https://researchopenworld.com/category/nutrition-research-and-food-science/最新文献

{"title":"https://researchopenworld.com/consumer-requirement-for-a-healthful-vegetable-muffin-agile-knowledge-development-through-mind-genomics/#","authors":"Thomas Griffiths, Attila Gere, Ryan Zemel, Petraq Papajorgji, H. Moskowitz","doi":"10.31038/nrfsj.2019213","DOIUrl":"https://doi.org/10.31038/nrfsj.2019213","url":null,"abstract":"We provide a rapid approach to the evaluation of new product ideas and opportunities through the science of Mind Genomics. The approach requires the specification of a product or opportunity, the creation of four questions which ‘tell a story,’ each with four answers (total of 16 answers), and the evaluation of combinations of the answers by a small, affordable group of 25 respondents. We look at the ratings for ‘most interested’ (top of the scale), identify mind-sets, and discover what ideas both interest people (opportunities), and engage people when thinking about them. We uncover new-to-the-world groups (high acceptor mind-sets) to identify which ideas about the new product are most compelling, and search for these high-acceptor mind-sets using a simple, 6-question personal viewpoint identifier. The approach is designed for rapid use, requiring a day or two at most, thus targeting the newly emerging cadre of food entrepreneurs who are not hampered by the traditional processes designed to reduce risk rather than capture opportunities.","PeriodicalId":177685,"journal":{"name":"https://researchopenworld.com/category/nutrition-research-and-food-science/","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132001070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"https://researchopenworld.com/discovering-features-of-a-beverage-to-increase-product-use-pakistan-mind-genomics-and-mango-nectar/#","authors":"A. Gere, B. Batalvi, Ryan Zemel, Petraq Papajorgji, H. Moskowitz","doi":"10.31038/nrfsj.2019212","DOIUrl":"https://doi.org/10.31038/nrfsj.2019212","url":null,"abstract":"We present the results of a case history experiment for the introduction of a traditional product, mango nectar, to Pakistan, which has several juice and beverage brands. The objective was to determine whether one could discover the convincing messages for this new product, the brand, and the correct product price, and in turn the product that the mango nectar would replace. The data revealed a clear hierarchy of messages, which were primarily brand and price as the strongest motivators of interest in the mango nectar, and only far below did product features emerge, and below those features emerged other brands and higher prices as the least motivating. A more coherent picture emerged from expected substitution of the nectar for other beverages, with three mind-sets emerging. In order of size these were substitution for juice, for carbonated soft drink, and for lassi, respectively. The segmentation by substitution also revealed that for each substitution mind-set different product features emerged driving interest in the mango nectar. Introduction Marketers entering a crowded category often attempt to sell their product by better messaging, once the product is developed. Often, the process of entering the category is a mix of reasoned economic analysis about the local and market and product, and a guess about just what to say to entice consumers to try the product. Even the most experienced marketers who are familiar with product marketing are ‘stumped’ when it comes to the question of ‘just exactly what do we say to sell THIS particular product?’ The problem of what to create in a product, and what in turn, to present to the public in advertising and promotion, remains one of the most vexing problems. An entire industry of consumer research has grown up with metrics measuring the response of consumers to features that the product has or delivers (promise testing, concept design), and well as the response of consumers to the specific messages designed to communicate (message testing, concept evaluation.) During the past 35 years, author Moskowitz and collaborators have worked on the problem of ‘how to discover the mind of the consumer’ by methods which are rapid, inexpensive, scientifically validated, and knowledge-creating, respectively. Rather than achieving the former by evaluating a limited number of test stimuli with many consumers, hoping thus to be precise, the approach used by Moskowitz works in a different direction. The strategy is to test many different aspects of a product or service, these aspects incorporated into many different ‘vignettes,’ or ‘test concepts,’ these vignettes in turn created by experimental design. The analogy is the MRI, which takes many snapshots of tissue, and puts the snapshots together by computer to create a three-dimensional model of the tissue. With the strategy adapted for concepts, and labelled ‘Mind Genomics,’ the approach produces a model of the idea, looking at the response to many different aspects of","PeriodicalId":177685,"journal":{"name":"https://researchopenworld.com/category/nutrition-research-and-food-science/","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123142645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"https://researchopenworld.com/pasta-messaging-food-and-inner-beauty-together-an-experiment-in-cognitive-economics/#","authors":"Attila Gere, K. Shelke, B. Batalvi, Ryan Zemel, Andi Sciacca, Petraq Papajorgji, H. Moskowitz","doi":"10.31038/nrfsj.2019211","DOIUrl":"https://doi.org/10.31038/nrfsj.2019211","url":null,"abstract":"We present a new approach to design foods at the conceptual stage. The approach mixes and matches ideas about the food using experimental design, presents these combinations of ideas, and instructs respondents to rate the combinations. The approach forces respondents to make trade-offs among different aspects, but at an almost unconscious level. What emerges is a sense of what specifically is important, as well as the existence of two or more different mind-sets. The approach efficiently screens through ideas at low cost, producing both information for decisions, and archival, intellectual property for ongoing business and scientific efforts. Introduction The world of commercial food has evolved from staples to a myriad of assorted flavors of different, common foods, such as pasta sauces, mustards, teas. Indeed, there is a so-called ‘paradox of choice’ emerging, wherein the consumer is bombarded with so many alternatives of a product, often touted as ‘new and different,’ that the consumer withdraws to a limited set of alternatives of a product, flavors, textures, i.e., different SKU’s (shop-keeping units) in the language of the retail trade. Schwartz, 2004 [1]. Beyond the different flavors lies the whole new world of ‘food as medicine.’ These are so-called nutraceutical foods, foods which are good-for-you, and good tasting. We are not talking here of supplements which are not foods, but rather foods touted as having some health-benefits. Scarcely a day goes without one or another food being ‘discovered’ to be good for one or another condition which ails humans. The story changes as well. One day caffeine in coffee is bad. Another day, someone finds that daily cups of coffee are actually good for one’s heart [2] A newly emerging trend is food as a promoter of beauty, so-called ‘beauty from within’ (Tabor and Blair, 2009.) The ingoing notion is that by eating the right foods, one can become beauty. The beauty can be achieving the proper weight, or having a beautiful skin, and so forth. Beauty from within is an attractive idea, combining as it does the desire to eat ‘well’ and to ‘look well,’ certainly a powerful combination. A lot of the work on ‘good for-you-foods’ is reported in newsletters, from stories released for the public by companies. The expectation is that these stories somehow will be ‘picked up,’ and enter the minds of the public, not so much as an isolated factoid whose origin is well known, but rather as something which will seep into one’s mind to become simply a ‘fact’ of the world, the way ‘things are.’ There are papers in refereed scientific journals, but the scientific community and certainly the world of reputable scientific publications has no fighting chance against the tidal wave of food claims, especially food claims which are technically ‘legal,’ at least on the surface, and do not seem to have anything to do with so-called ‘fake news,’ even ‘fake nutrition news.’ The contribution of Mind Genomics and Cognitive Economics t","PeriodicalId":177685,"journal":{"name":"https://researchopenworld.com/category/nutrition-research-and-food-science/","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133272196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"https://researchopenworld.com/customer-requirements-for-natural-food-stores-the-mind-of-the-shopper/#","authors":"Attila Gere, Ryan Zemel, Petraq Papajorgji, Andi Sciacca, Janna Kaminskaia, Stephen R. Onufrey, H. Moskowitz","doi":"10.31038/nrfsj.2018113","DOIUrl":"https://doi.org/10.31038/nrfsj.2018113","url":null,"abstract":"Consumer acceptance of natural or organic food products are a widely researched area due to its increasing importance to public health and economic/ personal wellbeing. Their positive effects have been identified and introduced by several authors and studies, however, the hardest task is always to get reliable knowledge about consumer minds. Getting information about the key factors driving consumer decisions about natural products may help producers and authorities creating better products and increase the consumption of natural products. The presented study introduces a new methodology, a new science, which gives a straightforward workflow and easy-to-interpret results about consumer minds. This new science, called Mind Genomics, uses simple questions (silos) and answers (elements) to create theoretical situations (vignettes) which are rated by respondents recruited online. Three distinct clusters, or mind sets, were found, each having a special mind genome about natural food products. Mind-set C1 (It’s all about the food) responds to food, food freshness, and everyday low prices. Mind-set C1 is the largest mind-set, comprising more than half of the respondents (28 of 51), and shows the lowest additive constant (8). Mind-set C2 (It’s all about customer focus), is much smaller, about one fifth of the respondents. MindSet C3 (It’s about convenience and sales), is also much slower, 12 of the 51 respondents. This group does not really respond to strongly to the special attractions of organic products, whether that be a café which serves the store’s products, or the selection. Mind-Set C3 seems to respond most strongly to price and convenience, as if they are shoppers in a hurry. For them, just make it easy.","PeriodicalId":177685,"journal":{"name":"https://researchopenworld.com/category/nutrition-research-and-food-science/","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129132765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}