Sukma Wahyuning Tyas, Winarti Winarti, Amanda Faidah, Ayu Eka Rizky A, Nur Kholis
{"title":"Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung","authors":"Sukma Wahyuning Tyas, Winarti Winarti, Amanda Faidah, Ayu Eka Rizky A, Nur Kholis","doi":"10.47233/jpmittc.v2i2.1115","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1115","url":null,"abstract":"Rejoagung Village is an area located in the Ploso. There are many industries that still home-scale or micro, small and medium enterprises (MSMEs). This service activity collaborates with milk pie business actors. However, business actors experience several obstacles, namely related to marketing and packaging. So that the purpose of this community service activity is to provide training to strategy MSMEs in using social media as digital marketing to introduce products to a wider range of consumers. And also provide training to MSMEs in terms of packaging renewal. The method used in this activity is Assets Based Community Development (ABCD), which is an approach model in community development. The output resulting from this community service activity is that business actors identify and are skilled at marketing through social media as well as updating more attractive packaging.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135937590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Izzatul Lutfiyah, Winarti Winarti, Misbah Bahauddin Faqih, Nyimmas Darah Antin, Anisa Atifatur Rahmania Fatimatuz Zahrah, Yunita Adinda Sari Alfiani
{"title":"Peningkatan Produktifitas Umkm Jamu Gendong Melalui Edukasi Digital Marketing Di Desa Losari","authors":"Izzatul Lutfiyah, Winarti Winarti, Misbah Bahauddin Faqih, Nyimmas Darah Antin, Anisa Atifatur Rahmania Fatimatuz Zahrah, Yunita Adinda Sari Alfiani","doi":"10.47233/jpmittc.v2i2.1111","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1111","url":null,"abstract":"The lack of knowledge of the local community in Losari Village, Ploso District, is one of the things that prompted writed to carry out this activity, namely by providing education on packaging and marketing of Jamu Gendong products. The method used is the ABCD (Asset Based Community Development) Method. This approach focuses on an inventory of assets in the community which are assumed to be very supportive of community empowerment activities. In order to develop the potential of local Jamu Gendong products, a problem-solving framework is implemented which includes three things. First, observations regarding production, packaging and marketing that are usually carried out by partners. Second, educating partners regarding good packaging methods. Third, Education to partners regarding digital-based marketing methods. Digital-based packaging and marketing education can be a new innovation for them to be applicable to society","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135937588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Handito Perwira Negara, Dewi Deniaty Sholihah
{"title":"Pemanfaatan Digital Branding UMKM Barongan Wisanggeni Guna Mendukung Tercapainya SDGs Desa Kewirausahaan","authors":"Muhammad Handito Perwira Negara, Dewi Deniaty Sholihah","doi":"10.47233/jpmittc.v2i2.1086","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1086","url":null,"abstract":"SMALL AND MEDIUM ENTERPRISES (UMKM) play a crucial role in creating jobs, distributing income, and supporting economic growth. The mastery of information and communication technology provides opportunities for UMKM through social media platforms like YouTube and Instagram. Digital strength and effective branding strategies are essential for UMKM Barongan Wisanggeni Art Gallery to face technological advancements and meet the demands of sophisticated consumers. In the context of sustainable development, Kelompok KKNT 27 supports the Sustainable Development Goals (SDGS) of Entrepreneurship Village by empowering the local economy and creating a competitive environment for future generations. The objective of this initiative is to provide education on branding for entrepreneurs and enhance the target market through product branding. The target beneficiaries are the general public in Ngadirejo Village, Blitar City. The implementation of the SDGS of Entrepreneurship Village and digital branding is expected to achieve economic independence and support sustainable development. This activity represents a tangible step in supporting UMKM and the local economy towards inclusive development.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135840465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Upaya Peningkatan Literasi-Numerasi Peserta Didik dengan Pembuatan Pojok Baca dan Majalah Dinding Berhitung Kelas 5 di SD Negeri Pilang 1","authors":"Ribut Prastiwi Sriwijayanti, Dita Refani Putri, Errina Dinda Festawanti, Rita Sholeha, Iwing Ade Miranda, Firli Maulidiana, Rr. Ghina Ayu P.T.K, Moh. Umar Alfaruqi","doi":"10.47233/jpmittc.v2i2.1084","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1084","url":null,"abstract":"Literacy and Numeracy are things that are not common in the world of education. Literacy and numeracy are needed when implementing the learning process in the classroom to increase students' insight in receiving learning. Therefore, as teachers must have innovation so that students can improve literacy and numeracy, for example by using interesting learning media as student insights. This article was created with the aim of improving students' literacy and numeracy by creating reading corners and counting mading in the classroom using qualitative research methods of classroom actions and case studies with data collection carried out through class observation and class AKM tests. The results obtained from the writing and implementation of this article achieved results with an average of 78 literacy competencies and 80 for numeracy competencies.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136084209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identifikasi Masalah Dan Potensi Desa Jarak Dalam Upaya Menjadikan Desa Jarak Sebagai Desa Wisata di Kabupaten Jombang","authors":"Affiva Lindi Damayanti, R Yuniardi Rusdianto","doi":"10.47233/jpmittc.v2i2.1046","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1046","url":null,"abstract":"Jarak Village is one of the villages in Wonosalam District, Jombang Regency. Jarak Village has the potential to become a Tourism Village because it has one of the aspects needed to become a Tourism Village namely the authenticity of its culture, customs, and natural tourism potentials. However, based on surveys and observations from researchers, Jarak Village still has problems or obstacles in developing it into a Tourism Village. Therefore, the purpose of this research is to plan strategies that can be applied to make the Jarak Village feasible to become a Tourism Village in Wonosalam District, Jombang Regency. In this study a qualitative descriptive method was used to get a complete picture of the village of the Distance. The data used is from primary and secondary data obtained through surveys, observations, interviews, documentation, as well as literature studies from previous related studies. The data that has been collected is processed and analyzed using a SWOT study to produce a strategic direction to develop the Distance Village into a Tourism Village. The results of this study are that there are several strategies and detailed descriptions that can be applied, namely in the form of competitive strategies, diversification strategies, overview strategies, and defensive strategies.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135756473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD","authors":"Ullya Rahmi Aswin, Leni Gustina, Muthia Rahma Dianti","doi":"10.47233/jpmittc.v2i2.1042","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1042","url":null,"abstract":"Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139354342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jum’adil Dwi Zulstra, Muthia Rahma Dianti, Hamidah Rahim Dianti
{"title":"Sosialisasi Penerapan Pemasaran Digital Pada Cafe Uni","authors":"Jum’adil Dwi Zulstra, Muthia Rahma Dianti, Hamidah Rahim Dianti","doi":"10.47233/jpmittc.v2i2.1043","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1043","url":null,"abstract":"Community Service is a form of the Tridharma of Higher Education. This program is proposed to carry out activities that are socialized to cafe partners in the city of Padang. This community service is made with the aim of increasing the knowledge and skills of Cafe Owners in maximizing digital marketing that is more effective and efficient. The service method used is in the form of socialization. The training stages are divided into 4 (four) stages, namely the preparation stage, the implementation stage, the program evaluation stage, and the reporting stage. The benefits of this PKM program were felt by partners who were initially ignorant of technology, and after socializing the partners' knowledge increased about the importance of digital marketing for business development.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139354488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pemberdayaan Masyarakat Melalui Pelatihan Dasar Pemandu Wisata Lokal Di Dusun Mendiro Desa Panglungan","authors":"Dhian Satria Yudha Kartika, Fathika Endriana, Azaria Ainun Halila, Virgiawan Yoga Pratama, Aidha Kiftia Rengganis","doi":"10.47233/jpmittc.v2i2.1032","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1032","url":null,"abstract":"Community empowerment aims to increase the ability and skills independently to develop and innovate, through basic local tour guide training activities as a community empowerment program that will help the people in Dusun Mendiro know the basics of tour guides which will later be used to improve the economy of the surrounding community. However, the basic training for local tour guides held by KKN students from the East Java \"Veteran\" National Development University invited academics from the tourism sector to become speakers in this training. Apart from that, there is also assistance from the Forestry Service Branch of the Nganjuk Working Area. From this training activity, it was concluded that the local tour guides in Mendiro Hamlet still lack a sense of trust when communicating and lack detailed knowledge about existing attractions. So that the interpretation and intonation skills possessed by local tour guides in Mendiro Hamlet still need to be considered and trained independently, through the basic material presented it is hoped that this will become a provision for preparation for local tour guides when guiding tourists. This study uses 3 stages, namely planning, implementation, and evaluation. With a qualitative approach, it helps researchers find results that are in accordance with the conditions that occur in the field.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139356281","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Natasya Virginia Leuwol, Sherly Gasperzs, Windy Wonmaly, Mahasiswa Indonesia
{"title":"Kepemimpinan Berbasis Nilai Dan Etika, Bagi Anak Dan Remaja Di Panti Asuhan Pelangi III, Kota Sorong, Papua Barat Daya","authors":"Natasya Virginia Leuwol, Sherly Gasperzs, Windy Wonmaly, Mahasiswa Indonesia","doi":"10.47233/jpmittc.v2i2.1026","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.1026","url":null,"abstract":"Basically, every child already has the potential to become a leader. Therefore, leadership skills in children must be applied from an early age as a solid foundation to realize their dreams and goals in life. The spirit of leadership can basically train a sense of responsibility, discipline, and perseverance that are beneficial for the future of children. According to experts, the age of children is the right time to teach the importance of having a leadership attitude in themselves, because the age of children is the initial phase of the character formation process. So do not be surprised if we see in schools the subject matter and learning methods that are applied emphasize more on the formation of children's character. This study aims to cultivate children's values-based leadership and ethic. This type of service is descriptive qualitative. There are many ways that can be done by the younger generation in developing a leadership spirit, one of which is through compromise and tolerance with others. This is important today because of the development of globalization, the ways of thinking, behavior, attitudes, and lifestyles are also increasingly worrying. Therefore, children's values-based leadership and ethic can be used as references on how to develop leadership attitudes in the younger generation so that in the future they will become a generation of bright leaders.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139357191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lubis Hermanto, Ariani Rosadi, Junaidin Junaidin, I. Irham, M. Mas’ud, S. Syamsuddin
{"title":"Pelatihan Pengembangan Kemampuan Komunikasi Interpersonal Peserta Didik Di Rumah Tahfiz Qur’an (RTQ) Mushola Nurul Iman Kelurahan Penaraga Kecamatan Raba Kota Bima","authors":"Lubis Hermanto, Ariani Rosadi, Junaidin Junaidin, I. Irham, M. Mas’ud, S. Syamsuddin","doi":"10.47233/jpmittc.v2i2.995","DOIUrl":"https://doi.org/10.47233/jpmittc.v2i2.995","url":null,"abstract":"Interpersonal communication suggests that communication is important for building self-concept, for survival, self-actualization, for obtaining happiness, avoiding pressure and dependency, among others through entertaining communication, and fostering relationships with other people. Through interpersonal communication we can work together with community members to achieve common goals. Through communication with other people, we can fulfill our emotional and intellectual needs, by cultivating warm relationships with those around us. Interpersonal communication indicates that communication is done for self-fulfillment, to feel entertained, comfortable and at ease with oneself and also others. The methods used include varied lectures, demonstrations, and exercises. The results of this training will benefit students and youth, so that the communication delivered is better and has a clear meaning, which is easily understood by the other person. The process of learning and teaching in training activities will be more interesting by understanding the concepts and knowledge conveyed by professional lecturers in their fields. Besides that, with training activities for developing interpersonal communication skills, it is hoped that it will increase students' knowledge, especially communication science so that students can maximize their potential, develop their public speaking and be able to communicate well.","PeriodicalId":17710,"journal":{"name":"Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139360159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}