CONTEMPORARY TRENDS OF VLOGGING IN PAKISTAN: A CONTENT ANALYSIS OF POPULAR VLOGS

Abstract

This research is aimed to study the contemporary trends of VLogging in Pakistan in light of audience engagement. Using the quantitative content analysis approach, the themes of the most popular VLog channels and video blogs were to be determined. The sample is selected with Purposive Sampling Techniques, which allowed the researchers to study the fifty most popular VLogs produced by Pakistani VLoggers. This research study proved to be significant in understanding the ongoing impact of VLogs as a medium in Pakistan and its future scope in the country's multifaceted media industry. With such results, it is to be determined whether VLogs can be used to effectively disseminate the information and, if they can, in what direction they are creating the most impact.