https://researchopenworld.com/consumer-requirement-for-a-healthful-vegetable-muffin-agile-knowledge-development-through-mind-genomics/#

Abstract

We provide a rapid approach to the evaluation of new product ideas and opportunities through the science of Mind Genomics. The approach requires the specification of a product or opportunity, the creation of four questions which ‘tell a story,’ each with four answers (total of 16 answers), and the evaluation of combinations of the answers by a small, affordable group of 25 respondents. We look at the ratings for ‘most interested’ (top of the scale), identify mind-sets, and discover what ideas both interest people (opportunities), and engage people when thinking about them. We uncover new-to-the-world groups (high acceptor mind-sets) to identify which ideas about the new product are most compelling, and search for these high-acceptor mind-sets using a simple, 6-question personal viewpoint identifier. The approach is designed for rapid use, requiring a day or two at most, thus targeting the newly emerging cadre of food entrepreneurs who are not hampered by the traditional processes designed to reduce risk rather than capture opportunities.