(JEMS) Jurnal Entrepreneur dan Manajemen Sains最新文献

{"title":"PENGARUH PENGALAMAN KERJA, MOTIVASI, DAN PRESTASI KERJA TERHADAP PENGEMBANGAN KARIR KARYAWAN DI PT. LAUTAN BERLIAN CABANG BENGKULU","authors":"Bemo Saputra, Tezar Arianto","doi":"10.36085/jems.v3i2.3158","DOIUrl":"https://doi.org/10.36085/jems.v3i2.3158","url":null,"abstract":"This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127028018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH HARGA, KEPERCAYAAN DAN ADVERTISING (IKLAN) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA","authors":"Dwi Junita Anggila, Subandrio Subandrio","doi":"10.36085/jems.v3i2.3157","DOIUrl":"https://doi.org/10.36085/jems.v3i2.3157","url":null,"abstract":"This study aimed to determine the effect of price, trust and advertising toward purchasing decision consumers at Tokopedia. This study used descriptive research method with quantitative data analysis. The population of this study were all consumers in the community of the Selebar sub-district of Bengkulu City with a total of 80 respondents and sampling taken by using the accidental sampling technique. The data collection technique of this study used observation and questionnaire. The data analysis techniques used classical assumption test, multiple linear regression, coefficient of determination (R2), and hypothesis testing. The results of the study indicate multiple linear regression, the regression equation form Y = 2.480 + 0.746 (X_1) + 0.235 (X2) + 0.214 (X3). The results of the study and the hypothesis show that the price shows the value of t_hit>t_(α/2) (7.252 > 1.664) and (sig = 0.000 < 0.05), the confidence value shows the value of t_hit>t_(α/2) (2.718 > 1.664) and (sig = 0.000 < 0.05) and advertising shows the value of t_hit>t_(α/2) (2.031 > 1.664) and (sig = 0.000 < 0.05). Price (X1) is 7.252, trust variable (X2) is 2.718 and advertising variable is 2.031. The conclusion is based on the results of the research that has been done, there is a significant influence between the variables Price (X_1), Trust (X2) and Advertising (X3) together toward purchasing decisions of consumers on Tokopedia. Based on the finding above ca be concluded and suggested that consumers perceptions regarding the Price, Trust, Advertising factors from Tokopedia can be better and can be used as evaluation material and special concern from Tokopedia.in attemting to increase purchasig decision of their consumens. Keywords:       Price, Trust, Advertising and Purchasing Decision. Consumers.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"142 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132100235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PRIVASI, KEAMANAN DAN KEPERCAYAAN TERHADAP NIAT BERTRANSAKSI ONLINE DI SITUS SHOPEE (Studi Kasus Pada Masyarakat Jl. Hibrida RT. 07 Kota Bengkulu)","authors":"Bora Sanjaya, Sri Ekowati","doi":"10.36085/jems.v3i2.2847","DOIUrl":"https://doi.org/10.36085/jems.v3i2.2847","url":null,"abstract":"This study aims to determine the effect of privacy, security and trust on the intention to transact online on the Shopee site in Bengkulu City. This type of research is a type of quantitative descriptive research, the object of this research is the consumer on the Shopee site which is located in Bengkulu City. The sampling method used a non-probabilty technique, namely accidental sampling. The number of respondents in this study were 120 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and f-test.The results of this study can be concluded that the Privacy variable has a positive effect on Consumer Online Transaction Intentions, Security has a positive effect on Consumer Online Transaction Intentions, Trust has a positive effect on Consumer Online Transaction Intentions, and Privacy, Security and Trust together have a positive and significant effect on Consumer Online Transaction Intention. Keywords : Privacy, Security, Trust and Online Transaction Intention ","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123744486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH STRATEGI CUSTOMER BONDING TERHADAP LOYALITAS NASABAH PT. BANK SYARIAH ADAM KANTOR CABANG BENGKULU (STUDI PADA NASABAH PEMBIAYAAN MURABAHAH)","authors":"Agef Setiawan, Eti Arini","doi":"10.36085/jems.v3i1.2734","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2734","url":null,"abstract":"This study aims to determine the effect of customer bonding strategy on customer loyalty PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). This type of research is a quantitative approach. The population in this study is the population in this study were 67 customers of the Adam Syariah Bank Bengkulu Branch. Incidental sampling technique. A good total sampling technique is used if the total population < 100. So the number of samples from this study is 67 customers. Based on the results of research on the Influence of Customer Bonding Strategy on Customer Loyalty of PT. Adam Syariah Bank Bengkulu Branch Office (Study on Murabahah Financing Customers). The simple regression equation is Y = 2.263 + 0.540X+ e. Constant value = 2.263. positive value means that if the value of the customer bonding strategy variable remains, then customer loyalty will increase or experience an increase of 2.263. The value of the variable coefficient (X) is 0.540. Positive value is 0.540, meaning that if the customer value increases by one unit, the value (X) will increase by 0.540. The following conclusions can be drawn: There is a positive effect of customer bonding strategy (X) on customer loyalty (Y) of PT. Adam Syariah Bank Bengkulu City Branch, meaning that the higher the customer bonding strategy, the higher the customer loyalty of PT. Adam Syariah Bank Bengkulu City Branch.Keywords: Customer Bonding Strategy and Customer Loyalty","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117179747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Managerial Talented on Work Experience in Post Office Managers in Regional IV Jakarta","authors":"A. Dwianto, Pupung Purnamasari","doi":"10.36085/jems.v3i1.2922","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2922","url":null,"abstract":"Along with the Industrial Revolution, and now even entering the 5.0 Industrial Revolution, of course high creativity and innovation are required from each business entity. Organizations can no longer run a business as usual, every time and every time they are required to make various kinds of breakthroughs, so that they can remain relevant / survive the changes that occur. Likewise with what happened in the field of courier services, the industry in which PT. Pos Indonesia, whose conditions are currently getting tighter and fiercer. For this reason, a manager who has high work experience is needed in order to help the company win the existing competition. One way to get managers who have high work experience is to attract individuals who have good managerial talent to join the company. Managers who have good managerial skills tend to have high work experience, because these employees will always be prioritized when there is an empty position, or when there is a promotion in a department. This study aims to analyze the direct effect of managerial talented on work experience. This study uses a quantitative approach with a survey method by providing a list of questions to the respondent. The procedure used in testing, data processing and model development is structural equation modeling. Data were analyzed using AMOS statistical software tools. This method is used to facilitate the discovery of the effect (causal) of exogenous variables on endogenous variables. This research was conducted without any treatment from the researcher. The population in this study were all post office managers at PT. Pos Indonesia -Regional IV Jakarta, totaling 160 people. The results of this study prove that there is a positive direct effect of managerial talented on work experience.Keywords: Managerial Talented, Work Experience, Post Office.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122205882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH PERSEPSI HARGA, PROMOSI DUNIA MAYA DAN CYBERCRIME TERHADAP MINAT BELI (INDOMARET KECAMATAN GADING CEMPAKA KOTA BENGKULU)","authors":"M.Tidi Battiar, Subandrio Subandrio","doi":"10.36085/jems.v3i1.2754","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2754","url":null,"abstract":"This study aims to determine the variables that affect buying interest in Indomaret kec. Gading Cempaka, Bengkulu City, either partially or simultaneously. There are several variables that will be discussed in this study, including price perception (X1), cyber promotion (X2), and cyber crime (X3). In this study the authors used the data collection method by means of observation, distributing questionnaires or questionnaires. The object in this study were consumers of Indomaret Kec. Gading Cempaka, Bengkulu City with a total of 90 respondents. And the determination of the sample used in this study used accidental sampling technique, namely taking respondents as a sample based on chance, that is, anyone who happens to meet the researcher can be used as a sample.            In this study, the authors used several data analysis techniques, namely instrument test, classical assumption test, respondent response analysis, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that Price Perception (X_1), Virtual World Promotion (X_2) and Cyber Crime (X3) on the dependent variable Buy Interest (Y), this can be seen in the F test which states the value of F_count> Ftable, namely (127,964> 3,102) and (sig α = 0.000 <0.050), it can be concluded that H_3 is accepted, meaning that simultaneously Knowledge (X_1), Product (X_2) and Promotion (X3) variables have a significant effect on Purchase Intention (Y ) in Indomaret Kec Gading Cempaka, Bengkulu City. Keywords: Price Perception, Cyber Promotion, Cyber Crime, and Buying Interest.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115094366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi Kerja, Disiplin Kerja dan Insentif Terhadap Kepuasan Kerja Karyawan","authors":"Febrian Enriko Febrian Enriko, Tezar Arianto","doi":"10.36085/jems.v3i1.2763","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2763","url":null,"abstract":"This study aims to determine the effect of work motivation, work discipline, incentives on job satisfaction of employees of PT Citra Mitra Sehati Bengkulu. This type of research uses a causal associative method with a quantitative approach with a total sample of 75 employees. Data collection techniques used are observation, interviews, questionnaires. The data analysis method used is multiple linear regression, coefficient of determination, f test and t test.            The results of this study indicate that from the results of data management, it can be concluded that all independent variables, namely Work Motivation (X1), Work Discipline (X2) and Incentives (X3) variables simultaneously or jointly have a positive and significant effect on the dependent variable, namely Job Satisfaction. Employee (Y) at PT. Mitra Sehati image from the regression equation test results obtained are as follows: Y= 2.210 + 0.977 X1 + 0.406 X2 + 0.251 X Keywords : Work Motivation, Work Discipline, Incentives, Job Satisfaction","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116678117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEPUASAN KONSUMEN PADA RESTORAN ADEM RESTO KOTA BENGKULU","authors":"Putril Hidayati Upik, Ratnawili Ratnawili","doi":"10.36085/jems.v3i1.2855","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2855","url":null,"abstract":"This study aimed to determine the effect of service quality, facilities,  prices toward customers’ satisfaction of Adem Resto Restaurant in Bengkulu City. This study used qualitative research method. The total sample of this research was 90 customers of Adem Resto Restauran in Bengkulu City that taken by using accindental sampling technique. The data was collected by using observation and questionnaire. The data was analyzed by using multiple regression analysis and coefficients of determination. The results of the research show that the regression equation analysis is Y= 0.761 + 0.335 (X1) + 1.237 (X2) + 0.683 (X3) The value (constant) of 0.761 means that if the variables of Service Quality (X1), Facilities (X2) and Price (X3), equal to zero, the variable satisfaction of the congregation (Y) will remain at 0.761. The regression coefficient of Service Quality (X1) of 0.335. It states that every one unit increase in the value of the Service Quality variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.335 assuming that the Facility (X2) and Price (X3) variables are considered constant or = 0. The Facility regression coefficient (X2) of 1,237 states that every one unit increase in the value of the Facility variable can increase the value of the pilgrim satisfaction variable (Y) by 1.237, assuming that the variables of Service Quality (X1) and Price (X3) are considered constant or = 0. Price regression coefficient (X3) of -0.683 states that every one unit decrease in the value of the Price variable can increase the value of the variable satisfaction of pilgrims (Y) by 0.683, assuming that the variables of Service Quality (X1) and Facilities (X2) are considered constant or = 0.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134454371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENERAPAN PAJAK PERTAMBAHAN NILAI PADA PERUM BULOG KANTOR WILAYAH BENGKULU","authors":"Ummul Khair, Hernadianto Hernadianto, Anwar Junaidi, Muhammad Abdullah","doi":"10.36085/jems.v3i1.2921","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2921","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis kesesuaian penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu dengan Undang-undang Perpajakan Republik Indonesia Nomor 42 Tahun 2009 tentang Pajak Pertambahan Nilai. Penelitian ini menggunakan metode kualitatif deskriptif  dimulai dari tahap pengumpulan data, reduksi dan kategorisasi data, displai data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa penerapan Pajak Pertambahan Nilai pada Perum BULOG Kantor Wilayah Bengkulu telah sesuai dengan UU Perpajakan Republik Indonesia dimana Perum BULOG Kantor Wilayah Bengkulu telah melakukan pemungutan pajak masukan, membuat faktur pajak keluaran, dan membayar pajak keluaran. Adapun dalam hal penghitungan, penyetoran, dan pelaporan Pajak Pertambahan Nilai di Perum BULOG Kantor Wilayah Bengkulu dilakukan langsung oleh BULOG Pusat sebagai tempat pajak terutang. Hal ini sesuai dengan Peraturan Direktur Jendral Pajak Nomor PER-10/PJ./2008 tentang tempat pajak terutang bagi pengusaha kena pajak. Kata Kunci          : Penerapan, Pajak Pertambahan Nilai, Undang-undangNomor 42 Tahun 2009.","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126708802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAJEMEN STRATEGI DALAM MENGHADAPI PERSAINGAN BISNIS ( STUDI KASUS DEALER ASTRA HONDA MOTOR DI KOTA BENGKULU )","authors":"Endah Anggraini Mia Susanti, Sri Ekowati","doi":"10.36085/jems.v3i1.2743","DOIUrl":"https://doi.org/10.36085/jems.v3i1.2743","url":null,"abstract":"Strategy is a managerial process to develop and maintain harmony between company goals, company resources, and market opportunities that are constantly changing, with the aim of shaping and adapting the company's business and products, so as to achieve profits and profitable growth rates. In addition to the use of strategy, the application of ethics is very important to avoid unfair competition between business people. The objectives of this study are: to analyze the management strategy that is suitable for use at PT Astra Honda Motor in the city of Bengkulu. The technique of this research is through field research techniques, and includes qualitative descriptive research. The results of the study indicate that: strategic management analysis is suitable for use by PT Astra Honda Motor in the city of Bengkulu in order to increase the number of sales: 1) Strength (strength) of the company, namely as a dealer in Bengkulu City which has complete facilities and infrastructure in the marketing and maintenance process of Honda motorcycles; 2) Weaknesses (weaknesses) of the company, namely the lack of promotion, integration of data and information between CV. Astra Honda Motor Bengkulu City and PT. Astra Honda Motor is inadequate to obtain information quickly and accurately; 3) Opportunities (opportunities) for the company, namely a large market share; 4) Threats (threats) for the company, namely the presence of new competitors such as Bajaj and Chinese motorcycles, the community paradigm in assessing product superiority based on certain events, rapidly changing community trends so that they prefer new products that appear on the market and the level of use of motorcycles the higher it also triggers the high number of accidents that occur on the highway so that people hesitate in determining the type of vehicle to be chosen; 5) Based on the results of the SWOT analysis, the strategies that can be carried out by the company are the Market Development Strategy, Product Development Strategy, and Brand Image Strategy. Keywords: Analysis, Strategic Management, Business Competition","PeriodicalId":205181,"journal":{"name":"(JEMS) Jurnal Entrepreneur dan Manajemen Sains","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130155313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}