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The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt 社交媒体营销创意对埃及消费者购买意愿的影响
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304107
Hebat Allah Mamdouh Mostafa
{"title":"The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt","authors":"Hebat Allah Mamdouh Mostafa","doi":"10.21608/jces.2023.304107","DOIUrl":"https://doi.org/10.21608/jces.2023.304107","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122556711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
أثر رقمنة الخدمات المصرفية على تعزيز الشمول المالي بالتطبيق على البنك الأهلي المصري بمرسى مطروح 银行服务数字化对通过适用于马萨迈赫的埃及社区银行来加强金融包容性的影响
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304167
ســيد هــارون جمعة عبدالحفيظ
{"title":"أثر رقمنة الخدمات المصرفية على تعزيز الشمول المالي بالتطبيق على البنك الأهلي المصري بمرسى مطروح","authors":"ســيد هــارون جمعة عبدالحفيظ","doi":"10.21608/jces.2023.304167","DOIUrl":"https://doi.org/10.21608/jces.2023.304167","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114179244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How does gamification foster customer engagement and continued use of smart wearable devices for health and Wellness? 游戏化如何促进客户参与和智能可穿戴设备的持续使用?
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304131
Sahar Ahmed Nagaty
{"title":"How does gamification foster customer engagement and continued use of smart wearable devices for health and Wellness?","authors":"Sahar Ahmed Nagaty","doi":"10.21608/jces.2023.304131","DOIUrl":"https://doi.org/10.21608/jces.2023.304131","url":null,"abstract":"Smart wearable devices (SWDs) are considered the next technological development after smartphones. Due to the COVID-19 epidemic, telework has increased, and people's attention to self-health monitoring has grown, which has boosted the SWDs market‘s growth. Moreover, gamification has been a prominent topic owing to its motivational and engaging impacts, leading to more regular physical activity, better health, and greater fitness levels among users. Even though SWDs could monitor fitness and health metrics, many users abandon them within a few months. Therefore, this research is among the first to examine the post-adoption behaviours of recent users to improve their engagement with SWDs to improve their health and wellness through the continued use and exercise. Through an online questionnaire 234 eligible responses were obtained from smartwatch users. PLS-SEM method was performed to examine the validity and reliability of the modelling framework. and testing the research hypotheses. The results revealed that How does gamification foster customer engagement and continued use of smart ... Dr. Sahar Ahmed Nagaty رشع عبارلا دلجملا يناثلا ددعلا ليربإ 0202 899 utilitarian and hedonic motivations positively affect consumer engagement except for social interactions and perceived ease of use. In contrast, achievement showed a negative impact on customer engagement (CE). Furthermore, results showed that the bandwagon effect has a significant impact on CE. However, healthology has shown to be insignificant in engaging customers with the smartwatch. Generally, results disclosed that gamification motivations boost customer engagement (CE) to change their behavior for the continued use and exercise to improve their health and wellness. Moreover, this research provides practical implications for the applications of wearables for wellbeing.","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131104134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Mediating Role of Customer Relationship Management between Social Media Marketing and a Bank’s Image: Evidence from Emerging Countries 客户关系管理在社交媒体营销与银行形象之间的中介作用:来自新兴国家的证据
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304140
Osama Wagdi, Said Sayed
{"title":"The Mediating Role of Customer Relationship Management between Social Media Marketing and a Bank’s Image: Evidence from Emerging Countries","authors":"Osama Wagdi, Said Sayed","doi":"10.21608/jces.2023.304140","DOIUrl":"https://doi.org/10.21608/jces.2023.304140","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131072595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
دور الثقة في العلامة كمتغير وسيط في العلاقة بين تراث العلامة و الدفاع عن العلامة ( بالتطبيق على عملاء سوق السيارات الفاخرة في مصر) 品牌信心作为中间变量在品牌遗产与品牌保护之间的关系中的作用(适用于埃及豪华汽车市场客户)
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304161
ريهام محسن السيد, رغدة محسن السيد
{"title":"دور الثقة في العلامة كمتغير وسيط في العلاقة بين تراث العلامة و الدفاع عن العلامة ( بالتطبيق على عملاء سوق السيارات الفاخرة في مصر)","authors":"ريهام محسن السيد, رغدة محسن السيد","doi":"10.21608/jces.2023.304161","DOIUrl":"https://doi.org/10.21608/jces.2023.304161","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114379897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
دور إستراتيجية كايزن في تحسين جودة الخدمة دراسة ميدانية على فنادق الخمس نجوم بمدينة القاهرة 凯赞在提高服务质量方面的战略作用
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304156
لجين محسن علي المغربي, سيد محمود السيد الخولي
{"title":"دور إستراتيجية كايزن في تحسين جودة الخدمة دراسة ميدانية على فنادق الخمس نجوم بمدينة القاهرة","authors":"لجين محسن علي المغربي, سيد محمود السيد الخولي","doi":"10.21608/jces.2023.304156","DOIUrl":"https://doi.org/10.21608/jces.2023.304156","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115972645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
"الذكاء الإستراتيجى كمدخل لتحقيق الميزة التنافسيه المستدامة" دراسة ميدانية على شركات السياحة بقطاع الأعمال العام المصري 对埃及公共商业旅游公司的实地研究
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304112
عبدالرحيم نادر عبدالرحيم إسماعيل
{"title":"\"الذكاء الإستراتيجى كمدخل لتحقيق الميزة التنافسيه المستدامة\" دراسة ميدانية على شركات السياحة بقطاع الأعمال العام المصري","authors":"عبدالرحيم نادر عبدالرحيم إسماعيل","doi":"10.21608/jces.2023.304112","DOIUrl":"https://doi.org/10.21608/jces.2023.304112","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127162244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
دور الرقابة الذاتية على تحسين جودة العمل في الإدارات المختلفة بجامعة شقراء، المملكة العربية السعودية، من وجهة نظر منسوبيها 从上级的角度看，自我监督在提高沙特阿拉伯沙克拉大学各部门工作质量方面的作用
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304165
محمد عواض الطريس
{"title":"دور الرقابة الذاتية على تحسين جودة العمل في الإدارات المختلفة بجامعة شقراء، المملكة العربية السعودية، من وجهة نظر منسوبيها","authors":"محمد عواض الطريس","doi":"10.21608/jces.2023.304165","DOIUrl":"https://doi.org/10.21608/jces.2023.304165","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127589997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
دور ترتيبات العمل المرنة في التوازن بين العمل والأسرة للنساء العاملات بمُستشفيات هيئة التأمين الصحي فرع القاهرة 灵活工作安排对在医疗保险机构开罗分院工作的妇女在工作和家庭平衡方面的作用
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI: 10.21608/jces.2023.304168
مصطفي محمد يوسف عبد الله, محمد رمضان محمد عبد الرحمن
{"title":"دور ترتيبات العمل المرنة في التوازن بين العمل والأسرة للنساء العاملات بمُستشفيات هيئة التأمين الصحي فرع القاهرة","authors":"مصطفي محمد يوسف عبد الله, محمد رمضان محمد عبد الرحمن","doi":"10.21608/jces.2023.304168","DOIUrl":"https://doi.org/10.21608/jces.2023.304168","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117209322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
أثر تنوع مصادر تمويل منظومة التأمين الصحى الشامل على تحقيق الاستدامة المالية 全民健康保险供资来源多样化对实现财政可持续性的影响
المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-01 DOI: 10.21608/jces.2023.304430
عصام عبدالمحـــسن زكريا, فرید محرم
{"title":"أثر تنوع مصادر تمويل منظومة التأمين الصحى الشامل على تحقيق الاستدامة المالية","authors":"عصام عبدالمحـــسن زكريا, فرید محرم","doi":"10.21608/jces.2023.304430","DOIUrl":"https://doi.org/10.21608/jces.2023.304430","url":null,"abstract":"","PeriodicalId":204952,"journal":{"name":"المجلة العلمية للدراسات التجارية والبيئية","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128432952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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