ILMA Journal of Social Sciences & Economics最新文献

{"title":"CONTEMPORARY TRENDS OF VLOGGING IN PAKISTAN: A CONTENT ANALYSIS OF POPULAR VLOGS","authors":"Kanwal Ilyas","doi":"10.46745/ilma.ijsse.2021.01.01.05","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.01.01.05","url":null,"abstract":"This research is aimed to study the contemporary trends of VLogging in Pakistan in light of audience engagement. Using the quantitative content analysis approach, the themes of the most popular VLog channels and video blogs were to be determined. The sample is selected with Purposive Sampling Techniques, which allowed the researchers to study the fifty most popular VLogs produced by Pakistani VLoggers. This research study proved to be significant in understanding the ongoing impact of VLogs as a medium in Pakistan and its future scope in the country's multifaceted media industry. With such results, it is to be determined whether VLogs can be used to effectively disseminate the information and, if they can, in what direction they are creating the most impact.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130391115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Causes of Rural-Urban Migration and Its Effect on Quality of Life","authors":"R. Rehman","doi":"10.46745/ilma.ijsse.2021.01.01.03","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.01.01.03","url":null,"abstract":"The important theme of the current research is to investigate the causes of migration and its effect on quality of life. The main objective of the study was to see the effect of migration on household income in rural areas of Punjab-Pakistan especially in district vehari. A total of 322 sampled respondents were purposively interviewed. The study indicates that about 71% of the total respondents migrated with their families during the period (2008-2017). The study revealed that, quality of education, and employment and family conflict were observed as major causes of rural-urban migration. Due to non-parametric distribution of data Wilcoxon Signed Rank Test was used to see before and after effect of migration on household income and expenditures. To check the hypothesis regression analysis has been conducted. The Moreover, after migration the monthly income and expenditure of the respondents increased. The earning members of 66.8% of the respondents increased after migration. The joint families were scattered in to nuclear family. Before migration business were the main occupation of about 42% of the respondents while after migration most of them were engaged with private jobs and some have their own business. The education ratio of 85.3% of the respondents increased with migration. Positive changes have been observed in pre and post facilities under consideration. It is concluded from the result that education was the major cause that enhance the quality of life. It is recommended that basic facilities like education, health and creation of off-farm jobs, improved training opportunities and development programs should be provided to rural peoples. It also depicts several empirical studies conducted in different countries.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128992522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"WHO THREATENS JOURNALISTS IN PAKISTAN AND WHY? : AN ANALYSIS OF CONFESSIONS AND PERCEPTIONS OF WORKING JOURNALISTS","authors":"Fazli Hussain","doi":"10.46745/ilma.ijsse.2021.01.01.02","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.01.01.02","url":null,"abstract":"Free press works as watchdog to guard the freedom of expression but legal and societal protection and respect is predestined to sustain. In democratic societies, societal pressures, economical persuasions, political and ideological dilemmas and the parasitism of national interests while the ruler’s ego, ruling interests and challenges of authorities in dictatorial regimes, are the areas bring to bear threats for journalists. A number of national and international studies proclaim press in Pakistan as not or partial free but don’t estimate the agents and their surreptitious ends which this study is aimed to dig out and locate using base line survey in consultation with working journalists all around the country, providing equal opportunity to respond the close ended questionnaire constructed under Likert’s Scale and Guttmann Scale on applicability’s priorities. The study also investigates senior journalists to explore the criterion more in depth. The results lead to generalize the conclusion and provide with significant roadmap of policy making and evoke further research in the relevant areas.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124956269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unhiding the Effect of Social Media Marketing Activities & Benefits and Brand Experience on Consumer Based Brand Equity","authors":"Muhammad Zahid Iqbal","doi":"10.46745/ilma.ijsse.2021.02.01.03","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.02.01.03","url":null,"abstract":"Customers are increasingly turning to professional social media networks to learn about businesses and make purchasing decisions. The purpose of this study is to get a better understanding of SMM activities customization and word of mouth, brand experience sensory experience and behavioral experience and social media benefits, cognitive and personal integrates and CBBE in the fashion house business environment by revealing whether marketers may impact customers' attitude toward the brand equity. The survey of 274 followers of high-end fashion companies on digital networking was utilized to evaluate the study model using a statistical programmed for the natural sciences. The data show significant mental, personal integrative, and socially integrative advantages, but not hedonic benefits, moderate the SMM–CBBE connection. Furthermore, brand trust, user engagement, and customer satisfaction are all substantially influenced by behavioral and attitudinal consumer engagement. Our studies might be used by luxury fashion management to design SMM tactics that improve Youngsters' overall business journey and customer loyalty evaluations in digital marketing contexts.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"os-15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127764507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPACT OF FM RADIO ON THE AUDIENCE IN SMALL CITY","authors":"Dawood Shah Tareen","doi":"10.46745/ilma.ijsse.2021.01.01.04","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.01.01.04","url":null,"abstract":"Mass media is immensely dominating the life in the 21st century. With the passage of time, the role mass media has diversified; from being a mere tool for disseminating news, mass media has become a watchdog and opinion-makers. It has become a powerful agent of inducing social change. Globalization, the greater connectivity, cultural exchange over continents and the pacing up of social development in the Third World countries are some of the consequences of the application of mass media. Pakistan, among the Third World countries, has greatly employed mass media to facilitate the development and growth in its far-flung remote areas. Mass media has played an evident role in beefing up the social developments in small-town, remote cities that suffer from inaccessibility often due to weather, landscape or political turbulence. The city of Quetta, the capital of the province of Balochistan is one such where FM radio, the cheapest and easiest source of communication enjoys vast popularity. This study is conducted to explore the aspects in which FM radio as a source of communication has facilitated the people of Quetta. It also studies the utilities of FM radio in Quetta and hence what factors have caused the FM radio's popularity in Quetta to surpass the popularity of other mediums of communication. A survey with a close-ended questionnaire was conducted in which the respondents were asked about their reasons for listening radio and how many hours of the day they listen to the radio. The results concluded from the study showed that radio is equally popular in people of every age group but each age group has different utilities attached to the radio. Young people listen for entertainment purpose while people from middle age groups listen to the radio for news and current affairs programs. The housewives too listen to the radio for daily household tips. It was also ascertained that its easy availability on mobile phones, free of cost and less dependence on electricity for operation are the reasons behind its popularity in Quetta city. I hope that my research work on this particular topic will be helpful upcoming media studies students. It will also be a humble contribution from my side.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132975067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Technology at the dinner table: Perceptions about food delivery apps","authors":"Abubakar Javaid","doi":"10.46745/ilma.ijsse.2021.02.01.04","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.02.01.04","url":null,"abstract":"The growth in the mobile food delivery ordering apps considers an innovative channel for the restaurants. The growth in mobile communication has remarkable reason attribute to the online to offline (O2O) business. Mobile phone applications adopt this opportunity to restaurants and food delivery services. It’s an alternative way to increase the sale revenue and conveniently receiving the products and services for the consumer. This study was design to explore the five quality attributes that’s are associate with the online food delivery apps convenience, design, price, trustworthiness and various food choices, check their impact on user perceived value and attitude towards food delivery apps. A result shows the most important quality attributes for the online food delivery app business is trustworthiness. Additionally, the results found that gender placed important quality attributes price and various food choices. For the female design trustworthiness and convenience are the important quality attributes. The sample size is 309 and the data were collected fro ASAD TAHIR m the students through the online Google survey. Managerial implementation limitations, recommendations and future research are provided.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128870594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SmartPLS mediation moderation model: Integrated the entrepreneurial performance of textile-based small-medium enterprises","authors":"Sheikh Farhan Ashraf","doi":"10.46745/ilma.ijsse.2021.02.01.05","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.02.01.05","url":null,"abstract":"The core purpose of this study is to explore the effects of knowledge management practices and the dynamic capabilities of entrepreneurs on the entrepreneurial performance of small-medium enterprises (SMEs). This study gathered the required information using a structured survey from textile-based small-medium enterprises and applied a structural equation model to analyze 486 valid responses from Pakistan. The empirical results show that knowledge management practices, such as knowledge sharing behavior, innovative capacity, and absorptive capacity, are significantly correlated with developing entrepreneurs’ dynamic capability, thus improving their performance. At the same time, this study also confirms that opportunity recognition positively affects the relationship between the dynamic capability and entrepreneurial performance of SMEs. In addition, the findings of this study guide business practitioners and policymakers in strategy formulation envisioned to encourage entrepreneurs who contribute to the country’s sustainable economic growth. This study contributes to the existing literature of knowledge management practices with knowledge sharing behavior, innovative capacity, absorptive capacity, and more intended to involve the role of opportunity recognition.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130348190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perceived Usefulness and Effects of Online Health Information among Users amid Covid19; Is there any role of demographics?","authors":"Shabana Asgher","doi":"10.46745/ilma.ijsse.2021.02.01.02","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.02.01.02","url":null,"abstract":"Since March 11, 2020, when WHO declared Covid19 as a worldwide pandemic, a drastic change in the lives of individuals and nations can be witnessed. The constrained mobility and restricted capacity of local governments in providing health care services resulted as an increased dependence of people on alternate sources of information and guidance regarding their health. This has transformed the ways people take care of their health and make health related decisions for themselves or their dear ones. This article contributes to the growing body of research on new media by exploring the role of internet as a source of health information, specifically through the lens of Uses and gratification and Dependency theory. A questionnaire-based online survey collected data from users belonging to different age and income groups regarding needs, perceived usefulness and cyberchondric effects of OHI among them. Findings revealed websites and discussion forums as to be most extensively used sources of OHI followed by Facebook and YouTube. To get information and updates of Covid19, to take precautionary measures for Covid19 and to check for the symptoms of Covid19 were reported as major needs by the users. The ratio of the usage of internet for health-related information about health issues other than Covid19 was also significantly higher. To avoid in person, visit to physician, ubiquity, and quick and easy retrieval of information from divers’ sources were the reported reasons for this increased usage. Results demonstrate that during Covid19, both the usage of internet as an alternative source of HI needs and its perceived usefulness was significantly higher. Statistical analysis revealed difference in perceived usefulness of OHI during Covid19 due to gender, income, education and health status of the respondents. Similarly, the study revealed a strong positive relationship between Usage and Perceived usefulness of OHI. The strong relationship between Usage and psychological effect show ever was found to marginalize the significance of OHI.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131153612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEANINGFUL LEADERSHIP: HOW CAN LEADER CONTRIBUTE TO MEANINGFUL WORK? THE MEDIATING ROLE OF COOPERATIVENESS","authors":"Shakeel Ahmed","doi":"10.46745/ilma.ijsse.2021.01.01.01","DOIUrl":"https://doi.org/10.46745/ilma.ijsse.2021.01.01.01","url":null,"abstract":"This study observes the query of how leader can contribute to meaningful work. How leader can contribute to their own meaningful work and also for their employees. The basic drive of this research is to explore the effect of meaningful leadership, through cooperativeness of employees how leader can subsidize to their meaningful work. Data were collected through online survey in this pandemic condition. A descriptive cross sectional survey strategy was used for this research. The data for this study were taken from public and private organizations. A 302 online questionnaires were sent among different respondents. A close ended questionnaire used for this research that is related to leaders. A cross sectional quantitative research (close ended questions) design was adopted. A purposive sampling technique was used for this research. A generally result of this study is that mediating variable cooperativeness strengthen the relationship between independent variable of meaningful leadership and dependent variable of meaningful work When meaningful leader fully collaborate with their employees and the leader of organization is supportive than employee become more satisfied, motivated, and inspired and committed with their meaningful work.","PeriodicalId":188254,"journal":{"name":"ILMA Journal of Social Sciences & Economics","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121938028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}