Managing Innovation and Standards最新文献_第3页

Understanding International Product Strategy in Multinational Corporations Through New Product Development Approaches and Evolution 通过新产品开发方法和演变理解跨国公司的国际产品战略

Managing Innovation and Standards Pub Date : 2017-09-19 DOI: 10.1142/S1363919617500578

Yang Liu, Yongjiang Shi

引用次数: 7

With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands 在我的顾客的一点帮助下:顾客授权对消费者对知名品牌认知的影响

Managing Innovation and Standards Pub Date : 2017-07-27 DOI: 10.1142/S1363919617500487

Martin Meißner, M. D. Haurand, C. Stummer

{"title":"With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands","authors":"Martin Meißner, M. D. Haurand, C. Stummer","doi":"10.1142/S1363919617500487","DOIUrl":"https://doi.org/10.1142/S1363919617500487","url":null,"abstract":"Labelling product innovations as designed and/or selected by customers can positively affect non-participating consumers’ self-stated behavioural intentions, that is, it can increase the probability of purchasing that product. Most previous studies have used fictitious brands to test the aforementioned effect, raising concerns about the degree to which these findings are relevant for marketing practice. Brand managers thus might wonder whether labelling product innovations as user-designed and/or user-selected might indeed increase sales for their well-established brands. This paper addresses this research gap by investigating the possible effects of three alternative strategies for labelling innovations (i.e., empowerment-to-select, empowerment-to-create, and full empowerment) for two well-established technology brands. For all three strategies and both brands, we find that involving customers significantly increases the perceived innovation ability, which then positively mediates the effect on behavioural intentions. However, due to a negative direct effect, only labelling products as selected by customers has an overall positive effect.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2017-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79099097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Innovation Awards: Reward, Recognition, and Ritual 创新奖:奖励、认可和仪式

Managing Innovation and Standards Pub Date : 2017-05-25 DOI: 10.1142/S1363919617400060

L. Callagher, Peter Smith

引用次数: 7

Walking Parallel Paths or Taking the Same Road? The Effect of Collaborative Incentives in Innovation Contests 平行行走还是走同一条路?协同激励在创新竞赛中的作用

Managing Innovation and Standards Pub Date : 2017-03-24 DOI: 10.1142/S1363919617500244

Viktoria Boss, Robin Kleer, Alexander Vossen

引用次数: 9

Long-Run Dynamics Between Product Life Cycle Length and Innovation Performance in Manufacturing 制造业产品生命周期长度与创新绩效的长期动态关系

Managing Innovation and Standards Pub Date : 2017-01-13 DOI: 10.1142/S1363919617500062

Markus Plewa

引用次数: 3

Changing Innovation Roles of Foreign Subsidiaries from the Manufacturing Industry in China 制造业外资子公司在华创新角色的转变

Managing Innovation and Standards Pub Date : 2017-01-13 DOI: 10.1142/S1363919617500086

Wen-qi Zhou, Vivek K. Velamuri, T. Dauth

引用次数: 5

Innovative Born Globals: Investigating the Influence of Their Business Models on International Performance 创新的天生的全球化:调查他们的商业模式对国际绩效的影响

Managing Innovation and Standards Pub Date : 2017-01-13 DOI: 10.1142/S1363919617500050

S. Kraus, A. Brem, Miriam Schuessler, Felix Schuessler, Thomas Niemand

引用次数: 47

Can the Crowd Do the Job? Exploring the Effects of Integrating Customers into a Company’s Business Model Innovation 大众能做到吗?探讨顾客融入企业商业模式创新的效果

Managing Innovation and Standards Pub Date : 2016-08-05 DOI: 10.1142/S1363919616500717

P. Ebel, U. Bretschneider, J. Leimeister

引用次数: 14

Innovative Brand Community Members and Their Willingness to Share Ideas with Companies 创新品牌社区成员和他们与公司分享想法的意愿

Managing Innovation and Standards Pub Date : 2016-07-13 DOI: 10.1142/S1363919616500468

Sladjana Nørskov, Yun Mi Antorini, M. B. Jensen

{"title":"Innovative Brand Community Members and Their Willingness to Share Ideas with Companies","authors":"Sladjana Nørskov, Yun Mi Antorini, M. B. Jensen","doi":"10.1142/S1363919616500468","DOIUrl":"https://doi.org/10.1142/S1363919616500468","url":null,"abstract":"With the aim of contributing to the existing knowledge of brand community members and their willingness to share ideas, we investigate whether and how brand community innovators’ (i) lead user characteristics, (ii) brand community identification, (iii) brand knowledge, (iv) brand loyalty and (v) preferences regarding the brand owner’s interference in community activities influence their willingness to share their ideas with the company. In contrast to earlier studies, which inquired into brand community members’ intentions to share their ideas [see Fuller, J, K Matzler and M Hoppe (2008). Brand community members as a source of innovation. Journal of Product Innovation Management, 25, 608–619], we studied members who had already innovated and were actively involved in innovation processes.Using a survey of the Adult Fans of Lego (AFOL) community, we found that brand community members’ willingness to share their ideas is positively related to the ahead of the trend (AT) dimension of lead user characteristics, brand community identification and brand loyalty. Interference by the company in community activities also plays a role. Surprisingly, the brand community innovators perceive this role oppositely to what prior research on firm-hosted and open-source communities suggests. This study extends our knowledge of brand communities by demonstrating how brand community innovators’ interpersonal contexts, personal traits and brand perceptions may promote or demote willingness to share.","PeriodicalId":18132,"journal":{"name":"Managing Innovation and Standards","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2016-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78737705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 14

Everybody Is Invited but not Everybody Will Come — The Influence of Personality Dispositions on Users’ Entry Decisions for Crowdsourcing Competitions 每个人都被邀请了，但不是每个人都会来——个性倾向对众包竞赛中用户进入决策的影响

Managing Innovation and Standards Pub Date : 2016-07-13 DOI: 10.1142/S1363919616500444

Rita Faullant, Patrick Holzmann, E. Schwarz

引用次数: 20