Lies Setyowati
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引用次数: 0

摘要

本研究的目的是找出有多大的影响网络营销和客户的兴趣在影响Kharisma工作室的利润增加。研究类型为定量研究,研究方法为效度、信度、经典假设、多元线性回归、T检验和F检验。所研究的数据采用调查方法,使用问卷作为通过Google Form收集数据的工具。在确定样本时,作者采用简单的随机抽样技术进行问卷调查。受访者是80名符合指定回答标准的人。基于本研究,我们认为H0被拒绝,H1被接受。网络营销和客户兴趣对增加利润有显著的影响。网络营销和客户兴趣对利润增长的贡献结果为59.3%或0.593。根据解释表,决定系数属于中等类别。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Pemasaran Online Dan Minat Pelanggan Terhadap Peningkatan Laba Kharisma Studio
This study aims to find out how much influence online marketing and customer interest have in influencing the increase in Kharisma Studio's profits. The type of research conducted is quantitative with the research methods of Validity, Reliability, Classical Assumptions, Multiple Linear Regression, T and F Tests. The data studied were taken using a survey method, using a questionnaire as an instrument of data collection through Google Form. In determining the sample the author uses a simple random sampling technique questionnaire. The respondents were 80 people who had met the specified answer criteria. Based on this research, it is stated that H0 is rejected and H1 is accepted. There is a significant effect between online marketing and customer interest on increasing profits. The result of the contribution of online marketing and customer interest to the increase in profit is 59.3% or 0.593. Where according to the interpretation table the coefficient of determination is included in the medium category.
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