R. Morin, Pierre-Majorique Léger, S. Sénécal, Marie-Christine Bastarache-Roberge, Mario Lefèbrve, M. Fredette
{"title":"The Effect of Game Tutorial: A Comparison Between Casual and Hardcore Gamers","authors":"R. Morin, Pierre-Majorique Léger, S. Sénécal, Marie-Christine Bastarache-Roberge, Mario Lefèbrve, M. Fredette","doi":"10.1145/2968120.2987730","DOIUrl":"https://doi.org/10.1145/2968120.2987730","url":null,"abstract":"Today's freemium mobile gaming market faces two major issues: conversion and retention. To this end, tutorials are used to help players quickly adopt a new game mechanic, but does it have the same effect on purchase and continuous use intentions for all players? We suggest that tutorials have different effects on casual players (i.e., a gamer who is playing sporadically up to a few games a year, with a low gaming session average length) vs. hardcore gamers (i.e., a more dedicated gamer who is playing the various games downloaded for free or purchased more frequently). Preliminary results of this experimental research involving 43 participants already propose that casual players' intentions toward a game differ from those of hardcore players when exposed to the game tutorial. To better understand this difference, further analyses are underway to explore the players' psychophysiological state during the tutorial using eye tracking and physiological data.","PeriodicalId":187446,"journal":{"name":"Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play Companion Extended Abstracts","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129449626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}