{"title":"PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN MENGAMBIL PRODUK DEPOSITO DI BRI SYARIAH KCP TANJUNGSARI","authors":"Nurbaethi Nanda Lusyyani, Ida Rapida","doi":"10.32483/MAPS.V1I2.5","DOIUrl":"https://doi.org/10.32483/MAPS.V1I2.5","url":null,"abstract":"This research is conducted to know how big influence of promotion mix to decision to take deposit product at BRI Syariah KCP Tanjungsari. The method used in this research is quantitative descriptive method. Primary data was obtained through questionnaires distributed to 30 respondents. Data is processed with the help of IBM SPSS Statistic 23.The results showed that the promotion mix influenced the decision of depositors by 0.345 and was in the low category. Results from the calculation of Test Z is known that Z arithmetic> Z table or 1.828> 1.64. This means H0 is rejected and H1 accepted. This means that there is influence of promotion mix to decision depositors at BRI Syariah KCP Tanjungsari. The value of determination coefficient obtained by 0.119 or 11.9%, it means that in general the promotion mix contributes 11.9% to the decision of depositors. While the rest of 88.1% influenced by other factors. Other factors can be from price, location, service quality and so on.This research reveals that depositors expect that BRI Syariah can promote more and more attractive deposit products such as in advertisements conducted on TV and radio that are often seen and heard by the public. Later in the voucher and souvenir gift can be given fairly to each depositors regardless of the amount of funds saved although in the form of different rewards as well as further research on other factors that further influence the decisions of depositors such as price, location, service quality and etc.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125166454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KEBIJAKAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JNE CABANG BANDUNG","authors":"Reza Widiastuti, Z. Sari, Tati S. Bisri","doi":"10.32483/MAPS.V2I1.11","DOIUrl":"https://doi.org/10.32483/MAPS.V2I1.11","url":null,"abstract":"This study aims to analyze the influence of pricing policy on consumer purchasing decisions at the Bandung Branch of JNE. Data analysis used is normality test and proved again by Kolgomorov, simple linear, t test, and detemination coefficient. Based on the results of research that has been carried out the influence of pricing policies on consumer purchasing decisions JNE Bandung Branch has normal data, simple linear equations Y = 27,936 + 0,575 X with a positive constant, it can be interpreted if the independent value is assumed to be constant, then the dependent value will rise. Test of the determination coefficient Adjusted R Square is a R2 value that is adjusted so that the image is closer to the quality of the model exploration, from the calculation of the Adjusted R Square value of 21.1%. This means that 21.1% of Consumer Purchasing Decisions are influenced by the independent variable Price Determination Policy. While the remaining 78.9% is influenced by factors that are not observed. Then based on the Partial Test (t test) there is a test result on the regression coefficient with tcount can tcount of 5.241> t table 1.660, then the Pricing Policy affects the Consumer Purchase Decision which means that if the company is wiser in determining the price it will be followed up Consumer Purchasing Decisions. Thus the Price Determination Policy affects the purchasing decisions of the JNE Branch of Bandung Consumer.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124084488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI DINAMIKA MOTOR TASIKMALAYA","authors":"Sri Sudiarti","doi":"10.32483/maps.v1i2.7","DOIUrl":"https://doi.org/10.32483/maps.v1i2.7","url":null,"abstract":"The purpose of this research is to know and analyze about the influence of Service Quality to Consumer Satisfaction in DinamikaMotorTasikmalaya.The type of research used is Verifier Verifikatif. The research method used in this research is survey method, while data collection technique is done through questioner and interview. Respondents are taken as many as 100 respondents viewed from the number of population (consumers) who come per day. The analysis tool used is simple regression analysis and t test.The results showed that the Quality of Service in Dinamika Motor Tasikmalaya good, as well as customer satisfaction Tasikmalaya Motor Dinamika including good. Service quality positively affects customer satisfaction in Dinamika Motor Tasikmalaya.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116976073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANAJEMEN PENGOLAHAN NILAI SISWA DI SMA MUHAMMADIYAH 5 RANCAEKEK","authors":"Epson Thrismono","doi":"10.32483/maps.v2i1.14","DOIUrl":"https://doi.org/10.32483/maps.v2i1.14","url":null,"abstract":"SMA Muhammadiyah 5 Rancaekek is a high school private school located in West Java Province, Bandung. This school uses Islamic Religion as the main hand of religious education. Which is located at Jl. Raya Rancaekek Majalaya No. 85 Rancaekek, Established in 1976 by the Primary and Secondary Education Section of the Branch of Muhammadiyah Sidoarjo.The research method used in this research is descriptive descriptive method and system development method used to support the preparation of this Final Project report in describing the data flow that is by using Waterfall method or System Development Life Cyle (system development life cycle). The tools used in system design are DFD, data flow level diagram, flow chart (Flow Map), and ER diagram (Entity Relationship).The design of this information system using tools such as Flow Map, Data Flow Diagram, Structure Chart and Diagran ER. The design results are applied in Microsoft Visual Foxpro 9.0 Programming. In this designed system is expected to Minimize the occurrence of duplication of student data and To facilitate the officer to make report selection, pendaftarn and payment.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126135917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN DI PT. PINDAD PERSERO BANDUNG","authors":"Ayu Hajari Baizani, Z. Sari","doi":"10.32483/MAPS.V1I2.8","DOIUrl":"https://doi.org/10.32483/MAPS.V1I2.8","url":null,"abstract":"This study aims to determine the effect of organizational climate on employee performance at PT. PINDAD Persero Bandung. This research is quantitative research. The analysis technique used was Pearson correlation analysis and simple linear regression analysis with 5% significant level. The results of research show that: (1). There is a positive and significant influence between organizational climate on employee performance in PT. PINDAD Persero Bandung. (2) The contribution value of organizational climate influence on employee performance is 32,7% while the rest equal to 67,3% influenced by other factor not observed.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"510 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123200123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENENTUAN MEKANISME PASAR EKONOM MUSLIM KLASIK","authors":"P. Fitriani, Muhammad Husni Rijal","doi":"10.32483/MAPS.V2I1.9","DOIUrl":"https://doi.org/10.32483/MAPS.V2I1.9","url":null,"abstract":"Islamic Microeconomics is an economic study that discusses the behavior of individuals in carrying out their economic transactions with the norms applied with the limitations of the Qur'an and Sunnah. The understanding of the market is a place or condition that brings together demand with the bidder (buyer and seller) for each type of goods, services or resources. While the function is the relationship between variables one with other variables, with the change of a certain variable can be assessed and known in knowing and analyzing other variables. Equilibrium is a balance that occurs in a relatively long period of time and under certain conditions as a result of the intersection of demand and demand. As for the contributions of classical Muslim economists including the Al-Shahabah Risalat by Abdullah bin al-Muqaffa (109-145H / 727-762M) the contents include the administration of state finances, Al-Kharaj by Abu Yusuf (113-182H / 731-789M), Al -Kharaj is by Yahya bin Adam al-Qurasyi (140-203H / 757-818M), Al-Amwal by Abu Ubaid al-Qasim bin Sallam (157-224H / 774-838M), Al-Amwal by Abu Hamid bin Zanjawaih (180 -251H / 796-865M). Abu Yusuf's famous thoughts on the book Al-Kharaj also Al-Ghazali regarding the law of demand and supply.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133047401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP PERLUASAN PANGSA PASAR PRODUK DANA TALANGAN HAJI DI BANK SYARIAH MANDIRI KCP UJUNGBERUNG DAN KCP RANCAEKEK BANDUNG","authors":"Intan Nurrachmi","doi":"10.32483/MAPS.V2I1.12","DOIUrl":"https://doi.org/10.32483/MAPS.V2I1.12","url":null,"abstract":"This study departs from the hajj bailout financing facility which is a booming product because of the customer's interest, but in this case there is a difference in the target achievement between Bank Syariah Mandiri (BSM) Ujungberung KCP which is less successful in improving the hajj bailout products while the Rancaekek KCP is very superior in one consolidation Ahmad Yani Branch Office Bandung. This is what is interesting for researchers to carry out this research, the difference constraints include service quality and promotion factors. This phenomenon raises problems that must be examined, namely how the influence of service quality and promotion of market share expansion products hajj bailouts at Bank Syariah Mandiri KCP Ujungberung and KCP Rancaekek Bandung. This study aims academically to contribute in the study of Islamic economics in worksheets, especially the quality of service and promotion of market share expansion and practically expected to be able to provide input to all employees of BSM KCP Ujungberung regarding the quality of service and promotion of market expansion of bailout products. Hajj that has been successfully carried out by BSM KCP Rancaekek.The conclusion of this study is that there is a significant influence of service quality on the expansion of market share by 53.3% with a strong correlation of 0.730 and through t test, where t counts at 8.245 (> t table), then H_0 is rejected and H_i is accepted. Furthermore, there is a significant influence of promotion on the expansion of market share by 30.3% with a moderate / sufficient correlation of 0.550 through t test, where t counts is 4.219 (> t table), then H_ (0) is rejected and H_i is accepted. Then there is a significant influence of service quality and promotion simultaneously to the expansion of market share by 60.6% and a strong correlation of 0.784 and through Test F, where F count is 67.023 (> F table), then 〖H〗 _ ( 0) rejected and H_i accepted.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122268080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH RELIGIUSITAS DAN PROFIT MARGIN TERHADAP TINGKAT PERKEMBANGAN JUMLAH NASABAH DI BANK SYARIAH MANDIRI GARUT","authors":"Yasir Muharram Fauzi","doi":"10.32483/MAPS.V1I1.16","DOIUrl":"https://doi.org/10.32483/MAPS.V1I1.16","url":null,"abstract":"Various previous studies show different results. Religiosity/emotional variables, for example, turn out to be the main factor of public preference for choosing Islamic banks for the people of Central Java. While for the people of West Java and East Java was religiosity / religiosity does not become the main factor of choice and preference for the utilization of sharia banks. On the other hand shows that the growth of DPK in 2004 of sharia banks in Central Java reached 247.81% exceeds the national level of only 106.55%. On average, the growth of Islamic banking DPK in Central Java between 2004 and 2009 was 74.87%. While the national level between 2004 to 2009 only ranged 45.14%. Consumer preferences according to the concept of sharia are not based on the spirit of the value of rationalism and utilitarianism, but based on the value of \"falah\" Chapra, (2001) which in Weber's theory (1969) is called the value of religious absolutism. Utilitarianism refers only to satisfaction based on rationality of benefit (F) calculation of economical, while falah refers to the consideration of the benefit (M). The above conditions will affect the behavior of one's economic choices against conventional banking savings products that only contain elements of F, or Islamic banking that contains elements of M. This research uses a survey method used for explanatory research method that is explanatory research Causal relationships between variables through hypothesis testing. The results showed that the variable religiosity and profit margin variables showed a significant effect on the level of development of the number of customers. The prediction ability of the two variables to the level of the development of the number of customers in this study amounted to 19.3%, while the rest influenced other factors not included in the study.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132174134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP NIAT MENDAFTAR ULANG (REPURCHASE INTENTION) SISWA SMA AL MA’SOEM KE AMIK AL MA’SOEM","authors":"Ayi Mi’razul Mu’minin","doi":"10.32483/MAPS.V1I1.17","DOIUrl":"https://doi.org/10.32483/MAPS.V1I1.17","url":null,"abstract":"This study meant to analyze the influence of brand image and perceived quality on repurchase intention of senior high school students at Al Ma’soem Jatinangor to AMIK Al Ma'soem Jatinangor. The results of this study indicate; the brand image has a significant influence on the repurchase intention of SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. While for the perception of quality there are some influences but rather weak and not significant enough to further influence the repurchase intention SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. The F test results explained that the brand image and the perceived quality simultaneously affect the repurchase intention of Al Ma’soem senior high school student. The obtained R-square value amounted to 0.271 or 27.1%, it means that the simultaneous brand image and perceived quality contribute to the repurchase intention of Al Ma’soem senior high school students to AMIK Al Ma'soem Jatinangor which amounted of 27.1%.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134522610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN NASABAH UNTUK MENJADI DEBITUR PADA BANK SYARIAH MANDIRI KCP ANTAPANI BANDUNG","authors":"Jujun Jamaludin","doi":"10.32483/maps.v1i1.18","DOIUrl":"https://doi.org/10.32483/maps.v1i1.18","url":null,"abstract":"This research is motivated by the emergency of bank that resulted in competition, Sharia bank must implement a good marketing strategy if it wants to survive and competitive. So that Mandiri Sharia Bank by providing quality service and promotion in inancing product is expected to increase the number of customers thus provide greater profits for the bank. In fect the number of customersfinacing in Mandiri Sharia Bank KCP Antapani Bandung during the last year from 2012 to 2014 amounted to only 111 customer financing. Whereas for 3 years is targeted to reach 360 customers. Thus the fact that only 30.83 % are achieved by Mandiri Sharia Bank KCP Antapani Bandung of the targeted amount.This phenomenon that makes the rationale for this study that assumes there is a correlation between quality of service and promotion to the purchasing dicision. By the research hypothesis quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung for the targeted amount. The theory used in this study is the marketing management of services quality, promotion and purchasing decision. The purpose of this study was to determine how much influence of quality service (X1) and promotion (X2)) significantly influence the customer’s decision (Y) to be debtors in Mandiri Sharia Bank KCP Antapani Bandung.This research included in explanatory research and included in quantitative research with survey method. The sampling is using random sampling techniques. From 111 customer financing in Mandiri Sharia Bank KCP Antapani Bandung (population) 87 customers have chosen as respondets (sample). Then to know the influence of qua;ity service and promotion to customer’s decision by testing the hypothesis by doing comparison between t table with t count (t and F test). And to determine the effect of each influence X1 and X2) to Y then performed multiple linear regression analysis calculation using the program tools IBM SPSS 22,0.The conclusions based on research rsults can be known thar service quality has significant influences to the customer’s decision amounted to 45.0% and promotion signifanct influence to the customer’s decision amounted to 17.6%. then simultaneously, the quality of service and promotion has significant influence to the cutomer’s decision amounted to 62.6%. while the remaining 37.4% is influenced by other variables that not examined.","PeriodicalId":196398,"journal":{"name":"Jurnal MAPS (Manajemen dan Perbankan Syariah)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129761664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}