Amaluna: Jurnal Pengabdian Masyarakat最新文献

STRATEGI PEMASARAN DAN LITERASI SYARIAH DALAM MENDUKUNG PEMBERDAYAAN UMKM MASYARAKAT 伊斯兰营销和伊斯兰识字战略支持UMKM社区的赋权

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-12-31 DOI: 10.21154/amaluna.v1i2.1457

Ajeng Pipit Fitriani, Aldzu Pazeroma, Dwi Rahayu

{"title":"STRATEGI PEMASARAN DAN LITERASI SYARIAH DALAM MENDUKUNG PEMBERDAYAAN UMKM MASYARAKAT","authors":"Ajeng Pipit Fitriani, Aldzu Pazeroma, Dwi Rahayu","doi":"10.21154/amaluna.v1i2.1457","DOIUrl":"https://doi.org/10.21154/amaluna.v1i2.1457","url":null,"abstract":"Broto Village is one of the villages in Slahung sub-district, Ponorogo district that has many village assets that have the potential to be developed, especially small snack food processing industries such as processed bananas, corn and family medicine (TOGA). The products of small industries that can be marketed today are sale of bananas, banana chips, corn marning, and various processed herbal medicine TOGA. However, it is very unfortunate that the sales of various processed snacks have not been maximized, due to the lack of marketing strategies both in terms of packaging and in terms of promotion. This is due to the lack of ability of Small and Medium Enterprize (UMKM) actors in terms of branding, packaging, and promotions both offline and online. Departing from the assets of the Small and Medium Enterprize (UMKM) actors who already have this small business, this management seminar and marketing strategy is feasible to carry out. In the implementation of the seminar, the enthusiasm of Small and Medium Enterprize (UMKM) actors was extraordinary. They participated in seminar activities from beginning to end. After the seminar, Small and Medium Enterprize (UMKM) actors also tried to apply the knowledge they had gained, by improving branding, packaging, starting to promote their products through social media and recording sales in the cash book. The results of the evaluation show the ability of Small and Medium Enterprize (UMKM) actors to increase. And, of course, a comprehensive evaluation and ongoing assistance will be needed in the future.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130562979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PEMBERDAYAAN EKONOMI DISABILITAS MELALUI BATIK CIPRAT 通过蜡染创意使经济丧失能力

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-12-31 DOI: 10.21154/amaluna.v1i2.1465

Hanik Fitriani

{"title":"PEMBERDAYAAN EKONOMI DISABILITAS MELALUI BATIK CIPRAT","authors":"Hanik Fitriani","doi":"10.21154/amaluna.v1i2.1465","DOIUrl":"https://doi.org/10.21154/amaluna.v1i2.1465","url":null,"abstract":"One of the poor people in Simbatan Village, Nguntoronadi Magetan, is dominated by persons with disabilities who are considered marginal people, so empowerment assistance is needed, especially in the economic field so that people with disabilities are able to be independent. The research method in this research is qualitative research that relies on economic effectiveness in the community, in this case, disability in Simbatan Village, Nguntoronadi District, Magetan, with a field research approach. The data in this study are 25 disabilities who are members of the SW. Kontakroso as the object under study. The results in this study were that persons with disabilities who were considered not independent were given training and assistance in making splashed batik and sewing through the stages of briefing, batik training, sewing training, implementation, marketing training and finally monitoring and evaluation. The conclusion from this study is that the economic condition of disabled people in Simbatan Village belongs to the category of poor people, so empowerment assistance is needed as an effort to make people with disabilities independent and productive, not dependent on normal society. b). The empowerment strategy is carried out by providing training on sprinkling batik and sewing as well as providing assistance in the field of marketing with an online marketing strategy through social media that does not yet exist, so that products with disabilities can be recognized by local, national and international markets.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116132043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

WORKSHOP UPSCALE PRODUCT “STANDARISASI UMKM SEBAGAI STRATEGI PENGEMBANGAN PEREKONOMIAN DESA JANTI” UPSCALE PRODUCT工作坊“将UMKM标准化为JANTI村经济发展策略”

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-12-31 DOI: 10.21154/amaluna.v1i2.1462

Kenlies Era Rosalina Marsudi, Muhammad Nur Hanif, Roudlotul Husna

{"title":"WORKSHOP UPSCALE PRODUCT “STANDARISASI UMKM SEBAGAI STRATEGI PENGEMBANGAN PEREKONOMIAN DESA JANTI”","authors":"Kenlies Era Rosalina Marsudi, Muhammad Nur Hanif, Roudlotul Husna","doi":"10.21154/amaluna.v1i2.1462","DOIUrl":"https://doi.org/10.21154/amaluna.v1i2.1462","url":null,"abstract":"Janti Slahung Ponorogo Village is an area whose people are known to have many Micro, Small and Medium Enterprises (MSMEs). MSMEs in this area include catering, tailors, oyster mushroom cultivation, and also Rengginang snacks. MSMEs, the majority of whom are the older generation, have not been able to properly keep up with the development of sophisticated technology that can support the progress of their business. This has made it difficult for MSMEs in this village to develop and MSME actors claim to be overwhelmed in the face of intense competition in entrepreneurship. The main difficulty for MSMEs is that they have to understand the sophistication of technology in marketing MSME products on social media and attractive packaging. For this reason, a training and mentoring program is needed related to product branding and product packaging. The training and mentoring begins with the Upscale Product Workshop.The method used is ABCD (Asset Based Community Development) implemented through several steps namely, discovery, design, define, and reflection. The strategy used for the MSME community is in the form of invitations, explanations and direct practice. With this activity, it is hoped that people who participate in training and mentoring will have more capabilities to support their business by mastering product marketing strategies that are in line with the times and market needs that are in demand by consumers in this era and have product packaging capabilities that attract consumers' purchasing power.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127963406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

OPTIMALISASI DIGITAL MARKETING UNTUK MENINGKATKAN OMZET USAHA MIKRO DAN KECIL DI WRINGINANOM PONOROGO 数字营销优化，以促进wrwish anom PONOROGO的小额微营业额

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-12-22 DOI: 10.21154/amaluna.v1i2.1357

Nurul Kasanah, Elysa Septiana, Lia Alfi Karomah, Melfi Mutia Arifin, Muhammad Pandu Bagaskara, Munifah Rahmawati

引用次数: 0

ONLINE MARKETING DAN LABELISASI PRODUK SEBAGAI TEROBOSAN PEMASARAN PADA UMKM TAS ANYAMAN DI DESA NAILAN PONOROGO 在线销售和标签产品是NAILAN PONOROGO村柳条包的营销突破

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-12-22 DOI: 10.21154/amaluna.v1i2.1359

Candra Febrilyantri, Cahya Firman Syah

引用次数: 0

Penguatan UMKM Melalui Pembuatan Merek Dagang dan Label pada UMKM Jajanan Camilan di Desa Joresan Mlarak Ponorogo 在Joresan Mlarak Ponorogo村，通过在UMKM零食上制作商标和标签来强化UMKM

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-08-10 DOI: 10.21154/amaluna.v1i1.1069

Husna Ni’matul Ulya, Ravina Putri Agustin

{"title":"Penguatan UMKM Melalui Pembuatan Merek Dagang dan Label pada UMKM Jajanan Camilan di Desa Joresan Mlarak Ponorogo","authors":"Husna Ni’matul Ulya, Ravina Putri Agustin","doi":"10.21154/amaluna.v1i1.1069","DOIUrl":"https://doi.org/10.21154/amaluna.v1i1.1069","url":null,"abstract":"Micro Small Medium Enterprises (MSMEs) are the most strategic national economic sectors and concern the lives of many people, so MSMEs can become the backbone of the national economy. Small and Medium Micro Enterprises (MSMEs) are also sectors that absorb the workforce and can improve community welfare. The existence of small and medium micro-businesses (MSMEs) in Joresan village itself is one of the supporting factors for the community's economy. This is because MSMEs are efforts that have never disappeared along with the development of the times. In this pandemic, the social restriction was proclaimed by the government to cut the Covid-19 distribution chain could cause a decrease in income for the MSMEs. By using the ABCD approach, the authors take steps that include inculturation, discovery, design, define, and reflection. Departing from the problem, the author was interested in taking the economic aspects as the DDR KPM program in Joresan Village. With the reinforcement of MSMEs through the manufacture of trademarks, product label repairs and help the production process for light shackles and help free marketing for products/services by collaborating with KPM DDR participants from Joresan Village and Karang Taruna Karsa Joresan Village. From the results of the implementation of the program, light snack products have increased in production. While in the implementation of an online marketing program, it has succeeded in introducing Joresan Village products/services.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127150780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Inovasi Pembukuan Keuangan Secara Digital pada UMKM Jahit Melalui Aplikasi BukuKas di Ngawi 通过Ngawi的账簿应用，UMKM的数字财务创新

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-06-29 DOI: 10.21154/amaluna.v1i1.913

Yulia Anggraini, Prastika Wafik Azizah

{"title":"Inovasi Pembukuan Keuangan Secara Digital pada UMKM Jahit Melalui Aplikasi BukuKas di Ngawi","authors":"Yulia Anggraini, Prastika Wafik Azizah","doi":"10.21154/amaluna.v1i1.913","DOIUrl":"https://doi.org/10.21154/amaluna.v1i1.913","url":null,"abstract":"Hidayah Sewing House (Rumah Jahit Hidayah) is a Micro Small and Medium Enterprises (SMEs) which is a services industry. The location of SMEs is in Mojomanis Village, Kwadungan District, Ngawi Regency and has been running since 2012. Hidayah Sewing House continues to grow and experience significant additional consumers. So that it can help the family economy during the Covid-19 Pandemic. But besides that, these SMEs still have not implemented an important process in a business, namely the process of financial bookkeeping. Therefore, it is important to have training to implement the financial bookkeeping process. To be efficient and in line with technological developments, financial records can be made digitally through the BukuKas application. This training activity aims to make it easier for SMEs actors to record their financial statements. The method used is ABCD, to find out the assets owned by the community and optimize them into an empowered program. The results obtained are that the financial training activities carried out have succeeded in helping Sewing SMEs in Mojomanis Village to carry out the financial bookkeeping process for their business easily, effectively, and efficiently.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125713794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengenalan Media Pemasaran Online Bersama Pemudi pada Usaha Anyaman di Desa Gundik, Slahung, Ponorogo 在Ponorogo小妾村、Slahung村与小青年一起介绍在线营销媒体

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-06-20 DOI: 10.21154/amaluna.v1i1.773

Siti Hofifah, Ratna Yunita

{"title":"Pengenalan Media Pemasaran Online Bersama Pemudi pada Usaha Anyaman di Desa Gundik, Slahung, Ponorogo","authors":"Siti Hofifah, Ratna Yunita","doi":"10.21154/amaluna.v1i1.773","DOIUrl":"https://doi.org/10.21154/amaluna.v1i1.773","url":null,"abstract":"Now, information technology is growing rapidly in all fields, including business. Information technology has many benefits, for instance, in marketing activities. Product marketing can utilize information technology such as social media (Instagram) and e-commerce (Shopee). By utilizing social media and e-commerce, the products marketed will be known to the wider community. Marketing is one of the keys to success in maintaining the running of the business and competing with manufacturers of similar products. Woven crafts in Gundik Village, Slahung, Ponorogo are small and medium-sized enterprises. Marketing of these woven craft products is still limited to the surrounding Ponorogo area and is marketed through shops and word of mouth. Therefore, the sales in this business are still small, and many people do not know about this woven craft product yet. Besides, there are many people around this business, for example, the youth community, who have a lot of free time. This community service aims to develop the marketing of the woven craft business and provide knowledge about online marketing media to the youth community so that their daily activities are more productive and they make good use of their free time. The method used in this service was the Asset-based Community Development (ABCD) approach by introducing Instagram social media and e-commerce as product marketing media. As a result, this community service, which focuses on introducing online marketing media to develop the woven craft business and youth community during the introduction process and after the introduction process, has a positive impact.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114252338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peningkatan Kreativitas Santri melalui Pembuatan Kaligrafi dan Pelatihan Digital Marketing di Pondok Pesantren “Al-Munjiyah Durisawo” Ponorogo 在Ponorogo Pesantren的“Al-Munjiyah Durisawo”摊位上通过书法和数字营销培训提高Santri创造力

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-06-20 DOI: 10.21154/amaluna.v1i1.775

Faruq Ahmad Futaqi, Hamida Faza Fadya

{"title":"Peningkatan Kreativitas Santri melalui Pembuatan Kaligrafi dan Pelatihan Digital Marketing di Pondok Pesantren “Al-Munjiyah Durisawo” Ponorogo","authors":"Faruq Ahmad Futaqi, Hamida Faza Fadya","doi":"10.21154/amaluna.v1i1.775","DOIUrl":"https://doi.org/10.21154/amaluna.v1i1.775","url":null,"abstract":"Pondok Pesantren Al Munjiyah is a women's islamic boarding school located on Jl. Lawu No. 4 Gg. IV Durisawo, Nologaten, Ponorogo which has formal educational institutions MA YP KH Syamsuddin and MTs YP KH Syamsuddin Durisawo Ponorogo. Students of Al Munjiyah Islamic boarding schools regularly participate in various calligraphy competitions and got championships at both district and provincial levels. However, the achievements obtained are only as a point of pride and are not developed into a skill. In fact, with the potential expertise possessed by these students, they can develop it into a business. Businesses in this digital era must also keep up with the trends that exist in society, namely by using digital or internet-based marketing strategies. Departing from the potential and assets of students who have expertise in the field of calligraphy, creating a calligraphy community and making a digital marketing training to increase the creativity of these students is feasible. After the training was carried out, the enthusiasm of the students who had been gathered at the calligraphy business community forum was extraordinary, as well as they were enthusiastic about participating in the training from beginning to end. The monitoring results showed that the ability of the trainees increased. And of course, comprehensive monitoring and evaluation are needed on an ongoing basis in the future.","PeriodicalId":202034,"journal":{"name":"Amaluna: Jurnal Pengabdian Masyarakat","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131722167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pemanfaatan Lahan Pekarangan sebagai Pemberdayaan Masyarakat melalui Budidaya Bibit Sawo Produktif di Desa Sragi, Kabupaten Ponorogo 利用后院的土地，通过在Ponorogo区Sragi村的Sawo树苗种植来提升人们的力量

Amaluna: Jurnal Pengabdian Masyarakat Pub Date : 2022-06-20 DOI: 10.21154/amaluna.v1i1.772

Ajeng Wahyuni, Aulia Nur Azizah

引用次数: 0