Journal of Humanities and Applied Social Sciences最新文献_第3页

Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal 女性广告社会营销:关注感知真实性和感知一致性的广告和消费者对女性形象的态度

Journal of Humanities and Applied Social Sciences Pub Date : 2023-10-03 DOI: 10.1108/jhass-05-2023-0053

Eiman Medhat Negm

{"title":"Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal","authors":"Eiman Medhat Negm","doi":"10.1108/jhass-05-2023-0053","DOIUrl":"https://doi.org/10.1108/jhass-05-2023-0053","url":null,"abstract":"Purpose This research studies femvertising social marketing impact on their perceived congruence and authenticity; and attitudes toward female role portrayal cross-gender. Design/methodology/approach This research used deductive quantitative research approach. Data were gathered during a sports event in Egypt made to support female empowerment; a local sports organization hosted 8K Women Race on February 26, 2022, applying a cross-sectional timeframe. The researcher approached both male and female segments with an administrated questionnaire to fill out through convenience sampling. Structural equation modeling path coefficient analysis was used to test the hypotheses. Findings The research shows femvertising perceived congruence is insignificant cross-gender; femvertising perceived authenticity is significant to female segment, not the male segment; femvertising impacts female portrayal among male segment and female segment. Practical implications The conclusions could be reference for stakeholders who have interest in women empowerment marketing strategies as brand activism; companies that look toward femvertising as effective tactic to enhance affirmative attitude and build an empowered female customer base. The results indicate that marketers can benefit from adapting a more mindful approach to the portrayal of females used in advertising. Originality/value The addition of a cross-gender perspective on femvertising (as brand activism) is a key contribution to this literature. This study adds knowledge on the how perceived congruence and authenticity of the advertising can impact significantly attitude toward women empowerment; when brands promote social matters, their underpinning motives are under microscope among consumers, and adverse attributions can hinder brand performance as consumers may not believe the brands when they engage in the activism.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135689753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring slum life and urban poverty in Lagos: the politics of everyday resistance in Chris Abani's Graceland 探索拉各斯的贫民窟生活和城市贫困:克里斯·阿巴尼的《雅园》中的日常抵抗政治

Journal of Humanities and Applied Social Sciences Pub Date : 2023-08-28 DOI: 10.1108/jhass-01-2023-0017

Nada Soliman

{"title":"Exploring slum life and urban poverty in Lagos: the politics of everyday resistance in Chris Abani's Graceland","authors":"Nada Soliman","doi":"10.1108/jhass-01-2023-0017","DOIUrl":"https://doi.org/10.1108/jhass-01-2023-0017","url":null,"abstract":"PurposeThe paper aims to look into the implications of urban informality in Chris Abani's Graceland as represented in slum life and urban poverty as products of over urbanization and globalization, seeking to unravel multi-layers of the human side of the slum.Design/methodology/approachThe paper examines slum life from a descriptive approach to highlight how people survive under poverty. The study of the culture of slums entails an analysis of the survival techniques and everyday practices of slum dwellers, the relations and patterns of behavior and the outcomes of the interplay between place, culture and power relations in such communities.FindingsThe urban slum dwellers utilize everyday forms of resistance which comprise a number of “low-profile techniques” to subvert state-imposed power structures and break the cycle of poverty.Research limitations/implicationsDespite the relevance of a post-colonial approach to the texts, this paper is limited to the study of the impact of urban poverty on individuals.Practical implicationsThe margin, represented in the urban poor, is brought into focus and perceived in a new light of empowerment which challenges alienating discourses.Social implicationsThe multidimensional vision of Nigeria in Abani's text highlights the cultural and economic impacts of multiculturalism, neocolonialism and globalization on the urban poor.Originality/valueThe paper formulates a framework for understanding the culture of the slum as a space of a peculiar nature, seeking to deconstruct a fixed view of slum life and poverty culture.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115592422","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“I embroider the beauty that is my head and not the dead trees around me” art heritage and resilience in South Sudan: a gendered view “我绣的美是我的头，而不是我周围的死树”南苏丹的艺术遗产和韧性:一种性别观点

Journal of Humanities and Applied Social Sciences Pub Date : 2023-08-21 DOI: 10.1108/jhass-04-2023-0038

Tamsin Bradley, A.O.N. Beny, Rebecca Lorins

{"title":"“I embroider the beauty that is my head and not the dead trees around me” art heritage and resilience in South Sudan: a gendered view","authors":"Tamsin Bradley, A.O.N. Beny, Rebecca Lorins","doi":"10.1108/jhass-04-2023-0038","DOIUrl":"https://doi.org/10.1108/jhass-04-2023-0038","url":null,"abstract":"PurposeThe fundamental relationship between art and resilience is striking in this passage and in the reflections shared by other artists. This paper aims to attempt to piece together the fragmented and insecure realities in South Sudan through the lens of different artists. The paper argues that focusing on art is an important way into a deeper more nuanced picture of how women and men find and maintain resilience in humanitarian contexts.Design/methodology/approachThe data is qualitatively collected through an innovative art-based creative method known as story circles. The circles consisted of artists who shared what their art form meant to them.FindingsThe picture that emerges contrasts starkly against the dark narratives that commonly portray South Sudan. Art making spaces and the outputs that come from them are cultural resources often overlooked by humanitarian stakeholders and yet, as the authors show, hold the potential to support more locally rooted and responsive approaches to resilience building.Originality/valueVery little research has been conducted on the ways in which people in South Sudan draw on and find resilience in art and art making.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126653713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Blockchain in accounting and auditing: unveiling challenges and unleashing opportunities for digital transformation in Egypt b区块链在会计和审计:揭示埃及数字化转型的挑战和释放机遇

Journal of Humanities and Applied Social Sciences Pub Date : 2023-08-10 DOI: 10.1108/jhass-06-2023-0072

A. Anis

{"title":"Blockchain in accounting and auditing: unveiling challenges and unleashing opportunities for digital transformation in Egypt","authors":"A. Anis","doi":"10.1108/jhass-06-2023-0072","DOIUrl":"https://doi.org/10.1108/jhass-06-2023-0072","url":null,"abstract":"PurposeThis paper aims to examine the role of Blockchain in the accounting and auditing literature and profession. Specifically, the paper investigates auditors' perceptions about the role of blockchain in accounting and auditing and the perceived potential benefits and challenges of blockchain-based accounting systems in Egypt. Moreover, what are the capabilities required for successfully implementing blockchain-based accounting systems?Design/methodology/approachA mixed-method approach was adopted to achieve the research objectives. The qualitative study included 11 in-depth interviews with external auditors, and the results of the interviews and the literature review helped develop a survey collected from 58 auditors.FindingsThe findings revealed low-to-moderate awareness of Blockchain-based accounting systems. Also, there were significant differences between auditors from large audit firms and small-and-medium audit firms regarding the benefits and challenges associated with Blockchain-based accounting systems.Practical implicationsThe results provide valuable insights for practitioners, researchers and policymakers.Originality/valueUnderstanding blockchain-based accounting systems and the benefits and challenges associated with their application is crucial for developing effective strategies and frameworks to overcome barriers and realize the transformative potential of blockchain in the accounting and audit market.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121790086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Can online travel agencies contribute to the recovery of the tourism activity after a health crisis? 在线旅行社能在健康危机后促进旅游活动的恢复吗?

Journal of Humanities and Applied Social Sciences Pub Date : 2023-07-14 DOI: 10.1108/jhass-12-2022-0171

A. I. Polo Peña, Hazel Andrews, Victor Morales Fernández

{"title":"Can online travel agencies contribute to the recovery of the tourism activity after a health crisis?","authors":"A. I. Polo Peña, Hazel Andrews, Victor Morales Fernández","doi":"10.1108/jhass-12-2022-0171","DOIUrl":"https://doi.org/10.1108/jhass-12-2022-0171","url":null,"abstract":"PurposeOnline travel agencies (OTAs) have an important role to play in reactivating tourism activity following a health crisis by providing information about the health conditions of tourist destinations. Once developed, it is necessary to analyze the effectiveness of the information provided and ascertain whether the provision of such information effects the understanding of the value of using OTAs and, in turn, the intention to do so.Design/methodology/approachThis paper, based on an empirical case study conducted during the COVID-19 pandemic, examines whether following a health crisis, the quality of information provided by OTAs on the health conditions of tourist destinations and the perceived value of their offer generate a greater OTA services reuse intention, and signals, therefore, a return to travel.FindingsThe results show the quality of the information positively influences the perceived value, but not the OTA services reuse intention. Rather, the perceived value positively influences the OTA services reuse intention.Practical implicationsOverall, it can be suggested that providing quality health information for a destination is a necessary strategy because it contributes to increasing the perceived value of OTAs. To incentivize the intention for repeated use of OTA services, it is necessary to consider the perceived value that influences the intention to make repeat OTA reservations.Originality/valueThis research offers a novel perspective about the OTAs’ contribution to the recovery of the activity of the tourism industry after a health crisis. This contributes to achieving a more resilient sector in the face of future health crises.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128897438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does audit quality moderate the impact of environmental, social and governance disclosure on firm value? Further evidence from Egypt 审计质量是否会缓和环境、社会和治理披露对公司价值的影响?来自埃及的进一步证据

Journal of Humanities and Applied Social Sciences Pub Date : 2023-07-13 DOI: 10.1108/jhass-11-2022-0155

Mohamed Samy Eldeeb, Tariq Hassaneen Ismail, Alia Adel El Banna

{"title":"Does audit quality moderate the impact of environmental, social and governance disclosure on firm value? Further evidence from Egypt","authors":"Mohamed Samy Eldeeb, Tariq Hassaneen Ismail, Alia Adel El Banna","doi":"10.1108/jhass-11-2022-0155","DOIUrl":"https://doi.org/10.1108/jhass-11-2022-0155","url":null,"abstract":"PurposeThis paper aims to examine the impact of environmental, social and governance (ESG) disclosure and firm value (FV), as well as, pinpoints the role of the audit quality (AQ) as a moderating variable on such impact; where the authors hypothesize that AQ modulates the relationship between ESG disclosure and the FV.Design/methodology/approachData of a sample of firms listed on the Egyptian Stock Exchange Market (EGX) were collected over the period of 2017–2021 and analyzed using the regression and 2SLS models.FindingsThe results suggested that: (1) the ESG has a significant positive impact on the FV in the EGX, and (2) AQ has a significant impact, as a moderating variable, on the relationship between ESG disclosure and FV.Research limitations/implicationsThe findings would help the Egyptian market authorities in realizing the importance of integrating ESG information within the financial reports of the listed firms. The findings could also help in developing effective disclosure procedures to provide shareholders with useful information.Originality/valueThis paper contributes to the literature regarding the ESG disclosure components and the FV value by considering AQ in testing such relationship.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114230755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Much ahead of her times: Annie Besant’s life and journalism as a framework for sustainable women empowerment model 远远领先于她的时代:安妮·贝赞特的生活和新闻作为可持续妇女赋权模式的框架

Journal of Humanities and Applied Social Sciences Pub Date : 2023-07-06 DOI: 10.1108/jhass-04-2023-0039

Sudha Hegde

引用次数: 0

Shifting shapes and unknown spirits at play on the borders of the human imagination: a critical reading of the serpent-woman 变化的形状和未知的灵魂在人类想象的边界上玩耍:对蛇女的批判性解读

Journal of Humanities and Applied Social Sciences Pub Date : 2023-04-26 DOI: 10.1108/jhass-09-2022-0128

Emily Golson

{"title":"Shifting shapes and unknown spirits at play on the borders of the human imagination: a critical reading of the serpent-woman","authors":"Emily Golson","doi":"10.1108/jhass-09-2022-0128","DOIUrl":"https://doi.org/10.1108/jhass-09-2022-0128","url":null,"abstract":"PurposeThe primary purpose of this study is to determine if the main character is a shapeshifter and, if so, how does the tale contribute to shapeshifting lore.Design/methodology/approachThe focus of the study is confined to a version of the tale that appears in Jane Yolen's Folktales From Around the World (1986) and on summaries of other versions of shapeshifting tales when needed. Support for the findings is provided by an examination of the observations and rhetorical techniques employed by what appears to be an unreliable narrator and selected knowledge and practices from a variety of academic disciplines.FindingsThe research findings neither confirm nor deny that the main character is or is not a shapeshifter.Research limitations/implicationsInstead, the critical reading confirms the traditional characterization of folktales as coming from diverse folk roots and disappearing or changing as they circulate through geographical space and narrative time.Practical implicationsIt also implies that the tale has outgrown its practical and social folk roots and now extends far beyond that of traditional shapeshifting or literary folktales.Social implicationsBy bringing to light the racial and gender fears, ignorance and emotional and physical violence that lurk just below the surface of the society from which serpent-woman emerges, the study creates a haunting vision of the embedded biases that lurk just below the surface of many societies.Originality/valueTo this author's knowledge, this is the first study of this tale to appear in publication. The findings need further investigation.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122957682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Immigrant Indians’ identity in second-generation Asian American context: interpretation of ethnicity, gender and religion 第二代亚裔美国人背景下的印度移民身份:对种族、性别和宗教的解读

Journal of Humanities and Applied Social Sciences Pub Date : 2023-03-28 DOI: 10.1108/jhass-10-2022-0135

Saheeh Shafi

{"title":"Immigrant Indians’ identity in second-generation Asian American context: interpretation of ethnicity, gender and religion","authors":"Saheeh Shafi","doi":"10.1108/jhass-10-2022-0135","DOIUrl":"https://doi.org/10.1108/jhass-10-2022-0135","url":null,"abstract":"PurposeThis paper aims to interpret the multidimensional Asian American identity of immigrant Indians in terms of pan-ethnicity, gender and religion.Design/methodology/approachThe social construction and experience of race in the US and the intersection of multiethnic Asian American identity with race, gender and religion will be used in critically commenting on the interview of primary ethnic identity of Indian Americans including the pan-ethnic identity of Indians in the US as Asian Americans, the Mar Thoma Church community, the second-generation Patel family's union formation in terms of gender identity.FindingsThe future directives include Asian American Movement (AAM) which is trying to incorporate Indians as pan-ethnic identity assimilation and the process of holding American identity as primary identification of Indians.Practical implicationsPolicy recommendations are that the US Census Bureau should include Indian Americans as separate ethnic identity for Indian immigrants like the Chinese Americans. USCIS (US Citizenship and Immigration Services) should reform policies to include the wives of H-4 visa holders. The Department of Homeland Security (DHS) should provide secure living environment for Indian immigrants. The US Department of Labor should provide equal opportunities for women in their immigration policies.Originality/valueThis paper will critically analyze the interview results of primary ethnic identity and justify the hypotheses of Asian American identity of Indians, whether (1) they merge with the American identity as part of cultural assimilation or (2) retain their Asian identity beyond Americanized identity or (3) go beyond both American and Asian identity to restate their Indian ethnicity.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130299734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Taking on the “new normal”: emerging psychologists' reflections on the COVID-19 pandemic 接受“新常态”:新兴心理学家对COVID-19大流行的思考

Journal of Humanities and Applied Social Sciences Pub Date : 2023-03-09 DOI: 10.1108/jhass-08-2022-0101

Sarah Gradidge, Wai Meng Yap, A. Liem, G. Dass

{"title":"Taking on the “new normal”: emerging psychologists' reflections on the COVID-19 pandemic","authors":"Sarah Gradidge, Wai Meng Yap, A. Liem, G. Dass","doi":"10.1108/jhass-08-2022-0101","DOIUrl":"https://doi.org/10.1108/jhass-08-2022-0101","url":null,"abstract":"PurposeCoronavirus (COVID-19) rapidly became the “new normal” with profound implications for everyone's daily life. In this paper, emerging psychologists from diverse cultural backgrounds discuss four main ways in which COVID-19 impacted diverse psychological populations.Design/methodology/approachThis paper was written as a reflection on how COVID-19 has impacted diverse psychological populations using authors' academic and personal experiences.FindingsFirst, the authors explore inaccessible populations with a focus on domestic violence victims living in rural areas. Second, the authors consider consequences of social isolation with a focus on remote workers. Third, the authors investigate the consequences of public (dis)trust in the pandemic with a focus on migrant worker communities. Finally, the authors discuss pandemic-relevant subcultures with a focus on “anti-vaxxers”.Social implicationsThe paper concludes with a discussion of negative implications of the COVID-19 pandemic on diverse psychological populations, both for the present and the future, and ends with an action plan of possible interventions to overcome these limitations.Originality/valueOverall, the current paper provides a broad overview of how the pandemic has shaped and will continue to shape diverse psychological populations.","PeriodicalId":174914,"journal":{"name":"Journal of Humanities and Applied Social Sciences","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127160991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0