerment, which subsequently influences the gender wealth gap. Additionally, significant indirect effects of both financial literacy and access to financial resources on the gender wealth gap through financial empowerment are observed. These results underscore the importance of implementing comprehensive strategies to enhance financial literacy, improve access to financial resources, and foster empowerment among women within the organization. Addressing these factors is crucial for promoting financial inclusion, narrowing the wealth disparity, and advancing gender equity in wealth accumulation at PT. Bank Rakyat Indonesia (Persero).","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":" 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141824172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Transformasi Pendidikan Vokasi: Kinerja Pendidik, Motivasi dan Implementasi Kurikulum Merdeka 职业教育的转型：教育工作者的表现、动机和自主课程实施

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-18 DOI: 10.26418/ejme.v12i3.78194

Enjang Suhaedin, Hasan Maksum, Waskito Waskito

引用次数: 0

Cultivating a Growth Mindset: HR's Role in Fostering Continuous Learning Cultures 培养成长心态：人力资源部门在培养持续学习文化中的作用

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-18 DOI: 10.26418/ejme.v12i3.78187

A. Novrianto, Yohan Fitriadi, Neni Sri Wahyuni Nengsi

引用次数: 0

Meningkatkan Kinerja Pegawai: Peran Etos Kerja, Kompetensi, dan Motivasi di Lingkungan Kehutanan Sumatera Barat 提高员工绩效：西苏门答腊林业环境中工作道德、能力和动机的作用

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-07-08 DOI: 10.26418/ejme.v12i3.80002

Eka Susilawati, Almasdi Almasdi

引用次数: 0

Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak 伊斯兰品牌对坤甸大学生购买清真化妆品决策的影响

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-02-04 DOI: 10.26418/ejme.v12i1.70912

Aya Sofia Ardelia, Faishol Luthfi

{"title":"Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak","authors":"Aya Sofia Ardelia, Faishol Luthfi","doi":"10.26418/ejme.v12i1.70912","DOIUrl":"https://doi.org/10.26418/ejme.v12i1.70912","url":null,"abstract":"Islamic branding yang menjadi konsep yang relative baru dalam praktek branding secara islam sehingga menarik perhatian bagi para akademisi serta praktisi. Jumlah masyarakat muslim di Indonesia mencapai 241,7 juta jiwa, sehingga menjadikan konsumen muslim sebagai sasaran bagi produsen dalam memasarkan produk mereka. Produk kosmetik di Indonesia mengalami perkembangan yang pesat. Oleh karenanya, penting bagi konsumen muslim dapat lebih teliti dan selektif dalam memilih kosmetik yang aman dan halal sesuai syariat islam. Oleh karena itu, untuk memastikan produk aman dan halal konsumen muslim dapat memerikasa produk yang telah diperiksa oleh BPOM dan MUI. Hal ini tentunya karena masyarakat muslim berkewajiban untuk mengkonsumsi yang halal. Tujuan dilakukan penelitian ini adalah untuk mengkaji pengaruh Islamic Branding terhadap keputusan pembelian konsumen kosmetik halal pada mahasiswi di Pontianak. Penelitian ini merupakan penelitian lapangan yang bersifat kuantitaif dengan dilakukan penyebaran kuisioner yang kemudian dianalisis menggunakan Teknik analisis regresi linier sederhana yang dibantu dengan program SPSS. Hasil pada penelitian ini menunjukkan bahwa Islamic Branding tidak berpengaruh terhadap Keputusan Pembelian Konsumen Konsumen Kosmetik Halal pada mahasiswi di Pontianak.","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":"34 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139866793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak 伊斯兰品牌对坤甸大学生购买清真化妆品决策的影响

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-02-04 DOI: 10.26418/ejme.v12i1.70912

Aya Sofia Ardelia, Faishol Luthfi

{"title":"Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak","authors":"Aya Sofia Ardelia, Faishol Luthfi","doi":"10.26418/ejme.v12i1.70912","DOIUrl":"https://doi.org/10.26418/ejme.v12i1.70912","url":null,"abstract":"Islamic branding yang menjadi konsep yang relative baru dalam praktek branding secara islam sehingga menarik perhatian bagi para akademisi serta praktisi. Jumlah masyarakat muslim di Indonesia mencapai 241,7 juta jiwa, sehingga menjadikan konsumen muslim sebagai sasaran bagi produsen dalam memasarkan produk mereka. Produk kosmetik di Indonesia mengalami perkembangan yang pesat. Oleh karenanya, penting bagi konsumen muslim dapat lebih teliti dan selektif dalam memilih kosmetik yang aman dan halal sesuai syariat islam. Oleh karena itu, untuk memastikan produk aman dan halal konsumen muslim dapat memerikasa produk yang telah diperiksa oleh BPOM dan MUI. Hal ini tentunya karena masyarakat muslim berkewajiban untuk mengkonsumsi yang halal. Tujuan dilakukan penelitian ini adalah untuk mengkaji pengaruh Islamic Branding terhadap keputusan pembelian konsumen kosmetik halal pada mahasiswi di Pontianak. Penelitian ini merupakan penelitian lapangan yang bersifat kuantitaif dengan dilakukan penyebaran kuisioner yang kemudian dianalisis menggunakan Teknik analisis regresi linier sederhana yang dibantu dengan program SPSS. Hasil pada penelitian ini menunjukkan bahwa Islamic Branding tidak berpengaruh terhadap Keputusan Pembelian Konsumen Konsumen Kosmetik Halal pada mahasiswi di Pontianak.","PeriodicalId":208697,"journal":{"name":"Equator Journal of Management and Entrepreneurship (EJME)","volume":"61 14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139807012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

UMKM-Masa Kini : Pelatihan dan Pengembangan Sumber Daya Manusia 中小微企业的今天：培训与人力资源开发

Equator Journal of Management and Entrepreneurship (EJME) Pub Date : 2024-01-29 DOI: 10.26418/ejme.v12i1.75843

Narda Nadia Putri

引用次数: 0