Jurnal Pengabdian Masyarakat Akademisi最新文献

{"title":"Penguatan Manajemen Usaha Dan Pemasaran Usaha Bumbu Rajang Di Kota Denpasar","authors":"N. Suriani, I. M. Yogiarta, Lgp Eka Jayanti","doi":"10.54099/jpma.v2i4.765","DOIUrl":"https://doi.org/10.54099/jpma.v2i4.765","url":null,"abstract":"Abstrak                                                                                     Sektor UMKM diharapkan mampu menjadi sumber kekuatan baru perekonomian nasional dalam menghadapi krisis. Untuk bisa menjadi kekuatan baru di bidang ekonomi, pemerintah hendaknya memperhatikan SDM dan Manajemennya. Inovasi dari rata-rata UMKM selama ini dirasa masih minim sehingga bisnis UMKM kerap jalan ditempat. Belum lagi persoalan financial atau modal usaha yang kerap menghambat pelaku UMKM untuk meningkatkan produktivitasnya. Persoalan yang harus diperhatikan adalah keterbatasan akses pemasaran dan lemahnya manajemen usaha. Mitra yang menjadi sasaran kegiatan PKM adalah dua pemilik UKM bumbu rajang yaitu I Gusti Agung Made Udayana   dan ibu Luh Kerti Dampak yang dirasakan mitra setelah Pandemi seperti adalah kendala dalam pemasaran karena mengalami penurunan penjualan.  Permasalahan yang dihadapi mitra adalah sulit mengembangkan usaha. Karena terbatasnya sumber modal, kurangnya promosi, belum melakukan pencatatan pembukuan terkait dengan biaya-biaya yang telah dikeluarkan dan mitra dalam menjalankan usahanya secara kekeluargaan. Tujuan dari pengabdian ini adalah untuk memberikan solusi bagaimana meningkatkan penjualan oleh karena itu tim pengabdian memberi solusi berupa pemberian pendampingan manajemen keuangan, dan manajemen pemasaran.dan tata kelola kewirausahaan. Kegiatan pengabdian kepada masyarakat telah mampu meningkatkan pemahaman mitra terkait dengan pengelolaan keuangan yang baik, karena hal ini akan memiliki dampak terhadap keberlanjutan usaha Perhitungan harga pokok penjualan dalam upaya pengoptimalan laba yang akan dihasilkan. Pemanfaatan media social dalam promosi usaha akan membantu mitra dalam mengenalan produk bumbu rajang yang dihasilkan   Abstract The MSME sector is expected to be able to become a new source of strength for the national economy in facing the crisis. To become a new force in the economic sector, the government should pay attention to human resources and management. It is felt that innovation from the average MSME is still minimal so that MSME businesses often run in place. Not to mention financial or business capital problems which often hinder MSMEs from increasing their productivity. Issues that must be considered are limited marketing access and weak business management. The partners targeted for PKM activities are two SME owners of chopped spices, namely I Gusti Agung Made Udayana and Mrs. Luh Kerti. The impact felt by partners after the pandemic is problems in marketing due to a decline in sales. The problem faced by partners is that it is difficult to develop their business. Due to limited sources of capital, lack of promotion, bookkeeping has not been recorded regarding costs incurred and partners in running their business as a family. The aim of this service is to provide solutions on how to increase sales, therefore the service team provides solutions in the form of providing financial management assistanc","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelatihan Aplikasi Keuangan Digital Pada Kube Sari Jaya Di Desa Sumerta Kauh","authors":"N. Kusumawati, NiMadeWisniArie Pramuki, N. Pratiwi, Ni Putu Ega Yuliantari, Gusti Ketut Alit Suputra","doi":"10.54099/jpma.v2i4.768","DOIUrl":"https://doi.org/10.54099/jpma.v2i4.768","url":null,"abstract":"KUBE Sari Jaya merupakan usaha kecil yang terdiri dari lima orang anggota, dimana fokus produksi yang mereka jalani adalah pembuatan kue tradisional, seperti sumping, dadar, bantal dan lain-lain. Identifikasi masalah yang ada di Kube sari jaya ialah masih rendahnya pengetahuan mengenai penggunaan aplikasi keuangan digital dalam mencatat transaksi-transaksi usaha. Hal ini tentu akan berdampak kepada kurangnya kemampuan mitra dalam melakukan analisis usaha dan dalam pengambilan keputusan keuangan. Solusi yang dapat diberikan terhadap permasalahan mitra adalah dengan memberikan pelatihan aplikasi buku warung, dipilihnya aplikasi ini karena memiliki fitur-fitur ang lengkap dan aplikasi ini dapat digunakan secara offline. Tujuan dari kegiatan pengabdian ini adalah memberikan pengetahuan kepada mitra, betapa pentingnya digitalisasi untuk usaha agar mitra mampu menghasilkan laporan keuangan yang lebih akurat demi keberlanjutan usaha. Metode yang digunakan dalam kegiatan pengabdian ini adalah memberikan penyuluhan mengenai aplikasi digital keuangan, memberikan pelatihan aplikasi buku warung. Kegiatan pengabdian ini diharapkan memberikan dampak positif bagi keberlanjutan kube sari jaya. Pengabdian lanjutan yang tim pengabdi lakukan sekarang adalah memberikan pelatihan pengelolaan keuangan dengan menggunakan aplikasi buku warung. Penggunaan aplikasi ini akan lebih mempermudah akses mitra dalam mengetahui posisi keuangan, dimana segala transaksi jual beli telah dicatat melalui aplikasi ini. Pencatatan transaksi pada aplikasi buku warung ini dapat membantu mitra untuk mengetahui dengan cermat total omzet usaha mitra.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139317537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penguatan Pemasaran Dan Branding Produk Telur Asin Di Desa Baha Kecamatan Mengwi Kabupaten Badung","authors":"Penguatan Pemasaran, Dan Branding, produksi telur, Asin Di Desa, Baha Kecamatan, Mengwi Kabupaten, Badung I Made Pulawan, Dewa Ayu, N. Widari, A. A. A. ErnaTrisnadewi","doi":"10.54099/jpma.v2i4.767","DOIUrl":"https://doi.org/10.54099/jpma.v2i4.767","url":null,"abstract":"Abstract   The MSME sector is expected to be able to become a new source of strength for the national economy in facing the crisis. To become a new force in the economic sector, the government should pay attention to human resources and management. It is felt that innovation from the average MSME is still minimal so that MSME businesses often run in place. One of the villages targeted for PKM activities is the salted egg business group in Baha Village, Mengwi-Badung District. The problem faced by partners is that it is difficult to develop the business. These include lack of promotion, not yet using online marketing, and not keeping bookkeeping records related to costs incurred. has been issued and in running the business the partner runs the business in a family manner. The results of the service show an increase in partners' understanding regarding good financial management, calculating the cost of goods sold in an effort to optimize profits that will be generated and the use of social media in business promotion, because this will have an impact on business sustainability.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"248 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penyuluhan Bank Digital Untuk Kegiatan Produktif di Kelurahan Sidomulyo Barat, Kota Pekanbaru","authors":"Putra Budi Ansori, et. Al.","doi":"10.54099/jpma.v2i3.655","DOIUrl":"https://doi.org/10.54099/jpma.v2i3.655","url":null,"abstract":"Tujuan dari pengabdian masyarakat ini adalah memperkenalkan bank digital dan teknik penggunaan untuk kegiatan produktif  masyarakat di RT 02 RW 17 Kelurahan  Sidomulyo Barat Kecamatan Tuah Madani Kota Pekanbaru. Target meningkatkan pengetahuan dan perubahan cara pandang peserta terhadap Bank Digital dalam praktik. Kegiatan dilakukan yaitu : Sabtu, 17 Juni 2023, setelah diskusi dengan masyarakat pengurus Dasa Wisma Perum Griya Cemara Asri disepakati kegiatan dimulai dengan penjelasan Bank Digital, Kegunaan, serta identifikasi dampak positif-negatif melalui proses tanya jawab langsung dengan peserta. Kegiatan ini berjalan dengan lancar dan sesuai target.  Peserta yang hadir sebanyak 22 orang ibu rumah tangga dan remaja. Sebanyak 7 orang  ibu rumah tangga memiliki usaha rumahan, 15 ibu rumah tangga dan remaja yang sudah mengenal transaksi online tetapi tidak memiliki usaha. Hasil pengabdian masyarakat ini adalah peserta mengakui menjadi lebih jelas tentang Bank Digital dan Bank Konvensional, transaksi digital, kegunaan dan teknik menghindari hal-hal negatif dan ciri-ciri penipuan digital. Sehingga dapat disimpulkan peserta meningkat kemampuannya tentang Bank Digital dan kegunaan praktis untuk hal-hal yang produktif.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"191 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139359117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMANFAATAN KAWASAN KONSERVASI HUTAN MANGROVE SEBAGAI EKOWISATA DI KAMPOENG KEPITING","authors":"I Gusti Agung Ayu Pramita Indraswari, Ni Putu Budiadnyani, I G A N Alit Sumantri, Putu Pande R. Aprilyani Dewi","doi":"10.59024/jpma.v1i3.273","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.273","url":null,"abstract":"The role of mangrove ecosystems is to absorb waves and storm winds, protect the coast and prevent abrasion. The problem that is often faced is the large number of mangrove forests that have been damaged, both by natural factors and irresponsible human activities. Efforts that can be made to help preserve mangrove forests are to conserve mangrove forests by planting mangrove seeds in the area. Through mangrove forest conservation, it can help revitalize mangrove forests in the Kampoeng Kepiting area. Ecotourism is an alternative program that can be applied to improve the welfare of the local community. Utilization of mangrove forest areas as ecotourism is considered to be able to help the economy around the area. The existence of ecotourism in Kampoeng Kepiting can attract tourists, especially eco travelers to enjoy tourist attractions in the Kampoeng Kepiting area with a pleasant green natural atmosphere..","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115895632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"OPTIMALISASI PEMASARAN PRODUK WISATA SERTA PENGUATAN EKONOMI LOKAL DAN KESADARAN MASYARAKAT DI PULAU TIDUNG KEPULAUAN SERIBU PROVINSI DKI JAKARTA","authors":"Achmad Tarmizi, Agung Solihin","doi":"10.59024/jpma.v1i3.274","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.274","url":null,"abstract":"This study aims to optimize the marketing of tourism products on Tidung Island, Thousand Islands, DKI Jakarta Province with the aim of increasing the local economy and public awareness. Tidung Island has great tourism potential, but there are still obstacles in marketing and active community participation in developing the local economy. The research methods used were surveys, interviews, and direct observation. The data collected includes information about tourist profiles, marketing strategies that have been implemented, as well as inhibiting factors in local economic development. In order to optimize the marketing of tourism products, the recommended strategic steps include developing attractive tour packages, skills training for local communities, and establishing a tourist information center. In addition, collaboration between local governments, local business actors and the community is key in achieving the goal of strengthening the local economy and community awareness. This research is expected to provide input and recommendations for local governments, businesses, and the community in increasing the marketing of tourism products on Tidung Island, so that it can have a positive impact on the local economy and local community awareness.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126872550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelatihan Kewirausahaan Pada Jamaah Ibu-ibu Masjid Nurul Huda Pondok Suruh Bimomartani Ngemplak Sleman","authors":"Agung Hartadi, Nurhadi Nugroho","doi":"10.59024/jpma.v1i3.271","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.271","url":null,"abstract":"Di masa pandemi saat ini perekonomian masyarakat bawah lebih khusus rumah tangga mendapat dampak yang cukup signifikan. Daya jual maupun daya beli menurun, karena rumah tangga pendapatan berkurang atau justru tidak ada pendapatan sama sekali. Maka hal ini butuh perhatian dari berbagai pihak. Salah satu kegiatan yang membantu membangkitan perekonomian keluarga yakni dengan berwirausaha. Ibu-ibu yang merupakan anggota dari kelompok Jamaah Masjid Nurul Huda diharapkan mampu mendorong kegiatan ini. Dengan melalui kegiatan pelatihan kewirausahaan ini, para jamaah ibu-ibu dapat menghidupkan kembali kegiatan wirausaha yang pasif karena dampak pandemi. Meski kegiatan wirausaha  ini masih sebatas jual beli produk lebih tepatnya resseller, namun diharapkan setelah mendapat penyuluhan ini dapat menjadikan anggotanya memproduksi produk sendiri dan dijual sesama jamaah maupun dengan warga sekitar. Sehingga kegiatan wirausaha dapat menyelamatkan perekonomian keluarga.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125287424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sosialisasi Stunting Sebagai Upaya Peningkatan Peran Orang Tua Dalam Pencegahan Kurang Gizi Pada Balita Di Desa Bayung Gede","authors":"Budiadnyani Ni Putu, Putu Pande R. Aprilyani Dewi, I Gusti Ayu Agung Pramita Indraswari","doi":"10.59024/jpma.v1i3.270","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.270","url":null,"abstract":"Human Resources are the main requirement to bring this country to become a developed Indonesia. However, the preparation of these resources is constrained by the problem of stunting. Stunting cases in Bangli Regency have a high number where Bayung Gede Village is included in the list of villages that have mild stunting zones, namely the number of cases at 20 percent to 30 percent. One of the causes of stunting is a lack of nutritional intake. So, it is necessary to hold socialization and education related to stunting in Bayung Gede Village. The activity took place for two days on Thursday and Friday, 27-28 October 2022 which took place at the Bayung Gede Village Hall. This activity was attended by PKK women. The socialization provided succeeded in making PKK mothers understand the importance of nutrition in toddlers and the importance of planning a pregnancy.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122762544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penerapan Digital Marketing dan Environmental Graphic Design di Desa Cupak: Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya","authors":"Cindy Marcellin Apsari, Marcellino Syah Putra, Nur fitria Herdianti, Mutiara Kusuma Wardhani, Choirul Dwi Priamsyah, Zulfikar Abdurrahman, Nela Ekawati Prajogo","doi":"10.59024/jpma.v1i3.260","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.260","url":null,"abstract":"Artikel ini membahas penerapan Digital Marketing dan Environmental Graphic Design (EGD) di Desa Cupak dengan penekanan pada Studi Kasus KKN Universitas 17 Agustus 1945 Surabaya. Digital Marketing digunakan untuk meningkatkan visibilitas UMKM Desa Cupak melalui strategi seperti pemasaran media sosial, penggunaan market place, dan video pemasaran. Namun, untuk mencapai keberhasilan optimal, EGD juga diterapkan dalam desain kemasan produk, tanda-tanda jalan, dan papan informasi untuk membangun identitas dan memperkuat citra merek Desa Cupak. Studi kasus ini menunjukkan bahwa kombinasi strategi Digital Marketing dan desain visual yang menarik melalui EGD dapat meningkatkan daya tarik Desa Cupak sebagai destinasi wisata dan mendukung pertumbuhan ekonomi lokal. Integrasi Digital Marketing dan EGD penting untuk memperkuat bisnis UMKM dengan meningkatkan eksposur merek, membangun identitas yang kuat, dan menciptakan pengalaman menarik bagi pelanggan. Rekomendasi penelitian selanjutnya meliputi eksplorasi penerapan EGD di lingkungan UMKM dan evaluasi dampaknya terhadap keberhasilan bisnis.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122093564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MENINGKATAN MINAT MEMBACA MELALUI GERAKAN LITERASI SEKOLAH DI SDN BERU KECAMATAN SARIREJO","authors":"Heti Nur Ani, Agustinus Salukh, Annita Mahmudah, Ma’rufatur Rodhiyah, Aranta Prista Dilasari, Evi Dwi Kartikasari, A. Wijaya","doi":"10.59024/jpma.v1i3.250","DOIUrl":"https://doi.org/10.59024/jpma.v1i3.250","url":null,"abstract":"The word literacy is now very familiar to the public. We define someone who is literate as someone who is literate or can read.  Reading has a very strong cultural influence on the literacy development of students.  Unfortunately, student achievement at SDN Beru is still low.  Therefore, in community service in Beru village, we held a literacy movement program to increase interest in reading. The implementation method applied is to provide assistance by interacting directly with students through teaching and learning activities in the classroom. The goal is that students at SDN Beru can read. The result of this service is that students gain new knowledge from the literacy movement.","PeriodicalId":176751,"journal":{"name":"Jurnal Pengabdian Masyarakat Akademisi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129628058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}