Fox: Marketing & Supply Chain Management (Topic)最新文献

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Pension Risk Management with Funding and Buyout Options 基金和买断期权的养老金风险管理
Fox: Marketing & Supply Chain Management (Topic) Pub Date : 2017-03-14 DOI: 10.2139/ssrn.2919884
Samuel H. Cox, Yi-Jia Lin, Tianxiang Shi
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引用次数: 10
Social Media and Firm Equity Value 社交媒体和公司股权价值
Fox: Marketing & Supply Chain Management (Topic) Pub Date : 2013-03-01 DOI: 10.1287/isre.1120.0462
Xueming Luo, J. Zhang, Wenjing Duan
{"title":"Social Media and Firm Equity Value","authors":"Xueming Luo, J. Zhang, Wenjing Duan","doi":"10.1287/isre.1120.0462","DOIUrl":"https://doi.org/10.1287/isre.1120.0462","url":null,"abstract":"Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the predictive relationships between social media and firm equity value, the relative effects of social media metrics compared with conventional online behavioral metrics, and the dynamics of these relationships. The results derived from vector autoregressive models suggest that social media-based metrics Web blogs and consumer ratings are significant leading indicators of firm equity value. Interestingly, conventional online behavioral metrics Google searches and Web traffic are found to have a significant yet substantially weaker predictive relationship with firm equity value than social media metrics. We also find that social media has a faster predictive value, i.e., shorter “wear-in” time, than conventional online media. These findings are robust to a consistent set of volume-based measures total blog posts, rating volume, total page views, and search intensity. Collectively, this study proffers new insights for senior executives with respect to firm equity valuations and the transformative power of social media.","PeriodicalId":189265,"journal":{"name":"Fox: Marketing & Supply Chain Management (Topic)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116682653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 577
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