Perspectivas de la comunicación最新文献_第7页

DE LA ARGENTINA SECRETA A LA EMERGENCIA JUVENIL. ANÁLISIS CULTURAL Y POLÍTICA EN LA REVISTA PERONISTA LÍNEA (1980-1982) 从秘密的阿根廷到青年紧急状态。庇隆主义杂志linea的文化和政治分析(1980-1982)

Perspectivas de la comunicación Pub Date : 2020-09-16 DOI: 10.4067/s0718-48672020000200153

Eduardo Raíces

{"title":"DE LA ARGENTINA SECRETA A LA EMERGENCIA JUVENIL. ANÁLISIS CULTURAL Y POLÍTICA EN LA REVISTA PERONISTA LÍNEA (1980-1982)","authors":"Eduardo Raíces","doi":"10.4067/s0718-48672020000200153","DOIUrl":"https://doi.org/10.4067/s0718-48672020000200153","url":null,"abstract":"This article makes a critical study of the cultural approach of the peronist political magazine Linea, during the last argentine dictatorship (1976-1983). The period covered is 1980-1982, in wich the magazine appears to support the reorganization of the “campo nacional”, integrated by the Partido Justicialista and other related political parties, to oppose right and left “extremisms” and, in particular, to the dictatorship, in favor of the rule of law. But also Linea promoted the inclusion of analysis, interviews and essays dealing with cultural contents, especially popular culture and media, to contribute to define a “national culture”, seen as opposing and threatened by the economic liberalization imposed by the military regime. It is argued that this intellectual strategy to get cultural voices close to the political discourse of the magazine led to the coexistence of a traditional-cultural approach with other perspectives, more influenced by contemporary debates on cultural canon, popular culture, social influence of media and the assessment of its cultural potential in authoritarian contexts. Also, that Linea included in its pages urban cultural middle class youth expressions, like rock music and self-produced “subte” magazines, on the basis of their original significance; but, also, this practices and products were considered as indicative of a social activation, in the context of recovered political mobilization from the early eighties, as a result of the progressive regime crisis.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134113835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EL CONFLICTO MAPUCHE EN LA PRENSA CHILENA. ANOTACIONES TEÓRICO-METODOLÓGICAS PARA EL ANÁLISIS DE LOS ENCUADRES MEDIÁTICOS 智利媒体中的马普切冲突。媒体框架分析的理论和方法注释

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100203

N. Koziner, Natalia Aruguete

引用次数: 3

PUBLICIDAD Y ENTRETENIMIENTO EN LOS SOPORTES ONLINE. YOUTUBERS COMO EMBAJADORES DE MARCA A TRAVÉS DEL ESTUDIO DE CASO DE MAKIMAN131 在线媒体上的广告和娱乐。通过MAKIMAN131案例研究，youtuber成为品牌大使

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100133

Beatriz Feijoo-Fernández, A. García-González

{"title":"PUBLICIDAD Y ENTRETENIMIENTO EN LOS SOPORTES ONLINE. YOUTUBERS COMO EMBAJADORES DE MARCA A TRAVÉS DEL ESTUDIO DE CASO DE MAKIMAN131","authors":"Beatriz Feijoo-Fernández, A. García-González","doi":"10.4067/s0718-48672020000100133","DOIUrl":"https://doi.org/10.4067/s0718-48672020000100133","url":null,"abstract":"YouTube standard advertising formats are common use in online video campaigns, however, it would be interesting to reflect about all those inputs from brands, products, goods and services inserted into the narrative of the video itself. It is in this context in which this research arises whose purpose is revising the uploaded contents in one of the most famous Youtuber channels between the Spanish teenagers (Makiman131) and his role as brand ambassador. Starting from a content analysis of the 292 videos that the Youtuber published during 2017, the main objectives of this research were to define the volume of brands and products on display in addition to describe the Youtuber’s interaction with those products or brands, among other issues. Among the results, it is noted that these are formats that do not undergo any alteration with respect to the original format. However, the appearance of brands does not seem accidental, which denotes intentionality and awareness of their advertising influence. Commercial messages appear without warning, fully integrated with entertainment. This study seeks to reflect on the blurred boundaries between advertising and entertainment in strategies that targets young audience through these new platforms.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123933597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

COMPETENCIAS TECNOLÓGICAS EN DOCENTES PARA USO DEL MULTIMEDIA EN PROGRAMAS DE COMUNICACIÓN SOCIAL COLOMBIANOS 哥伦比亚社会传播项目中教师使用多媒体的技术能力

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100219

Hender Viloria-Matheus, S. Reyes

{"title":"COMPETENCIAS TECNOLÓGICAS EN DOCENTES PARA USO DEL MULTIMEDIA EN PROGRAMAS DE COMUNICACIÓN SOCIAL COLOMBIANOS","authors":"Hender Viloria-Matheus, S. Reyes","doi":"10.4067/s0718-48672020000100219","DOIUrl":"https://doi.org/10.4067/s0718-48672020000100219","url":null,"abstract":"The purpose of this article was to analyze the technological competences of teachers for the use of multimedia in Social Communication programs in Colombian universities. It was based on authors such as Alcala (2006), Nielsen (2003) and Ferre (2000), to measure the usability of multimedia, while the theorists Basabe and Quintero (2012) and Marcelo (2005) contributed to technological competences. As a spatial delimitation, the Autonomous University of the Caribbean was selected in Barranquilla, Colombia, in its Social Communication-Journalism and Radio and Television programs. The study was conducted between June 2016 and June 2017, with a sample of 32 teachers from the UAC, in full time status, research professor and professor. According to the results obtained, it was determined that, in the teachers of the Autonomous University of the Caribbean there is a high generation of knowledge and development of technological competences imparted to the students, under a process aimed at improving the educational quality; however, greater investment effort in the multimedia platform of the Autonomous University of the Caribbean is needed in order to achieve innovative content.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122740775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

CIBERACTIVISMO Y NUEVOS MOVIMIENTOS URBANOS: LA PRODUCCIÓN DEL NUEVO ESPACIO PÚBLICO EN LA POLÍTICA CONTEMPORÁNEA 网络行动主义与新城市运动:当代政治中新公共空间的生产

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100177

Francisco Sierra Caballero

{"title":"CIBERACTIVISMO Y NUEVOS MOVIMIENTOS URBANOS: LA PRODUCCIÓN DEL NUEVO ESPACIO PÚBLICO EN LA POLÍTICA CONTEMPORÁNEA","authors":"Francisco Sierra Caballero","doi":"10.4067/s0718-48672020000100177","DOIUrl":"https://doi.org/10.4067/s0718-48672020000100177","url":null,"abstract":"In the era of mass self-communication, it seems logical to critically review the meta-research in communication, the dialectical, recursive and generative reflexivity of the field to recompose the observation positions, something similar to what Zizek describes in Parallax Vision on object changes and observer positions. Cyberactivism manifests subaltern modalities and configurations of antagonism and autonomy of popular sectors that must be considered in their historical radicality. The complementarity of these categories accounts for a new culture and political subjectivation marked by the emergence of unprecedented processes of struggle for emancipation. In the present work, a conceptual analysis of contemporary technopolitics is proposed, from a Marxist reading, of the emerging public sphere, as an oppositional public space, in terms of class structure. Starting from the deconstruction of the observation position but also from the change of objects introduced by the digital revolution, the work provides a materialistic reading of the deconstruction of conventional ideas about digital culture in the production of new political subjectivities, approaching the multidimensional reality of the structuring function of communication as a problem of productive articulation with the process of change and innovation of our postmodernity by virtue of the nature of the new cultural economy.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"80 7","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121009064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

UBICUIDAD DUAL: BASE PARA LA EFECTIVIDAD DEL VRCINEMA COMO HERRAMIENTA PROSOCIAL. ANÁLISIS DE HUNGER IN L.A. Y AFTER SOLITARY 双重普遍性:VRCINEMA作为亲社会工具的有效性基础。《洛杉矶的饥饿》和《孤独之后》分析

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100155

Francisco-Julián Martínez-Cano, Begoña Ivars-Nicolás, Alba-María Martínez-Sala

{"title":"UBICUIDAD DUAL: BASE PARA LA EFECTIVIDAD DEL VRCINEMA COMO HERRAMIENTA PROSOCIAL. ANÁLISIS DE HUNGER IN L.A. Y AFTER SOLITARY","authors":"Francisco-Julián Martínez-Cano, Begoña Ivars-Nicolás, Alba-María Martínez-Sala","doi":"10.4067/s0718-48672020000100155","DOIUrl":"https://doi.org/10.4067/s0718-48672020000100155","url":null,"abstract":"The audiovisual medium has served as a transmitter of values throughout its history. From militant cinema to videoactivism, audiovisual productions have been agents that generate awareness in the viewer, and currently offer new possibilities through the evolution of the media ecosystem and the emergence of virtual reality (VR). Among them, dual ubiquity, key in the generation of empathy in the viewer, since it is capable of transporting the audience to other realities. Therefore, what impact can virtual reality have on the field of contemporary audiovisual activism? To deepen this issue, a bibliographic review of the references has been carried out, as well as on recent research that addresses this issue. Once this first phase is completed, we design a virtual reality film analysis model that updates the immersive triangle (Cortes-Selva, 2015), based on the variables established by Archer and Finger (2018) and Dominguez-Martin (2015), with which two productions of Emblematic Group, one of the main producers of the field of non-fiction with RV, have been analyzed. Finally, the results show some of the common features identified as necessary to produce an emotional impact on the audience, essential for their effectiveness as tools of social transformation.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125186657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

LO IMAGINARIO DE LAS NARRATIVAS ALGORÍTMICAS 算法叙事的想象

Perspectivas de la comunicación Pub Date : 2020-06-01 DOI: 10.4067/s0718-48672020000100013

Daniel H. Cabrera-Altieri, María Angulo-Egea

引用次数: 0

COMUNICACIÓN GUBERNAMENTAL RESPONSABLE EN SITUACIONES DE CRISIS: EL CASO DE FRIDA SOFÍA 危机情况下负责任的政府沟通:FRIDA sofia案例

Perspectivas de la comunicación Pub Date : 2019-12-01 DOI: 10.4067/s0718-48672019000200127

H. Flores, Verónica Sánchez Hernández, Andrea Estupiñán Villanueva

{"title":"COMUNICACIÓN GUBERNAMENTAL RESPONSABLE EN SITUACIONES DE CRISIS: EL CASO DE FRIDA SOFÍA","authors":"H. Flores, Verónica Sánchez Hernández, Andrea Estupiñán Villanueva","doi":"10.4067/s0718-48672019000200127","DOIUrl":"https://doi.org/10.4067/s0718-48672019000200127","url":null,"abstract":"Within the framework of expectations that the 21st century’s society demands, the economic, political and environmental crises that various countries face have forced corporations and public institutions to re-evaluate the fragility that the environment represents for their activities. In this way, the role played by communication as a strategic element to preserve corporate image and reputation becomes essential. The present research aims to analyze the institutional discourse of public spokesmen before a national crisis situation, and thus, contribute to the axis of responsible communication of organizations. In view of the foregoing, we analyzed the case of crisis known as \"Frida Sofia”, which derived from the earthquake in Mexico on September 19, 2014. Based on the methodology proposed by Grice, an analysis of the oral and written discourse of the main spokespersons of the governmental institution Secretaria de Marina (SEMAR) was carried out, with the purpose of establishing their discursive responsibility within the context of crisis. The research responds to a documentary-interpretative nature, which is based on pragmatics; a field of study which analyzes the way in which the context influences the interpretation and meaning of a certain event. The axis of responsible communication refers to a committed act of the organizations, whose main characteristic is the constant and honest dialogue between the entity and its spokespersons; elements that, in different contexts and situations, allows for a more sensitive crisis management and less affection for the institution at stake.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133505402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

COMUNICACIÓN POLÍTICA, ELECCIONES Y DEMOCRACIA: LAS CAMPAÑAS DE DONALD TRUMP Y JAIR BOLSONARO 政治传播、选举和民主:唐纳德·特朗普和雅伊尔·博尔索纳罗的竞选活动

Perspectivas de la comunicación Pub Date : 2019-12-01 DOI: 10.4067/s0718-48672019000200011

Arthur Ituassu, Letícia Capone, Leonardo Magalhães Firmino, Vivian Mannheimer, Felipe Murta

{"title":"COMUNICACIÓN POLÍTICA, ELECCIONES Y DEMOCRACIA: LAS CAMPAÑAS DE DONALD TRUMP Y JAIR BOLSONARO","authors":"Arthur Ituassu, Letícia Capone, Leonardo Magalhães Firmino, Vivian Mannheimer, Felipe Murta","doi":"10.4067/s0718-48672019000200011","DOIUrl":"https://doi.org/10.4067/s0718-48672019000200011","url":null,"abstract":"This article aims to discuss possible impacts of digital political communication on Brazilian democracy, and democracy in general, considering the 2016 presidential elections in the United States and 2018, in Brazil. We propose a discussion within the frameworks of \"Americanization\", \"modernization\", \"post-modernization\" and \"hypermediatization\" of the campaigns, and in relation to John Dewey's idea of \"the eclipse of the public\" (1927). In this sense, we make a brief contextualization of both elections focusing especially on the successful campaigns of both Donald Trump in the United States and Jair Bolsonaro in Brazil. Both campaigns were analyzed as historical case studies, and more than 300 documents, including articles, news stories, reports and interviews, among other sources were read and analyzed by three distinct researchers. A content analysis was developed by using the notion of \"computational propaganda\" as a reference, looking for practices that use data, algorithms, and automation to deliberately manage and disseminate information (and disinformation) in the digital media. Following both contexts and discussions, we suggest: 1) a larger notion of \"hypermediatization\" as a framework for understanding digital political communication practices in electoral contexts, what we have called \"expanded hypermediatization\"; and 2) John Dewey's idea of \"the eclipse of the public\" to evaluate potential problems to the public sphere raised by the fragmentation of the public into multiple mini-publics. In the end, we hope to contribute to the debates about how digital media may affect not only campaigns and elections, but also politics and democracy.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128548121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

LA REVISTA ARGENTINA CIENCIA NUEVA (1970-1974): ANÁLISIS DE CONTENIDOS, RECURSOS GRÁFICOS, PUBLICIDAD Y PÚBLICOS 阿根廷杂志CIENCIA NUEVA(1970-1974):内容分析，图形资源，广告和公众

Perspectivas de la comunicación Pub Date : 2019-08-09 DOI: 10.4067/s0718-48672019000100281

Lucía Céspedes

{"title":"LA REVISTA ARGENTINA CIENCIA NUEVA (1970-1974): ANÁLISIS DE CONTENIDOS, RECURSOS GRÁFICOS, PUBLICIDAD Y PÚBLICOS","authors":"Lucía Céspedes","doi":"10.4067/s0718-48672019000100281","DOIUrl":"https://doi.org/10.4067/s0718-48672019000100281","url":null,"abstract":"El objetivo de este trabajo es relevar las caracteristicas de la revista Ciencia Nueva (1970-1974) en tanto publicacion grafica periodica dedicada a la comunicacion publica de la ciencia y politica cientifica en Argentina y America Latina, a fin de caracterizar los circuitos de comunicacion cientifica y el contrato de lectura establecido con su lectorado (Veron, 1985, 1998). Para ello se describen las secciones fijas de la revista, su publico meta, el uso de recursos graficos, y el espacio y orden concedido a publicidad, asi como las caracteristicas de los anunciantes. La revista es un hito en la comunicacion publica de la ciencia y la tecnologia en Argentina y America Latina. Ademas, fue uno de los espacios donde comenzo a cristalizar la corriente de pensamiento que en retrospectiva se denominaria Pensamiento Latinoamericano en Ciencia, Tecnologia y Desarrollo (PLACTED). Temas como (sub)desarrollo, dependencia, autonomia, politica cientifico-tecnologica, educacion superior, o intervencion estatal en ciencia son debates que hoy en dia tienen plena vigencia, y que Ciencia Nueva contribuyo a colocar en la agenda publica en la decada de los ’70. Por lo tanto, consideramos que este estudio exploratorio puede ser la base para un analisis mas profundo de los contratos de lectura de publicaciones pasadas y actuales dedicadas a la comunicacion publica de la ciencia, incluyendo sus debates politicos, epistemologicos e ideologicos.","PeriodicalId":189962,"journal":{"name":"Perspectivas de la comunicación","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133948337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0