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MINISTAL: Jurnal Ekonomi dan Bisnis Digital最新文献

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Pengaruh Pemasaran Online Dan Minat Pelanggan Terhadap Peningkatan Laba Kharisma Studio
MINISTAL: Jurnal Ekonomi dan Bisnis Digital Pub Date : 2022-01-21 DOI: 10.54259/ministal.v1i1.334
Lies Setyowati
{"title":"Pengaruh Pemasaran Online Dan Minat Pelanggan Terhadap Peningkatan Laba Kharisma Studio","authors":"Lies Setyowati","doi":"10.54259/ministal.v1i1.334","DOIUrl":"https://doi.org/10.54259/ministal.v1i1.334","url":null,"abstract":"This study aims to find out how much influence online marketing and customer interest have in influencing the increase in Kharisma Studio's profits. The type of research conducted is quantitative with the research methods of Validity, Reliability, Classical Assumptions, Multiple Linear Regression, T and F Tests. The data studied were taken using a survey method, using a questionnaire as an instrument of data collection through Google Form. In determining the sample the author uses a simple random sampling technique questionnaire. The respondents were 80 people who had met the specified answer criteria. Based on this research, it is stated that H0 is rejected and H1 is accepted. There is a significant effect between online marketing and customer interest on increasing profits. The result of the contribution of online marketing and customer interest to the increase in profit is 59.3% or 0.593. Where according to the interpretation table the coefficient of determination is included in the medium category.","PeriodicalId":172044,"journal":{"name":"MINISTAL: Jurnal Ekonomi dan Bisnis Digital","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123541191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah (Studi Kasus Pada PT Bank Mandiri (Persero) Tbk. Cabang Tambun Mangunjaya) 服务质量与信任度对客户满意度的影响。檀园枝干)
MINISTAL: Jurnal Ekonomi dan Bisnis Digital Pub Date : 2022-01-21 DOI: 10.54259/ministal.v1i1.311
Aldrias Satriady
{"title":"Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan Nasabah (Studi Kasus Pada PT Bank Mandiri (Persero) Tbk. Cabang Tambun Mangunjaya)","authors":"Aldrias Satriady","doi":"10.54259/ministal.v1i1.311","DOIUrl":"https://doi.org/10.54259/ministal.v1i1.311","url":null,"abstract":"The purpose of this study was to determine the effect of Service Quality and Trust on Customer Satisfaction of PT Bank Mandiri (Persero) Tbk. KCP Tambun Mangunjaya. The sample of this research is the customer of Bank Mandiri Branch Tambun Mangunjaya. The sample used was 100 people using non-probability sampling technique with purposive sampling method. The results showed that partially the positive effect of the service quality variable on the customer satisfaction variable was β1 0.614 (sig 0.000) while the positive effect of the trust variable on the customer satisfaction variable was β2 0.400 (sig 0.028). The value of Adjusted R Square is 0.897, which means that 89.7% of service quality and trust affect customer satisfaction of PT Bank Mandiri (Persero) Tbk. KCP Tambun Mangunjaya and the remaining 10.3% were influenced by other factors not examined in this study.","PeriodicalId":172044,"journal":{"name":"MINISTAL: Jurnal Ekonomi dan Bisnis Digital","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116173991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence Of Social Media Marketing, Hedonic Shopping Motivation And Electronic Word Of Mouth Towards Impulse Purchases For Shopee’s Customers In Medan 社交媒体营销、享乐购物动机和电子口碑对棉兰Shopee顾客冲动购买的影响
MINISTAL: Jurnal Ekonomi dan Bisnis Digital Pub Date : 2022-01-21 DOI: 10.54259/ministal.v1i1.386
Candice Candice
{"title":"The Influence Of Social Media Marketing, Hedonic Shopping Motivation And Electronic Word Of Mouth Towards Impulse Purchases For Shopee’s Customers In Medan","authors":"Candice Candice","doi":"10.54259/ministal.v1i1.386","DOIUrl":"https://doi.org/10.54259/ministal.v1i1.386","url":null,"abstract":"This paper aims to research regarding the impacts that social media marketing, hedonic shopping motivation and electronic word of mouth has to a Shopee customer’s impulse purchases. The method applied in this study is quantitative and data will be collected by providing online to Shopee’s customers located in Medan, Indonesia. Convenience sampling method will be used and the sample will be distributed to whom the writer can easily distribute to. From the questionnaires distributed, 97 respondent’s data were obtained and they will be processed with the SPSS statistical software program. Result shows that only hedonic shopping motivation will significantly impact the impulse purchases made by Shopee customers in Medan while the others will not much impact to impulse purchases.","PeriodicalId":172044,"journal":{"name":"MINISTAL: Jurnal Ekonomi dan Bisnis Digital","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124963432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Influence Of Service Quality And Price Towards The Customer Loyalty In Jinjja Chicken Medan 金鸡棉兰服务质量和价格对顾客忠诚度的影响
MINISTAL: Jurnal Ekonomi dan Bisnis Digital Pub Date : 2022-01-21 DOI: 10.54259/ministal.v1i1.381
Gracia Gracia
{"title":"The Influence Of Service Quality And Price Towards The Customer Loyalty In Jinjja Chicken Medan","authors":"Gracia Gracia","doi":"10.54259/ministal.v1i1.381","DOIUrl":"https://doi.org/10.54259/ministal.v1i1.381","url":null,"abstract":"The culinary business is now rising year after year. Customers are vital to a company's survival and growth. Good service and reasonable prices will also impact customers' opinions and urge them to return. Loyal customers will boost sales and growth. This study looked at two independent factors and one dependent variable. This study will examine Jinjja Chicken, a trendy Korean restaurant in Medan, and its customers. Customers of Jinjja Chicken Medan were surveyed online. Responses are collected through purposive sampling and analysed using SPSS V.25. The test revealed that customer loyalty in Jinjja Chicken Medan is influenced by service quality and price.","PeriodicalId":172044,"journal":{"name":"MINISTAL: Jurnal Ekonomi dan Bisnis Digital","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131018782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Etika Kerja Aparatur Pemerintah Desa Lantapan Kecamatan Galang Kabupaten Tolitoli
MINISTAL: Jurnal Ekonomi dan Bisnis Digital Pub Date : 2022-01-21 DOI: 10.54259/ministal.v1i1.391
M. Lina
{"title":"Etika Kerja Aparatur Pemerintah Desa Lantapan Kecamatan Galang Kabupaten Tolitoli","authors":"M. Lina","doi":"10.54259/ministal.v1i1.391","DOIUrl":"https://doi.org/10.54259/ministal.v1i1.391","url":null,"abstract":"Village Government Apparatus Work Ethics is the attitude or work behavior of village officials in carrying out their duties and authorities in providing public services. The purpose of this study was to find out how the work ethic of the Lantapan village government apparatus, Galang District, Tolitoli Regency. This research was carried out at the Lantapan Village office, Galang District, Tolitoli Regency. In this study using a qualitative descriptive method. Data collection techniques using observation, interviews and documentation. The 10 informants in this study were conducted using purposive sampling technique. The results of this study by referring to the work ethic theory of Ahmad Janan Asifudin have not been maximized even though there have been rules that have been applied because of the five indicators there are only indicators that are adequate even though the application is not too optimal.","PeriodicalId":172044,"journal":{"name":"MINISTAL: Jurnal Ekonomi dan Bisnis Digital","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128742829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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