International Journal of Marketing and Social Policy最新文献

Integrating the Theory of Planned Behavior and SelfImage Congruence Theory to Explain Green Product Purchase Intention 整合计划行为理论与自我形象一致性理论解释绿色产品购买意愿

International Journal of Marketing and Social Policy Pub Date : 2020-12-21 DOI: 10.17501/23621044.2019.2102

Nguyen The Hoang Yen, N. Mai

引用次数: 0

The Impact of Social Media on the Choice of Eating Destination for Customers in Vietnam 社交媒体对越南消费者选择就餐目的地的影响

International Journal of Marketing and Social Policy Pub Date : 2020-12-21 DOI: 10.17501/23621044.2019.2104

Dat Ngoc Nguyen, D. Nguyen, N. Quynh, T. C. Tran

引用次数: 0

Understanding the Cultural Values at the Individual Level in Central Africa: A Test of the CVSCALE in Cameroon 理解中非个人层面的文化价值观:喀麦隆CVSCALE的测试

International Journal of Marketing and Social Policy Pub Date : 2020-12-21 DOI: 10.17501/23621044.2019.2105

Raoul Djamen, Laurent Georges, J.-L. Pernin

{"title":"Understanding the Cultural Values at the Individual Level in Central Africa: A Test of the CVSCALE in Cameroon","authors":"Raoul Djamen, Laurent Georges, J.-L. Pernin","doi":"10.17501/23621044.2019.2105","DOIUrl":"https://doi.org/10.17501/23621044.2019.2105","url":null,"abstract":": In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. The existing cross-cultural business literature dealing with culture assessment methods has been widely criticized (Sharma, 2010). For instance, most studies operationalize personal cultural orientations for individual consumers based on the national scores on Hofstede (1980, 1991) cultural dimensions. In response to these concerns, the Cultural Values Scale (CVSCALE) is a 26-item scale that has been developed by Yoo et al. (2011) to capture Hofstede’s (1991) five cultural dimensions at the individual level. However, previous studies have not investigated these dimensions in Central Africa in general and specifically in Cameroon, a country which has many different ethnic groups. Therefore, the aim of this paper is to test the reliability and validity of the CVSCALE in Cameroon. The sample of this study is based on 550 managers working in a French or English speaking context and belonging to six different ethnic groups. Exploratory and confirmatory factor analyses are conducted by the authors. Results indicate that the CVSCALE exhibits appropriate reliability and validity. This study allows researchers and business practitioners to assess the cultural orientations of individuals and to use primary data instead of cultural stereotypes. As demonstrated, the CVSCALE is also very adequate to segment managers according to their individual cultural values.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127185618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Development of an Aggregated Risk Index for the Management of Investment in Safety Measures on the Belgian Rail Network 比利时铁路网安全措施投资管理的综合风险指数的发展

International Journal of Marketing and Social Policy Pub Date : 2020-12-21 DOI: 10.17501/23621044.2019.2103

Nicolas Rigo, A. Ndiaye, Alexis Nsamzinshuti

{"title":"Development of an Aggregated Risk Index for the Management of Investment in Safety Measures on the Belgian Rail Network","authors":"Nicolas Rigo, A. Ndiaye, Alexis Nsamzinshuti","doi":"10.17501/23621044.2019.2103","DOIUrl":"https://doi.org/10.17501/23621044.2019.2103","url":null,"abstract":"In order to take up new challenges regarding the management of a wide range of parameters impacting the risk of accidents at rail crossings on the Belgian railway network, we have developed an innovative multicriteria decision making framework based upon the pairwise comparison PROMETHEE (Preference Ranking METHod for Enrichment and Evaluation). The framework allows the evaluation of a global risk index based upon a wide range of indicators thanks to a “two-steps” aggregation process including the definition of sensitivity parameters. Around 50 indicators are classified into three main clusters related to three specific risk sources, namely: the road network, the rail network and the town planning related aspects. These three clusters are then aggregated into the final risk index. Within the frame of the Belgian rail network, this index provides the responsible public body with an actual strategic investment handbook regarding the most risky locations. An user friendly excel tool has been developed in order to make that new decision framework easily understandable by the final users.","PeriodicalId":184896,"journal":{"name":"International Journal of Marketing and Social Policy","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131498726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0