Editon Consortium Journal of Media and Communication Studies最新文献

Motivating factors that lead to consumption of Nigerian movies 尼日利亚电影消费的激励因素

Editon Consortium Journal of Media and Communication Studies Pub Date : 2023-05-18 DOI: 10.51317/ecjmcs.v5i1.398

Shadrach Moki Mwanthi

{"title":"Motivating factors that lead to consumption of Nigerian movies","authors":"Shadrach Moki Mwanthi","doi":"10.51317/ecjmcs.v5i1.398","DOIUrl":"https://doi.org/10.51317/ecjmcs.v5i1.398","url":null,"abstract":"This study sought to explore the motivating factors that lead to the consumption of Nigerian Movies, Nollywood. The researcher collected data by interviewing residents of the Shauri Moyo estate using a self-administered questionnaire and a focused group discussion using the FGD interview schedule. Key informants' interviews were also conducted with program production managers from Citizen TV. The Kenyan audience used uses and gratifications theory to analyse different motivations for watching Nigerian movies. The study revealed that Nigerian movies have audiences of all people of all ages, gender, levels of education and living standards of people. It was established that 40 per cent of the respondents were motivated by the entertainment aspect of Nigerian movies, 25 per cent watch them because they are educative, 20 per cent watch because they project African culture such as attire and the foods, 10 per cent confessed that they watched Nigerian movies because they idolise the Nigerian movie actors and actresses. Lastly, 5 per cent watched Nigerian movies for reasons like the accent. In conclusion, this study indicated that Television channels in Kenya air Nigerian movies to entertain their audiences educate them and, at the same time, transmit African culture. This study recommends that, by all means, the Nigerian industry is not perfect. However, it is part of development, so in future, the audience themselves should have some kind of consumer association to be in a position to demand better quality and standard movies.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"213 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135718339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communities' Perceptions on Covid-19 Health Risk Communication and Behaviour Change: A Study of Communities' Engagement during the Covid-19 Pandemic in Uasin Gishu County, Kenya. 社区对Covid-19健康风险沟通和行为改变的看法:肯尼亚瓦辛吉舒县Covid-19大流行期间社区参与的研究

Editon Consortium Journal of Media and Communication Studies Pub Date : 2022-02-10 DOI: 10.51317/ecjmcs.v4i1.311

Dr. Virginia M. Paul-Mutei; Dr. Diana M. Mutuku.

{"title":"Communities' Perceptions on Covid-19 Health Risk Communication and Behaviour Change: A Study of Communities' Engagement during the Covid-19 Pandemic in Uasin Gishu County, Kenya.","authors":"Dr. Virginia M. Paul-Mutei; Dr. Diana M. Mutuku.","doi":"10.51317/ecjmcs.v4i1.311","DOIUrl":"https://doi.org/10.51317/ecjmcs.v4i1.311","url":null,"abstract":"The aim of the study is to investigate the communities’ perceptions on health risk communication on covid-19 prevention, treatment and management in Uasin Gishu County, Kenya. The study adopted a social constructivist-interpretive philosophical worldview and a qualitative-case study design. The target population comprised the ministry of health representatives, communities' elders (both men and women), men and women, health workers (doctors, nurses, and public health workers), youth and youth leaders, media & business community representatives. A sample size of 60 participants was selected. Purposive, quota and snowball sampling techniques were used. Data generation techniques were in-depth interviews, focus group discussions and observation. Data were analysed thematically. Key findings indicate that communities’ perceived public health communication as having empowered communities in understanding the pandemic preventive and control measures; however, they did not trust the public health agencies due to communication gaps on testing, isolation and treatment. This influenced how they implemented the risk messages. The study concludes that for effective communication to yield the desired behaviour and attitude changes expected by the ministry on covid-19, there was a need to adopt a more behavioural and social communication framework that resonates with people's values, beliefs, priorities, resources and social, cultural and material circumstances. This paper recommends the use of participatory communication media in risk communication such as dialogue, alongside the top-down communication inform of directives with a focus on communication for behavioural impact. \u0000 ","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"73 9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116853341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Ideological Framing of Somali Refugees’ Repatriation from Kenya. 索马里难民从肯尼亚遣返的意识形态框架。

Editon Consortium Journal of Media and Communication Studies Pub Date : 2021-09-30 DOI: 10.51317/ecjmcs.v3i1.270

Wakio Mbogho; Michael Ndonye; James Ogola Onyango.

{"title":"Ideological Framing of Somali Refugees’ Repatriation from Kenya.","authors":"Wakio Mbogho; Michael Ndonye; James Ogola Onyango.","doi":"10.51317/ecjmcs.v3i1.270","DOIUrl":"https://doi.org/10.51317/ecjmcs.v3i1.270","url":null,"abstract":"This study sought to examine the implications of ideological framing of Somali refugees’ repatriation from Kenya in news reports in the Daily Nation and The Standard; as well as in the Guardian and Washington Post. This study was conducted using the comparative research design aimed at providing ideological framing of Somali refugees’ repatriation from Kenya. The researcher used a comparative research design to identify and analyse differences and similarities between the arguments by recording outcomes without manipulation. This study's target sources of data are newspaper reports addressing the arguments about the Somali refugees' repatriation from Kenya as reported in the local and international print media. The researcher used news reports about the arguments of Somali repatriation from Daadab in Kenya as reported in the local and international print media by adopting the purposive sampling technique. In this study, data was collected from newspaper reports from both the local and international newspapers that have covered the arguments about the repatriation of Somali refugees from the Daadab refugee camp in Kenya. This study used a qualitative data analysis technique. The study concluded that the media should do more research to come up with an objective ideology from the refugees. Framing of stories based on the donors and government may not always show what is happening at the camp. It recommends that the ideologies that were portrayed strongly in this study are insecurity, sympathy for refugees, donor benefits, instability in Somalia and economic burden.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127338453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sexuality Communication between Teachers and Adolescents in Nakuru County, Kenya. 肯尼亚纳库鲁县教师与青少年之间的性交流。

Editon Consortium Journal of Media and Communication Studies Pub Date : 2020-12-31 DOI: 10.51317/ecjmcs.v2i1.195

Francis Ndegwa; Eliud Kirigia; Pauline Ndoro; Vicky Khasandi

{"title":"Sexuality Communication between Teachers and Adolescents in Nakuru County, Kenya.","authors":"Francis Ndegwa; Eliud Kirigia; Pauline Ndoro; Vicky Khasandi","doi":"10.51317/ecjmcs.v2i1.195","DOIUrl":"https://doi.org/10.51317/ecjmcs.v2i1.195","url":null,"abstract":"This study investigated sexuality communication between teachers and adolescents in Nakuru County, Kenya. Thirty teachers were sampled from ten secondary schools in Nakuru East and Njoro sub-counties representing urban and rural teacher populations. These schools included six same-sex secondary (three only boys and three only girls) schools and four mixed-sex secondary schools. The schools' categories included two national schools, three extra-county schools, three county schools, and two sub-county schools. Three teachers were sampled from each school, including the guidance and counselling teacher who was purposively sampled. Two other teachers were randomly sampled, leading to thirty teachers. Data were collected using a self-administered questionnaire. The schools were categorized from letter A to J, and the teachers were coded as Teacher 1, Teacher 2, and Teacher 3. The results showed that teachers did offer some sexuality information, especially on HIV /AIDS and STIs, values and interpersonal skills, contraceptives, and unintended pregnancies, but were uncomfortable handling sexual variations and self-gratification topics. Time constraints due to high workload in teaching subjects, inadequate training, and societal taboos restricted sexuality communication. The findings show that efforts should be fostered to increase teacher training, especially in-service training in sexuality communication, to enhance teachers' capacity in delivering sexual health information to adolescents in secondary schools.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116351465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

New Media as an Increasingly Adopted News Dissemination Avenue amid Declining Print Newspaper in Kenya 在肯尼亚纸媒衰落的背景下，新媒体成为越来越多的新闻传播途径

Editon Consortium Journal of Media and Communication Studies Pub Date : 2020-06-30 DOI: 10.51317/ECJMCS.V2I1.133

Enoch Kiprop Tonui

{"title":"New Media as an Increasingly Adopted News Dissemination Avenue amid Declining Print Newspaper in Kenya","authors":"Enoch Kiprop Tonui","doi":"10.51317/ECJMCS.V2I1.133","DOIUrl":"https://doi.org/10.51317/ECJMCS.V2I1.133","url":null,"abstract":"This study examined the decline of print newspaper subject to new media and its attributes as outlined in the Push Theory of Media Effects in order to inform the debate surrounding the existence of print newspaper. Much has been said about the place of the print newspaper as it faces competition from new media. Pundits, scholars and researchers see this competition as having consequences on print circulation, advertising and jobs. The qualitative research approach was used. This study reviewed literature as secondary sources, and through unstructured interview schedule, insights were sought from two editors from two leading print newspaper firms in Kenya and an accountant from one of the newspaper firms. Additionally, ten journalists from different print newspaper firms, eight newspaper vendors and ten newspaper readers were also interviewed. Purposive sampling was adopted for selecting the respondents. Findings were triangulated and analysed. The study found that indeed print media in Kenya is facing a decline in terms of circulation and advertising revenue, and this can be attributed to competition from new media. Media attributes as provided by the Push Theory of Media Effects that afford new media several advantages over print are accessibility, fidelity, volume, velocity, range, persistence and searchability. Other attributes are interactivity and multimediality. However, print media is and will still be in existence in Kenya because of its survival strategies and credibility.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116690006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Language and Neuropsychiatric Disorders: An Analysis of Communication among Trilingual Schizophrenics in Nakuru Level Five Hospital in Nakuru County, Kenya 语言和神经精神障碍:肯尼亚纳库鲁县纳库鲁五级医院三语精神分裂症患者的交流分析

Editon Consortium Journal of Media and Communication Studies Pub Date : 2019-10-20 DOI: 10.51317/ecjmcs.v1i1.53

Joseph Maina; Eliud K. Kirigia; James Ogola Onyango

{"title":"Language and Neuropsychiatric Disorders: An Analysis of Communication among Trilingual Schizophrenics in Nakuru Level Five Hospital in Nakuru County, Kenya","authors":"Joseph Maina; Eliud K. Kirigia; James Ogola Onyango","doi":"10.51317/ecjmcs.v1i1.53","DOIUrl":"https://doi.org/10.51317/ecjmcs.v1i1.53","url":null,"abstract":"The main objective of this study was to describe the thought disturbance manifestation in code-switching patterns of trilingual schizophrenics in Nakuru Level Five Hospital. Schizophrenia is a grievous and chronic mental disorder that affects the way a person thinks, behaves and feels. Schizophrenia victims may appear like they have lost touch with reality. Sometimes these patients seem perfectly fine until they talk about what they are really thinking. They may not make sense when they talk. The symptoms can be observed directly in their language, most importantly, disorganized language. Disorganized language is a spoken language that fails to communicate effectively or follow a coherent discourse plan. It is a manifestation of positive formal thought disorder, or it reflects an underlying impairment of verbal thought. The diagnosis of schizophrenia relies entirely on language. A purposive sample of six respondents consisting of three females and three males of diverse age groups was investigated. Using a phenomenological qualitative research design, data was collected, compiled, described and analyzed underpinned by the un-Cartesian Linguistic Theory and the Multilingual Production Model. The main instrument of data collection was Thematic Apperception Test, open-ended interviews, audio recording and observation. Results from this study indicate that trilingual schizophrenics manifest illogical triadic code switch patterns involving mother tongue, Kiswahili and English resulting in a deviant language in code-switching patterns. This study will benefit scholars in linguistics, medical practitioners and the general public.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"43 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120974552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Emergence of Ethnopolitical Journalism in Kenya: Lessons from the 2017 Televised Political Analyses Shows 肯尼亚民族政治新闻的出现:2017年电视政治分析节目的教训

Editon Consortium Journal of Media and Communication Studies Pub Date : 2019-06-15 DOI: 10.51317/ecjmcs.v1i1.52

M. Ndonye

{"title":"Emergence of Ethnopolitical Journalism in Kenya: Lessons from the 2017 Televised Political Analyses Shows","authors":"M. Ndonye","doi":"10.51317/ecjmcs.v1i1.52","DOIUrl":"https://doi.org/10.51317/ecjmcs.v1i1.52","url":null,"abstract":"This paper critiques ethnopolitical journalism in televised political analyses of the 2017 electoral process in Kenya. Ethnopolitical journalism is a reporting model characterised by a focus on ethnicity when analysing and describing political situations; leading to ethnic identity formation in the society that places mass media at economic vantage point. Motivated by mediatized ethnicity, Kenyans find themselves perpetually under normalised ethnopolitics and ethnopolitical journalism is a major strategy in the mainstream media. Fourteen televised political analysis shows; from major television channels were examined. The analysis targeted prioritised and dominant topics of discussion, the composition of the panels; the most discussed presidential candidates and the moderator’s leads toward a particular direction during the analyses. The findings show that in all the televised political analysis shows, all members of the panel are drawn from the five ethnic groups. Moreover, all priority topics target the two supposedly major political sides (NASA and Jubilee); whose principals and deputies come from the five ethnic groups. It was also noted that every discussion from different Television channels are narrowed deliberately by the moderator to discuss about Raila Odinga and Uhuru Kenyatta, thus, ignoring all other presidential candidates, their political parties and areas considered their strongholds. These findings reveal the media’s deliberate choices of house styles and reporting models during the electoral periods in Kenya. The study concludes that media has been the high priest of ethnicity normalization culture that has shaped the political mindset of Africa to the extent of undermining its transformative leadership. The findings add to the research critical of media practice and political economy of mass media reporting during electioneering periods.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130149230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Examining the Perceptions of Readers on the Contribution of the Daily Nation’s Peace Messages to the 2013 Elections in Kenya 检视读者对《民族日报》和平讯息对2013年肯亚选举贡献的看法

Editon Consortium Journal of Media and Communication Studies Pub Date : 2019-06-15 DOI: 10.51317/ecjmcs.v1i1.51

Ochieng Evans Erick Otieno

{"title":"Examining the Perceptions of Readers on the Contribution of the Daily Nation’s Peace Messages to the 2013 Elections in Kenya","authors":"Ochieng Evans Erick Otieno","doi":"10.51317/ecjmcs.v1i1.51","DOIUrl":"https://doi.org/10.51317/ecjmcs.v1i1.51","url":null,"abstract":"The purpose of this study was to examine the perceptions of readers on the contribution of the Daily Nation’s peace messages to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by Mc Combs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisements. The conclusions of the study show that although media experts and scholars accused the media of ‘indulging' in peace advocacy and forgetting their watchdog role, the respondents praised the role media played in ensuring after-poll calm, peaceful coexistence and tolerance.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":" 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113953210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evaluating Respondents’ Reactions to the Daily Nation’s Peace Messages in the Run-up to the 2013 Elections in Kenya 评估受访者在2013年肯尼亚选举前对每日国家和平讯息的反应

Editon Consortium Journal of Media and Communication Studies Pub Date : 2019-06-15 DOI: 10.51317/ecjmcs.v1i1.50

Ochieng Evans Erick Otieno

{"title":"Evaluating Respondents’ Reactions to the Daily Nation’s Peace Messages in the Run-up to the 2013 Elections in Kenya","authors":"Ochieng Evans Erick Otieno","doi":"10.51317/ecjmcs.v1i1.50","DOIUrl":"https://doi.org/10.51317/ecjmcs.v1i1.50","url":null,"abstract":"The purpose of this study was to evaluate respondents' reactions to the messages that called for peace from the Daily Nation newspaper in the run-up to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by McCombs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisements. The conclusions of the study show that although media experts and scholars accused the media of ‘indulging’ in peace advocacy and forgetting their watchdog role, the respondents praised the role media played in ensuring after the poll calm, peaceful coexistence and tolerance.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116870549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

New Media, Political Discourse and Public Opinion: A Theoretical Analysis of Social Media Intertextuality and Discursivity and its Effect on Governance in Devolved Political Units in Kenya 新媒体、政治话语与民意:社会媒体互文性与话语性的理论分析及其对肯尼亚权力下放政治单位治理的影响

Editon Consortium Journal of Media and Communication Studies Pub Date : 2019-04-30 DOI: 10.51317/ecjmcs.v1i1.48

Oliver Mulanda Musasia

{"title":"New Media, Political Discourse and Public Opinion: A Theoretical Analysis of Social Media Intertextuality and Discursivity and its Effect on Governance in Devolved Political Units in Kenya","authors":"Oliver Mulanda Musasia","doi":"10.51317/ecjmcs.v1i1.48","DOIUrl":"https://doi.org/10.51317/ecjmcs.v1i1.48","url":null,"abstract":"Social media is an essential aspect of socialisation in Kenyan society. Within the context of political discourse, it plays an important role in expanding the democratic space by allowing citizens the space to have their voices heard. Counties are the emerging frontiers for economic and social development in the country. Therefore, it is critical for all citizens to participate equally in governance issues affecting the counties. This research sought to establish the level of citizen engagement in political discussion on social media and how this impacted on governance in the counties. It used a theoretical research approach to examine the various theories and practices of social media in political engagement. Engagement of local citizenry on social media was also assessed. The research was pegged on Herbamas Theory on the Public Sphere which posits that, for a public sphere to be adequate and fit-for-purpose for a democratic polity, it must have the capacity for quality interaction and discourse and quantity participation. Key findings: discursivity and intertextuality within the social media environment vastly improve the quality of political participation for citizens. The performance of public spheres within social media sites in the counties says a lot for increased participation of women, youth and minorities in political discourse at the grassroots. Recommendations: social media be inculcated in public policy at the grassroots by including it as a primary conduit of information and civic engagement.","PeriodicalId":196618,"journal":{"name":"Editon Consortium Journal of Media and Communication Studies","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114811060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0