JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)最新文献

PENGARUH WORD OF MOUNTH DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA KEJU KESU

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-12-30 DOI: 10.32696/jimk.v2i1.1576

Amri, Yayuk Yuliana

{"title":"PENGARUH WORD OF MOUNTH DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA KEJU KESU","authors":"Amri, Yayuk Yuliana","doi":"10.32696/jimk.v2i1.1576","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1576","url":null,"abstract":"This study aims to determine the effect of Word of Mount and Product Quality on purchasing decisions on Kesu Garu Cheese II Medan. The population in this study were consumers at Kesu Garu II Cheese Medan on average as many as 38 customers per day, so that there were 266 consumers at Kesu Garu II Medan Cheese Outlet for one week. The number of samples to be taken in this study is 73 samples. The method used by the researcher is a descriptive method through a quantitative approach. The data collection used is by using a questionnaire given to respondents. The data is processed using SPSS 20.0 for windows.. The partial test results show that the tcount value of the Word Of Mouth variable (X1) is (4.097) greater than the ttable value (1.994). So in this case partially that the Word Of Mouth variable affects the Purchase Decision on Kesu Garu Cheese II Medan. The partial test results show that the tcount value of the Product Quality variable (X2) is (3.051) greater than the ttable value (1.994). So in this case partially that the Product Quality variable has an effect on the Purchase Decision on Kesu Garu II Cheese Medan. The results of the F-test that the independent variables (X1 and X2) in the form of Word Of Mouth and Product Quality simultaneously affect the dependent variable (Y) Purchase Decision on Kesu Garu Cheese II Medan and the effect is positive with a significant level (α) of 5%. With the results of the acquisition of Fcount> Ftable which is 67.574> 3.13 and by looking at the probability (sig) which is smaller than the significant level (0.000 <0.05), it can be concluded that the equation model is accepted and has a significant effect. The coefficient of determination is 0.649 ( 64.9%). So it can be said that 64.9% of the variation in the dependent variable, namely the Purchase Decision of Kesu Garu II Medan Cheese in the model can explain the Purchasing Decision variable of Medan's Kesu Garu II Cheese, while the remaining 35.1% is influenced by other variables outside the model.","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125269983","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MASYARAKAT PADA PELAYANAN PEMBUATAN SKCK DI POLRESTABES MEDAN 服务质量对MEDAN的SKCK制作服务的社区满意度的影响

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-12-30 DOI: 10.32696/jimk.v2i1.1461

Zahwa Miftahul Ulfa Ritonga

引用次数: 0

PENGARUH REVIEW KONSUMEN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI LAZADA PADA MASYARAKAT MILLENIAL DESA PATUMBAK KAMPUNG KEC. PATUMBAK 消费者审查和消费者对新兴市场市场决策的影响是千禧年村庄PATUMBAK KEC社区的在线购买决策。PATUMBAK

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-12-30 DOI: 10.32696/jimk.v2i1.1460

Nesya Endhrizky Suryantha S, Sari Wulandari, Toni Hidayat

{"title":"PENGARUH REVIEW KONSUMEN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI LAZADA PADA MASYARAKAT MILLENIAL DESA PATUMBAK KAMPUNG KEC. PATUMBAK","authors":"Nesya Endhrizky Suryantha S, Sari Wulandari, Toni Hidayat","doi":"10.32696/jimk.v2i1.1460","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1460","url":null,"abstract":"Penelitian ini bertujuan Untuk mengetahui pengaruh review konsumen dan kepercayaan konsumen terhadap keputusan pembelian secara online di Lazada pada masyarakat millennial Desa Patumbak Kampung Kec. Patumbak. Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik analisis data yang digunakan yaitu regresi linear berganda. Sampel dalam penelitian ini sebanyak 92 responden dengan penentuan sampel menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa review konsumen dan kepercayaan konsumen berpengaruh positif terhadap keputusan pembelian secara online di Lazada pada masyarakat millennial Desa Patumbak Kampung Kec. Patumbak. Begitu juga dengan hasil yang diperoleh pada variabel kepercayaan konsumen (X2), yang menunjukkan bahwa kepercayaan konsumen (X2) berpengaruh positif terhadap keputusan pembelian secara online di Lazada pada masyarakat millennial Desa Patumbak Kampung Kec. Patumbak. Sedangkan untuk hasil pengujian secara simultan diperoleh hasil bahwa review konsumen (X1) dan kepercayaan konsumen (X2) berpengaruh positif terhadap keputusan pembelian secara online di Lazada pada masyarakat millennial Desa Patumbak Kampung Kec. Patumbak. Nilai koefisisen determinasi mencapai 0,530 yang berarti bahwa variabel review konsumen dan kepercayaan konsumen mempengaruhi keputusan pembelian secara online di Lazada pada masyarakat millennial Desa Patumbak Kampung Kec. Patumbak sebesar 53%. Sementara sisanya sebesar 47% dipengaruhi oleh faktor-faktor lain diluar penelitian ini","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134322179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA SPBU 14-202141 MEDAN TENGGARA 服务质量与服务设施对客户满意度的影响

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-12-30 DOI: 10.32696/jimk.v2i1.1462

Muhammad Rafi Lubis, Rukmini, Toni Hidayat

{"title":"PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA SPBU 14-202141 MEDAN TENGGARA","authors":"Muhammad Rafi Lubis, Rukmini, Toni Hidayat","doi":"10.32696/jimk.v2i1.1462","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1462","url":null,"abstract":"This study aims to determine and analyze the effect of service quality (X1) and facilities (X2) on customer satisfaction (Y) at gas stations 14-202141 Southeast Medan. With a total sample of 96 respondents. The data collection technique is done by using a questionnaire/questionnaire. The analysis used is statistical data analysis using SPSS (Statistic Package for Social Sciences) 24.0 program for windows, namely classical assumption test, multiple linear regression analysis and hypothesis testing. The results of the study indicate that service quality and product quality have a significant effect on customer satisfaction from the results of multiple linear regression Y = 4.003 + 0.328X1 + 0.262X2. To see whether the hypothesis is accepted in this study, it can be seen from the results of hypothesis testing which shows that service quality partially has a positive and significant effect on customer satisfaction at SPBU 14-202141 Southeast Medan, it can be seen from the t-count value (6.010) > t-table (1.66123) and sig (0.000) <0.05 in other words H0 is rejected and H1 is accepted. Likewise with the results of research from the facility variable, which says that the facility partially has a positive and significant influence on customer satisfaction at SPBU 14-202141 Southeast Medan, it can be seen from the t-count value (2.850) > t-table (1, 66123) and sig (0.005) <0.05 in other words H0 is rejected and H2 is accepted. Meanwhile, the quality of service and facilities simultaneously has a positive and significant effect on customer satisfaction at SPBU 14-202141 Southeast Medan, it can be seen from the calculated F value (64.639) > F table (2.70), with a sig level (0.000 ) < 0.05 (5%), in other words H0 is rejected and H3 is accepted. While the level of determination coefficient reaches 0.628, which means that the independent variable in this study has an influence of 62.8% on the dependent variable, while the remaining 37.2 % is influenced by other factors that are not examined","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115631799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERAN LAYANAN APLIKASI PEGADAIAN DIGITAL SERVICE DALAM MENINGKATKAN KEPUASAN NASABAH DI PEGADAIAN CABANG HELVETIA 数字典当服务应用程序的作用，以增加HELVETIA分行当铺的客户满意度

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-12-30 DOI: 10.32696/jimk.v2i1.1459

Wastina Sari Siregar, Sari Wulandari

引用次数: 0

PENGARUH KEMAMPUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA III 能力和动机对NUSANTARA III PT farm员工绩效的影响

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-09-06 DOI: 10.32696/jimk.v2i1.1455

Ahmad Taufik Lubis, Rukmini

{"title":"PENGARUH KEMAMPUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA III","authors":"Ahmad Taufik Lubis, Rukmini","doi":"10.32696/jimk.v2i1.1455","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1455","url":null,"abstract":"\u0000 Perkebunan Nusantara III is a company engaged in oil palm plantations, where employee performance is very important for the progress of the company. The purpose of this study was to determine whether the ability and motivation affect the performance of employees at PT. Nusantara Plantation III. The population of this study amounted to 392 employees. The sample of this research is random sampling using Sugiyono's theory, if the subject is less than 100, it is better to take all of them. So the sample in this study was taken 15% of the total population, namely 60 employees, the data collection used was by using a questionnaire given randomly to the respondents. Data using SPSS version 21.0 for windows. Results Based on the research, the validity test was declared valid becausethe value of rcount > rtable, the reliability test was accepted because the alpha coefficient was above 0.60, the results of the multiple linear regression equation test were Y= 8.020 + 0.756 + 0.072 + e had a positive and significant effect on employee performance, the test it is known that the sig value for the effect of X1 on Y is 0.000 < 0.05 and X2 on Y is 0.165 > 0.05, the coefficient of determination (R2) is obtained by an R Square value of 0.734, this means that the influence of X1 and X2 variables is simultaneous effect on variable Y is equal to 0.73%. \u0000","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130885561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PENGGUNA JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN 品牌形象、服务质量和价格对J&T EXPRESS用户在krakor MEDAN的交货点上的满意度的影响

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-09-06 DOI: 10.32696/jimk.v2i1.1458

Sofi Adinda Amri Nasution, Yayuk Yuliana

引用次数: 1

PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWA 产品价格感知和质量对TG市场JAVANA茶叶产品的购买决定的影响。MORAWA

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-09-06 DOI: 10.32696/jimk.v2i1.1457

Morawa, Nanda Syafriliani, Sari Wulandari, M. Harahap

{"title":"PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWA","authors":"Morawa, Nanda Syafriliani, Sari Wulandari, M. Harahap","doi":"10.32696/jimk.v2i1.1457","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1457","url":null,"abstract":"This study aims to determine the effect of price perception and product quality on purchasing decisions for Javana tea products at Oke Swalayan Tanjung Morawa. This study uses a quantitative descriptive approach, aiming to determine the relationship between two or more variables. The population of this research is the consumers of Oke Swalayan Tanjung Morawa during the month of April as many as 1208 consumers. The sampling technique used is non-probability sampling, namely by accident. Researchers used a sample determination based on the Slovin formula and 92 respondents were used as research samples in this study. The analysis technique used is multiple regression analysis. The suitability test using the t test and f test as well as the coefficient of determination test. The results of the analysis obtained the value of t arithmetic for the variable Price Perception (X1) of 2.449. Then the calculated t obtained is greater than the t table value or 2.449 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.016 < 0.05. So it can be concluded that the price perception variable has a positive and significant effect on purchasing decisions. The results of the analysis obtained the t value for the Product Quality variable (X2) of 8,969. Then the calculated T obtained is greater than the T table value or 8.969 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.000 < 0.05. So it can be concluded that the Product Quality variable has a positive and significant effect on Purchase Decisions. Based on the simultaneous test, it can be seen that the calculated f value is 50,796 with a sig level of 0.000, therefore the sig value is 0.000 > 0.05 and the calculated F value is 50,796 > F table 3.10. This shows that the independent variables X1, and X2 simultaneously have a positive and significant effect on the variables. dependent Y. R square (R2) or the square of R shows the determinant coefficient is 0.533, meaning that the percentage contributed by Price Perception (X1) and Product Quality (X2) to Purchase Decision (Y) is 53.3%, while the remaining 46.7% is influenced by other variables which were not investigated by this study","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128060347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH BRAND IMAGE, DISTRIBUSI, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN 品牌形象、分布和推广对消费者决策的影响，即在喀拉喀托或MEDAN的DROP POINT特快运输

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-09-06 DOI: 10.32696/jimk.v2i1.1456

Darwin, Yayuk Yuliana

引用次数: 0

IMPLEMENTASI MANAJEMEN SYARIAH PADA YAYASAN SAHABAT YATIM INDONESIA CABANG MEDAN 伊斯兰管理在印尼无父伙伴基金会MEDAN的实施

JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Pub Date : 2022-09-05 DOI: 10.32696/jimk.v2i1.1452

Toni Hidayat

{"title":"IMPLEMENTASI MANAJEMEN SYARIAH PADA YAYASAN SAHABAT YATIM INDONESIA CABANG MEDAN","authors":"Toni Hidayat","doi":"10.32696/jimk.v2i1.1452","DOIUrl":"https://doi.org/10.32696/jimk.v2i1.1452","url":null,"abstract":"Ajaran Islam mencakup dua dimensi pokok, yaitu dimensi vertical dan dimensi horizontal . Kualitas tertinggi dari ketaatan yang bersifat vertikal adalah takwa, sementara kualitas tertinggi dari ketaatan yang bersifat horizontal adalah berlaku adil. Konsep syariah yang diambil dari hukum Al Quran sebagai dasar pengelolaan unsur- unsur manajemen agar dapat menggapai target yang dituju. Manajemen adalah suatu proses bekerja sama dengan dan melalui lainnya untuk mencapai tujuan organisasi dengan efektif dan secara efisien menggunakan sumberdaya yang terbatas di lingkungan yang berubah-ubah. Manajemen syariah adalah perilaku yang terkait dengan nilai-nilai keimanan dan ketauhidan. Yayasan Sahabat Yatim Indonesia adalah lembaga yang dikelola berdasarkan dengan dasar-dasar syari’ah, atau dengan kata lain, pengelolaan Yayasan Sahabat Yatim Indonesia harus berdasarkan nilai-nilai serta prinsip dan konsep syari’ah Penelitian ini merupakan penelitian deskriptif kualitatif, penulis ingin mengetahui implementasi manajemen syariah Yayasan Sahabat Yatim Indonesia Cabang Medan dalam menjalankan operasinalnya dalam mewujudkan masa depan yatim dan dhuafa menjadi insan yang madani","PeriodicalId":207702,"journal":{"name":"JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130300862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0