{"title":"Penerapan analisis SOAR dalam strategi pengembangan Hotel di Kota Bandung","authors":"Muhamad Ardi Nupi Hasyim","doi":"10.55768/jrmi.v5i1.154","DOIUrl":"https://doi.org/10.55768/jrmi.v5i1.154","url":null,"abstract":"This study aims to determine the right strategy for hotel business development and also the strategic environment owned and faced by Hotel in Bandung City. This research is a qualitative type with a descriptive approach. The data collection methods used are documentation, observation and interviews. The analytical method used in this research is the 5-I approach (Initiate, Inquire, Imagine, Innovate, Implement) and SOAR analysis (Strengths, Opportunities, Aspirations, Results). The results of this research show that the strategies that can be carried out by Hotel in Bandung City are Market penetration strategies by doing better marketing starting from marketing through social media, E-commerce, endorsements from people who have many followers and creating interesting content. which can attract many customers and also strategy product development can be done by packaging and programming, so how to package a product to make it attractive and varied.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130279113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON SALES VOLUME OF PATIN NUGGET (Survey at UPR CV. Graha Pratama Fish in Koto Mesjid Village XIII Koto Kampar)","authors":"Ghazali Ahmad, Auzar Ali, Azhari Azhari","doi":"10.55768/jrmi.v4i3.144","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.144","url":null,"abstract":"This study aims to determine the effect of product quality, price and promotion on the sales volume of catfish nuggets at UPR CV. Graha Pratama Fish in Koto Mesjid Village, XIII Koto Kampar District. The population in this study were all consumers who bought catfish nugget products at UPR CV. Graha Pratama Fish in Koto Mesjid Village, XIII Koto Kampar District in 2020, totaling 1,244 consumers and based on the Slovin formula it is known that the number of samples in this study amounted to 93 respondents. The sampling technique used is accidental sampling technique. Data analysis was performed using multiple linear regression model. Based on the results of simultaneous and partial tests, the variables of product quality, price and promotion proved to have an effect on the sales volume of catfish nuggets at UPR CV. Graha Pratama Fish in Koto Mesjid Village, XIII Koto Kampar District. The close relationship that occurs between the variables of product quality, price and sales volume of catfish nuggets at UPR CV. Graha Pratama Fish in Koto Mesjid Village, XIII Koto Kampar District is very strong, while the contribution of product quality, price and sales volume variables is in a strong category.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122679412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis kepuasan pelanggan terhadap kualitas pelayanan pada Nasi Uduk Djeng Nara di Bangkinang Kota dengan menggunakan metode Importance Performance Analysis (IPA)","authors":"Ena Lidiawati, Librina Tria Putri, Molli Wahyuni","doi":"10.55768/jrmi.v4i3.146","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.146","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pelanggan terhadap kualitas pelayanan pada nasi uduk djeng nara di bangkinang kota menggunakan metode Importance-Performance Analysis (IPA). Importance-Performance Analysis (IPA) merupakan analisis tingkat kesesuaian harapan pelanggan dengan kinerja atau kenyataan yang diterima oleh pelanggan. Populasi dalam penelitian ini adalah pelanggan yang makan di nasi uduk djeng nara bangkinang kota dengan menggunakan teknik unknow populations. Dari hasil penghitungan unknow population diperoleh sebanyak 97 sampel. Berdasarkan hasil penelitian menunjukkan bahwa secara secara keseluruhan pelanggan merasa puas dengan kualitas pelayanan yang diberikan oleh Nasi Uduk Djeng Nara di Bangkinang Kota yang dibuktikan dengan hasil olahan data yang menunjukkan item pernyataan lebih banyak masuk ke kuadran C yaitu sebanyak 13 (tiga belas) item.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124338936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Andri Irawan, Librina Tria Putri, Henrizal Henrizal
{"title":"PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FLORIST DI KOTA BANGKINANG","authors":"Andri Irawan, Librina Tria Putri, Henrizal Henrizal","doi":"10.55768/jrmi.v4i3.140","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.140","url":null,"abstract":"This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130073604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT PT. PUTRI MIDAI IN BANGKINANG","authors":"Restu Rahmadoni, Zulher Zulher, Henrizal Henrizal","doi":"10.55768/jrmi.v4i3.142","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.142","url":null,"abstract":"This study aims to determine the quality of service and price on customer satisfaction at PT.Putri Midai in bangkinang. The population in this study are all consumers who have received services by consumers at PT.Putri Midai in Bangkinang using the solvin formula so that 94 consumers can be determined to be samples. Data collection techniques used are questionnaires and interviews. The data analysis technique used is multiple linear regression with a significant level ( 0.05. The results of this study conclude that service quality and price affect customer satisfaction at PT. Putri Midai in bangkinang, with a significance value of less than 0.05. The results of this analysis indicate that service quality and price simultaneously have a significant effect on customer satisfaction at PT. Putri Midai in Bangkinang.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132936223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT WORK LIFE BALANCE, WORKLOAD AND ROLE CONFLICT ON WORK STRESS FOR MEMBERS OF KERINCI POLICE CRIMINAL INVESTIGATION","authors":"Ahmad Muslikan, Helmi Ali","doi":"10.55768/jrmi.v4i3.145","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.145","url":null,"abstract":"This study aims to determine the effect of life balance, workload and role conflict on work stress for members of the Kerinci Police Criminal Investigation Unit. The sample is 40 members of the Kerinci Criminal Investigation Unit. The research method is descriptive and associative research by drawing conclusions using quantitative methods. The results of the study partially affect work-life balance on work stress. Workload has no effect on work stress. Role Conflict has no effect on work stress and simultaneously the influence of Life Balance, Workload, and Role Conflict have a positive and significant effect on work stress on members of the Kerinci Criminal Investigation Unit.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129228330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT LEADERSHIP STYLE AND SUPERVISION ON PERFORMANCE KERINCI POLICE OFFICERS WITH WORK CLIMATE AS THE INTERVENING VARIABLE","authors":"Yandra Mera, Helmi Ali","doi":"10.55768/jrmi.v4i3.143","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.143","url":null,"abstract":"This study aims to determine and analyze the influence of leadership style and supervision on work climate, influence of leadership style and influence of supervision on employee performance, influence of work climate and influence of leadership style on performance with work climate as intervening variable and the effect of supervision on performance with work climate as the intervening variable. The sample in this study were Kerinci Police officers totaling 217 people. The sampling technique is a census technique because the number of employees is only 217 people who fill out the questionnaire. The type of data used is primary data, the data collection method uses a questionnaire with a Likert scale. Test the research instrument validity and reliability test. Data analysis techniques consist of data description test, classical assumption test, path analysis and hypothesis testing. The results of the study found that leadership style had a positive and significant effect on employee work climate, supervision had a positive and significant effect on employee work climate, leadership style had a positive and significant effect on employee performance, supervision had a positive and significant effect on employee performance, work climate had a positive and significant effect on employee performance. on employee performance, work climate does not act as an intervening variable between leadership style and employee performance and work climate does not act as an intervening variable between supervision and employee performance.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125448202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT OF CAPABILITY AND AUTHORITY ON INTELLECTUAL CAPITAL EMPLOYEES AT PKS PTPN V SEI PAGAR","authors":"Zamhir Basem, Mega Ariati, Y. Yulizar","doi":"10.55768/jrmi.v4i3.139","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.139","url":null,"abstract":"This research aims to identify the effect of capability and authority on the intellectual capital of employees at PKS PT. Nusantara Plantation VSei Fence. Intellectual Capital is a feature needed to find opportunities and manage threats in life. The analysis used in this research is a multiple linear analysis with a total of 121 respondents. Hypothesis testing was tried with the F test and t test. Based on the research results, it can be concluded that simultaneously and partially capability and authority affect the intellectual capital of employees. The closeness of the bond between the independent variable and the dependent variable is strong with the donation of the independent variable to the dependent variable of 68.0%, while the remaining 32.0% is determined by other variables not listed in this research.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"485 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116536419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH LINGKUNGAN KERJA DAN FASILITAS KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA BPJS KETENAGAKERJAAN CABANG PEKANBARU PANAM","authors":"Alfi Yushro, Arman Arman, A. Setiawan","doi":"10.55768/jrmi.v4i3.141","DOIUrl":"https://doi.org/10.55768/jrmi.v4i3.141","url":null,"abstract":"This study was conducted with the aim of testing the effect of work environment and work facilities on employee job satisfaction at BPJS Ketenagakerjaan Pekanbaru Panam Branch and the variables that affect employee job satisfaction at BPJS Ketenagakerjaan Pekanbaru Panam Branch. The population in this study were all employees of the BPJS Ketenagakerjaan branch office of Panam Pekanbaru as many as 30 people where 26 people had a bachelor's degree (S1) education and 4 people from high school equivalent. The sampling technique was carried out using a saturated sampling technique, which means that if there are less than 100 people, it is better to take all of them. This is often done when the population is relatively small. The sample set in this study were all employees of the Bpjs Manpower at the Panam Pekanbaru branch office as many as 30 people. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially the work environment and work facilities on employee job satisfaction at BPJS Ketenagakerjaan Pekanbaru Panam Branch. Partially.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121137187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECT OF WORK DISCIPLINE AND WORK FACILITIES ON EMPLOYEE PERFORMANCE (Survey at Bangkinang, Airtiris and Lipat Kain)","authors":"Egi Afifah, A. Arman, S. Supardi","doi":"10.55768/jrmi.v4i2.131","DOIUrl":"https://doi.org/10.55768/jrmi.v4i2.131","url":null,"abstract":"This study aims to determine work discipline and work facilities on employee performance (Survey at the Bangkinang, Airtiris and Lipat kain) the analysis used in this study is multiple linear analysis, with the number of respondents as many as 40 people, hypothesis testing is carried out with the F test and t test with alpha 5% or 95% confidence level.Based on the results of the study, it can be concluded that the variables of work discipline and work facilities have a significant effect on the performance of the employees of the Bangkinang, Airtiris and Lipat Kain Post offices both simultaneously and partially.This is evident from the test results. F and t test at 95% confidence level.Work Discipline variable is the dominant factor influencing the performance of Bangkinang, Airtiris and Lipat Kain Post office employees, because the Work Discipline variable has a larger regression coefficient than the other variables.Work Discipline Variable (X₁) and Work Facilities (X₂) with Employee Performance ( Y) has a relationship of 87.7%. Thus, if the variables of Work Discipline (X₁) and Work Facilities (X₂) change, the Employee Performance (Y) will also change. Variations up or down in employee performance by 76.8% are determined by the variables of Work Discipline (X₁) and Work Facilities (X₂), while the remaining 23.2% of employee performance is determined by other factors outside the model.","PeriodicalId":174582,"journal":{"name":"Jurnal Riset Manajemen Indonesia","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122026717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}