Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)最新文献

{"title":"BRAND MANAGEMENT OF MANUFACTURERS OF CHILD FOOD PRODUCTS","authors":"Александр Коноваленко","doi":"10.31388/2519-884x-2019-39-260-267","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-260-267","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123313076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ESTIMATION OF ECONOMIC ACTIVITY OF POPULATION OF UKRAINE AND EU COUNTRIES","authors":"О. Г. Васильченко, О. Баєва","doi":"10.31388/2519-884x-2019-39-96-107","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-96-107","url":null,"abstract":"The issue of economic activity of the population is one of the key in the study of the mechanism of functioning of the labor market at the macro level. It is emphasized that, despite the considerable elaboration of this problem, there is a need to compare the state of the labor market in Ukraine with the labor market of the European Union countries. The study draws attention to the need to use scientifically based models to predict the main indicators of employment and unemployment in the development of managerial decisions in the labor market of Ukraine and EU","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116153351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONCEPTUAL PRINCIPLES OF PROVIDING THE DEVELOPMENT OF TOURISM SPHERE IN THE PRIMORSKY REGIONS OF THE STEPPEN ZONE OF UKRAINE","authors":"В. К. Збарський, Д. Грибова","doi":"10.31388/2519-884x-2019-39-122-128","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-122-128","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"586 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116548920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING RESEARCH OF CONSUMER BEHAVIOR IN THE MARKET OF FRUIT PRODUCTS","authors":"Т. Куліш","doi":"10.31388/2519-884x-2019-39-72-79","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-72-79","url":null,"abstract":"of consumption of fresh fruit and berry products and to determine their preferences for the range and places of purchase of these products, to examine consumer motivations of the population in choosing fresh fruit and berry products; to advise producers on effective tools for selling fruit and berry products. The object of the study is consumer behavior in the market for fruit and berry products. Research results . In order to study consumer behavior in the market of fruit and berry products, a questionnaire was conducted for the population of the region. The size of the representative quota sample was 250 respondents, dif-fering by gender, age and social principle. The questionnaire was used for the survey. Questionnaire data were pro-cessed using the Excel and SPSS computer software. The results of the survey allow us to study the basic aspects of consumption of fresh fruit and berry products and to form a model of consumer behavior in the market. Conclusions . As a result, the research identified recommendations for producers on effective marketing tools for the sale of fruit and berry products, which will increase the profitability of enterprises. All these measures will help to ensure the competitiveness of domestic products both in the domestic and foreign markets.","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121600049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPLANTATION PROSPECTS OF INTEGRATED REPORTING FOR ENTERPRISES IN UKRAINE","authors":"О. Сокіл, Г. Ортіна, Роман Иванович Олексенко","doi":"10.31388/2519-884x-2019-39-222-230","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-222-230","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132771591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRUCTURAL INTERACTION OF BUSINESS AND GOVERNMENT AUTHORITY STRUCTURE AS THE BASIS OF THE REAL ECONOMY FUNCTION","authors":"Г. Ортіна","doi":"10.31388/2519-884x-2019-39-138-145","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-138-145","url":null,"abstract":"In today's context, the importance of interaction between economic agents is increasing dramatically. The emergence of qualitatively new industries, increasing the differentiation and specialization of individual industries, the development of small businesses, the deepening of the international division of labor all this leads to the search for new ways to improve the effectiveness of interaction between economic agents This article focuses on the interaction problems research of the real economy agents. The problems of intersectoral linkages are reviewed. These problems play the role of a link between macroeconomics and microeconomics. It is proved that interaction of subjects of economic activity is a complex of interrelated measures aimed at e stablishing the most comprehensive and effective coherence of the actions of economic entities, state authorities, local governments and financial institutions. The priority directions of implementation of the anti -crisis strategy of the real economy in the conditions of globalization are determined and grounded. It has been established that the anticrisis strategy is a product of the joint work of stakeholders on the basis of common values, a coherent assessment of the threats to economic security, and the awareness of mutually acceptable interests. The new anti-crisis strategy, at its core, contains values different from the traditional pre-crisis development strategy. The main value of a traditional anti-crisis strategy is to maintain stability, a new one is change, to monitor crisis processes and to implement a system of anti-crisis management measures. At the same time, it is obvious that in a situation where a large part of society is interested in maintaining stability and is not ready for real changes, which are always crisis-oriented, the implementation of a new anti-crisis strategy in the real sector of the economy will depend on how much they share these values are its main agents public authorities, business, society and, based on this, whether they can mobilize their resources.","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127368482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORMATION OF EFFECTIVE MANAGEMENT OF PRODUCTIVE POTENTIAL OF AGRICULTURAL ENTERPRISES","authors":"З. Колос","doi":"10.31388/2519-884x-2019-39-253-259","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-253-259","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125917419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF INTERACTION BETWEEN FINANCIAL RESULTS OF GROWING GRAIN AND TECHNOLOGICAL COSTS","authors":"О. Воронянська","doi":"10.31388/2519-884x-2019-39-208-215","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-208-215","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124770253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FORMATION OF THE SECTORAL STRUCTURE OF AGRICULTURAL ENTERPRISES OF UKRAINE","authors":"Т. Є. Яворська","doi":"10.31388/2519-884x-2019-39-286-294","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-286-294","url":null,"abstract":"Formulation of the problem. A study of the industry structure of enterprises showed that the efficiency of production depends largely on the composition of the industries and the relationship between them. Ignoring the problem of sectoral restructuring of the production leads structure to negative consequences. Therefore, managing a rational combination of industries in agricultural enterprises has been and remains an urgent problem. Research results. The main factors influencing the development of agriculture are: climatic conditions, specialization and concentration of production, market conditions, scientific and technological progress and economic policy of the state. The changes in the branch structure of agricultural enterprises and small farms of Ukraine are analyzed for the period 2014-2018. Sectoral structure was determined by the indicator (income) from the sale of agricultural products. It is determined that the share of crop production in total sales continues to increase. Accordingly, the share of livestock products is decreasing. This has a certain impact on the level of profitability of production of enterprises, especially small farms. The differences in the sectoral structures of agricultural production in the three major natural and climatic zones of Ukraine are revealed. It is determined that the most significant changes occurred in the sectoral structure of agricultural enterprises of the Steppe. Conclusions. The modern sectoral structure of Ukrainian agricultural enterprises is far from rational. The study showed that the downward trend in the share of livestock products in total agricultural production persists. In small farmers, this reduction is accelerating, especially in the steppe zone. Sectoral structure influences production efficiency. Its change in dynamics causes a change in the level of profitability of production. In order to increase the efficiency of their activities, agricultural enterprises must constantly improve their sectoral structure of production. This, in turn, will change the economic parameters of their development.","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122001131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METHODICAL APPROACHES TO DEFINING MARKETING ACTIVITY","authors":"О. Воронянська, Татьяна Викторовна Арестенко, І. Якушик","doi":"10.31388/2519-884x-2019-39-66-71","DOIUrl":"https://doi.org/10.31388/2519-884x-2019-39-66-71","url":null,"abstract":"","PeriodicalId":185092,"journal":{"name":"Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114590454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}