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Strategisches Marketing 战略营销
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_3
Gerd-Inno Spindler
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引用次数: 0
Marketing als Prozess 营销是一种过程
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_2
G. Spindler
{"title":"Marketing als Prozess","authors":"G. Spindler","doi":"10.1007/978-3-658-12380-2_2","DOIUrl":"https://doi.org/10.1007/978-3-658-12380-2_2","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122442744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketingstrategie Marketingstrategie
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-30963-3_9
Gerd-Inno Spindler
{"title":"Marketingstrategie","authors":"Gerd-Inno Spindler","doi":"10.1007/978-3-658-30963-3_9","DOIUrl":"https://doi.org/10.1007/978-3-658-30963-3_9","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123409954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Lösungen zu den Übungen 练习解决方案
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_14
G. Spindler
{"title":"Lösungen zu den Übungen","authors":"G. Spindler","doi":"10.1007/978-3-658-12380-2_14","DOIUrl":"https://doi.org/10.1007/978-3-658-12380-2_14","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115871247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship-Marketing 关系营销
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-30963-3_6
Gerd-Inno Spindler
{"title":"Relationship-Marketing","authors":"Gerd-Inno Spindler","doi":"10.1007/978-3-658-30963-3_6","DOIUrl":"https://doi.org/10.1007/978-3-658-30963-3_6","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126083647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kaufverhalten und Kaufentscheidung 考量与选择
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_4
G. Spindler
{"title":"Kaufverhalten und Kaufentscheidung","authors":"G. Spindler","doi":"10.1007/978-3-658-12380-2_4","DOIUrl":"https://doi.org/10.1007/978-3-658-12380-2_4","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126541401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Spannungsfelder im Unternehmen und gesetzliche Vorgaben 企业矛盾和法规限制
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_13
G. Spindler
{"title":"Spannungsfelder im Unternehmen und gesetzliche Vorgaben","authors":"G. Spindler","doi":"10.1007/978-3-658-12380-2_13","DOIUrl":"https://doi.org/10.1007/978-3-658-12380-2_13","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122231621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fachbegriffe des Marketings und Einordnung des Marketings im Unternehmen 进行市场营销的更深远的时刻
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-12380-2_1
G. Spindler
{"title":"Fachbegriffe des Marketings und Einordnung des Marketings im Unternehmen","authors":"G. Spindler","doi":"10.1007/978-3-658-12380-2_1","DOIUrl":"https://doi.org/10.1007/978-3-658-12380-2_1","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114571259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Querdenken Querdenken
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-30963-3_12
G. Spindler
{"title":"Querdenken","authors":"G. Spindler","doi":"10.1007/978-3-658-30963-3_12","DOIUrl":"https://doi.org/10.1007/978-3-658-30963-3_12","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115666187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketinginstrumente
Basiswissen Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-658-30963-3_7
Gerd-Inno Spindler
{"title":"Marketinginstrumente","authors":"Gerd-Inno Spindler","doi":"10.1007/978-3-658-30963-3_7","DOIUrl":"https://doi.org/10.1007/978-3-658-30963-3_7","url":null,"abstract":"","PeriodicalId":206111,"journal":{"name":"Basiswissen Marketing","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121836314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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